by Florence Senjaya
Adsperiments is a manifesto of my personal branding as an Ad Chemist, an ad creator who creates an ad from experiments. Ad Chemist describes myself best because it reflects my passion and the way how I create an ad. I love to be experimental in mixing elements, even two elements that may not have any relation to each other at all. Being experimental makes me able to discover a new unique perspective of a brand and create a new simple story out of it through an ad. There are total of 17 adsperiments in this book, I hope you enjoy reading this book as much as I did!
“The best ideas people are never sure if their ideas will work, but want to give it a shot anyway.� - Kristin Tan -
#1 ADSPERIMENT
UNIQLO
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RUSSIAN DOLL
#1 ADSPERIMENT
One Size Fits All
There is a similarity between the brand, UNIQLO, and the russian doll. Both have different sizes but is in one. With this idea in mind, different sizes of russian doll wearing UNIQLO’s jogger pants are used to deliver the message of one size fits all.
#2 ADSPERIMENT
JEEP
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NATURE
#2 ADSPERIMENT
No Road is Off Road
Most people define off road as any part outside the road, which can be rocky ground, grasses and desert. By having sprayed road line on ‘off road’ areas, the ads visualized how Jeep sees off road as a road.
#3 ADSPERIMENT
GOOGLE MAPS
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GAME
#3 ADSPERIMENT
Don’t Get Lost
Maze is used to show that Google Maps users are able to find the right way to their destination without getting lost. To strengthen the message, a story of urgency is visualized through the ads. One is urgency to petrol station and another is Valentine’s Day edition where there is an urgency to meet someone.
#4 ADSPERIMENT
STREPSILS
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NATURE
#4 ADSPERIMENT
When Your Throat Feels Like This
The feeling of sore throat is not easy to described by words, so nature photographs are used to described it. Photograph of a dry land is used to describe dry throat and photograph of burning forest to describe burning feeling throat. Through these ads, audience will be able to relate their sore throat experience with the photographs, and know that Strepsils understands they feels.
#5 ADSPERIMENT
KINDER JOY
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FAIRY TALE
#5 ADSPERIMENT
Once Upon a Time, Hansel and Gretel...
‘Hansel and Gretel’ is a widely known fairy tale. There is a part in the story that tell how kids are attracted to sweets. The ad visualized tweaked plot where Hansel and Gretel is attracted to Kinder Joy surprise. The idea behind is to visualized that all kids love surprises, including the Hansel and Gretel.
#6 ADSPERIMENT
SHARPIE
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ANIMAL
#6 ADSPERIMENT
Permanent on All Surfaces
By having a zebra pattern on dog, the ad uses pun to show how Sharpie is permanent on all surfaces.
#7 ADSPERIMENT
BRITISH COUNCIL
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PHRASE
#7 ADSPERIMENT
Speak Better English
When audience read the ad, they will find it difficult and their tongue might be twisted. With that experience, audience will realize that their English is not perfect. The ad will make audience realize that they can improve their English speaking with British Council.
#8 ADSPERIMENT
DOVE
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FAIRY TALE
#8 ADSPERIMENT
For Memorable Hair
The ads clearly visualized Disney’s princesses just by showing their hair. To be recognizable just by the hair, Dove promotes a shampoo that will make your hair memorable, just like Disney’s princesses.
#9 ADSPERIMENT
M&M’S
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GAME
#9 ADSPERIMENT
More Fun with M&M’s
By incorporating M&M’s chocolate into tic tac toe and billiard, it visualizes more fun feeling with M&M’s.
#10 ADSPERIMENT
MINI
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PATTERN
#10 ADSPERIMENT
Precision Parking with Park Assist
It is seen from the top view that neat and precise pattern is created from MINI cars. In order to have this pattern, a precision parking is required and need to be facilitated with park assist.
#11 ADSPERIMENT
AYAM BRAND
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FISH
#11 ADSPERIMENT
Real Tuna Inside!
The idea is to create a tuna shape when the can opens, as well as to show a real tuna inside.
#12 ADSPERIMENT
MEIJI
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FOOD
#12 ADSPERIMENT
For Whatever the Food is
When the food is spicy, just sip a Meiji milk. When the food is too hard, just dip in a Meiji milk. The ads is to show that Meiji milk goes well with whatever food it is.
#13 ADSPERIMENT
BURGER KING
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LOVE
#13 ADSPERIMENT
Will You Be My Queen?
This ad is for Valentine’s Day, where Burger King is proposing his Queen with onion ring.
#14 ADSPERIMENT
QUIT SMOKING
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MATH
#14 ADSPERIMENT
Number of Years Shaved Off
The ad is to show how many years of your life shaved off because of smoking, through simple numbers formed by cigarettes. The more cigarettes you smoked, the more years of your life will be shaved off.
#15 ADSPERIMENT
DON’T DRINK & DRIVE
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TRAFFIC LIGHTS
#15 ADSPERIMENT
Feels Like Something is Wrong
The ad visualizes what will you see when you are drunk. Something is not right with the traffic light color, the red suppose to be on top followed by yellow and green. The insequence traffic light color shows how dangerous it is to drink and drive.
#16 ADSPERIMENT
VANISH
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BLANK SPACE
#16 ADSPERIMENT
Sorry, the ad image is Vanished
The ad uses pun to show how Vanish literally make everything white including vanishing the ad image.
#17 ADSPERIMENT
SNICKERS
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ARTPIECE
#17 ADSPERIMENT
You’re Not You When You’re Hungry
People are familiar with Monalisa’s smile. With that in mind, the ad visualizes another version of Monalisa with annoyed face, to deliver the message of ‘You’re not You When You’re Hungry’.
“Never stop testing, and your advertising will never stop improving.� - David Ogilvy -
ABOUT ME Florence Senjaya 25 February 1996 Diploma in Graphic Communication Nanyang Academy of Fine Arts I am a passionate graphic designer with great interest in advertising, campaign, experience marketing and branding. Other than that, I love to explore other design fields too, such as photography, publication and website design. In all my works, I enjoy the process of developing my idea deeper and push myself beyond the limit. I believe that every time I face challenges, there are always things to learn. Although I am independent, I have good adaptability to work together as a team.
floportfolio.com florence.senjaya@yahoo.com +65 84523840