MESTURE
Ferrensia Marvella 180219012
GET TO KNOW US MESTURE is an Indonesian fashion label established in 2021 that initiates through our love for sheer and transparent fabric with delicate details in minimal designs. Each design are crafted thoughtfully and exclusively for 25-30 years old who’s passionate in styling and arts.
Our name “MESTURE” inspired by words “MESH” and “TEXTURE” to point out our main identity as a brand who appreciates sheer and transparent fabric to achieve elegance and versatility in a form of fashion.
SWOT Strength :
Weakness :
- Unique designs
- Just launched in 2021 with
- Ethical production by helping
minimal exposures to public
local crafters - Aesthetic contents - High quality products
Opportunity : - Expanding to a global market - Offline store
- Limited resources
Threats : - Well-known other fashion brand with similar style - Counterfeits
SEGMENTATION Demographic : - Gender : Genderless
TARGETING - Customer with interest in art and styling - Middle to upper class
- Age : 25 - 30 years old - Occupation : artist, influencer, enterpreneur - Income : > 10,000,000
Psychographic : - Hobby & Interest : styling, art, crafting
POSITIONING A self-manufacture local brand with delicate, elegant, and versatile designs. Competitors : ___ANW, Bysarahdevina, satoobykitakami, laurenciairena_
- Personality : elegant, creative, mature, confident, calm, outgoing
Geographic : - Jakarta, Surabaya, Bali, Medan - Other countries (global market)
DIFFERENTIATION Unique design and limited amount of products. High quality products as the products are manufactured by local crafters with detailsthat we put a lot of thought into.
POSITION ING MATRIX Higher price
Fast fashion
Slow fashion
Lower price
BRAND VALUES Quality
Exclusivity
Authenticity We put a lot of thought into
Limited amount of product
We’re fully concerned in
each designs. We pursue
available each designs.
every pieces’ quality. We
authenticity and originality
values the best quality of
to maintain uniqueness of
our products.
the brand
BRAND PERSONALITY
Elegant, delicate, calm, feminine
CREATIVE BRIE F Business Objectives
Grow the brand to be well-known as a local brand with a unique style and design, even to the global market. And to achieve customers’ satisfaction by improving the products’ quality, materials, designs, and services.
Our mission is to make unique pieces to expand human creativity. We
Brand Mission
also aim to support local de signers and craftmanship by providing resources needed, as well as best customer service, such as refund and exchange services.
Design Keyfact
The logo design should be simple, memorable, and potrays our product designs which is centered in sheer and transparant fabric. Minimalist logo design will show elegance, simplicity, and matched with the brand identity.
BRAND LOGO, TYPOGRAPHY, AND COLOUR To create visual on
Word “M” in
stacked transparant
unique shape
fabric
Accent
Base
Background
The brand colour should be neutral colours that gives off simple and elegant vibes, which is black, beige, and white. Black means elegance, shopisticated, luxurious. White in fashion history, known as colour for upper-class wedding dress, means simplicity, cleanliness. Meanwhile beige colour symbolizes calmness, elegance, warmth, tranquility.
LAY O U T P R E F E R E N C E S BRAND VISUAL
ELEMENT CONCEPTS
The main concept of the layout is simplicity and elegance. With informative and educative posts, photos related to the products, editorial photoshoots as well as customers’ photos
Editorial photoshoot with different body and skin types of the models. Minimalism and elegance as a main concept. Warm tone and black & white filter.
ELEMENT CONCEPTS
BRAND VISUAL
P H O T O G RA P HY S T Y L E
SOCIAL MEDIA CONTENT SAMPLES IG FEEDS
HIGHLIGHT
PEOPLE BEHIND THE ABOUT US
MESTURE
Get To Know #!
ETHICAL PRODUCTION
ORGANZA FABRIC
on Instagram, the contents are mainly for educative contents such as informations about fabric or material, sustainability, etc and for aesthetic purposes such as editorial photoshoots, influencers’ or customers’ photos, inspos, etc.
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10.9K
10
BRAND TOUCHPOINTS
MESTURE SHOP FAQ
>
v
COLLECTION
v
ABOUT
Exchange and Refund
>
T&C CAREERS
EXPLORE NEWEST
>
COLLECTION
Website is one of the way for customer to do an order, so this website mainly works for displaying collections’ catalogues and ordering systems.
BACK
MESTURE
FRONT
Ferrensia Marvella Fashion Designer
0812-345-678 mesture@hi.com www.mesture.com
Business card as a way to directly connect with potential customers. With a minimal yet elegant design to capture brand identity, as well as many options to contact (phone number, email, and website) that makes it easier for customers to reach out.
THANK YOU