FAMU Homecoming Sponsorship Package 2023

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FAMU HOMECOMING 2023 SPONSORSHIP PACKAGE

WHY BECOME

A

SPONSOR?

Forming a strategic partnership with Florida

A&M University - the largest and most diverse HBCU campus in the state of Florida - will strengthen your company’s reputation and reinforce your brand’s commitment to bettering the student experience in Florida’s capital city.

FAMU 2022

SOCIAL MEDIA INSIGHTS

MARKETING REACH

is the home of all things FAMU sports. This past year, the FAMU Athletics webpage was seen 1.6 million times.

Extending beyond live event coverage, FAMU Athletics is featured on ESPNU, ESPN3, and FAMUAthletics.com through live streaming. This year, we will be releasing our pre-game and post-game show, which will also be shown on television.

With a strong student and alumni base, social media has become the prime way for our fans to keep up with FAMU Athletics on the go. Keep your eyes open for the official launch of the FAMU Athletics App.

TOTAL AD CLICKS 1.4M SOCIAL MEDIA FOLLOWERS INSTAGRAM 101.6K FACEBOOK 250.7K TWITTER 61.9K
IN-VENUE ATTENDANCE TOTAL ATTENDANCE HIGHEST SINGLE EVENT FOOTBALL 76,190 25,067 Homecoming 55,000 31,887

FAM FEST

FRIDAY, OCTOBER 27, 2023

Join us for an unforgettable experience at FAMFEST, an exhilarating outdoor festival designed to bring FAMULY together in a vibrant and festive atmosphere. Embrace the spirit of togetherness as we celebrate life, music, food, and entertainment at the Knight Foundation Plaza. At FAMFEST, the air is filled with excitement and anticipation. Immerse yourself in a day of joy and exploration as we present a captivating blend of activities and attractions for all ages. From thrilling live performances to engaging activations and interactive games, there's something for everyone to enjoy.

FAMFEST is more than just a festival; it's a celebration of family, friendship, and the joy at FAMU’s HOMECOMING. So, mark your calendars and join us for an incredible day of shared experiences, laughter, and pure happiness. Get ready to create lasting memories at FAMFEST - where love, music, and laughter rest on the “Hill!”

RATTLER STRIKE ZONE

SATURDAY, OCTOBER 28, 2023

Florida A&M University Division of University

Advancement will be hosting a tailgate village outside of Bragg Memorial Stadium on the lawn of the Pete Griffin Track Field from 12:30p.m. - kickoff. This one-of-a-kind tailgating venue has an anticipated reach of more than 32,000 people in one designated area. This one-stop shop tailgating event serves as the official and only tailgating event on campus during homecoming.

NORTH END ZONE CLUB

SATURDAY, OCTOBER 28, 2023

The North End Zone Club at Bragg Memorial Stadium is the perfect all-inclusive premium and exclusive experience for fans during Rattler Football. The North End Zone Club includes an open bar through the end of the third quarter, open-air patio seating, flat screen televisions in the lounging area, and a catered buffet.

SPONSORSHIP LEVELS

$250,000 Title Sponsor

(FAMFEST, Rattler Strike Zone & North End Zone Club)

• Logo on FAMU Homecoming website as a Gold Sponsor

• Business highlighted at Homecoming 2023 events through verbal and visual recognition

• 20 Tickets to Homecoming Concert

• Rotating Ad/Logo on Stadium Jumbotron at football game

• Company logo on game promotional items

• Activation at all Homecoming events

• 30 second radio spot feature as the Title Sponsor of the Rattler Strike Zone

• Custom Graphic to feed on @famualumni1887 & @famu_1887

• Signage at all FAMU Homecoming events

• Advertisement of company on FAMU Social Media Story

• Logo featured on Homecoming Week events

• Homecoming Football Game Recognition

• 20 North End Zone Club Access Passes per game

• 20 game tickets per game

$150,000 Venom Sponsor

(Activations at FAMFEST + Rattler Strike Zone)

• Logo on FAMU Homecoming website

• Business highlighted at Homecoming 2023 events through verbal and visual recognition

• 30 second radio spot

• Signage at two (2) FAMU Homecoming events

• Advertisement of company on FAMU Social Media Story

• 15 North End Zone Club Access Passes

• 15 Homecoming Game tickets

SPONSORSHIP LEVELS

$100,000 Orange Sponsor

(Activations at FAMFEST + Rattler Strike Zone)

• Logo on FAMU Homecoming website

• Business highlighted at Homecoming 2023 events through verbal recognition

• 30 second radio spot

• Signage at four (4) FAMU Homecoming events

• Advertisement of company on FAMU Social Media Story

• 12 North End Zone Club Access Passes

• 12 Homecoming Game tickets

$75,000 Green Sponsor

(Activations at FAMFEST + Rattler Strike Zone )

• Logo on FAMU Homecoming website

• 30 second radio spot

• Signage at three (3) FAMU Homecoming events

• Advertisement of company on FAMU Social Media Story

• 10 North End Zone Club Access Passes

• 10 Homecoming Game ticket

$50,000 Black Sponsor

(Activation at FAMFEST)

• Logo on FAMU Homecoming website

• 30 second radio spot

• Signage at two (2) FAMU Homecoming events

• Advertisement of company on FAMU Social Media Story

• Eight (8) North End Zone Club Access Passes

• Eight (8) Homecoming Game tickets

SPONSORSHIP LEVELS

$30,000 White Sponsor (Activation at FAMFEST)

• 15 second radio spot

• Five (5) North End Zone Club Access Passes (Homecoming)

• Five (5) Homecoming Game tickets Game tickets

SINGLE TITLE

Sunday Blessing Comedy Show
Show Health & Beauty Expo Fashion Show 5K Walk/Run Greek
Show SGA BBQ
Dorm Step
Step
HOMECOMING WEEK EVENTS SPONSORSHIPS $25K $65K $10K $40K $30K $25K $40K $25K

ENGAGEMENT BEYOND HOMECOMING. LET’S EXPLORE!

14 COLLEGES AND SCHOOLS

54 BACHELOR'S DEGREES

29 MASTER'S DEGREES

3 PROFESSIONAL DEGREES

12 DOCTORAL DEGREES

WHY STRATEGICALLY PARTNER WITH FAMU?

FAMU:

• Is dedicated to the advancement of knowledge, resolution of complex issues and the empowerment of citizens and communities.

• Has an array of high quality academic and research programs committed to the elimination of the underrepresentation of diverse talent across all industry sectors as well as health care disparities.

• Is a global institution with students from 35 states and 70 countries.

• Has proven capacity as the highest ranked public HBCU and categorized as a Research 2 institution.

BENEFITS OF JOINING THE FAMU INDUSTRY CLUSTER

• The Industry Cluster Program works with corporations across diverse market sectors, building effective win-win relationships that are mutually beneficial for FAMU, its students, faculty, and community as well as our corporate entities.

• Cluster is an effective means for fulfilling corporate commitment to higher education and global competitiveness with highly qualified graduates who are component leaders and change agents in today’s global society while serving as a champion and advocate for FAMU.

• The Program enables effective lines of communication with campus leadership and supports curricula alignment with industry standards and requirements.

• The Program also promotes the company’s brand recognition across all levels of the campus, while populating the corporation’s talent pipeline with highly qualified and industry-ready graduates.

• Minimum $1,500 annual fee to defray the costs of annual Cluster activities plus agreed upon scholarship, programmatic, and student support donations.

FAMU HOMECOMING 2023 SPONSORSHIP PACKAGE THANK YOU! LET’S CONNECT. Brandi.tatum@famu.edu Quiana.lowe@famu.edu

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