Digital Communication

The digital channels operate every day to share information and raise awareness on the issue of Early Childhood. It is by means of this direct and accessible communication, with the dissemination of research and campaigns, broadcasting of series, development of a digital archive of materials on Early Childhood and many other initiatives, that the Foundation aims to raise society’s understanding of the impact, over the course of a lifetime, of the experiences of Early Childhood.

In 2022, we pushed the “Vote em quem prioriza as crianças” (“Vote for those who prioritize children”) on social media, with the intention of highlighting the proposals that are to be incorporated into the government’s plans and the electoral debate. As a result, the publications reached more than 720,000 people and more than 145,000 interactions with the content.

In November, the series entitled “O que é essa tal de” (“What’s this...?”), explains keyconcepts concerning development in Early Childhood, such as parenting, reference adults and epigenetics. The six episodes have been watched by more than 350,000 people.

The digital channels have also been an important tool for the dissemination of the results of the studies and research performed by the Foundation, such as “Inequalities and the impacts of Covid-19 on the attention paid to Early Childhood” and “Assessment of the quality of early childhood education”. The second of these studies involved a social media campaign that organically reached more than 100,000 people. The study was the main theme of a seminar that was broadcast live on YouTube, generating more than 5,000 views.

To promote the ecosystem of early childhood in the digital world, the Foundation has also produced a number of ‘collabs’. These were published in partnership with (amongst others):

‘Abraji’ - ‘Associação Brasileira de Jornalismo

Investigativo’, ‘Undime’ - ‘União Nacional dos Dirigentes Municipais de Educação’, ‘Unicef’ –‘United Nations Children’s Fund’, ‘Movimento pela Base’, the ‘Lunetas’ portal and the ‘Nós, mulheres da periferia’ website.

Results - Digital Communication

Website

The content updates, the publications of brand new reference materials in the library, and the fortnightly publication of a newsletter entitled “Radar da Primeira Infância” (“Early Childhood Radar”) resulted in an increased audience for the institutional website. Pages were viewed more than 4.1 million times and there were more than 975,000 visitors over the year, a rise of 41% and 33% respectively, in relation to 2020.

Social Networks

There was a rise of 30% on Instagram, hitting the mark of 35,000 followers. The Foundation’s Facebook profile, meanwhile, reached 264,000 followers, reaching more than 12.5 million people - a 25% increase in relation to the previous year. We have 13,000 followers on LinkedIn and 29,000 followers on YouTube, meaning increases of 49% and 31% respectively.

Library

The library available on the Foundation’s website is currently the biggest online archive of content focused on Early Childhood. There are more than 500 titles in different formats, such as books, videos, articles and infographics. In total, the reference publications have been downloaded more than 255,000 times and the videos have been viewed more than 42,000 times, a rise of 160% and 133% respectively in relation to the previous year.

In 2022, the Fundação Maria Cecilia Souto Vidigal registered a growth of 26% in the number of times it was mentioned in the qualified media in relation to the previous year. Supported by studies published by the Foundation, the NCPI and partners, vehicles published nationwide dedicated time and space to addressing topics of high importance for the development of Brazilian children. Mariana Luz, CEO of the Foundation, put her name to ten editorial articles published through important domestic and international websites, journals and newspapers.