We’re always on the pulse of the next big trend, translating and adapting it for that big B2B impact.
From popular colours to specific products, 2024’s product media trends can be strategically applied to your next campaign to energise and reinvigorate your brand.
You’ll be amazed at just how flexible and on-point these predictions are, with some probably already on your radar.
It’s about reshaping and interpreting trends through a product media lens.
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Generative AI
Firstly, let’s clarify what we mean by generative AI. Basically, it’s a type of AI that allows computers to create their own content. Human input not *technically* necessary. Just, lots and lots of database (a.k.a spreadsheets upon spreadsheets) to ‘train’ the AI into ‘learning’.
And it’s not an exaggeration to say this could completely revolutionise our industry.
When it’s up and running, marketers and businesses could use it for:
• Content generation
• Optimising ads
• Enhancing product descriptions
• Getting product recommendations based on their behaviour
• Design ideas
• Customer support
• Market research
However, it’s important to note that while generative AI can (and will) be a valuable tool, it’ll never be as good as a real person. It should always be used alongside human expertise and oversight to ensure ethical. Factual and responsible use.
Recycled notebook
Personality, not gender
Woman stay at home. Men go off to work. Women love to bake. Men fight lions. For ears marketing strategies relied on outdated (and quite frankly insulting) gender stereotypes to target consumers. Ew.
But, luckily for everyone, society has become a whole lot more inclusive and understanding.
So much so, that we’re now moving completely away from narrow-minded gender stereotypes and embracing a more personalised approach for a more inclusive and relatable marketing experience.
It’s exciting stuff! Brands are now favouring products that truly speak to who their audience is, connecting with their consumers on a deeper, more emotional level.
Hybrid working is here to stay
Hybrid working has truly redefined the 9-5, and we’re so happy to see that it’s here to stay.
But what does this mean for brands?
The fun stuff: They’ll need to continuously adapt and refresh their marketing strategies to reach and engage remote and flexible workers.
The numbers stuff: They’ll need to crunch the numbers by leveraging technology and data analytics to adapt to changing consumer behaviours and preferences in this new working environment.
The important stuff: With the shift towards more personality-focused marketing (rather than gender or demographic-based targeting), it’ll be even more crucial for brands to understand and cater to the diverse preferences of their hybrid workers to drive engagement.
