MEDIA KIT
2015
JEWELRY
BUSINESS ADVISOR
JEWELRY
BUSINESS ADVISOR JEWELRY
BUSINESS ADVISOR
MAY
JUNE
201 4
THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY
Jewelry Business Advisor Magazine had it’s official launch in March of 2013 and is thrilled to be able to continue on in it’s mission into 2014! It is with great excitement and pride in what FMM Media stands for that has enabled this publication to become possible. FMM Media is well versed on helping companies promote their products and services to an industry, while providing comprehensive, thorough, and solution-based content for our readers...and YOUR customers. This is accomplished using a very calculated and targeted approach. PERMIT# 323
BOLINGBROOK IL
US POSTAGE PAID PRSRT STD
If you are not well-connected and in tune with the industry that you cover, you serve no purpose. And if you’re not relevant, you’re dead. The industry is changing rapidly and you must embrace change or be left behind. It is JBA’s goal to help you keep up with the ever-changing trends of the industry and business world. Jewelry Business Advisor Magazine has successfully made it through it’s first year, never straying from the FMM Media Mission: To be the leading provider of actionable business solutions for the independent jewelry industry. Readers and advertisers alike count on Jewelry Business Advisor for the wisdom we share and our comitment to service. We are in the business of bringing our readers the business practices and solutions that matter most, along with comprehensve product and vendor knowledge, issue after issue. We are the voice of retailers, manufacturers, and top industry experts who know the day to day struggles of this business and desire to help you succeed! Because of this approach, JBA is the go-to resource for the jewelry industry’s top leaders, owners, and entrepreneurs as well as those retailers who may be struggling or just starting out. Readers of all income levels are able to utilize and relate to our content, allowing us to serve the indsutry as a whole and increase profits across the board. We welcome the responsibility we have to this industry and look forward to servicing our readers and followers in 2014. Warmest Regards, Michael Manley Publisher, Jewelry Business Advisor Magazine
JEWELRY
BUSINESS ADVISOR
MAY
JUNE
2 0 14
THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY
STATISTICS PERMIT# 323
BOLINGBROOK IL
US POSTAGE PAID PRSRT STD
CIRCULATION: 25,300+ Jewelry Business Advisor reaches more independent jewelers than any other
industry publication. Our readers are the key decision makers – owners, managers, supervisors or key employees - who approve spending and strategic planning for their businesses. No other jewelry publication will have the support, following and partnerships like Jewelry Business Advisor. We are developing a strong advisory board that will be made up of the industry’s top leaders and Independent jewelry professionals.
CIRCULATION STATISTICS: 94.4% Independent Jewelers and/or Retailers 4.5% Corporate and/or Franchised Jewelers 1.1% Jewelry Industry Suppliers
“ Jewelry Business Advisor provides their readers with a comprehensive view of their advertisers. They don’t just place our ad and expect the reader to assume the benefits of our brand. With the front cover package opportunity, they have given us the ability to communicate our brand message directly, with insightful copy, that is engaging and informative. We have had AMAZING results advertising with their magazine.” - Advertiser, Paul d’Auriac, Debbie Brooks New York
CHECK OUT WHAT OUR READERS ARE SAYING “I look forward to receiving every issue because of the great editorials that I enjoy reading that are very informative in helping me with my business day to day. I also like the overall look of the publication and its wonderful products that are featured.” -Alison Cantley, Trussville, AL “Jewelry Business Advisor was mailed to our business address. We get a TON of magazines, news articles, catalogues etc. so it is rare that I actually pick one up. Something on the cover must have peeked my interest, because I started to flip through it….trust me…this is rare. As I thumbed through the magazine, not only did it have relevant articles, but it also had information regarding suppliers that we currently use. So, needless to say…job well done!” - Kassandra Cole, LuckyClover Jewelry “I really enjoy reading your magazine because of the various educational information that is always different and up-to-date.” -Bill Johnson, El Paso, IL “Jewelry Business Advisor has been like a breath of fresh air for me and my business. Their articles are abundant, relevant and useful in my daily operations. Much less ad heavy than what I’m used to, which is great, so the ads they do have really catch your eye. The fact that I can receive JBA for free is amazing, especially since the look and information are of such high quality. I’m already looing forward to the next issue!” -Joey Westlake, Victoria’s Fine Jewelry
VOLUME I, NO. 5
VOLUME II, NO. 1
JEWELRY
BUSINESS ADVISOR
JANUARY FEBRUARY
2014
THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY
OUR MISSION:
To be the leading provider of business solutions for the Jewelry Industry. We believe it is our duty to provide practical business ideas, strategies and solutions to the Jewelry Industry to help increase growth and profitability.
Jewelry Business Advisor is the only publication dedicated completely to business ideas, strategies and solutions serving the Jewelry Industry. Readers will turn to Jewelry Business Advisor for the most complete overview of the issues shaping the Industry and the business world today!
PERMIT# 323 BOLINGBROOK IL PRSRT STD
JANUARY/FEBRUARY 2014
NOVEMBER/DECEMBER 2013 US POSTAGE PAID
JEWELRY BUSINESS ADVISOR
JEWELRY BUSINESS ADVISOR
WHAT MAKES US DIFFERENT?
CIRCULATING TO OVER 25,000 INDEPENDENT JEWELRY STORES IN THE U.S. AND CANADA
For more information on the unique advertising opportunities in Jewelry Business Advisor, read on!
DIGITAL MARKETING ADVANTAGE Below: Interactive Online Digital Issue
Statistics 3,864:
Average page views per issue.
122:
Average click-thrus on ads per issue.
23 HRS. 42 MIN:
Right: Digital Issue Notification Email The Jewelry Business Advisor Digitl Notification is a bimonthly email announcing the release of the digital version of each issue. It highlights our features and offers the audio download of all edictorials.
Average total viewing time per issue. *Average FMM Media Statistics, 2010
The Digital Edition of Jewelry Business Advisor is delivered directly, via e-mail, to our subscribers, making potential buyers only a mouse click away! With the look and feel of a “real� publication, but with fully functional links and the potential for videos in all advertisements, it has never been easier for readers to get in touch with you!
Advancing Your Reach
Above: We offer every issue of JBA online, along with additional content, news and vendor spotlights. Just like our print layout, our web format is clean and easy to read. Additional advertising opportunities will become an added value to advertisers starting in 2014!
Our Retail Email Database is soon to be 17,000+ Left: JBA’s Bi-Weekly Digital Newsetter is the perfect educational suppliment between issues! We will begin offering complimentary banners to our advertisers as an extra value added, beginning in 2014! We feature articles, new or noteworthy designs, and indsutry news in another clean and easy to read format with limited distraction. **Exclusive email blasts are offered multiple times per year, for advertisers signing 3 or 6X insertions, sent to our entire digital distribution list, starting in 2014!
EVERY ISSUE OF JEWELRY BUSINESS ADVISOR INCLUDES: Cover Feature - We go beyond the ordinary interview, getting leading vendors to share what makes them different, as a company and with their products and services, that can help jewelry retailers become more successful. Featured Editorials
- In every issue our featured articles cover the most relevant topics that provides solutions to the independent jewelry retailer to help them operate a more profitable business.
Industry Alerts -
This section is devoted to bringing readers breaking news on the most important topics in the Jewelry industry.
Company Spotlight -
In every issue we feature 1-2 companies and share with our readers the products and services that they provide to the jewelry industry.
Design Innovation - In this section, we highlight interesting or unique design trends, techniques, or designers to keep readers current on changing styles in the industry.
Success Story -
This feature highlights a retial jeweler who’s business is flourishing, allowing other retailers to consider implementing similar ideas in their own business.
Buyer Solutions - This section features 12 products in a user-friendly format intended to keep the jewelry retailer up-to-date on the most current products available.
BOOST YOUR SALES WITH OUR RESULTS DRIVEN MARKETING APPROACH
Editorial Writing: Support your advertising by educating, informing and providing solutions to over 25,000 readers. We provide advertisers the opportunity to position themselves as industry experts. You can gain awareness, trust and loyalty from our readers by helping them grow their business!
2 0 1 5 A DV E R T I S I N G R AT E S Standard Positions
Once
3 Times
6 Times
Full Page
$4,990
$4,490
$3,990
2- Page Spread
$8,990
$8,090
$7,190
1/2 Page
$3,490
$3,090
$2,690
1/3 Page
$2,890
$2,490
$2,090
1/4 Page
$2,490
$2,190
$1,890
1/6 Page
$1,990
$1,690
$1,390
Buyer Solutions
$1,890
$1,590
$1,290
Premium Positions
Once
3 Times
6 Times
Front Cover Package
$16,990
N/A
N/A
Inside Front Cover
$6,990
$6,490
$5,990
Inside Back Cover
$5,990
$5,490
$4,990
Outside Back Cover
$7,990
$7,490
$6,990
Inside Right -Page 3
$6,490
$5,990
$5,490
2 0 1 5 A DV E R T I S I N G S P E C S FULL PAGE NO BLEED 8 x 9.875
1/3 PAGE
TRIM SIZE: 9 X 10.875
BLEED 9.25 x 11.125
NO BLEED 2.5 x 9.875
BLEED 2.875 x 11.125
NO BLEED 8 x 3.125
TRIM SIZE 2.75 X 10.875
2 PAGE SPREAD NO BLEED 17 x 9.875
BLEED 9.25 x 3.875
TRIM SIZE 9 X 3.75
1/4 PAGE BLEED 18.25 x 11.125
NO BLEED 3.875 x 4.75
TRIM SIZE ONLY
NO BLEED 8 x 2.375
TRIM SIZE 18 X 10.875
1/2 PAGE NO BLEED 3.875 x 9.875
BLEED 4.375 x 11.125
TRIM SIZE 4.25 X 10.875
1/6 PAGE NO BLEED 8 x 4.75
BLEED 9.25 x 5.375
TRIM SIZE ONLY
NO BLEED 2.575 x 4.75
TRIM SIZE 9 X 5.25
GENERAL ADVERTISING SPECIFICATIONS: Advertisers are strongly encouraged to submit advertising materials in a digital format according to the following guidelines. For questions regarding submission of ad files, contact Michael Manley at michael@jbamagazine.com. PDF & PDF/X1-a Files: This is the preferred method for submitting ad files, provided they are press-optimized, high-res, CMYK, and have the fonts embedded. Please note that most PDF files lack the ability to be edited or altered. Other Accepted File Formats: JPG, TIFF, Adobe Photoshop®, Adobe InDesign®. Photos: Must be hi-res (300 dpi or greater), actual size. Page Size: Trim: 9.00” x 10.875”. Image area: 8.50 x 10.375. Bleeds must extend at least 1/8 of an inch outside of the trim size for the ad. Copy for bleeds should not exceed the image area. Borders: We strongly advise that advertisers add their own borders when necessary. Ads submitted without borders that are less than a full page in dimension may have borders added at the production manager’s discretion if the ad is created with a white background or low color opacity. This is to ensure separation between editorial and advertising content. FTP Upload: To upload files to our FTP site, please email Michael Manley at michael@jbamagazine.com for instructions. Proofing: Color proofs should be submitted with digital files, and they should be printed at 100%. In absence of paper proofs, Jewelry Business Advisor is not responsible for color reproduction and cannot be responsible for returning proofs.
JEWELRY BUSINESS ADVISOR THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY
For information, please contact: Michael Manley Owner/Publisher 502.749.0992 michael@jbamagazine.com
Meghan Kelly Creative Director 502.653.8571 meghan@jbamagazine.com
Lisa Angus Marketing Director 502.653.8569 lisa@jbamagazine.com
Jewelry Business Advisor magazine is published by FMM Media 8913 Stone Green Way #200 | Louisville, KY 40220