TECHNOLOGY ISSUE
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The Wow Factor:
QR Powered Contactless Menus by APOORVA HEGDE
PHOTO BY ANTONIO_DIAZ / ISTOCK / GETTY IMAGES PLUS
QR
Codes are ubiquitous. The specials, remove out-of-stock dishes, change menu technology of QR Codes has languages, and even include unique offerings, all in QR Codes are cool again. erupted as a must-have option for one single menu. The square-shaped quick response barcodes have most industry verticals, especially restaurants, in the Contactless menus with QR Codes can have found a niche in restaurants wake of the COVID-19 pandemic. videos and images that can be updated on the fly. It amid the COVID-19 Julie Zucker, CMO of Branded Strategic also helps diners understand what the dish is made pandemic, where social Hospitality, said, “While people thought it was cool of and requires less explanation overall. distancing is a mandatory before, I think now it’s almost becoming a way of In addition, customers can be offered a discount requirement. dining life,” and that sums up what every restaurant coupon or a loyalty card through the same QR thinks of QR Codes for menus. Code. Diners can also be prompted after they Aside from the fact that they offer minimum scan the QR Code menu the first time to upload contact, what makes QR Code uber cool? a picture of their dish on social media and tag the A QR Code menu helps diners order their food restaurant they are at, which encourages others to safely with minimum contact with the restaurant go visit. staff. Even the National Restaurant Association Beaconstac’s QRestaurant solution is being encourages restaurants to opt for contactless menus leveraged by over 700-plus restaurants and hotels, and order systems to communicate with staff. including Hyatt, Ritz Carlton, several Marriotts Another upside is, contactless menus do not have and Hiltons to create contactless menus, collect to be downloaded for diners to browse the menu. contactless feedback, contactless check-in, facilitate They are safe, hygienic and accessed quickly, thereby contact tracing and more. keeping your guests safe from contaminated surfaces. The no-code platform enables anyone to create a contactless All diners have to do to order food from the menu is to simply experience in less than 5 minutes. For more information, reach out scan the QR Code menu, browse through their favorite food options to ravi@beaconstac.com or call (646) 655-0702. — and voila! With a text-based physical menu, it’s difficult to update when items are not available or to change the menu on special occasions. Apoorva Hegde is a Content Marketer at Beaconstac, an end-to-end The dynamic nature of QR Codes helps restaurants add daily proximity tech platform.
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