On Target - MWR Newsletter - June 2014

ISSUE

MARKETING & CUSTOMER SERVICE NEWSLETTER

30

JUNE 2014

Great Ideas

pg 1

Boil the Frog

pg 2

WOW Events

pg 3

Tools, Tidbits, Trends

pg 4

Upcoming Events

pg 5

Web Analytical

pg 5

Marketing Dates

pg 6

Training & PD

pg 7

Team MWR

pg 8

Celebrate & Nominate

pg 9

One Team / One Mission pg 10 Highlighted Event

pg 11

Inspiration!

Great Ideas/Programs

Creating Easy Scratch Off Tickets to Enhance Sales and Prizes!

1. Cut cardstock into 3 x 4 inch rectangles. Design the top half however you like. On the bottom half of the card, design/draw a small box and write in the sale or prize.

What You’ll Need • Cardstock • Clear packing tape • Paint (acrylic) • Dish soap • Painters tape • Scissors, paint brush, pen • Optional: small envelopes

Now that the card is decorated, take a piece of clear packing tape and place it over the treat box make sure it is smooth.

Apply strips of painters tape around your paint area (on top of the packing tape). Now you're ready to paint. Mix 2 parts paint with 1 part dish soap.

Apply one coat and let dry. Note: a dark paint works best.

Once the paint is dry, carefully remove the low tack tape. You're done!

Hand them out as is or package them in small envelopes. Don't forget the lucky scratching penny.

BOILING THE FROG

MARKETING

BOILING FROG SYNDROME OR STAYING IN YOUR COMFORT ZONE! The story regarding Boiling Frog Syndrome is widely known. A frog placed in boiling water will certainly jump out. But if the frog is initially placed in cold water and the water is gradually heated up - the results are going to be different.

Gradually increasing ambient temperature is bound to offer a soothing effect on the frog. It tends to keep adjusting itself with the variations but there is a limit to it.

There will be a point beyond which frog's metabolism cannot cope up and has to ultimately die.

It is possible to be successful maintaining the status quo, but true differentiation is achievable only for those who are willing to dive into new areas and jump out of their Comfort Zone!

You will let perfection go.

Nobody is perfect – don’t expect it and don’t long for it. Let go and you will lose the hesitation that has held you back in the past. You will learn to take risks where before you would have run. With risk comes the chance of failure, but more importantly, a chance of greatness.

You will inspire others.

What you do is noticed by others, whether you realize it or not. People are watching you, and what you do gives them an inspiring role model for growth and change.

You will have no regrets at the end.

Regrets come when we wonder, “What if?” yet don’t act. Don’t wonder – take the plunge.

” So jump. Your life will never be the same again, ever. And it's gonna be great. “ Marty Rubin You will define yourself authentically.

By pushing yourself into new areas you will have a chance to authentically define who you are, and break free of the limitations of what others think you should be.

You will gain control.

When you step out on your own path, you get to live and work on your own terms.

Having a sense of personal control is not only essential for well-being, but research has shown that it lowers stress and increases job satisfaction as well.

Your life experience will be fuller.

Leaving your comfort zone can create a tremendous feeling of euphoria and selfrespect as you learn what you are truly capable of doing and creating, which is far greater and more expansive than you ever dreamed. Pushing past your limits helps you find the fulfillment, excitement, and meaning you have been searching for in all the wrong places.

If you never leave your comfort zone you are likely sabotaging your chances for lasting success and happiness. Don’t be afraid to try something new in any aspect of your life. You will find you are more resilient, capable and courageous than you once believed, and as you rise to these challenges, more exciting ones are waiting in the wings.

Source: Kathy Caprino, Contributor, Forbes Magazine

MWR Marketing: 573.596.0117 / www.fortleonardwoodmwr.com

WOW EVENTS M

W

THE “WOW” FACTOR! Don’t just satisfy your customers, WOW them!

W. O. W stands for Wonderful, Outstanding and Way beyond what you ever expected!

LORA BASS

CAR SHOW

DUELING PIANOS

SPLASHAPALOOZA POOLS OPEN / DIVE IN

DUELING PIANOS

LORA OPEN HOUSE LORA OPEN HOUSE

UFC FIT

LORA OPEN HOUSE

YARD SALE

R

TOOLS TIDBITS & TREADS T TIDBITS TOOLS FEET FIRST With the popularity of swimming and other water-related recreational activities, IMCOM Family & MWR has chosen the month of June to educate its patrons on the importance of Water Safety. The goal of the Feet First - Water Safety Campaign is to help patrons identify high risks surrounding water and highlight safety steps they can take while having fun in the water.

According to the US Army Research Institute for Environmental Medicine (USARIEM) most drowning occurred off-duty (89%). While most drowning did not involve violations of safety rules, over one third of the cases involved some form of reckless behavior particular for those under age 21.

Center for Disease Control statistics show Children: 1-4 have the highest drowning rates. Drowning remains as 2nd – leading cause of unintentional death. Most drown in home swimming pools or unguarded bodies of water. 3,600 kids age 15 and under were treated in hospital emergency rooms for drowning related emergencies. Low income children are at higher risk from non swimming pool drowning.

Highest drowning incidents occurs during spring and summer with July noted to be the highest.

The “Feet First-into Water Safety” campaign was developed to educate and create awareness geared towards our high risk population.

T

TRENDS

DoD PREPARES TO LAUNCH ALL SERVICES MWR SURVEY You may hear about an MWR survey that will soon be distributed by The Department of Defense to all military services.

It's a large-scale, big-picture effort to assess customer satisfaction with MWR. IMCOM G9 has only had minimal participation in the development of this survey. It probably will not be very specific by asking questions about individual MWRs. This DoD Survey and our IMCOM MWR Services survey are similar in they both seek to understand customer satisfaction and use. The scope of these surveys is different. The DoD Survey only covers select MWR activities, primarily Cat C. In addition, the DoD Survey does not provide Garrison level data.

The MWR Services Survey is intended to understand our customer interests, program use (Cat A, Cat B, and Cat C) and evaluate outcomes of MWR. Between the two surveys, we'll have a greater opportunity to understand our military community members.

We will make the results of these surveys available to you as soon as we receive them from IMCOM.

Source: DegreeSearch.org

T

Upcoming Events For a link to ALL MWR Flyers and Events click here

Be Social!

June 20 MOVIE IN THE PARK Family & MWR invites you to the Movie in the Park, featuring Disney’s “Frozen”. Enjoy this movie with friends and family under the stars! Movie begins at 9:00 pm and will take place at Colyer Park. Movie is FREE and open to the public. Bring your own blanket and chairs. No pets allowed. No show if rain or high winds.

Concessions will be available for purchase. 573-596-6913.

June 28 STARS AND STRIPES ZUMBA PARTY Davidson Fitness Center is hosting the "Stars and Stripes Zumba Party” 9:00 am – 11:00 am. Wear your red, white & blue; move, shake, and dance your way to a healthier you! Registration is $15 day of event. Event is open to the public. All fitness levels ages 13 and up are welcome!!! Light refreshments and snacks will be provided. 1300 South Dakota Ave. 573-596-5862.

Now- June 29 REGISTRATION: JULY 4th COLOR RUN 5K Run starts promptly at 8:00 am at Davidson Fitness Center.

Advance registration cost is $20 per person and includes a commemorative white T-shirt (to be colored at event). Advance registration must be completed by June 29 at 9:00 pm at DFC or online at www.fortleonardwoodmwr.com. Run is open to the public. Early race bib/t-shirt pick up Thursday 3 July, 2014 from 4pm to 9pm. 596-7444.

Click the buttons above for our Social Media Sites

WEB ANALYTICS – MAY 2014 FORTLEONARDWOODMWR.COM TOTAL HITS: 1,220,375

Now - July 3 REGISTRATION: 4th OF JULY CAR SHOW Register your vehicle for the Family & MWR July 4th Car Show!

Categories: cars, trucks & motorcycle. Top vehicles in each category will be chosen by our Service men & women and the FLW community. Car show is July 4 from 3:00 pm – 6:00 pm at the Gammon Field, Iowa Ave, Fort Leonard Wood as part of our Independence Day Celebration. Registration is FREE and open to the public. Register online at www.fortleonardwoodmwr.com/form3.php June 15 – Aug 1 REGISTRATION: OKTOBERFEST POSTER CONTEST The Arts and Crafts Frame Shop is hosting a graphic arts competition! Contestants will submit a graphic art poster on a CD to be uploaded to our website: where voting will take place from August 2 - 14. The winner’s design will be the feature poster used to advertise the Family & MWR Oktoberfest, as well as being in an article of our local paper. Competition is open to the public; 14yrs or older . Arts & Craft Frame Shop located in the PX Mini Mall or call 573-596-0242.

AVG HITS PER DAY: 39,366 TOTAL VISITS: 710 AVG PAGES VISITED PER DAY: 1,137 EZINE IMPRESSIONS: 7,001

MWR SOCIAL MEDIA FACEBOOK: 6,337 Page likes TWITTER: 2,300 Followers / 1,492 Tweets FLICKR: 2,474,982 Views / Best Day May 30 with 8,463 views.

This was the day we posted the Splashapalooza & LORA Open House Photos.

June 30 – July 19 REGISTRATION: YOUTH FALL SPORTS Register your youth for the Fall Sport Season beginning September 6, practice will begin August 4. Cost is $40 per child. League is open to youth ages 4-15. Register today at the Parent Central Services located in Bldg. 470, Rm. 1126. Youth must be registered with CYS Services and a current sports physical MUST be turned in at time of registration. For more information call 573-596-0209.

PINTEREST: 20 Boards / 239 Pins / 145 Followers YOUTUBE: 234 Views Check your web sites, patrons are lurking!

MWR Marketing: 573.596.0117 www.fortleonardwoodmwr.com

KEY DATES to REMEMBER

Marketing MARKETING: To capitalize on our Marketing efforts, please forward your Marketing Requests at least 45 days out! Getting the request at 45 days or EARLIER ensures that the Marketing Office can meet all our advertising deadlines to maximize exposure of your event, program or facility.

•Requests will be accepted at anytime however you may miss out on many advertising avenues.

•AUGUST Marketing Requests due

by JUN 15. ~ National Golf Month ~ 3 Aug – Friendship Day ~ 15 Aug – Relaxation Day ~ 26 Aug – Women’s Equality Day •SEPTEMBER Marketing Requests due by JULY 15.

Sponsorship/Advertising

~ Hispanic Heritage Month ~ 1 Sep – Labor Day ~ 11 Sep – Patriot Day

FREQUENTLY ASKED QUESTIONS CAN AN MWR SPONSORSHIP AND ADVERTISING MANAGER SOLICIT SPONSORSHIP AND/OR ADVERTISING FOR FRGS? No. As an official program of the Department of the Army, FRG mission activities must be supported using appropriated funds (APF) to the same extent as any other Commander’s program. The FRG is not a Morale, Welfare and Recreation activity. FRG activities authorized APFs may not be supported with non-appropriated funds. In accordance with DoDI 1015.10, Programs for Military Morale, Welfare and Recreation, and AR 215-1, commercial sponsorship is generally only authorized for official MWR programs and events.

FRGs are not established for the purpose of being a fund-raising organization and they have no authority to engage in external fundraising on or off post.

SPONSORSHIP DEADLINES EVENT MONTH

REQUEST DEADLINE

April

Jan 6, 2014

May

Feb 3, 2014

June

Mar 3, 2014

July

Apr 1, 2014

Aug

May 1, 2014

Sept

Jun 2, 2014

Oct

Jun 30, 2014

Nov

Jul 28, 2014

Dec

Sep 1, 2014

Jan 2015

Sep 29, 2014

Feb 2015

Nov 3, 2014

~ 19 Sep – Talk Like a Pirate Day

SPONSORSHIP REQUEST FORM ONLINE: WWW.FORTLEONARDWOODMWR.COM/SP ONSORSHIP-REQUEST.PHP

Be sure to get your Sponsorship requests in as early as possible – dates to the RIGHT. Reminder: Sponsorship is a benefit to both the sponsor and the program receiving sponsorship. Sponsorship is not a guarantee – but will be sought if all requirements are met.

Shereece Spain Sponsorship Manager (573) 596-0147 shereece.n.spain@us.army.mil

TRAINING & PROFESSIONAL DEVELOPMENT OPERATION EXCELLENCE TRAINING 10 JUN OPEX for New Employees Bldg 470, Rm 1129 1230-1630 11 JUN (Communication) OPEX Refresher Bldg 470, Rm 1129 0800-1000 or 1300-1500 23 JUL OPEX for New Employees Bldg 470, Rm 1129 0800-1200 24 JUL (Teamwork/Own the Job) OPEX Refresher Bldg 470, Rm 1129 0800-1000 or 1300-1500 Remember space is limited to 28 per session so please get your staff registered now. The Refresher is for front line staff. Anyone who is a rater is to attend the Sustaining the Covenant Management Workshop – date TBD.

IDP TRAINING 10 JUN Bldg 470, Rm 1129 0800-1030 or 1030-1200 23 JUL Bldg 470, Rm 1129 1300-1430 or 1430-1600

Space is limited to 16 people.

Register with Anita Tatro at anita.r.tatro.naf@mail.mil

PROCUREMENT FOR NAF PROGRAM MANAGERS VIRTUAL COURSE – TUESDAYS, JULY 1-22 In this 4-week virtual course, learners will examine the various methods for acquiring goods and services needed to operate a NAF program in the most efficient, cost effective manner and in accordance with established laws and regulations.

Topics include: Acquisition Planning, Specifications, Funding Sources, Procurement Methods, Contract Monitoring, and Close-out.

Prior to taking this course, learners should complete the following: Foundation Courses—Family and MWR Orientation Course (Online), Team Member Orientation (TMO) for new team members only, Family and MWR Basic Management Course (Online), Operation Excellence (Online or Classroom), Introduction to the Family and MWR Delivery System (Online) Prerequisite Courses—Introduction to the Virtual Classroom (Virtual) and NAF Basic Contracting (Online).

Learners will meet for 2 hours, 1 day a week for 4 weeks in the VIRTUAL classroom.

Enroll online at the IMCOM Academy.

Tuesdays, 1-22 Jul 2014 0700-0900 Central Daylight Savings Time (CDT) POC: Michelle McQueary or Karen Nichols, (210) 466-1050 imcom.academy@us.army.mil

MANDATORY TRAINING EEO FOR SUPERVISORS

June 19 - TH 3035 / 1330 Aug 21 - TH 3081 / 1330 Sep 18 - TH 3081 / 1330

EEO FOR CIVILIANS

July 29 – LHA / 1000 or 1300

OPSEC / TARP

June 23 – Abrams Theater 0900 or 1300 Aug 11 – LHA 0900 or 1300

SUICIDE PREVENTION July 15 – LHA 1000 or 1300 SHARP

Sept 9 – LHA 0830 or 1300

ALCOHOL & DRUG

Sept 18 – Abrams Theater 0830 or 1300

MANDATORY ONLINE TRAINING Trafficking in Persons http://www.combat-trafficking.army.mil/ Constitution Day http://constitutionday.cpms.osd.mil/ Cyber Awareness No FEAR https://ia.signal.army.mil/ https://www.atrrs.army.mil SHARP https://www.lma.army.mil

Customer Service isn’t a department, it’s an attitude!

Civilian Education System (CES) https://www.amsc.army.mil Anti-Terrorism Awareness https://atlevel1.dtic.mil/at/ Workplace Violence http://www.cpms.osd.mil/

TEAM MWR ‌.CHOOSE EXCELLENCE!

FCC PROVIDER APPRECIATION DINNER Kristina Struna FCC Provider of the Year

Mr. Wayne Bardell, MWR Director & Cheryl Freeman, FCC Program Manager, help prepare dinner for the CYS Services Family Child Care Providers

Laura Gibbs FCC Mrs. Congeniality Laura Gibbs & Bridget Starks Receive their Accreditation

I am an Army Caregiver, a professional trained in my duties. I serve Department of Defense Families who protect the nation by protecting their children. I will always provide a safe, nurturing, and enriching environment. Never will I put children in harm’s way or allow others to do so. I will build trust with parents so they can concentrate on their mission. I will always treat Families with the dignity and respect they deserve. Army Caregivers are key members of the Army Team. I am an Army Caregiver!

MWR SHARP SHOOTERS

VIP VISITS

Celebrate!

Nominate!

Catch Us At Our Best is an employee recognition

State Representative Diane Franklin (District 123) speaks with Luchrisa White, LORA manager and Steve Richardson, CRD Chief

program for Fort Leonard Wood Family & MWR, designed to recognize and celebrate the excellent work of all our team members.

Everyone is invited to participate! Team Members, Co-workers, Supervisors, and Community members are encouraged to fill out a nomination form when they experience an MWR Team Member going the extra mile and exceeding expectations.

Representative Franklin speaks with CSM Murphy regarding LORA & it’s importance to FLW Soldiers & Families.

We want to celebrate the awesome work of our Team - please join us in Catching Us At Our Best!

Nominations can be submitted online!

Awards presented at the quarterly FMWR Award Ceremony.

State Representative Steve Lynch, (District 122) speaks at the MWR Splashapalooza & 399th Army Band 70th Anniversary

ONE TEAM / ONE MISSION

SHANON BOREK / TRINITY PONDER

CRD / FRANKIE BRINKLEY

TROUBLE!

CYSS / NATHAN HAMMOCK

SSD / GARY HAMMOCK

“Teamwork is essential that is what makes a team work, a company work, a society work, a civilization work..” Vince Lombardi MWR SHARP SHOOTERS

CRD / KIRK MICHAEL

DHR / BEN RICHARDSON

HIGHLIGHTED EVENT / STRONG B.A.N.D.S

MWR Marketing: 573.596.0117 / www.fortleonardwoodmwr.com