N
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Namaste, I BELIEVE THAT AN INTERIOR SPACE IS BOTH
REALITY
PERCEPTION
TANGIBLE
INTANGIBLE
PHYSICAL
PSYCHOLOGICAL
PRACTICAL RIGID
EXPERIENTIAL MALLEABLE
My name is Forum Shah and I am a storyteller. I tell my stories through the spaces I design. I come from a place full of colours, culture and creativity. I believe there is no greater act than the act of humanity and Design is the medium I choose to do what I believe in. As an Interior designer, I believe Design must serve within the realm of changing flux of human being, time and environment. I aspire to design spaces that are emotional and functional to the user and is a reflection of their own thoughts and personalities. My design process is a sum of thorough research and analysis of the project, site and client requirements and constantly evolving global design study. I am always keen on learning new things and my zest towards design and all things related is growing everyday, hence I am looking forward to broaden my knowledge and seek the opportunity to learn further through this internship.
‘The story of evolution of the interior is a reflective history of us and our intrinsic need to improve our experience of the world . This is the reason we design.’ - Shashi Caan
PERSONAL PROFILE
PROFESSIONAL TRAINING
Name Forum Shah D.O.B. 22-12-1995 Nationality Indian
2020 - 2021
CONTACT +34 617934309 forumshah95@gmail.com 2,3° Gran via de les Corts Catalanes 312. CP - 08004 Barcelona - Spain
LINKS
Masters in Commercial space design : Retail Space design, Elisava, UPF, Barcelona
2013 - 2017
Bachelor of design (Interior design) from S.E.D.A. Navrachana University, Vadodara.
2012
10 + 2 degree from C.M. Academy, Ankleshwar.
WORK EXPERIENCE Oct-Dec’20
Internship at External Reference, Barcelona
2018 - 2020
Interior Designer at P.S Design, Mumbai, India
May’19
OFFICE SPACE, Powai. Mumbai Duration - 2 months
Aug’19
HOSPITALITY SPACE, Churchgate, Mumbai Duration - 3 months
INTERIOR ARCHITECTURAL PROJECTS Design, Layouts and Co-ordination Jan’18
KALPATARU BAYER PODIUM AND STILT LEVEL AMENITIES, Santacruz, Mumbai Duration - 3 months
Jun’18
KALPATARU RADIANCE PODIUM LEVEL AND CLUBHOUSE, Juhu, Mumbai Duration - 2 months
2015 - 2017
Freelance Interior Desgn Projects
2019
Commercial space design, Soniya Agencies, Ankleshwar Design and execution Duration - 6 months
2017
Exhibition Space design under Prof. Gurdev Singh , S.E.D.A., Navrachana University, Vadodara. Design and execution. Duration - 1 month
2016
Residential space design, Mr. Sanjay Shah, Sapphire lifestyle, Bharuch. Design and execution Duration - 4 months
2015
Product design, Mrs. Ronisha Vazir, U.S.A. Personalised key holder. Design and execution Duration - 3 weeks
RESIDENTIAL PROJECTS
instagram.com/forum_shah_/
Design, Layouts, Co-ordination and execution.
https://www.linkedin.com/in/ forum-shah-5918101ab/
Aug’18
Goregaon, Mumbai Duration - 16 months
May’18
Aamby Valley, Maharashtra Duration - 10 months
Jan’19
Andheri, Mumbai Duration - 6 months
April’19
Lower Parel, Mumbai Duration - 8 months
REFERENCES Available on request
COMMERCIAL PROJECTS Design, Layouts, Co-ordination and execution. Mar’18
P S DESIGN OFFICE, Andheri, Mumbai Duration - 4 months
Sept’18
LAWYER’S OFFICE, Khar, Mumbai Duration - 12 months
Oct’18
NIVIA EXHIBITION SPACE, Jalandhar, Punjab. Duration - 2 months
* Co-ordination includes co-ordination with site contractor, vendors for materials on site and client meetings for design discussions * Execution of work involves weekly site visits, reports and management of all financial accounts
EXHIBITIONS 2017 2016 2015
Theatre design project exhibited in the Annual Architecture Design Exhibition of SEDA. Residential design, Retail space and furniture design projects exhibited in the Annual Architecture Design Exhibition of SEDA. Adaptive reuse : Stepwell designed into a Museum for Indian classical instruments to save the art, culture and history of the city presented to the Vadodara district collector, Mrs. Avantika Singh, Mrs. Tejal Amin, Provost Abir Mullick, and local authorities of Vadodara city,exhibited at the Sevasi stepwell of Vadodara.
SKILLS SOFTWARE Sketchup
Adobe Photoshop
Rhinocerous
Adobe Lightroom
Auto - Cad
Adobe Illustrator
Lumion
Adobe Indesign
Luxion Keyshot
Microsoft suite
WORKSHOPS 2015
Bamboo Structures workshop, Mandvi, Gujarat, India. Ten day bamboo workshop, under Prof. Hiten Chavda, in Mandvi.
PUBLICATIONS 2017 2018
Thesis - Investigating modes of representation of Interior Space : an enquiry through design process P S Design office space design was published in a renowned architectural and design magazine, ELLE DECOR in OctoberNovember’2018 issue.
ORGANISATIONAL RESPONSIBILITY
PHYSICAL Sketching
Model making
Drafting
Craftmanship
COMMUNICATION English
Hindi
Gujarati
Spanish
Cultural head of SEDA, Navrachana University. Design and management head at the cultural festival of Navrachana University, Nuv Kheliya.
OTHER Leadership
Management
2015 - 2016
Cultural committee of Navrachana University. Design and Fashion show head at the annual festival of Navrachana University, NUEVA.
Planning
Team Working
2015 - 2016
Cultural head of SEDA, Navrachana University. Design and management head at the cultural festival of S.E.D.A., Raatri before Navratri.
2016 - 2017
AUXILIARY EXPERIENCES 2013 - 2017
Pottery, woodcut, etching, music appreciation, debates in education, money and banking, Social innovation - Khoj.
COMMUNITY INVOLVEMENT Volunteer of Pratibha Foundation, Vadodara, India, an NGO that offers free education to children and women empowerment, 2017.
INTERESTS Event management and organisation, Street Sketching, Fashion Enthusiast, Culinary arts, Social Services, Travel, Photography, Debates.
01| STUDIO SPACE DESIGN
03| STORE CONCEPT AND BRAND DESIGN
02| RESIDENTIAL SPACE DESIGN
05|
04| OFFICE SPACE DE
| REBRANDING AND POP-UP DESIGN
ESIGN
06| THEATRE DESIGN
07| MISCELLANEOUS WORK
01
STUDIO SPACE DESIGN PROJECT TITLE /
PSD NEW OFFICE PROJECT BRIEF / To design the studio office of P S Design. An area of 1200 sqft was to be converted into a office space for a team of architects and designers. A 40 year old bungalow which was gloomy, dark and compartmentalized into further smaller areas with an open outdoor space in PCC was the site in Versova, Mumbai.
PROJECT YEAR / Interior Designer at P S Design, Mumbai | 2018
PRODU
DESIGN BOARD
Biophilic office space design CONCEPT
WABI-SABI Stone Terrazzo Cane Brick Hand Plastered Walls PALETTE
Rustic Colourful Hues Plant life - Indoors and Outdoors Classic Contemporary vibe DESIGN SENSITIVITY
Use of Natural Materials Refurbishment of existing window jaali Reusing Existing Metal and Wooden Frames
PRODUCED BY AN AUTODESK STUDENT VERSION
MATERIALS
ORGANISATION
Free Flowing Space Open Space planning Circulation of air and light SION
UCED BY AN AUTODESK STUDENT VERSION
P S DESIGN
BUNGALOW-18, ARAM NAGAR-2, VERSOVA, ANDHERI (W), MUMBAI 400 061 EMAIL: email@psdesign.co.in TELEPHONE +91 86559 60237
NOTES :
SITE PICTURES
PRODUCED BY AN AUTODESK STUDENT VERSION
CONCEPT SKETCHES
APPROVALS :
REVISIONS
DATE
PROJECT TITLE :
PSD OFFICE VERSOVA, MUMBAI DATE :
SCALE :
26 APRIL'2018
1/4"=1
DRAWN BY :
NORTH :
FORUM DRAWING ISSUE :
INTERIOR WORKING DRAWING PACKAGE DRAWING TITLE :
FURNITURE LAYOUT DRAWING NUMBER :
PSD-187-FP-3.0
N
PRODUCED BY AN AUTODESK STUDENT VE
1.
2.
3.
7. An entrance foyer and studio space divided by a refurbished jaali and staircase leading to mezzanine level.
4.
8.
8. A green corner created right in front of the entry door. 1 - 4. Outdoor in situ seating space with black and white tiles, slate, blue walls and ceiling overlooking the luscious green cover of the garden.
7.
5-6. A yellow entrance door opening up to an exposed brick wall and slate flooring.
5.
6. 9.
9. A staircase with storage below and the wall featuring the projects done by the design firm. 10-11. Entrance foyer consisting of two cane chairs and a terrazzo side table.
10.
12.
13.
14.
11.
15.
16.
17. 12-13 Main studio space with a library and planter hung inside the space. 14. Bright lounge area with an employees wall. 15. A yellow bathroom wall with black and white checkered flooring. 16-17. Main studio space showing the desk space of the principal architects.
02
RESIDENTIAL SPACE DESIGN PROJECT TITLE /
MEHRA RESIDENCE PROJECT BRIEF / To design a 2 BHK apartment for a couple with two toddlers in an area of 1400 sqft, located in Versova, Mumbai. The brief was to make the space feel more airy, bright, spacious and throw in as many colours as possible. The clients wanted the space to be as cheerful as they are.
PROJECT YEAR / Interior Designer at PS Design, Mumbai | 2019
DESIGN BOARD
Vibrant Homely Space Airy and bright rooms Maximum utilisation of space PALETTE
Eclectic Mix Colourful Hues Layering and Pattern blast VIBE
New York vibe - Loud and Proud DESIGN SENSITIVITY
Use of Waste Marble slabs Customised furniture Standing balcony dedicated to plantlife Accomodation of unused duct areas Windows taken down till floor for maximum light and ventilation and Exposed light fixtures for maximum floor to ceiling height ORGANISATION
Free Flowing Space Great circulation of air and light
SITE PICTURES
DESCRIPTION FOR THE PICTURES ON PG 18-19
1. Entry foyer has a floral print cole and son wallpaper wrap around overlooking the bar. 2. Living room sofa back wall displays Elitis Jute wallpaper. The room consists of a dark green velvet sofa, Sarita Handa fabric arm chair, Layering of carpets from Jaipur rugs black and white bone inlay centre table. On the ceiling, there is an art deco light sourced from Taherallys. The sofa faces a panelled wall with sun burst mirror cladded on wall and a blue bar on the left. 3. The dining area showcases a classic wall panel with a grey and beige colour palette and Jainsons Emporio light fixtures. The avocada verde granite top is from Quarry and the dining table has six custom made cane dining chairs around it, giving it a perfect homely vibe. A vibrant Jaipur rug adds the drama to the neutral space with a brass pulley light hanging on the ceiling. 4. Master bedroom is finished with stucco plastered walls and gold mouldings with an orange upholstered bed, blue curtains and a pale blue ceiling. 5. Master bathroom has a travertine marble on walls and elitis wallpaper with wooden carved mirror and wall sconces on each side. It has brushed bronze sanitary fittings from Kohler 6.Kid’s / Guest bedroom consists of a custom made murphy bed which makes more room for kids to play around during the day. The bed spread is sourced from AA Living. 7. Kid’s bathroom has a lapis tile from C. Tribhuvandas wrapped around in the basin area with gold sanitary fittings from Kohler. 8. Drying area in guest bedroom, W.I.C in master bedroom and shower area in master bathroom were actually the unused duct areas have been incorporated within the house 9. All architectural light fittings are from Hybec
ENTRY FOYER
LIVING ROOM
PASS
LIVING ROOM
LIVING ROOM
DINING AREA
KITCHEN
KID’S BATHROOM
KID’S BEDROOM
MASTER BEDROOM
MASTER BATHRIOOM
MASTER BEDROOM
SAGE WITH A BAR ON THE RIGHT
03
STORE CONCEPT & BRAND DESIGN PROJECT TITLE /
HANDS BEE PROJECT BRIEF / To design under the influence of Covid-19 keeping consupmtion habits, local market, customer journey, payments and hygiene in mind. The challenge is to design a brand for kids, select products and services to be catered and a retail store for the same that is located in any part of the world.
PROJECT YEAR / Master’s 1st year project | 2020
VISION To create a wholesome learning experience for kids through daily activities like Baking, Yoga, Reading which helps not only their body and mind to open up at an early stage of life but also teaches them the power of community building which starts at home.
MISSION The Vision is to encourage kids to exercise their imagination, social and exploration skills all of which bolstered through the effective practices of early childhood education and the notion of play. This is a combined effort for Kids and Adults to be able to co-create.
VALUES Community building, Co - Create, Positivity, Self sufficiency, Healthy mind and body, Re-define Childhood and Support Parenthood
TARGET Kids and Parents from anywhere in the world. Age range for kids – 3-8 years
MARKET STRATEGY A brand for both kids and parents can put us a little ahead from other competitors of kid’s brands. It is different than a school because the child learns with their parents. It is different than home because the child has a company of their own age and so does the parents.
POST COVID SCENARIO REFLECTION | RESILIENCE | SELF SUFFICIENCY
BAKING
Bilateral Coordination Eye-Hand Coordination Hand Strengthening Spatial Perception and Planning Skills Doing Math while Baking
YOGA
Boosts self esteem Emotional regulation Enhances concentration and memory Reduces impulsivity Manages anxiety
READING
Why not read stories that inspire kids from early childhood and talks about how all colours are beautiful, all genders are equal, all sizes are perfect and being kind is a way of life.
HANDS
Hands joined together implies working together, creating together and helping each other to grow as a community.
BEE
Bee symbolizes community, harmony, brightness and personal power. They have an honest communication and sharing information is at the heart of the team.
The brand wants kids to join their HANDS as BEES with foster community buildi
parents and learn together. It wants to empower them and ing since early childhood.
YO
OGA PRODUCTS DISPLAY
YOGA ZONE
MAIN DISPLAY WITH CENTRAL STAIRCASE
BAKING AREA
READING ZONE
A
A’
B’
B
A
A’
B’
B
SECTION - AA’
SECTION - BB’
04
OFFICE SPACE DESIGN PROJECT TITLE /
LAWYER’S OFFICE PROJECT BRIEF / To design an office of 1400 sqft, located in Khar, Mumbai for a lawyer. The brief was to create a classical interiors with a bit of modernity to it. The client wanted to have a warm and a neutral palette within the space and give a touch of luxury at the same time. At the end of the day, it needs to look like a lawyer’s office, he said.
PROJECT YEAR / Interior Designer at PS Design, Mumbai | 2018
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
P S DESIGN
BUNGALOW-18, ARAM NAGAR-2, VERSOVA, ANDHERI (W), MUMBAI 400 061 EMAIL: email@psdesign.co.in TELEPHONE +91 86559 60237
NOTES :
APPROVALS :
REVISIONS
DATE
PROJECT TITLE :
MR. VIBHAV'S OFFICE KHAR WEST DATE :
SCALE :
29 SEPT'2018
3/8"=1
DRAWN BY :
NORTH :
FORUM DRAWING ISSUE :
INTERIOR WORKING DRAWING PACKAGE DRAWING TITLE :
FLOORING LAYOUT DRAWING NUMBER :
PSD-187-FP-7.0
N
P S DESIGN
BUNGALOW 18, ARAM NAGAR PART-2, VERSOVA, ANDHERI (W), MUMBAI 400 061 EMAIL: email@psdesign.co.in TELEPHONE +91 22 6022 3337
GENERAL NOTES :
NOTES:
APPROVALS :
REVISIONS
DATE
PROJECT TITLE :
MR. VIBHAV'S OFFICE KHAR, WEST
DATE :
SCALE :
10 DEC'18
1/2"=1'-0"
DRAWN BY :
NORTH :
FORUM DRAWING ISSUE :
INTERIOR WORKING DRAWING PACKAGE
DRAWING TITLE :
LIBRARY UNIT DETAILS
DRAWING NUMBER :
PSD-187-FDT-3.0
P S DESIGN
BUNGALOW-18, ARAM NAGAR-2, VERSOVA, ANDHERI (W), MUMBAI 400 061 EMAIL: email@psdesign.co.in TELEPHONE +91 86559 60237
NOTES :
APPROVALS :
REVISIONS
DATE
PROJECT TITLE :
MR. VIBHAV'S OFFICE KHAR WEST DATE :
SCALE :
29 SEPT'2018
3/8"=1
DRAWN BY :
NORTH :
FORUM DRAWING ISSUE :
INTERIOR WORKING DRAWING PACKAGE DRAWING TITLE :
ELECTRICAL LAYOUT DRAWING NUMBER :
PSD-187-FP-5.0
N
P S DESIGN
BUNGLOW 18, ARAM NAGAR PART-2 VERSOVA, ANDHERI (W), MUMBAI 400 061 EMAIL: email@psdesign.co.in TELEPHONE +91 22 6022 3337
GENERAL NOTES :
NOTES:
APPROVALS :
REVISIONS
DATE
PROJECT TITLE :
MR. VIBHAV'S OFFICE KHAR WEST
DATE :
SCALE :
20 FEB'2019
1"=1'
DRAWN BY :
NORTH :
FORUM DRAWING ISSUE :
INTERIOR WORKING DRAWING PACKAGE
DRAWING TITLE :
MAIN DOOR DETAIL
DRAWING NUMBER :
PSD-187-FDT-2.0
ENTRY FOYER
CORRIDOR
LOUNGE AREA WITH ACID WASH MIRRORS ON THE WALL
LIBRARY UNIT
CONFERENCE ROOM
CONFERENCE ROOM
“Each and every moulding is designed, measured and carved by hand and that is beauty of this space.”
LEATHER TABLE
LOUNGE AREA
MASTER BATHROOM
Marble flooring throughout the space with custom made furniture in wood, wooden, pop and marble moulding details with classical style wallpaper wrap around creates a lot of warmth within the space. A touch of gold in terms of hardware, fittings and leafing adds a bit of luxurious tone to the overall space. MAIN CABIN
POWDER ROOM
05
REBRANDING AND POP-UP DESIGN PROJECT TITLE /
DON TURRON PROJECT BRIEF / Turron is a sweet dish traditionally eaten during Christmas in Spain. Don Turron tradition is an exclusive recipe passed from father to son and the artisan product of sale is Turron A la Piedra. The client wanted to give a modern outlook to it’s brand, re-invent the packaging and design a pop-up store for Christmas 2020 in Alicante.
PROJECT YEAR / Master’s 1st year project | 2020
JUXTAPOSITION OF INFLUENCE
MOORS HERITAGE PERIOD
11th - 16th CENTURY ARCHITECTURAL STYLE
MUDEJAR ART RELATION
MEETING POINT BETWEEN CHRISTIANITY AND ISLAM KEY CORE POINTS
CO-EXISTENCE JUXTAPOSITION MODERN TIMELESS
ELEMENTS IN SPACE IN ORDER TO CELEBRATE THE COEXISTENCE OF CULTURE
LOGO DESIGN AND EVOLIUTION
CHANGING THE EXPERIENCE OF EATING A TURRON
PACKAGING
CELEBRATION BOX
Size in mm - 230 x 180 x 45
MINI GIFT BOX
CONFIGURATION OF ELEMENTS
VERSATILITY OF ELEMENTS
MATERIALITY
ALUMINIUM PANEL
POLYCARBONATE SHEET
RECLAIMED WOOD
VINYL FLOORING
2500 mm 1500 mm
2000 mm
06
THEATRE DESIGN PLAY TITLE /
GHASIRAM KOTWAL PROJECT BRIEF / To design the set and theatre for a Marathi Play. Marathi is a regional language of Maharashtra, India. This also required a research study trip to Pune, Maharashtra to understand the Maratha style of architecture, Wadas and eventually design the set located in Sarkar Wada, Vadodara, India.
PROJECT YEAR / Bachelor’s 4th year project | 2017
Play scenes
LOCATION - SARKAR WADA, VADODARA, INDIA
Pune architecture
Elements
Sup
The unfolding experienced in the plan causes the shift on alignment of the elements with respect to its own prima the site has the reflection of its own grid of elements and of the theatre. The unfolding character of the plans is then audience. It is this relation of the stage and audience, elem spatiality and visual connections which causes the accident grid of the site.
perimposition of the elements on the facade of the existing Wada to create the accidental grid
the grid which creates visual accidents. The ary grid creates spatial accidents. Therefore, it is superimposed with the structural grid n translated into the making of the seating of ments and structure, movement and pause, ts within the theatre inspite of the incidental
SECTION SECTION AA' AA' SCALE SCALE -1:50 -1:50
SECTION SECTION BB' BB' SCALE SCALE -1:50 -1:50
SECTION CC' SCALE -1:50
Plans and sections are not to the scale
The play Ghashiram Kotwal strikes to the major problems in the society of caste discrimination, politics, power, prostitution, corruption and ignorance. The writer Vijay Tendulkar talks about the The Unspoken Truth. The play is Timeless and talks about the Darker side of the society. There is a strong grid which connects all the characters and all are dependent on each other. The accidents occur due to the given positions, entry and exit where the character who aren’t related meet each other to give a gist that somewhere in the society one is going to become like the other one or the consequence will be of the later one. For example Gauri accidentally meets the Brahman’s wife. This doesn’t happen in the play but in the true sense of the society Gauri becomes the Brahman’s wife. There is a prominent interrelation and interconnection between all the characters irrespective of the fact that they don’t even meet each other during the play because everyone is playing each other’s role in an order at some point. Therefore, The entire play is Incidental yet Accidental.
07
MISCELLANEOUS WORK PROJECT / Exhibition space design, hand drawn sketches, Furniture Design, Marketing Campaign for Desigual summer campaign, Material Board, Design Proposal for a marketting company, Travel Photography.
PROJECT YEAR / 2013-2020
EXHIBITION SPACE DESIGN - 2017
CONCOCTION BY SHANTANU GARG
RESEARCH STUDY PROGRAMME - LUNAWADA PALACE FACADE | 2015
RESEARCH STUDY PROGRAMME - GHATS OF MAHESHWAR | 2014
CHAIR DESIGN - 2016
BAMBOO STOOL DESIGN - 2015
BENCH DESIGN - 2016
STOOL DESIGN - 2014
DESIGUAL SUMMER 2020 CAMPAIGN
MATERIAL BOARDS
4.
3.
2. 1.
1.
4 5.
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8.
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7.
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Design Proposal for Creative Antenna, A marketing company full of young and energetic team of people located in Kanjurmarg, Mumbai. Area - 1800 sqft 1. Entrance 2. Informal Meeting Room 3. Conference room 4. Director’s Cabin 5. Pantry 6. Toilet 7. Open workstation 8. Manager’s cabin
I, Forum Shah, hereby declare myself the owner of all the drawings (apart from the ones mentioned below ) in this portfolio, as they have been produced by me. However, a few projects have been produced by a collaborative effort wih others and the names of the contributors are credited below: 1. Store concept design is a master’s group project undertaken with Lynn Nasr, Carla Ltaif and Ramy Bou Samra 2. Pop-up Design is a master’s group project undertaken with Mariam Elghannam and Amol Watt 3. Exhibition space design is a bachelor’s project undertaken with the Interior design batch of 2013, under the deanship of Prof. Gurdev Singh. 4. Desigual Summer 2020 campaign is a master’s group project undertaken with Arianna Di Nardo. 5. Creative Antenna office space 3d illustrations are made by Prarthana Patel.