Smile, you’re on camera. Videography guidelines Video provides an excellent opportunity to communicate a story or message to audiences large and small. Through the combination of video footage, still photography, music, voiceover, design and typography, video opens the doors to a wide realm of creative expression and communication. Footage of people within a video clip should be accompanied by a title slide, referred to as a lower third, during the early portion of their interview, as seen in the example below:
The institutional logo must be represented clearly with enough background contrast to be legible when featured in a video clip. The Avenir Next font is used for all text elements featured within videos. If the Avenir font is not available, use the approved Arial font.
VIDEO RESOLUTION Minimum 150dpi
16 | FGCU Branding & Design Guidelines
