The Network Newsletter February 2021
VOLUME 17
T HE NET WORK FEBRUARY 2021
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
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CONTENT
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3 CHRISTY’S NOTE & QUOTE
All limitations are self-imposed.
TOPS IN THE COMPANY
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4 SUCCESS STORIES Another AutoFlow Success Story! 6 TEAMBUILDER All you need is Love 8 EVENTS & ACTIVITIES Company Calendar & Anniversaries
7 CORE SERVICES
TO THE TEAM
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10 MARKETING Monthly Marketing Update 12 EXTRA BUZZ Exclusive Luxury with BHHS Shoutout to Ruthanne & Claudia!
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11 ON THE LIGHT SIDE OF REAL ESTATE
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
TECH TIPS
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The Network Newsletter February 2021
Note from Christy
Quote:
Christy Budnick
president and ceo
“It’s hard to beat a person who never gives up.” ~Babe Ruth Dear Team, I don’t know about you guys but I’m still on cloud nine from celebrating all of your 2020 achievements two weeks ago! Your feedback from the awards program was so touching to the whole team and that means the world to me, thank you!
One of the biggest takeaways I had when we surprised the Top Company award winners was their +1’s. Of course the surprise was a blast and we were so excited that we pulled it off, but to hear from two of our very top performers that their +1 for 2021 is to go back to the basics, wow, that says something! With over $47 million in closed volume, Elizabeth Hudgins is our 2020 top producer. Elizabeth often partners with her daughter, Sarah Alexander, and the combined duo closed more than $70 million in business. Elizabeth shared that she wants to run her business more like a business, complete with weekly business meetings with Sarah and putting a plan in place to grow the business to greater heights. Weekly business meetings, business planning…sounds like real estate 101 to me, but these proven practices work! Hear from Elizabeth as she describes her +1: View Video Here Stefanie Bernstein shared that over the last 5 years or so she has become lax about reaching out to her sphere because her business has been so strong that she hasn’t had to. With 48 listings and 187 total transactions in 2020 Stefanie achieved tops in listings, sales and transactions but she told us that with such tight inventory she is committed to making 10 calls to her sphere each day to touch base and share information/chat with them so that she is the first person they think of when they think of selling. Listings are the life blood of her business and Stef recognizes that in the tight listing market it’s going to take extra effort to strengthen her inventory. Listen as Stefanie describes her +1: View Video Here How are you doing with your +1? I hope hearing from two of our Top Company performers inspires you like it did me! Much love, BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
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What’s your success Story? Another AutoFlow Success Story!
CARLA BAHRI
I guess Autoflow is really working!! I received a call from a doctor on my list that said he was considering other real estate professionals, but he liked my ‘coupon’ cards he receives!! His home is off of San Jose Boulevard on Segovia Avenue and we are meeting on the 16th and the 22nd of January. I am going there tomorrow to begin evaluating their home. His children went to school with mine at Bolles.
REALTOR® AVONDALE OFFICE
The home’s value will probably be in the high $800’s. I’ve already sent him our company brochure and information regarding his home prior to our meeting. I think things are already starting to pick up!! Very exciting... Thank you!
Carla Video Works!
Jennifer hates being in videos but her assistant, Dee, convinced her to do one for a stale listing that had been on the market way too long. She got dressed up, styled her hair and we shot a 60 sec regular iphone video in the most appealing part of the home for her "stories" and a longer video to make a regular post. Dee posted it on her FaceBook and IG stories 1st as a teaser then the next day posted the longer version. She immediately JENNIFER SEXTON REALTOR® got a text from a contact in her SOI (was never a past BEACHES OFFICE client), who thought the listing was new and wanted to see it asap. Now, the home is under contract (birthday) plus they are having her list their current home. 3 transactions from a few minutes of promotion! 4
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter February 2021
TOPS IN THE COMPANY
TOP AGENTS IN THE COMPANY
TOP TEAMS IN THE COMPANY
JANUARY 2021
bonne jones st.
top lister
augustine/world golf village
joe collerd top sales beaches
JANUARY 2021
top transactions
the ott couple lupole & allen tops in transactions
Anita Vining
the ott couple
Anita Vining san
marco
top producer san
marco
tops in listings beaches
st.
tops in sales
augustine/world golf village
st.
augustine/world golf village
campanaro group
tops in production mandarin
TOP OFFICE AWARD WINNERS - JANUARY 2021 SAN MARCO/SAN JOSE
AVONDALE/ORTEGA
listings:
genni jet
listings:
Allison Steilberg
sales:
Anita Vining
sales:
lisa Ly nguyen
transactions:
Anita Vining
transactions:
lisa Ly nguyen
top producer:
Anita Vining
top producer:
Allison Steilberg
MANDARIN/ST. JOHNS
PONTE VEDRA/NOCATEE
listings:
anita gray
listings:
Priscilla Johnson
sales:
teresa ferguson
sales:
tina webster
transactions:
teresa ferguson
transactions:
Priscilla Johnson
top producer:
doug nunnery
top producer:
marcy taylor
BEACHES/ICW/SOUTHSIDE
FLEMING ISLAND/ORANGE PARK
listings:
joe collerd
listings:
kathy coletti
sales:
joe collerd
sales:
sarah rothstein
transactions:
Jennifer Sexton
transactions:
sarah rothstein
top producer:
julia fattahi
top producer:
kathy coletti
ST. AUGUSTINE/WORLD GOLF VILLAGE listings:
bonne jones
sales:
debbie da silva
transactions:
debbie da silva
top producer:
Mary kelley Kryzwick
Congrats
Team!
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TEAMBUILDER WANTS TO BE YOUR LUCKY CHARM Register talent for the team by March 8 and you could win
$250
May the luck of the TeamBuilder be with you! MUST BE VIRTUALLY PRESENT ON MARCH 9 TO WIN. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.
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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter February 2021
Welcome to the team
Amanda Perry fnpm
Gauri Gupta beaches
Anne McCabe ponte vedra
Josh Romanov ponte vedra
Jenn Collier - beaches Lisa Zielinski - avondale Lisa Peterson - beaches Ellen Sayers - mandarin Savanah Hargett st. augustine
Catherine Osias - mandarin
Diane Wilson mandarin
LET NEW
adventures BEGIN!
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events and act ivit ies
DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE UNDER COMPANY CALENDAR
- February /March 2021 Tuesday 9th
Wednesday 10th
Office Sales Meeting
Rising Star: Rising Star: Rising Star: Buyer Companywide Business Building Income Producing Consultation and Business Meeting Activities Activities Process
Wednesday 17th rising star: market evaluation webinars Mortgage Made Simple +Q and A: 2:00-3:00pm
Title Made Simple +Q and A: 3:00-4:00pm
Thursday 25th
Thursday 18th
Thursday 11th
Monday 22nd
Monday 15th
Tuesday 23rd office sales meeting
Tuesday 16th
Wednesday 24th
Rising Star: Seller Consultation 1
Rising Star: Seller Consultation 2
Google Business Page 10:30am
Rising Star: Purchase and Sale Agrrement
Monday 1st rising star:
Tuesday 2nd
Wednesday 3rd
Thursday 4th
Office Sales Meeting
Rising Star: Business Planning
Rising Star: Vital Focus
Tuesday 9th
Wednesday 10th
Thursday 11th
Monday 15th rising star:buyer
Office Sales Meeting
Rising Star: Rising Star: Business Building Income Producing Activities Activities
webinar
orientation
Rising Star: Contract to Close Monday 8th rising star: tools
webinar
Ninja Intro and Refresh 3 Part Series: Part 1 - 9:00-10:00am
and technology webinar
Ninja Intro and Refresh 3 Part Series: Part 2 - 9:00-10:00am
consultation and process webinar
Ninja Intro and Refresh 3 Part Series: Part 3 - 9:00-10:00am
- February Anniversaries -
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Team Member
Office
Years
Sheila Leonard Justin Petrucci Francine Gorman Susan Froman
GTS St. Augustine Office Ponte Vedra Office Ponte Vedra Office
5 5 10 10
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter February 2021
CORE SERVICES NEWS HAVE CLIENT’S THAT ARE ALREADY PREAPPROVED?
Make sure they’re getting a second opinion on what is likely the largest financial transaction of their lives! Prosperity Home Mortgage is confident in its service as best-in-class in the industry. They’re also confident in putting clients into great loan products with great pricing. Send your clients to PHM today and allow them to try their Meet or Beat program to either match or improve on their offers from a competitor or they get a $250 gift card! Make sure all your clients are getting second opinions and a chance at great rates and service today!
TITLE TIP - SURVEY QUESTIONS Here are some questions that we often get regarding surveys. 1. When is a new survey required? 2. Why do surveys take so long to turnaround? 3. How often do flood elevation certificates change? CLICK HERE FOR FULL DOCUMENT
RELOCATION:
Do you have a customer who has a real estate need outside of Northeast Florida? This is a great opportunity for you to address that customer’s need while making some easy money through an outgoing referral. With the customer’s permission to be referred, our broker-to-broker referral coordinator, Kathy Stepulaitis, will then manage the referral for you. Just click on the outgoing referral link on AE, under resources, and then relocation resources, to provide the details to Kathy.
NARPM was fortunate to have an update of the CDC Eviction status with Harry Heist in January. Please find links below for Questions and Answers to the CDC Order and CDC Links and Resources. These were as of January 21, 2021 however, Harry updates his website ‘EVICT.com’ whenever something changes. If you have any questions, feel free to reach out to your Property Manager. If we do not have the answer, we can get the answer for you. CLICK HERE FOR FULL VERSION OF “EVICTION MORATORIUM” CLICK HERE FOR ADDITIONAL RESOURCES
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CREATIVE SERVICES
February Monthly Marketing Update MEGA OPEN HOUSE WEEKEND Mega Open House Weekend is February 20 - February 21! We have eCards and social media images for you to share!
eCards available in Marketing Resource Center
Click the link below to download the social media images https://bit.ly/2PtyuLy
Or visit www.FloridaNetworkRealty.com/SocialMediaImages
FEBRUARY AUTOFLOW LINEUP
CELEBRATE
BUY ONE, GET ONE FREE ADMISSION*
Which remodeling projects will create the greatest return when a home is sold? 94%
Not all home improvements are created equal... If you are planning on listing your house for sale this year, it’s smart to know which home renovations add the most value. Minor renovations can go a long way towards improving the quality of your everyday life and/or impressing potential buyers. Connect with me today and let’s review which home improvements you are considering and how it can impact your return on investment (ROI).
88.7%
Ashley Agent REALTOR® 904.000.0000
JACK NICKLAUS Class of 1974
Job cost: $3,599 Resale value: $3,191
Siding Replacement vs.
76%
vs.
66.6%
Deck Addition (wood) Job cost: $12,714 Resale value: $9,786
Siding Replacement (vinyl) Job cost: $13,153 Resale value: $10,000
We are partnering with the World Golf Hall of Fame to share this special offer with you!
Deck Addition (composite) Job cost: $18,506 Resale value: $12,327
123 Your Office Address
76.3% 73.2% 68.2%
Source: Remodeling Magazine, 2020 Cost vs Value Report, Mid-Range Projects ©2021 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
COMPLIMENTS OF
Garage Door Replacement
Your City, FL 00000 Resale value: $12,550
Your FOREVER Agent. Your FOREVER Brand. Kevin Waugaman REALTOR® 904.296.6400 Kevin.Waugaman@FloridaNetworkRealty.com KWaugaman.FloridaNetworkRealty.com
worldgolfhalloffame.org
Manufactured Stone Veneer Job cost: $8,797 Resale value: $8,265
(fiber-cement) 80.5% 123 YourJob Office Address cost: $15,582
77%
Free adult admission with the purchase of one full-priced adult admission.
67% 66.7%
Minor Kitchen Remodel Job cost: $22,125 vs. Resale value: $16,884
Window Replacement (vinyl) Job cost: $16,992 Resale value: $12,431
vs.
58.7% 66.1%
Major Kitchen Remodel
The World Golf Hall of Fame honors and celebrates golf’s greatest players and contributors. This made me reflect on those who took part in my success in 2020 - YOU! In honor of your contribution, I invite you to enjoy a free admission to the World Golf Hall of Fame.* Come Celebrate YOU and Golf’s Greatest Legends!
Job cost: $65,166 Resale value: $38,249
Window Replacement (wood) Job cost: $20,724 Resale value: $13,702
Connect with me today with any questions or for a real estate review - just in time for the spring selling season.
Roofing Replacement (asphalt shingles)
Your FOREVER Agent. Your FOREVER Brand.
Job cost: $22,450 Resale value: $15,303
Ashley Agent REALTOR® 904.000.0000 YourEmail@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com
Entry Door Replacement (steel) Job cost: $1,798 Resale value: $1,205
Bathroom Remodel
Job cost: $19,680 Resale value: $13,130
Your City, FL 00000
vs.
53.9%
*To Redeem: Free adult admission with the purchase of one full-priced admission. Valid May 15,Free 2021. Cannot be combined any other offers. *Tountil Redeem: adult admission with thewith purchase of one full-priced admission. Valid untilof HomeServices May 15, 2021. be affiliate, and ©2021 BHH Affiliates, LLC. An independently operated subsidiary of America, Inc., aCannot Berkshire Hathaway a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered combined with any other offers. service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or
Bathroom Addition
Job cost: $45,310 Resale value: $24,433
guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
Home Improvements that Add Value Postcard Arrived Early-February
eCard Happy Valentine’s Day! Arrived Mid-February
World Golf Village Hall of Fame Postcard Arriving Late-February
For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com
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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter February 2021
WHY CRIMINALS CHOOSE YOU
Look at yourself through the eyes of an attacker. You’ll see what makes you the perfect target and how you can change that. See below for the steps an attacker may go through to pick the perfect target. by Keith James
1. Observation: In real estate, a vulnerable target is an agent working alone or one who provides a financial motive — someone who carries the appearance of wealth. Women are usually chosen over men, as they are perceived to be weaker and less likely to have the ability to defend themselves.
2. Testing: If approached does their potential victim look at them right in the eyes and establish personal boundaries, or does the victim’s body language broadcast fear and uncertainty? The criminal may also ask questions at a showing or over the phone: Are any other buyers expected to be there? Are you working alone today? Is it a vacant property?
3. Selection: Criminals choose a person they feel they will be able to control, intimidate, or overpower without strong resistance. Based on their observations, whoever appears the weakest and the most likely to comply with their demands will be selected.
4. Isolation: To avoid discovery from others, criminals will attempt to entrap their victim in an isolated area or move that person to an isolated location of their choice. The property you list that offers “great privacy” can translate to “great opportunity” for the criminal. The more secluded the property, the better the opportunity. Neighbors or pedestrian traffic can be a deterrent to the criminal’s plan, and darkness is always preferred to daylight or well-lit communities.
How aware of your surroundings are you? Does your body language communicate confidence? Are there steps you can take to make yourself less vulnerable and remove the perception of opportunity? Looking at yourself through the eyes of a criminal can greatly improve your chances of never becoming a victim. Keith James is the founder and president of James Security Associates
for complete article…why criminals choose you
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realtor magazine
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EXCLUSIVE LUXURY MARKETING WITH BHHS PRESTIGE SPRING
We are currently working on the Berkshire Hathaway HomeServices Prestige Spring 2021 issue (shipping in February), which will also repeat in the Unique Homes Spring issue (shipping in March). Prestige offers a print, digital, online and social media program which is exclusive to BHHS network agents and offices and targets high net worth individuals. Prestige Distribution: 20,000 • Copies direct-mailed to individuals who have a net worth of $25 million and higher. • Distribution in domestic and international airline lounges. • Distribution to the best clients and prospects among those advertising in each issue. • Luxury Collection Specialists and Berkshire Hathaway HomeServices marketing directors. Unique Homes Distribution: Reaching relevant buyers in today's marketplace that have the means to purchase the homes featured. • Mailed to homes valued at $5 million and higher across the U.S. • Sold by subscription. • At newsstands and bookstores worldwide. • Sent to industry-leading agents and their top clients. • Digital edition distribution and on uniquehomes.com. Additional online, social media and direct mail benefits include: • Your headshot, bio and advertised luxury properties on uniquehomes.com/agents. • Ability to feature unlimited properties online through March 2022. • Customized copies of the Issue, featuring your picture and contact information on the cover, sent to your provided mailing list of 100 (for full pages).
Watch the below video to learn more about the Prestige distribution strategy.
SHOUTOUT TO RUTHANNE AND CLAUDIA! I had a closing (my client was the seller) that was delayed a week. After the seller signed we found out the buyer's lender required an additional document be signed by the seller and notarized. Claudia did us a huge favor closing it yesterday since she didn't receive the package in a timely matter, but she felt bad for the seller because of the week long delay. On her way home, Ruthanne went to the seller's KAT WET MORE home and notarized the lender's document! I can't begin to explain how much I appreciate the extra effort given by both Ruthanne and REALTOR® FLEMING ISLAND OFFICE Claudia, GTS Rocks! 12
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter February 2021 WHO’S THE MOST AWESOME CLIENT I SEE IN MY FUTURE?
Being in real estate I see a lot of weird and random things When you keep putting the same house on the market with different photos...
NEW AGENT
When I receive a text from seller/buyer who I love and want to talk to all the time...
BUYERS AGENT
LISTING AGENT
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Florida Network PROPERTY MANAGEMENT
Š2021 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.
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