Digital Signage is the industry term for televisions in your store that play videos, images, and text that engage customers.
What’s so great about it? We’re glad you asked.
74% of all purchase decisions are made in store.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
4 times as many customers would rather watch a video about a product than read about it.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
The brain processes images 60,000 times faster than it does text.
Source: Visual Marketing: A Picture’s Worth 60,000 Words
Digital displays capture 400% more views than static displays.
Source: Embed Signage, 2014 - Why Digital Signage?
Digital Signage has a higher recall rate (52%) than television ads (32%), radio ads (27%), magazines (21%), and billboard (30%). Source: Global Industry Analysts, Inc, 2014 - Digital Signage Vs.
Digital displays can potentially double audience information retention.
Source: Embed Signage, 2014 - Why Digital Signage?
1 in 5 people made an unplanned purchase after seeing an ad via Digital Signage.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
4 out of 5 brands noticed up to a 33% increase in sales through the use of Digital Signage.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
Consumers overestimate how long they have been waiting by 36 percent.
Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays
68% of American consumers have made a purchase because a digital sign caught their interest. Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
On average, one additional on premise sign results in an increase in annual sales revenue of 4.75%. Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
Digital Signage reduces perceived wait times by as much as 35 percent.
Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays
4 out of 5 shoppers say a video showing how a product or service works is important.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
84% of all consumers said they’ve liked a company video in their newsfeed. What does this have to do with Digital Signage? Click here to find out.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
63% of people report that Digital Signage catches their attention.
Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage
29.5% of customers find Digital Menus Boards influential for the purchase of a product.
Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage
Digital Signage generates a 32.8% growth in repeat customers.
Source: Mvix, 2016 - Digital Signage Statistics
Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. Source: Insivia, 2016 - 50 Must-Know Stats About Video Marketing 2016
59% of people who see Digital Signage want to learn more about an advertised topic.
Source: Mvix, 2016 - Digital Signage Statistics
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