media kit
OFFICE OF COMMUNICATIONS 2023
Florida Agricultural and Mechanical University (FAMU) is a higher education institution located in Leon County, FL. Currently ranked as the #1 Public Historically Black College and University (HBCU) according to U.S. News & World Report 2022 -2023 rankings, FAMU continues boldy striking towards the future. With an estimated enrollment of 9,184 students, FAMU has set a goal to be among the nation’s top 100 national public universities. The strategic plan of the university also set challenging goals for Student Success, Academic Excellence, Leveraging the Brand, Long - Term Fiscal Health, and Sustainability, and Organizational Effectiveness and Transformation. Among other notable achievements FAMU has ranked #23 (Social MobilityNational Universities), #68 (Most Innovative Schools - National Universities), and #103 (Top Public Schools - National Universities).
The Office of Communications is the official source of news and information about the University. Our mission is to represent and promote the University and its faculty, students and programs to a variety of constituents, including employees, alumni, media, government officials, businesses, students, parents and other stakeholders. In pursuing our vision and achieving our mission, we plan, organize and host signature events, connect with a wide vibrant audience of alumni, and stakeholders throughout major social media platforms, and tell the FAMU story through the award winning bi-annual A&M Magazine. We hope to continue building on our reputation by partnering with your organization to reach our students in an academic environment.
UNIVERSITY DEMOGRAPHIC
MEDIAN UNDERGRADUATE TUITION: $5,785 (in-state) $17,725 (out-of-state)
OTHER STUDENT EXPENSES ROOM AND BOARD
$10,341
Books and Supplies: $1,138
Other Expenses: $6,476
ADMISSIONS
Avg GPA: 3.50
by the numbers
STUDENTS DEMOGRAPHIC
Total Enrollment- 9,184
Full time Students- 7,735 (84%)
Part-time Students- 1,449 (16%)
RACE
Black or African American- 82.9%
White- 6.79%
Hispanic or Latino- 5.56%
GENDER
Female Black or African American- 59% Hispanic or Latino- 3.34%
Male Black or African American- 29.4%
ACADEMIC INTERESTS
Female Health Services– 30%
Business Administration and Management– 20%
Law– 18.2%
General Psychology– 16%
Interdisciplinary Studies– 15.4%
Male
Business Administration and Management– 26%
Interdisciplinary Studies– 24%
Law– 21%
Criminal Justice - Safety Studies– 16.2%
Pharmacy– 12.6%
ALUMNI / FACULTY & STAFF
HHI: $72,000
M/F RATIO: 53% / 47%
GRADUATED COLLEGE(BACHELORS): 87%
POST GRADUATE DEGREE: 66%
TOP MANAGEMENT/C-SUITE EXECUTIVE: 39%
AGE RANGE: 41.5 years old
MARRIED / SINGLE: 52% / 48%
platforms DISCOVER OUR
E–Newsletter
FAMU’s Office of Communications delivers two weekly newsletters delivered to over 20,000 subscribers. These are entitled Striking from the Top (President Robinson’s address) and FAMU Impact (general newsletter). These issues help communicate everything happening on the hill at FAMU and keep our community aware of upcoming events and recognitions. This helps sponsors to keep repeated presence in front of our audience and allow them to engage in your services online.
One Featured Story- $350 One Featured Story for 3 months-
One Featured Headline Story- $500 One Featured Story interview w/ Javonni Hampton SPECIAL (FAMU IMPACT + FEATURED STORY IN A&M MAGAZINE + VIDEO PACKAGE)- $2,000
WANM 90.5 FM RADIO
The Flava Station’ is the campus radio station of FAMU. The station, which broadcasts with 1600 watts and operates 24 hours a day, has a large and diverse listening audience comprised of high school and college students, professional and non-professional adults. Our format includes Gospel, Jazz, Soul, and R&B, Hip-Hop, and Reggae. The station produces daily newscasts and a sportscast, and weekly talk shows. We also broadcast and provide coverage of FAMU convocations.
PRICES
10 / 30 second commercials for one month: $300 20 / 30 second commercials for one month: $450 30 / 30 second commercials for one month: $600
The Office of Communications delivers FAMU Shorts at Florida A&M University. Here, we will provide in-depth local and national stories about our students, faculty and staff and on-campus events. Our broadcast packages include what’s happening around the campus and Florida’s Capital. We look forward to sharing all things FAMU to media outlets and stakeholders around the globe. Do you have a news tip or press release to share?
PRICES
BASIC– Advertisement will be included in FAMU Shorts 1 Female Presenter. 1 Logo on screen. (Lower 3rd, Graphic NOT Included.)- $600
STANDARD– Advertisement will be included in FAMU Shorts 1 Female Presenter. 2 images on screen. (Logo on Screen & Graphic Included.) $750
PREMUIM- Advertisement will be included in FAMU Shorts 1 Female Presenter. 3 images on screen. (Logo, Lower 3rd, on Screen & Graphic Included.) $850
IMPORTANT:
You must provide Graphics and Logos for standard and premium packaging.
SCRIPTS
#1 30 Second Video Package with Script included- $ 2,000
#2 30 Second Video Package WITHOUT Script included- $1,500
HARAMBEE FESTIVAL
FAMU’s Harambee Festival is held at Cascades Park in Tallahassee, FL. This culturally significant event is to celebrate Black History Month with culture, arts, history and entertainment while providing our local community with the opportunity to come together for a day of fun and fellowship. This event allows sponsors the opportunity to reach 10,000 plus attendees of this event and build community relationships.
WOMEN’S HISTORY MONTH
From the First Lady Sharon Robinson, Women’s history month is a day for empowering women to be champions of healthy living. The event will include fitness demos, a health fair and screenings, and giveaways. Participants are encouraging to donate women’s beauty and hygiene products that will be distributed to a local charity. This event has activities for students, faculty/staff, alumni and the surrounding communities.
GRAPE HARVEST FESTIVAL
The FAMU Grape Harvest Festival usually held in late August, is produced by the FAMU Center for Viticulture and Small Fruit Research. This festival has attendees of 3,000 plus. Its mission is to celebrate family, food, fun, and agriculture discovery in recognition of FAMU’s role as a national leader in viticulture research. Featured activities include the grape and wine sampling, popular grape stomping content, mobile marine lab, water slides, a grape throwing competition, a hula hoop competition, live entertainment, the 5k/2k vineyard run and walk – a -thon, grape picking, a health fair, and more than 60 community exhibitors and vendors. In addition to the various family-friendly activities, sponsors will have an opportunity to tour more than 45 acres of the University’s premier research vineyards.
PRICES
Prices include all three events: Event Sponsorship: $2,500
(3)Vendor Station
(1 Table, 1 Tent, 2 Chairs Included): $850.00
(3)Recognition Plaque at Event: $500.00
Private Event Hosting on Campus: $5000.00+ (contact for more details)
FACEBOOK
With an active social media presence, the Office of Communications can help construct a social media campaign to help local entities grow their online presence. With a following of over 50,000 across all platforms, we help our sponsors deliver direct customer engagement campaigns to help grow their business and local presence.
FOLLOWERS
132,581 (est. 142 new followers every week)
Likes: 113,269
Top Cities (top 5):
Tallahassee, FL: 7.6%
Jacksonville, FL: 3.9%
Atlanta, GA: 2.5%
Orlando, FL: 1.9%
Tampa, FL: 1.7%
GENDER
60.6% Women / 39.4% Male
CONTENT ENGAGEMENT
Story Reach: 3,000 per story
Videos: 1,700 per video
Images: 1,300 per image
STORY REACTION, REPLIES AND SHARES
Videos: 25 story reactions, replies, shares per video
Images: 13 story reactions, replies, shares per image
Post Reach past 90 days: 8.7 million
Previous 90 Days: 15 million
STORY REACH
Videos (past 90 days): 10,700 people
Images (past 90 days): 5,600 people
Links (past 90 days): 5,000 people
Text (past 90 days): 3,300 people
ENGAGEMENTPOST REACTIONS, COMMENTS AND SHARES
Last 90 Days: 158,900
Previous 90 Days: 149,100
INSTAGRAM
Followers: 51,100
Estimated reach of non-followers: 469,000
Content Reach
Reels: 359,000
Posts: 97,400
Stories: 9,122
Videos: 881
Impressions: 1,625,101
Accounts Reached: 520,766 (30.6% from ads)
Top Age Range:
18-24: 44.4%
25-34: 29.6%
35-44: 12.8%
45-54: 5.6%
TWITTER
Followers: 60,300
Tweet Impressions: 9.88 million (Oct 2022 - Jan 2023)
Profile Visits: 53,900 (Jan 2023)
Mentions: 2,202 (Jan 2023)
Tweets: 95 (Jan 2023)
New Followers: 598 (Jan 2023)
LINKEDIN
Followers: 64,164
New Followers in the last 30 days: 359
Top Cities of Followers (Top 10):
Tallahassee, FL: 12,268 (19.1%)
Atlanta, GA: 6,942 (10.8%)
Miami - Fort Lauderdale Metro Area, FL: 6,544 (10.2%)
Orlando, FL: 4,198 (6.5%)
Tampa, FL: 3,111 (4.8%)
Washington DC: 2,868 (4.5%)
Jacksonville, FL: 2,712 (4.2%)
New York City, NY: 1,674 (2.6%)
Chicago, IL: 1,246 (1.9%)
Dallas, TX: 1,159 (1.8%)
SPONSORED PARTNER OF THE WEEK
$1,000 (Facebook, Instagram, Twitter, LinkedIn)
4x Story Post (video or image) for one week
Grid Post, Social Media Mention, and Graphic Included
STORY IMAGE POST
4x month (Instagram, Facebook): $400
8x month (Instagram, Facebook): $750
STORY VIDEO POST
4x month (Instagram, Facebook): $600
8x month (Instagram, Facebook): $900
GRID POST
Instagram, Facebook, LinkedIn, and Twitter Post
4x month (Instagram, Facebook, LinkedIn, Twitter): $1,000
8x month (Instagram, Facebook, LinkedIn, Twitter): $2,500
prices
STANDARD SPONSORSHIP PACKAGE
$50,000
A&M Magazine- Full page
Harambee Festival Sponsor / Vendor (Feb 2024) + 2 V.I.P Tickets
Grape Harvest Festival (Aug 2024)
Sponsor / Vendor Media + Entertainment
E-Newsletter (FAMU IMPACT)
One Featured Story (500 words)
WANM 90.5 FM 10 / 30 second commercials
PREMIUM SPONSORSHIP PACKAGE
$ 75,000
A&M Magazine- Full page (PREMIUM PLACEMENT)
Harambee Festival Sponsor / Vendor (Feb 2024) + 4 V.I.P Tickets
Grape Harvest Festival (Aug 2024)
Sponsor / Vendor + 4 V.I.P Tickets
Media + Entertainment
E-Newsletter (FAMU IMPACT) One Featured Story (500 words)
WANM 90.5 FM 15 / 30 second commercials
Social Media Promotion (details to be discussed) Instagram and Facebook
ELITE SPONSORSHIP PACKAGE
$100,000
A&M Magazine- Full page (PREMIUM PLACEMENT)
Harambee Festival Sponsor / Vendor (Feb 2024) + 6 V.I.P Tickets
Grape Harvest Festival (Aug 2024)
Sponsor / Vendor + 6 V.I.P Tickets
Executive Sponsorship Plaque
Private Event Host on Campus
Media + Entertainment
E-Newsletter (FAMU IMPACT) One Featured Story (500 words)
WANM 90.5 FM 30 / 30 second commercials
Social Media Promotion (details to be discussed) Instagram, Facebook, LinkedIn, YouTube, Twitter, FAMUNews.com
Pre-Roll Video Package (15 seconds)
SINGLE TITLE SPONSORSHIP PACKAGE
$40,000
Social Media Promotion (details to be discussed) Instagram, Facebook, LinkedIn, YouTube, Twitter, FAMUNews.com
Pre-Roll Video Package (15 seconds)
A&M Magazine- Full page
Harambee Festival Sponsor / Vendor (Feb 2024) + 2 V.I.P Tickets
Grape Harvest Festival (Aug 2024)
Sponsor / Vendor Media + Entertainment
E-Newsletter (FAMU IMPACT) One Featured Story
for
Marketing
/ External Affairs
Office Of Communications
Florida Agricultural and Mechanical University 1601 S. Martin Luther King Jr. Blvd Suite 200
Tallahassee, FL 32307
Phone: 850. 412.7937
Mobile: 850.510. 2453
Email: adam.ramgeet@famu.edu
Assistant Director for Branding, Communication, and Marketing
Office of Communications
Florida Agricultural and Mechanical University (FAMU)
1601 S. Martin Luther King, Jr. Blvd.| Suite 200, Lee Hall
Tallahassee, Florida 32307
Office: 850.599.3413
Mobile: 850.694.1472
ADAM C. RAMGEET
Coordinator
BOOKER T. GAINOR IV
Email: booker.gainor@famu.edu more information contact
