We’re always on the pulse of the next big trend, translating and adapting it for that big B2B impact.
From popular colours to specific products, 2024’s product media trends can be strategically applied to your next campaign to energise and reinvigorate your brand.
You’ll be amazed at just how flexible and on-point these predictions are, with some probably on your radar.
It’s about reshaping and interpreting trends through a product media lens.
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Because the hardcore grind just isn’t *it* anymore.
Especially over the last year, more and more brands are embracing the idea of prioritising physical and mental wellbeing over long hours sitting stressed at a desk.
And with it has come a fresh positive take within their marketing strategies.
With 1 in 4 people experiencing a mental health problem of some kind each year in England, there’s been a rise in self-care and holistic lifestyles, with consumers rejecting the traditional 9 – 5.
Be it fitness trackers to mindfulness apps, spa essentials to weekend getaways, business are leveraging technology and merch to cater newfound trending needs. By aligning their products with these values, they can foster a deeper connection and loyalty with their audience.
Because there’s more to life than spreadsheets (apparently).
Recycled wellness journal
Investing in your own backyard is the new treat yo’self.
With prioritising sustainability, preservation and reconnecting with nature comes a growing interest and respect for nurturing and creating beautiful eco-friendly outdoor spaces.
From seeds and plants to boujee sustainable garden furniture (10/10 all the throws and pillows), it’s all about giving your own backyard a bit of TLC.
But it’s not just about aesthetic. There's also been a growing focus on soil health, biodiversity and regenerative gardening practices which we love to see.
As consumers become increasingly aware of the impact their choices have on the environment, products that make as little environmental impact as possible are key. Think those with teeny tiny ecological footprints.
It’s about being a proud plant parent without up-rooting nature.
“Lookdeepintonature,andthenyouunderstandeverythingbetter”
Albert Einstein
Are you ready for an adventure?
Our post-pandemic love for exploring new destinations and seeking out unique experiences is showing no signs of slowing down anytime soon – and we are 100% here for it.
With travel influencers fuelling the desire for aesthetically pleasing instagrammable products, brands are looking for merch that encapsulates those wanderlust vibes.
From innovative luggage and travel accessories to portable technology and sustainable travel gear, brands have an opportunity to showcase practical products that will be retained and reused again and again.
It’s about having on-the-go comfort, convenience and sustainability whilst still being worthy of the ‘gram.
