media kit
OFFICE OF COMMUNICATIONS 2023
What an exciting time to partner with Florida A&M! For the fourth consecutive year, FAMU remains the highest-ranked public Historically Black College and University (HBCU), according to U.S. News & World Report 2022-2023 Best Colleges ranking of Top Public Universities as well as ranked 103 among Top Public Universities with a goal set to fall within the Top 100 in the next five years. Among other accolades, Florida A&M University is ranked 23 nationally on the Social Mobility Index, the most accurate measure of FAMU's ability to alter the economic trajectory of our students, alums, and their families. With an estimated enrollment of 9,184 students and nearly 20,000 applicants for the fall of 2023 semester, a 110% increase compared to years ago, ultimately means that our brand is highly respected and students not only want to come to FAMU; they are coming. Whether it's our culture and academic excellence, Marching "100" and Rattler Athletics, or world-renowned faculty and alumni, Florida Agricultural and Mechanical University is the ideal place for cultivating your brand's reach and visibility.
The Office of Communications is the official news source and distributor of information about the University. Within the Office of Communication lies the Marketing Department. The Marketing Department's mission is to create and execute innovative and effective marketing campaigns by collaborating with internal and external stakeholders and utilizing robust marketing strategies to obtain the target audience's awareness. In pursuing our vision and achieving our mission, we reach and connect with our stakeholders via social media platforms, tell the FAMU story through the award-winning bi-annual A&M Magazine, and plan, organize, and host signature events, connecting with a broad and vibrant audience of alums and stakeholders. We hope to continue building on our reputation by partnering with your organization to reach the ideal target audience and achieve the desired marketing objectives.
UNIVERSITY DEMOGRAPHIC
MEDIAN UNDERGRADUATE TUITION: $5,785 (in-state) $17,725 (out-of-state)
OTHER STUDENT EXPENSES ROOM AND BOARD
$10,341
Books and Supplies: $1,138
Other Expenses: $6,476
ADMISSIONS
Avg GPA: 3.50
by the numbers
STUDENTS DEMOGRAPHIC
Total Enrollment- 9,184
Full time Students- 7,735 (84%)
Part-time Students- 1,449 (16%)
RACE
Black or African American- 82.9%
White- 6.79%
Hispanic or Latino- 5.56%
GENDER
Female Black or African American- 59% Hispanic or Latino- 3.34%
Male Black or African American- 29.4%
ACADEMIC INTERESTS
Female Health Services– 30%
Business Administration and Management– 20%
Law– 18.2%
General Psychology– 16%
Interdisciplinary Studies– 15.4%
Male
Business Administration and Management– 26%
Interdisciplinary Studies– 24%
Law– 21%
Criminal Justice - Safety Studies– 16.2%
Pharmacy– 12.6%
ALUMNI / FACULTY & STAFF
HHI: $72,000
M/F RATIO: 53% / 47%
GRADUATED COLLEGE(BACHELORS): 87%
POST GRADUATE DEGREE: 66%
TOP MANAGEMENT/C-SUITE EXECUTIVE: 39%
AGE RANGE: 41.5 years old
MARRIED / SINGLE: 52% / 48%
platforms DISCOVER OUR
E–Newsletter
FAMU’s Office of Communications delivers two weekly newsletters well over subscribers. These Striking from the Robinson’s address) and FAMU Impact (general newsletter). These issues help communicate everything happening on the FAMU and keep our aware of upcoming recognitions. This to keep repeated of our audience engage in your
One Featured Story- $350 One Featured Story for 3 months-
One Featured Headline Story- $500 One Featured Story interview w/ Javonni Hampton SPECIAL (FAMU IMPACT + FEATURED STORY IN A&M MAGAZINE + VIDEO PACKAGE)- $2,000
WANM 90.5 FM RADIO
The Flava Station is the campus radio station of FAMU. This station broadcasts with 1600 watts and operates 24 hours a day, has a large and diverse listening audience comprised of high school and college students, professional and non-professional adults. Our format includes Gospel, Jazz, Soul, and R&B, Hip-Hop, and Reggae. The station produces daily newscasts and a sportscast, and weekly talk shows. We also broadcast and provide coverage of FAMU convocations.
PRICES
10 / 30 second commercials for one month: $300 20 / 30 second commercials for one month: $450 30 / 30 second commercials for one month: $600
The Office of Communications delivers FAMU Shorts at Florida A&M University. Here, we will provide in-depth local and national stories about our students, faculty, staff, and on-campus events. Our broadcast packages include what's happening around the campus and Florida's Capital. We look forward to sharing all things FAMU with media outlets and stakeholders around the globe. Do you have a news tip or press release to share?
PRICES
BASIC– Advertisement will be included in FAMU Shorts 1 Female Presenter. 1 Logo on screen. (Lower 3rd, Graphic NOT Included.)- $600
STANDARD– Advertisement will be included in FAMU Shorts 1 Female Presenter. 2 images on screen. (Logo on Screen & Graphic Included.) $750
PREMUIM-AdvertisementwillbeincludedinFAMUShorts1FemalePresenter. 3imageson screen.(Logo, Lower 3rd, on Screen & Graphic Included.) $850
IMPORTANT:
You must provide Graphics and Logos for standard and premium packaging. SCRIPTS
#1 30 Second Video Package with Script included- $ 2,000
#2 30 Second Video Package WITHOUT Script included- $1,500
HARAMBEE FESTIVAL
FAMU’s Harambee Festival is held at Cascades Park in Tallahassee, FL. This culturally significant event celebrates Black History Month with culture, arts, history, and entertainment while allowing our local community to come together for a day of fun and fellowship. This event will enable sponsors the opportunity to reach 10,000 plus attendees of this event and build community relationships.
WOMEN’S HISTORY MONTH
From First Lady Sharon Robinson, Women’s history month is a day for empowering women to be champions of healthy living. The event will include fitness demos, health fairs, screenings, and giveaways. Participants are encouraged to donate women’s beauty and hygiene products that will be distributed to a local charity. This event has activities for students, faculty,staff, alums, and the surrounding communities.
GRAPE HARVEST FESTIVAL
The FAMU Grape Harvest Festival, usually held in late August, is produced by the FAMU Center for Viticulture and Small Fruit Research. This festival has attendees of 3,000 plus. Its mission is to celebrate family, food, fun, and agriculture discovery in recognition of FAMU’s role as a national leader in viticulture research. Featured activities include grape and wine sampling, popular grape stomping content, mobile marine lab, water slides, a grape throwing competition, a hula hoop competition, live entertainment, the 5k/2k vineyard run and walk – a -thon, grape picking, a health fair, and more than 60 community exhibitors and vendors. In addition to the various family-friendly activities, sponsors will have an opportunity to tour more than 45 acres of the University’s premier research vineyards.
FACEBOOK
With an active social media presence, the Office of Communicationscanhelpconstructasocialmediacampaign to help local entities grow their online presence. With a following of over 50,000 across all platforms, we help our sponsors deliver direct customer engagement campaigns to help grow their business and local presence.
FOLLOWERS
133,700 (est. 142 new followers every week)
Likes:114,000
Top Cities (top 5):
Tallahassee, Fla: 7.6%
Jacksonville, Fla: 3.9%
Atlanta, Ga: 2.5%
Orlando, Fla: 1.9%
Tampa, Fla: 1.7%
GENDER
60.6% Women / 39.4% Male
CONTENT ENGAGEMENT
Story Reach: 3,000 per story
Videos: 1,700 per video
Images: 1,300 per image
STORY REACH
Videos (past 90 days): 10,700 people
Images (past 90 days): 5,600 people
Links (past 90 days): 5,000 people
Text (past 90 days): 3,300 people
ENGAGEMENTPOST REACTIONS, COMMENTS AND SHARES
Last 90 Days: 1,927,122 (March2023- May2023)
Previous 90 Days: 8,070,068 (Dec 2022-March 2023)
Previous 90 Days: 17,701,088 Million (September 2022December 2022)
INSTAGRAM
Followers: 51,100
Estimated reach of non-followers: 2.7M
Content Reach
Reels: 2.3M
Posts: 657K
Stories: 20.8K
Videos: 36.2K
Impressions: 9,940,699
Accounts Reached: 2,810,534 (11 7% from ads)
Top Age Range:
18-24: 24.4%
25-34: 28.8%
35-44: 20.2%
45-54: 12.4%
TWITTER
Followers: 60,300
Tweet Impressions: 3.2 million (Oct 2022 - Jan 2023) Profile Visits: 146K (March 2023)
Mentions: 2,202 (Jan 2023)
Tweets: 95 (Jan 2023)
New Followers: 598 (Jan 2023)
LINKEDIN
Followers: 78,781
New Followers in the last 30 days: 624
Top Cities of Followers (Top 10):
Tallahassee, Fla: 12,268 (19.1%)
Atlanta, Ga: 6,942 (10.8%)
Miami - Fort Lauderdale Metro Area, Fla: 6,544 (10.2%)
Orlando, Fla: 4,198 (6.5%)
Tampa, Fla: 3,111 (4.8%)
Washington DC: 2,868 (4.5%)
Jacksonville, Fla: 2,712 (4.2%)
New York City, NY: 1,674 (2.6%)
Chicago, IL: 1,246 (1.9%)
Dallas, Texas: 1,159 (1.8%)
YOUTUBE
Subscribers: 8,307
Views: 35.7K
Watch Time: 3.4K Hours
New Subscribers: 363
SPONSORED PARTNER OF THE WEEK
$2,500 (Facebook, Instagram, Twitter, LinkedIn)
4x Story Post (video or image) for one week
Grid Post, Social Media Mention, and Graphic Included
STORY IMAGE POST
4x month (Instagram, Facebook): $500
8x month (Instagram, Facebook): $750
STORY VIDEO POST
4x month (Instagram, Facebook): $700
8x month (Instagram, Facebook): $950
GRID POST
Instagram, Facebook, LinkedIn, and Twitter Post
4x month (Instagram, Facebook, LinkedIn, Twitter): $1,500
8x month (Instagram, Facebook, LinkedIn, Twitter): $2,500
prices
STANDARD SPONSORSHIP
PACKAGE
$4,500
PREMIUM
SPONSORSHIP PACKAGE
$ 7,500
ELITE
SPONSORSHIP PACKAGE
$10,000
A&M Magazine- Full page
Harambee Festival Sponsor / Vendor (Feb 2023) + 2 V.I.P Tickets
Grape Harvest Festival (Aug 2023)
Sponsor / Vendor Media + Entertainment
E-Newsletter (FAMU IMPACT) One Featured Story (500 words)
WANM 90.5 FM 10 / 30 second commercials
Early Bird Special (Book before 7/21/23): $4000
A&M Magazine- Full page (PREMIUM PLACEMENT)
Harambee Festival Sponsor / Vendor (Feb 2023) + 4 V.I.P Tickets
Grape Harvest Festival (Aug 2023)
Sponsor / Vendor + 4 V.I.P Tickets
Media + Entertainment
E-Newsletter (FAMU IMPACT) One Featured Story (500 words)
WANM 90.5 FM 20 / 30 second commercials
Social Media Promotion (details to be discussed) Instagram and Facebook
Early Bird Special (Book before 7/21/23): $6,500
A&M Magazine- Full page (PREMIUM PLACEMENT)
Harambee Festival Sponsor / Vendor (Feb 2023) + 6 V.I.P Tickets
Grape Harvest Festival (Aug 2023)
Sponsor / Vendor +6 V.I.P Tickets
Executive Sponsorship Plaque
Private Event Host on Campus
Media + Entertainment
E-Newsletter (FAMU IMPACT) One Featured Story (500 words)
WANM 90.5 FM 30 / 30 second commercials
Social Media Promotion (details to be discussed) Instagram, Facebook, LinkedIn, YouTube, Twitter, FAMUNews.com
Pre-Roll Video Package (15 seconds)
Early Bird Special (book before 7/21/23): $8,500
Marketing Coordinator / External Affairs Office of Communications
Florida Agricultural and Mechanical University
1601 S. Martin Luther King Jr. Blvd.| Suite 200, Lee Hall
Tallahassee, FL 32307
Office: 850.599.3413
Mobile: 850.510. 2453
Email: adam.ramgeet@famu.edu
Assistant Director for Branding, Communication, and Marketing Office of Communications
Florida Agricultural and Mechanical University
1601 S. Martin Luther King Jr. Blvd.| Suite 200, Lee Hall
Tallahassee,FL 32307
Office: 850.599.3413
Mobile: 850.694.1472
Email: booker.gainor@famu.edu
ADAM C. RAMGEET
BOOKER T. GAINOR IV
for more information contact
