19 Reasons Why You Need Digital Signage

Digital Signage is the industry term for televisions in your store that play videos, images, and text that engage customers.

What’s so great about it?

We’re glad you asked.

74% of all purchase decisions are made in store.

Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know

4 times as many customers would rather watch a video about a product than read about it.

Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet

The brain processes images 60,000 times faster than it does text.

Source: Visual Marketing: A Picture’s Worth 60,000 Words

Digital displays capture 400% more views than static displays.

Source: Embed Signage, 2014 - Why Digital Signage?

Digital Signage has a higher recall rate (52%) than television ads (32%), radio ads (27%), magazines (21%), and billboard (30%).

Source: Global Industry Analysts, Inc, 2014 - Digital Signage Vs.

Digital displays can potentially double audience information retention.

Source: Embed Signage, 2014 - Why Digital Signage?

1 in 5 people made an unplanned purchase after seeing an ad via Digital Signage.

Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know

4 out of 5 brands noticed up to a 33% increase in sales through the use of Digital Signage.

Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know

Consumers overestimate how long they have been waiting by 36 percent.

Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays

68% of American consumers have made a purchase because a digital sign caught their interest.

Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know

On average, one additional on premise sign results in an increase in annual sales revenue of 4.75%.

Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know

Digital Signage reduces perceived wait times by as much as 35 percent.

Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays

4 out of 5 shoppers say a video showing how a product or service works is important.

Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet

84% of all consumers said they’ve liked a company video in their newsfeed.

What does this have to do with Digital Signage? Click here to find out.

Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet

63% of people report that Digital Signage catches their attention.

Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage

29.5% of customers find Digital Menus Boards influential for the purchase of a product.

Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage

Digital Signage generates a 32.8% growth in repeat customers.

Source: Mvix, 2016 - Digital Signage Statistics

Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.

Source: Insivia, 2016 - 50 Must-Know Stats About Video Marketing 2016

59% of people who see Digital Signage want to learn more about an advertised topic.

Source: Mvix, 2016 - Digital Signage Statistics

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