The Funeral Professional’s #1 Resource For Business Growth and Profitability
TM
MEDIA KIT
2015
If you are not well-connected and in tune with the industry you cover, you serve no purpose. And if you are not relevant, you’re dead. The industry is changing rapidly. You must embrace change or be left behind. It is this knowledge that has enabled Funeral Business Advisor Magazine to reach its 7th anniversary while staying true to our mission: To be the leading provider of actionable business solutions for the funeral and death care industry. New in 2013 is our initiative to do what no other industry publication does...deliver FBA magazine to EVERY independent funeral home in Canada, as well as the United States. We devote issue after issue to providing business ideas, strategies and solutions for our readers. Readers and advertisers alike count on Funeral Business Advisor for the wisdom we share and the authority we command. We are in the business of bringing our readers best business practices and solutions that matter most. Because of this approach, Funeral Business Advisor is the go-to resource for the funeral and death care industry’s top leaders, funeral homes and crematories. We welcome the responsibility we have to this industry and look forward to servicing our readers and followers in 2014.
Michael Manley P ublisher
Funeral Business Advisor Magazine
THE POWER BEHIND FUNERAL BUSINESS ADVISOR MAGAZINE Our sponsors are responsible for bringing the most broad reaching and progressive magazine in the funeral industry today.
Terrybear Urns & Memorials
®
Statistics CIRCULATION: 19,322 Funeral Business Advisor reaches 60 - 120% more independent funeral homes than any other industry publication. Our readers are the key decision makers – owners, managers, funeral directors and cremationists – who approve spending and strategic planning for their business. No other funeral industry publication has the support, following and partnerships like Funeral Business Advisor. We are developing the industry’s top advisory board that will be made up of the industry’s top leaders and Funeral industry professionals.
Circulation Statistics
93.6% 4.2% 2.2%
Independent Funeral Homes (Both U.S. & Canada) Crematories Funeral Industry
Reader Statistics
94.8% 5.2%
of our readers are
Owners, Presidents, or CEOs
of our readers are Managers, Supervisors or other Employees of a Funeral Home or Crematory
“The Funeral Business Advisor is a very important part of our educational resource library at our funeral home. The articles, ideas and concepts that are published within the journal are cutting edge and continue to be a most valuable resource. The journal itself is first class in appearance as well as providing editorials and articles with substance. It has quickly become the leading resource for every funeral service professional. I highly recommend the Funeral Business Advisor to be a primary resource for every funeral home and funeral service professional.”
- Fred Kitchen, President and Funeral Director, Henson Mortuary Inc | Barboursville, WV
CHECK OUT WHAT OUR READERS
ARE SAYING! “I really enjoyed reading your magazine at the funeral home I was with (for eight years). I am now branching out on my own and would love to continue the have access to your quality magazine. I read the Jan/Feb 2010 magazine cover to cover; it was one of my favorites. I enjoy the diversity of business, what’s trending and future projections most of which help inspire me and give me more ideas. Thank you for all your work.” -Scott Sisk, S&A Enterprises | Palm Bay, FL
“Great magazine. Great articles. Keep it coming.” - John W. Pautz, Callaway Memorial Gardens | Fulton, MO “I really enjoy the articles, although they are brief, they are to the point, easy to read and give great information. This is one of my favorite magazines and I read it cover to cover every time. Thanks for making it available to all.” - Mary Steele, Arnett & Steele Funeral Home, Inc., | Pineville, KY “Funeral Business Advisor is a very good publication and resource for funeral homes. Your publication offers a diverse and wide variety of articles, stories and advertisements. I especially found your article in the March/April 2011 (Family Follow-Up...An Integral Part Of Your Marketing Strategy) by Kathi Wells very helpful. Our firm and our preneed staff have been trained by Kathi Wells for many years. Her information is always valued and constantly updated with the changes in our industry.” - Johnny Greathouse, Welch Funeral Home, Inc. | Longview, TX “I think Funeral Business Advisor is the best in industry. I look forward to receiving each issue that comes out. Keep I would be willing to pay!” -Clemote Mills, Mills Funeral Home,Inc. | Kingston, NC
up the good work! If it ever became a paid subscription,
“We always look forward to receiving your magazine. It is cutting edge on new and inciteful products and aids for funeral service. Keep up the good work.” -Steve Douglas, Harvey-Douglas Funeral Home and Crematory | Ardmore, OK
OUR MISSION: To be the Leading provider of business solutions for the Funeral industry. We believe it is our duty to provide practical business ideas, strategies and solutions to the Funeral and Death care industry to help increase growth and profitability. For more information on the unique advertising opportunities in funeral business advisor, read on!
WHAT MAKES US DIFFERENT: funeral business advisor is the only publication dedicated completely to business ideas , strategies and solutions serving the entire funeral industry . readers turn to funeral business advisor for the most complete overview of the issues shaping the funeral industry !
OUR READERS ARE THE ONES YOU WANT ...
GUARANTEED. “I’ve
been with FBA since inception and they have always provided me with timely service. They have been responsive to any of my requests and provided me with excellent ideas for bettering my advertising presence in the industry. They have also worked with me on several special projects outside the magazine at fees that were far less than the competition. They have returned my loyalty to them and made solid efforts to maintain my pricing at competitive rates. If you are looking to expand your presence in the funeral industry you owe it to yourself to pick up the phone and call FBA.” - Matt Manske, President, Business Services and Funding
“C&J has been advertising Advisor for several years
with the Funeral Business now and are very pleased with the exposure that we get from advertising with FBA. Return on investment is very important to us when advertising and we find that FBA provides the most cost effective platform for C&J to get our message out to the industry. Mike and his team truly understand what funeral home owners are seeking by providing articles and content that educate and inform funeral professionals on the latest trends and practices that can help improve their businesses. Even before C&J began advertising in FBA we used it as a tool to help our business. We hope to continue our relationship with FBA for a long time to come.” - Jamie Meredith, Executive Vice President, C & J Financial
“Funeral Business Advisor
is a must-have resource for funeral home owners, managers and for those aspiring to advance their career. It is an indispensable source of reliable information for those whose clientele includes funeral service professionals. FBA Magazine examines a wide array of topics that are written about and covered from different angles by a variety of distinguished industry experts. The content provided is always timely and offers readers a fresh perspective on issues facing funeral service professionals and the families they serve. It is my feeling that the FBA Magazine offers a cohort learning experience that both educates industry professionals and provides the information necessary to improve businesses.” - Ryan Lee, Owner, Mortuary Consultants
Circulation ............19,322 Funeral Business Advisor industry’s leading decision
readers are the makers — owners and executives who approve spending decisions and strategic planning for their business. No other funeral business magazine goes to so many qualified individual funeral homes or targets key decision makers like Funeral Business Advisor!
“The
response generated from our ¼”-page ad in FBA was phenomenal an exceeded our expectations in new customer orders and requests for information about our company and products. Dollar for dollar has been the most effective money spent in our print advertising budget. Thank you FBA for publishing a magazine that is well read within the industry!” - Andrea Bogard, Owner, Bogati Urn Company
“I
chose to advertise in the Funeral Business Advisor for the July/August issue. The response to our ad far exceeded my expectations. We have advertised in other magazines at a greater cost that did not generate near the response we received from our ad in the FBA. The members of the FBA team are knowledgeable and helpful and worked with me to create the right ad for my company. I look forward to working with them for many years to come.” - Dawn Herring, Manager of Sales, Eagle Urns, Inc.
“ASD has been a long-standing advertisers in Funeral Business Advisor magazine and has a great deal of experience with all the trade publications that serve the industry. We feel that FBA has provided the highest number and highest quality of leads of any advertising medium. Our customers also tell us that they enjoy and appreciate FBA magazine and use it as a tool to keep abreast of industry trends and use the content to improve their daily operations. We are excited to have secured the November-December 2011 front cover of Funeral Business Advisor magazine and excited to get the same results that other front cover companies have shared with us. We plan to make FBA magazine one of our primary advertising mediums for years to come.” - Kevin R. Czachor, Vice President & Family Member Owner, ASD - Answering Service for Director
Top: Digital Signage Cover Story, July/August 2014 issue. Above: Tribute Videos Cover Story, May/June 2014 issue.
Advancing Your Reach
E-Newsletter: Touching Base with Readers
OUR DIGITAL MARKETING SOLUTIONS TO HELP YOU REACH OUR READERS!
Funeral Business Advisor Magazine Online
A Place for Funeral Directors and Advertisers to Connect
INTERACTIVE ONLINE DIGITAL ISSUE:
T
he Digital Edition of Funeral Business Advisor is delivered directly, via e-mail, to our subscribers, making potential buyers only a mouse click away! With the look and feel of a “real” publication, but with fully functional links and potential videos for all advertisements, it has never been easier for readers to get in touch with you!
Top Left: Funeral Business Advisor Online Website Top Right: The Funeral Business Advisor E-Newsletter, a monthly rundown of the funeral industry’s top news, Funeral Business Advisor magazine features and business solutions!
2015 ADVERTISING RATES & SPECIFICATIONS SIZE 2 Page Spread Full Page 1/2 Page Island 1/2 Page Horizontal 1/3 Page 1/4 Page 1/6 Page Buyer Solutions Guaranteed Page 1-20 PREMIUM POSITIONS Cover 1 (Front Cover) Inside Front Cover Inside Back Cover Outside Back Cover Inside Front Cover (R)
Once 3 Times 6 Times 12 Times $4890 $4770 $4550 $4330 $2690 $2570 $2450 $2330 $1890 $1770 $1650 $1530 $1790 $1670 $1550 $1430 $1390 $1270 $1150 $1030 $1190 $1070 $950 $830 $790 $670 $550 $430 $890 $770 $650 $530 *Add 15 percent to applicable rate*
$12,990 N/A N/A N/A $3590 $3470 $3250 $3030 $3490 $3370 $3150 $2930 $4090 $3970 $3750 $3530 $3490 $3370 $3150 $2930
Terms: Terms and policies are spelled out in the Funeral Business Advisor standard insertion order, which must be signed prior to placement of advertising. Design Services: Our design team can prepare your ad for a nominal charge. Fees are dependent on the size and complexity of the project and allow for three revisions. Additional Opportunities: Expand your reach using polybags, inserts, bind-ins and tip-ins. Reprints also available upon request. For more information, contact Michael Manley at 502.749.0992.
FULL PAGE
1/2 PAGE HORIZONTAL 7.375 x 4.875
1/2 PAGE ISLAND 4.875 x 7.375
1/3 PAGE HORIZONTAL 7.375 x 3.25
1/4 PAGE VERTICAL 3.6875 x 4.875
With Bleed: 8.625 x 11.125
AD SIZES
1/2 PAGE VERTICAL 3.6875 x 9.75
Without Bleed: 8.375 x 10.875
1/3 PAGE SQUARE 4.875 x 4.875
1/6 PAGE HORIZONTAL 4.875 x 2.265 1/6 PAGE VERTICAL 2.265 x 4.875
GENERAL ADVERTISING SPECIFICATIONS: Advertisers are strongly encouraged to submit advertising materials in a digital format according to the following guidelines. For questions regarding submission of ad files, contact Michael Manley at michael@funeralbusinessadvisor.com. PDF & PDF/X1-a Files: This is the preferred method for submitting ad files, provided they are press-optimized, high-res, CMYK, and have the fonts embedded. Please note that most PDF files lack the ability to be edited or altered. Other Accepted File Formats: JPG, TIFF, Adobe Photoshop®, Adobe InDesign®. Photos: Must be hi-res (300 dpi or greater), actual size. Page Size: Trim: 8.375” x 10.875”. Image area: 7.875 x 10.375. Bleeds must extend at least 1/8 of an inch outside of the trim size for the ad. Copy for bleeds should not exceed the image area. Borders: We strongly advise that advertisers add their own borders when necessary. Ads submitted without borders that are less than a full page in dimension may have borders added at the production manager’s discretion if the ad is created with a white background or low color opacity. This is to ensure separation between editorial and advertising content. FTP Upload: To upload files to our FTP site, please email Michael Manley at michael@funeralbusinessadvisor.com for instructions. Proofing: Color proofs should be submitted with digital files, and they should be printed at 100%. In absence of paper proofs, Funeral Business Advisor is not responsible for color reproduction and cannot be responsible for returning proofs.
2015 Editorial Calendar January/February
Ad Closing: 12/12/14 Materials Due: 12/19/14
March/April
Ad Closing: 02/13/15 Materials Due: 02/20/15
Features
Bonus Distribution
EDUCATION ARCHITECTURE & INTERIOR DESIGN
CREMATION GREEN BURIAL *ICCFA PREVIEW ISSUE
May/June
Ad Closing: 04/10/15 Materials Due: 04/17/15
BUSINESS STRATEGIES EMBALMING & PREP
July/August
Ad Closing: 06/12/15 Materials Due: 06/19/15
MEMORIALIZATION & PERSONALIZATION PET LOSS
September/October
Ad Closing: 08/14/15 Materials Due: 08/21/15
TECHNOLOGY CASKETS & VAULTS SPECIALTY VEHICLES *NFDA PREVIEW ISSUE
November/December
Ad Closing: 10/16/15 Materials Due: 10/23/15
ICCFA CONVENTION APRIL 8-11, 2015 SAN ANTONIO, TX
NFDA CONVENTION OCTOBER 18-21 TBA
PRENEED SALES & STRATEGIC MARKETING AFTERCARE
For information, please contact: Funeral Business Advisor Magazine is published by FMM Media 8913 Stone Green Way, #200 Louisville, KY 40220 www.FuneralBusinessAdvisor.com
Michael Manley Publisher 502.653.8568 Michael@FuneralBusinessAdvisor.com Lisa Angus Marketing Director 502.653.8569 Lisa@FuneralBusinessAdvisor.com
2015 MEDIA KIT