MENSWEAR DESIGN CONCEPT PORTFOLIO

FERRENSIA MARVELL A

PORTFOLIO MENSWEAR DESIGN CONCEPT

2021

FERRENSIA MARVELL A

PORTFOLIO MENSWEAR DESIGN CONCEPT

2021

BOARD

M O O D

COLOR PALE T TE PEARL WHITE

#EDEEE4 An inherently positive color, is associated with purity, light, safety, understanding, spirituality, sincerity, protection, softness, and perfection

GLOOMY GREY #D5D2D0 In color psychology, grey represents neutrability and balance. However, grey does carry some negative connotations, particularly when it comes to depression and loss

OLIVE GREEN

#A9A173

Olive green psychological effects very widely with its different tones. A happy color, it is primarily associated with nature, which often gives a relaxing quality

DEEP BLUE

#304F5D In color psychology, blue color's meaning ties closely to the sea and the sky. It can represents stability, harmony, peace, calm, and trust.

INK BLACK

#050505 Black is associated with the water element and evokes power, mystery, and calmness.

SHAPE & ST YLE Slouchy, Loose, Loungewear x Workwear

FENDI RTW S/S 2021 MILAN

TAKAHIROMIYASHITA THE SOLOIST SPRING 2021

QASIMI SPRING 2020

FUNCTIONAL

DE TAIL HIDDEN POCKE T INSIDE POCKE T BAG

Pocket bag represents Logotherapy as a therapy that contains patients' burdens and through it, patients can bare their sufferings just like its function which is to carry stuffs. Inside the pocket bag there's additional hidden pocket detail inspired by one of Logotherapy techniques, Socratic Dialogue, which is a method to explore patients' hidden inner thoughts by asking questions

BUT TON-BELTED DE TAIL

Button-belted detail represents one of Logotherapy quotes by its author, “The last one's freedom is to choose one's attitude in any circumstances”. This detail is to create a more formal look for workwear when it is buttoned, and create a loose and comfortable fit when it is not buttoned.

MATERIAL

BABY CORDUROY

BABY CANVAS PEACH

The fabric texture is light but sturdy, has smooth surface that can represents the Logotherapy technique which has a light and easy approach for therapy and healing.

This fabric has a very soft straight lines fibre and textured surface can represents the therapy journey for people who's struggling.

SEGMENTATION CUSTOMER PROFILE

DEMOGRAPHY Age : 20-28 years old Gender : Male Occupations : student, entrepreneur, employee Income : 8,000,000 - 10,000,000 / month

GEOGRAPHY JABODETABEK, Surabaya, Bali

PSYCHOLOGICAL

Hobbies / Interest : playing games, sports, fashion styling, cooking, photography Shopping habit : based on style preferences Fashion purchase : 1,000,000 - 3,000,000 / month

Kent Hadi @kenthadi Jakarta Content creator, employee Fashion styling, playing games

Hendi @fuckyeahendy Jakarta Content creator, entrepreneur Fashion styling

Nathanael Moss @nathan.moss Jakarta Content creator Fashion styling, photography

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SURFACE DESIGN

This abstract surface designs are the stilation results from a crack lines from glass fractions. The cracked lines represents something that has already broken or someone who's struggling inside. This can also be described as repair and healing, just like how Logotherapy works,

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Concept

Abstract sketches of cracked glass that inspires the surface design animating as a background of one of Logotherapy’s quotes

by Viktor E. Frankl, that said “When we are no longer able to change a situation, we are challenged to change ourselves.”. This saying has a connection with the collection's style which is adaptable to any circumstances, loungewear or workwear.

DESIGN 1

DESIGN 2

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DESIGN 5

CAMPAIGN SHOOT FINAL PRODUCT

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Documentation scanned on printed fabric

FASHION DESIGN & LIFEST YLE PRODUCT UNIVERSITAS SURABAYA