Case Studies

Name drop, we help these brands create meaningful connections with their customers…

Case study

Find out more at Fluid’s portfolio of case studies

EMEA merchandise contract with eCommerce merchandise store

The challenge: Barclays was looking for a new provider to supply their EMEA merchandise, including a core range of products, an on-demand range and any products required for sponsorships or events.

The solution: We created a full eCommerce merchandise store stocking a range of core products and an on-demand range for their EMEA audience with online card payment functionality and EMEA shipping.

Barclays chose Fluid because of our family culture, as well as being the leader in our industry when it comes to sourcing and supplying sustainable products. They commented that our commitment to the B Corporation was also a large factor in their decision.

Case study

A “money can’t buy” gift

The challenge: NetEnt wanted a “money can’t buy gift” to reward loyalty in their long-standing customers.

The solution: Based on the characters of one of NetEnt’s most popular online gaming products, Vikings, we produced a handcrafted bespoke 32-piece chess set. Skilfully made from an oak board with highly detailed resin chess pieces in the individual designs of the characters from Vikings, each set contained limited edition information and a certificate of authenticity.

The reaction to this product from NetEnt’s customers has been amazing, they said “It has to be one of the best gifts that they’ve ever received!”

Case study

Be together - not the same

The challenge: Google wanted a unique event giveaway to link with their partner brands and echo their mantra of “together - not the same”.

The solution: Working with Google and their branding agency we decided upon a range of collectable bespoke pin badges which can be adapted annually to reflect different themes. We produced around 80 different themes and once all 80 had been collected, delegates were then rewarded with a limited edition badge. This saw the badges become highly collectable with their audience and helped to gamify the event, as delegates were encouraged to collect different badges as they travelled around different parts of the event.

Natalie Mayhew from Google was delighted with the results. "I have worked with Alexis for over four years for all my Google products. She meets deadlines, budgets and can customise pretty much anything. I 100% recommend Fluid Branding."

Find out more Fluid’s Google case study

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Helping Nestle save the bees campaign

The challenge: Nestle Cereals depend on bees to be delicious! The brand was partnering with Bee Friendly Trust and wanted to help our bee friends thrive internationally.

The solution: An idea blossomed, little bee-friendly seed packets that recipients in multiple global locations could plant in their own gardens. Bees rely on nectar from plants in order to make their honey. And we rely on them to pollinate our fruit and veg. It’s a win-win on all sides - for us, for Nestle and most importantly for the bees, too. It was a great success and helped raise awareness of bees’ challenges, as well as encourage a feel-good family activity.

Toby Baker, Regional Marketing Director UKA at Nestle Cereals said: “As a business, our promise is to make breakfast better as well as doing our bit to help protect the planet.”

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Case study

Being community-minded

The challenge: The UK and Ireland’s largest digital automotive marketplace wanted to reflect their core value “Be community-minded” demonstrating that they are committed to making a difference to the communities around them and think of others before themselves. They chose a social media campaign around road safety to highlight this.

The solution: A short list of suitable products was whittled down to 2 items, AutoTrader branded reflective backpack covers and reflective dog leads to be used in competitions as part of their wider social media campaign, ensuring a safer environment for all road users. The products helped drive a highly successful social media campaign, which generated lots of engagement and sharing of the products. It even garnered celebrity endorsement, with famous sportsperson Victoria Pendleton supporting Autotrader’s community goals, all whilst helping shape the debate of improving road safety for all.

Fluid exceeded expectations, from product inspiration to fulfilment, delivering 17,000 items within the 6-week competition period.

Find out more Fluid’s AutoTrader case study

Case study

Centralised merchandise solution

The challenge: Bayer CropScience has reps all over the UK and host and attends several events each year. They wanted to centralise their marketing spend, control the marketing budget and make sure that all products produced adhered to their brand guidelines, whilst ensuring their sales and marketing teams could request products for last-minute client visits or events.

The solution: Our merchandise consultants have worked with Bayer CropScience for several years and so understood their needs and were able to suggest our Merchandise Stores as a perfect solution. It allows Bayer CropScience’s marketing team to control the merchandise budget, product selection, branding and stock levels whilst allowing the flexibility of calling on merchandise wherever and whenever their teams need it. Merch stock is held in our warehouse network allowing for dispatch to multiple local and global locations.

The success of the merchandise store has enhanced our relationship with Bayer. We now work closely with them providing merchandise and solutions across many Bayer brands.

Fluid’s Bayer case study

Case study

Maintain brand provenance whilst appealing to a new audience

The challenge: Glenfiddich wanted an onpack promotion to attract their loyal and established followers but also to appeal to and engage a new younger audience.

The solution: After an in-depth consultation with the brand we took sample staves of the oak casks which are used to age the distilled whiskey, with the idea to create a bespoke USB memory stick. An unvarnished 2-piece memory stick was finalised, allowing the aroma of the whiskey-soaked oak to be retained. The sticks were laser engraved to create a unique finish and loaded with a brand film detailing the provenance of the Glenfiddich brand.

The client was delighted with the results, loved by loyal, traditional enthusiasts. It also created a real impact on a new younger target audience because of the tech. product selection whilst at the same time maintaining the Glenfiddich heritage.

Find out more Fluid’s Glenfiddich case study

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Grabbing attention

The challenge: STV Scotland’s leading digital media brand wanted a high-impact, visually striking reusable product to promote the launch of the Scottish Children’s Lottery, which helps raise funds and improve the lives of young people in Scotland.

The solution: After lots of consultation STV decided on producing 5 giant inflatable replica Scottish Children’s Lottery balls that would float down the River Clyde in Glasgow. After STV arranged all the necessary permissions and press invitations, our team were on hand as marshals for 12 hours towing the balls up and down the river on a contractor's boat. The activity garnered a lot of press attention!

“Fluid Branding provided a professional solution to our requirements and managed the project perfectly on the day.”

- Emma Sinclair from the event’s team at STV.

Fluid’s STV case study

Case study

Create a social buzz

The challenge: As an online retailer Boohoo, what better way to connect to their target audience of 16-30-year-olds than social media? The brand had arranged a media launch inviting high-profile key influencers with a large social media following. They needed a product to capture attention and encourage social sharing.

The solution: Our expert merchandise consultant knew that a large attention-grabbing branding area was key. She suggested a reusable cotton tote bag to be held and to encourage photos and social sharing. Being reusable meant that it would bring repeat impressions for the brand after the initial event. Our in-house creatives suggested a range of cheeky phrases to resonate with the target audience.

Melanie from boohoo.com said “I always use Fluid Branding for my promotional bag needs as they surpass my expectations every time and provide the high-quality products I need, even when we have tight lead times.”

Find

Fluid’s Boohoo case study

Case study

Fluid’s Genetic Disorders UK case study

Jeans for Genes day - maximising fundraising

The challenge: Jeans for Genes day is the annual fundraising campaign for Genetic Disorders UK, the national charity that supports children affected by a genetic disorder. Every year the charity tries to come up with new ideas on how merchandise can help them raise funds.

The solution: After consultation, high-quality, sustainable branded t-shirts and pin badges were produced retail-ready, with all the essential individual packaging. We also delivered a short run of t-shirts ahead of the bulk delivery for the celebrity photoshoot campaign, which really helps to drive sales and funds raised for the charity.

Lina Abdulkarim, Marketing & Comms Manager for the Jeans for Genes campaign said: “Every year we strive to come up with quality merchandise that will be desirable and ultimately raise vital funds for our charity. The team at Fluid always works with us to ensure we can deliver on time and within budget. It’s a vital part of our campaign, they understand the importance of getting it right and that every penny saved means more money going towards Jeans for Genes day.”

Case study

Supporting global communities

The challenge: A sustainable product with a meaningful impact linked to education.

The solution: The Power a life wireless charger with custom packaging. Wesleyan loved that included with every Power a life product sold is the gift of a solar light to a child in a developing country.

Olivia Basford from Wesleyan said “From start to finish, I’ve been really impressed with the communication from yourselves and answering my many questions so quickly, making the process as easy as possible. Internally, the campaign has been a resounding success and we’ve received really positive feedback. Everybody loved the charitable element and thought the power dock was a really great incentive.”

Fluid’s Wesleyan case study

Case study

Connection, unity, and brand identity

The challenge: Source, brand, and distribute sustainable t-shirts for the team to wear every year during Amazon’s ‘peak’ season – on time and within budget.

The solution: Thanks to the ingenuity of our team, over 6,000 t-shirts were produced and delivered to over 50 individual locations across the UK and Europe within 3 weeks! We’re also happy to announce that 100% of the deliveries arrived on time.

Matt Winters, Amazon’s Digital Innovation Hub Manager from their Global Corporate Procurement team, couldn’t have been happier: “By sharing peak plans upfront Fluid Branding was able to offer a market-leading price to ensure Amazon had a sustainable option but one that was frugal on everyone’s peak budgets. We are already working on ways to further improve the peak t-shirt program for 2023 to cover additional locations and countries!”

Find out more Fluid’s Amazon case study

Testimonials

“I have worked with Alexis Stone for over 4 years for all my Google swag products and can 100% recommend her as someone to work with. She meets your deadline, budget and can customize pretty much anything! Check out Fluid Branding :-)”

Google

‘Faultless’

Absolutely spot on. Great customer service and good quality product, respected lead time. We will come back for more, and strongly recommend to our partners.

Eurotunnel

“Great communication and listened to all of our requirements and suggestions. Very impressed with the quality of our advent calendars - lots of happy staff in Sky Sports News!”

“The team at Fluid were highly responsive, accommodating and thoroughly supportive throughout. Our short deadline was met perfectly - we couldn't be happier. Thank you.”

Sky Sports News

Nestlé UK