Floyd Real Estate Group - 2023 Luxury Listing Digital Brochure

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LAUNCH MARKETING SYSTEM Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!

STAGE III: SHOWING EXPERIENCE/ POSITIONING VALUE Step 5: We strategically plan the showing experience to highlight the most compelling attributes of the property. This includes route planning and careful attention to the senses of smell, touch, sound and sight. We make visitors wear shoe covers or take off their shoes to emphasize how the owner keeps the property clean. The goal is to create memorable experiences. Step 6: We host showings in person to communicate the key values points and position for expected price and terms. We provide our exclusive “term sheets” for guidance to the Buyers and their agent.

STAGE IV: NEGOTIATING THE HIGHEST PRICE AND BEST TERMS Stage 7: Once we receive offers, we set up a “highest and best” with final bidders. Again, we give guidance on making a winning offer. This escalates the price and more favorable terms. We also verify financing and proof of funds based on the offers. Stage 8: Congratulations, you have a winning bidder! Now, we begin the “contract to close process” including inspections & repairs, appraisals, HOA letters and monitoring “clear to close” for financing. We personally drive the successful completions of these milestones and do not outsource to less skilled resources.


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