ISSUE
MARKETING & CUSTOMER SERVICE NEWSLETTER
29
MAY 2014
Great Ideas
pg 1
Superpower
pg 2
WOW Events
pg 3
Tools, Tidbits, Trends
pg 4
Upcoming Events
pg 5
Web Analytical
pg 5
Marketing Dates
pg 6
Training & PD
pg 7
Team MWR
pg 8
Celebrate & Nominate
pg 9
One Team / One Mission pg 10 Highlighted Event
pg 11
Inspiration!
Great Ideas/Programs
There’s NO “I” in Trangleball!! Trangleball spells fitness and fun whatever angle you are coming from! This 3D handball sport combines all athletic skills. Trangleball can be played on hard court, grass, or sand. Born in Brooklyn, New York, and raised on Long Island, this game is mentally as well as physically fast-paced. Whether played alone as a game of bounce and catch or as a highly competitive sport, your patrons will find it fun and challenging, while recreation professionals will recognize the fitness and sports training benefits of passing, response, speed and teamwork. The angle the ball is thrown onto the 3-D triangular base determines it's direction of travel. Students quickly learn to develop creative approaches and serves to gain the advantage. Play one-on-one with equally matched players or in group settings. Trangleball is ideal as a team sport, physical education exercise or a playground favorite and can accommodate up to 36 players. There's no "I" in Trangleball....it's a team sport!
www.trangleball.com
MARKETING WHAT’S YOUR SUPERPOWER!
HOW TO DISCOVER YOUR SUPERPOWERS! Career superpowers are actions that come easily to you, are fun and can do them for hours on end. As you build your career, you probably will become more in tune with what your superpowers are. If you don’t, you will miss out on the opportunity to create leverage.
Your superpowers depend on three factors: Passions – Actions you love to do. Focus- Actions that get you in “the zone. Strengths – Actions that come easy to you. Without all of these factors you will have a missing power to leverage your success.
Passion The fundamental motivation behind your actions is passion. If you find yourself constantly forcing yourself to take action, then this isn’t passion. I love to write, I actually need to write in order to get the thoughts out instead of spinning around my head. It’s a therapeutic action that became a daily habit. On the other hand, I have difficulty editing because by that point the creation process is already over for me. I want to move on to the next idea. You’ve probably noticed how certain work won’t motivate you for very long. You may be passionate about it for a few hours or days, but eventually the energy wanes and you’re back to doing things that bring you happiness.
Focus The amount of time you can spend focusing on a project will determine how much you get accomplished. If you can’t stay focused for very long, you’ll never develop the skill to be successful. I can write for many hours a day. I can edit for many hours, but it doesn’t make me feel energized. I do it because it’s a part of my job.
”To find joy in work is to discover the fountain of youth.” --Pearl S. Buck Strengths Each skill that you have must produce quality results, otherwise it’s not a strength. For example, almost anyone can write. In order for it to be considered a strength it must be something that other people notice because your skill stands out. Editing is not a skill that I’ve mastered yet, so it’s tough for me to consider this a strength. It’s more like an ability that I’m trying to mold into a superpower.
So how do you find your superpowers? You have to figure out if the action in question meets all the criteria: passion, focus, and strength. Your passions come from your subconscious, your focus is all about your ability to stay in the present moment, and your strengths are determined by the results you produce and the way others perceive those results. If you don’t have all three when performing an action then you aren’t creating great results and feeling happy while doing it. You’re just passing the time doing work that you aren’t really connected with. This is why I started my Superpower Coaching sessions. People came to me for advice because I could see through the fog to help them develop a clear picture. I couldn’t avoid this superpower, so I decided to leverage it. You must learn to leverage your career superpowers or you will be missing out on major success. What are you doing to leverage your superpowers in your business/career ? Source: Karl Staib; www.workhappynow.com
MWR Marketing: 573.596.0117 / www.fortleonardwoodmwr.com
WOW EVENTS M
W
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THE “WOW” FACTOR! Don’t just satisfy your customers, WOW them!
W. O. W stands for Wonderful, Outstanding and Way beyond what you ever expected!
TASTE of the ARTS
FERMENTED COLORS
EASTER EGG HUNT
VOLUNTEER CEREMONY
RODNEY ATKINS
REC PLEX
RODNEY ATKINS
COMMANDER’S GOLF
MAD HATTER
FUN FAIR
YOUTH SOCCER
TOOLS TIDBITS & TREADS T TIDBITS TOOLS STRONG B.A.N.D.S. Army installations world-wide are banding together for the 4th annual Strong B.A.N.D.S. campaign in recognition of “National Physical Fitness and Sports Month” during the month of May. The Army “Strong B.A.N.D.S.” campaign runs May 1 through May 31. The acronym B.A.N.D.S. stands for Balance, Activity, Nutrition, Determination, and Strength. This year’s theme is "Strong-ReadyResilient” which supports the Army's "Ready and Resilient" Campaign and the Comprehensive Soldier and Family Program. "It's all about enhancing community resiliency," said Darrell Manuel, Army Sports director and program manager for Strong B.A.N.D.S. "One of our campaign goals is to bring awareness to the number of fitness and health opportunities available to Soldiers and Families.” Patrons will be given Strong B.A.N.D.S. wristbands at selected facilities and events that symbolize the community's commitment to a healthier lifestyle. Family and MWR customers, interested in supporting Strong B.A.N.D.S. can visit http://www.ArmyMWR.com/strongb ands to find a list of health and fitness events scheduled at each garrison.
MAY IS MILITARY APPRECIATION MONTH
T
TRENDS EASTER TRENDS
National Military Appreciation Month started as a simple idea; to gather America around its military family to honor, remember, recognize and appreciate those who have served and those now serving and to know the history behind it all. Congress designated May as National Military Appreciation Month in 1999 to ensure the nation was given the opportunity to publically demonstrate their appreciation for the sacrifices and successes made by our service members past and present. Each year the president makes a proclamation, reminding Americans of the important role the U.S. Armed Forces have played in the history and development of our country. May was selected because it has most days set aside for celebrating and commemorating our military's achievements. These days include Loyalty Day, which was established in 1921, Victory in Europe (VE) Day commemorating the end of WWII in Europe on May 8, 1945, Armed Forces Day created in 1949, Military Spouse Appreciation Day established in 1984, and of course the best known of the May holidays, Memorial Day.
Source: DegreeSearch.org
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Upcoming Events For a link to ALL MWR Flyers and Events click here
Be Social!
May 9 COMMANDER’S GOLF SCRAMBLE The Commander’s Golf Scramble will be hosted by the Piney Valley Golf Course with a shotgun start at 12:00 pm. Scramble consists of a 4 person team; cost is $30 for Advanced Green Fee Patrons (AGFP) or $40 for non AGFP’s. Includes greens fees, cart and range practice from 11:00 am – 12:00 pm. Bring your friends, co-workers or battle buddies for a great afternoon of golfing. Food and beverages are provided following the tournament. The Piney Valley Golf Course is located at 10221 Water Intake Rd. For more information call 573-329-4770. Dates: June 13/ July 11/ Aug 8/ Sep 12/ Oct 17/ Nov 14 May 9 MILITARY SPOUSE APPRECIATION DAY The Army Community Service is hosting Military Spouse Appreciation Day from 10:00 am – 2:00 pm. This special day recognizes the contributions made by military spouses to the spirit and well being of our Soldiers and military community. Enjoy a day filled with classes, drawings, refreshments and door prizes! Event is FREE and open to all Military ID cardholders. Army Community Service is located in Bldg 486 Replacement Avenue. For more information call 573-596-0212.
Click the buttons above for our Social Media Sites
WEB ANALYTICS – APRIL 2014
May 9 OUTDOOR MOVIE CAMPOUT Family & MWR invites you to the Outdoor Movie Campout at Happy Hollow Park with a double feature “RV” and “The Great Outdoors” shown on the giant outdoor screen. Enjoy a movie with friends and family under the stars! Movie begins at 8:30 pm. Movie is FREE and open to the public. Bring your own blanket, tent, sleeping bags and chairs. No pets allowed. No show if rain or high winds. Concessions will be available for purchase. For more information call 573-596-6913. May 11 MOTHER’S DAY BRUNCH at Pershing Community Center, 10am – 2pm. $15.95 adults / $7.95 4-11 / FREE for 3 yrs. & under. 573-855-0043. REC PLEX MOTHER’S DAY SPECIAL Mothers, accompanied by their children, will golf or go-kart FREE on Mother’s Day. 12pm – 7pm Limit 1 round of golf or 1 go-kart ride per mom. 573-596-0843. MOTHER’S BOWLING SPECIAL 2 hours of bowling / $40 per family, up to 6 persons per lane, includes 1 large single topping pizza and 4 small sodas. 7:00 pm – 9:00 pm. 573-596-1498. MOTHER’S GOLF SPECIAL But a round of golf & Mom Golf’s free. 573-329-4770.
FORTLEONARDWOODMWR.COM TOTAL HITS: 863,587 AVG HITS PER DAY: 35,982 TOTAL VISITS: 769 AVG PAGES VISITED PER DAY: 1,330 EZINE IMPRESSIONS: 2,551
MWR SOCIAL MEDIA FACEBOOK: 6,084 Page likes TWITTER: 2,179 Followers / 1,349 Tweets FLICKR: 2,058,349 Views / Best Day Mar 17 with 39,461 views. This was the day we posted the Shamrock Shuffle Photos.
PINTEREST: 18 Boards / 189 Pins / 123 Followers
May 31 SPLASHAPALOOZA Summer is here! Celebrate the season at the Rec Plex Splashapalooza from 12pm – 4pm! Start the summer off right with a full day of swimming, mini golf and go-karts at all inclusive rates: $10 per adult, $6 per child (under 3 free), $20 family of 4, $3 each additional family member. Price includes: ALL activities, hot dog, chips and a drink. Please no pets allowed at the event. Annual and Season Pool Pass will not be honored for this event. 604 Constitution Ave. 573-596-0843.
YOUTUBE: 243 Views Check your web sites, patrons are lurking!
MWR Marketing: 573.596.0117 www.fortleonardwoodmwr.com
KEY DATES to REMEMBER
Marketing MARKETING: To capitalize on our Marketing efforts, please forward your Marketing Requests at least 45 days out! Getting the request at 45 days or EARLIER ensures that the Marketing Office can meet all our advertising deadlines to maximize exposure of your event, program or facility. •Requests will be accepted at anytime however you may miss out on many advertising avenues. •JULY Marketing Requests due by MAY 15. ~ Park & Recreation Month ~ 4 July– Independence Day ~ 10 July – Teddy Bear Picnic Day ~ 27 July – Parent’s Day •AUGUST Marketing Requests due by JUN 15.
Sponsorship/Advertising
~ National Golf Month ~ 3 Aug – Friendship Day ~ 15 Aug – Relaxation Day
FREQUENTLY ASKED QUESTIONS CAN MWR SPONSORSHIP AND ADVERTISING MANAGERS ENTER INTO COMMERCIAL SPONSORSHIP OR ADVERTISING AGREEMENTS WITH COMPETITORS OF AAFES (E.G. WAL-MART, TARGET, ETC.)? NO, unless AAFES has concurred. The sale of sponsorship and advertising to retail stores and competitors of AAFES is strongly discouraged. MWR should respect the strategic business relationship it has with AAFES since MWR receives a dividend of the profits generated by AAFES, MWR’s strategic business partner. Per DoDI 1015.1 and AR 215-1, advance coordination of proposed MWR sponsorships with AAFES is required. MWR should advise AAFES management of commercial sponsorship proposals and agreements to ensure that such agreements do not violate existing AAFES policy, understandings or agreements.
SPONSORSHIP DEADLINES EVENT MONTH
REQUEST DEADLINE
April
Jan 6, 2014
May
Feb 3, 2014
June
Mar 3, 2014
July
Apr 1, 2014
Aug
May 1, 2014
Sept
Jun 2, 2014
Oct
Jun 30, 2014
Nov
Jul 28, 2014
Dec
Sep 1, 2014
Jan 2015
Sep 29, 2014
Feb 2015
Nov 3, 2014
~ 26 Aug – Women’s Equality Day
SPONSORSHIP REQUEST FORM ONLINE: WWW.FORTLEONARDWOODMWR.COM/SP ONSORSHIP-REQUEST.PHP
Be sure to get your Sponsorship requests in as early as possible – dates to the RIGHT. Reminder: Sponsorship is a benefit to both the sponsor and the program receiving sponsorship. Sponsorship is not a guarantee – but will be sought if all requirements are met. Shereece Spain Sponsorship Manager (573) 596-0147 shereece.n.spain@us.army.mil
TRAINING & PROFESSIONAL DEVELOPMENT OPERATION EXCELLENCE TRAINING 13 MAY OPEX for New Employees Bldg 470, Rm 1129 0800-1200 14 MAY (Professionalism) OPEX Refresher Bldg 470, Rm 1129 0800-1000 or 1300-1500 10 JUN OPEX for New Employees Bldg 470, Rm 1129 1230-1630 11 JUN (Communication) OPEX Refresher Bldg 470, Rm 1129 0800-1000 or 1300-1500 Remember space is limited to 28 per session so please get your staff registered now. The Refresher is for front line staff. Anyone who is a rater is to attend the Sustaining the Covenant Management Workshop – date TBD.
Civilian Education System (CES) OUR GRADUATES CES Foundation
CES Basic Course
CES Intermediate
K. Wayne Bardell Kay Flores Steve Richardson Nancy Starnes Megan O'Donoghue Shereece Spain Jonell Martinez Rusty Wood Donna Quipp Eli Wilson Jane Weixelbaum Chloe Williams Danny Howell LuChrisa White Wadeana Porrett Bernie Riker Willie Short Sue Fellner-Williams Deborah Porter Andrea Ogle Jamal Verdell Joyce Jones Tanisha Benjamin
K. Wayne Bardell Kay Flores Steve Richardson Nancy Starnes Megan O'Donoghue Shereece Spain Jonell Martinez Eli Wilson Jane Weixelbaum Danny Howell Bernie Riker Willie Short Deborah Porter Andrea Ogle
K. Wayne Bardell Kay Flores Nancy Starnes Jane Weixelbaum Deborah Porter CES Advanced K. Wayne Bardell Kay Flores
IDP TRAINING 13 MAY Bldg 470, Rm 1129 1300-1430 or 1430-1600 10 JUN Bldg 470, Rm 1129 0800-1030 or 1030-1200
MANDATORY TRAINING SUICIDE PREVENTION – Abrams Theater 20 MAY 0830-1000 or 1300-1430 MANDATORY ONLINE TRAINING Trafficking in Persons http://www.combat-trafficking.army.mil/ Constitution Day http://constitutionday.cpms.osd.mil/
Space is limited to 16 people. Register with Anita Tatro at anita.r.tatro.naf@mail.mil
Cyber Awareness No FEAR https://ia.signal.army.mil/ https://www.atrrs.army.mil SHARP https://www.lma.army.mil Civilian Education System (CES) https://www.amsc.army.mil Anti-Terrorism Awareness https://atlevel1.dtic.mil/at/
Customer Service isn’t a department, it’s an attitude!
Workplace Violence http://www.cpms.osd.mil/
TEAM MWR ….CHOOSE EXCELLENCE!
BOD CYSS
CYSS
CRD
CRD
SSD
“Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.” Francesca Reigler
CRD
Celebrate! Nominate!
Fort Leonard Wood Awards of Excellence
Catch Us At Our Best is an employee recognition
program for Fort Leonard Wood
Chloe Williams & Wadeana Porrett / CRD
Family & MWR, designed to recognize and celebrate the excellent work of all our team members. Everyone is invited to participate! Team Members, Co-workers, Supervisors, and Community members are encouraged to fill out a nomination form when they experience an MWR Team Member going the extra mile and exceeding expectations.
We want to celebrate the awesome work of
Angie Nuera / BOD
our Team - please join us in Catching Us At Our Best! Nominations can be submitted online! Awards presented at the quarterly FMWR Award Ceremony.
Rosa Lee Blackadar / BOD
ONE TEAM / ONE MISSION
IWE / Egg Hunt Prize Table
MG Smith & Mr. Bardell / Face Paint
COL Pfeffer & Nancy Starnes
Events Crew / Rodney Atkins CYSS / Fun Fair / Planting Fun “Action may not always bring happiness, but there is no happiness without action. ” William James
Team Building
CYSS / Making Magic
HIGHLIGHTED EVENT / RODNEY ATKINS
Rodney Atkin’s Concert / April 9, 2014
MWR Marketing: 573.596.0117 / www.fortleonardwoodmwr.com