FEATURE
ALBA - tractor
How can we stop farmers becoming extinct and inspire a new generation of farmers to stop the world going hungry? he average age of a farmer around the world is spiralling ever upwards, and these essential, frontline workers are at real risk of dying out.
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low status, low skilled and, of course, backbreaking work. Yet consumers still turn up at the supermarket expecting shelves to be full. But, if we have no farmers, we’ll have no food.
It’s an uncomfortable reality, but the traditional image of farming is considered to be low pay,
The interrupted supply chains at the outset of the COVID-19 pandemic gave consumers a glimpse
34 | January - February 2021
of what a future without farmers could look like, and it wasn’t a pretty sight. If we’re to solve the problem of food shortages and malnutrition, we’ll need some of these brightest minds to help us, and if anyone is likely to have ideas on how we transform farming’s traditional image, then it’s a Musk.
