Middle East Firms Using ChatGPT LEADERBOARD
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Here’s a look at some notable Middle East businesses getting on the ChatGPT bandwagon and how they’re using it. Dubai Electricity and Water Authority (DEWA) Sector: Utilities DEWA announced in February 2023 that it wants to use ChatGPT to enrich its services and the experiences of its customers, employees, and other stakeholders. By April, the technology had been integrated into its system as part of its strategy to employ AI technologies across its operations.
e& Sector: Telecom U.A.E.-based telecommunications firm e&, formerly Etisalat Group, announced in April 2023 that it had partnered with Microsoft to integrate Azure OpenAI’s GPT into its systems. In the first phase of the deployment, e& will integrate GPT Service capabilities into its internal operations, including HR chatbot and decisionmaking processes.
Astra Tech Sector: Technology In April 2023, U.A.E.-based consumer technology holding firm Astra Tech in partnership with Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) launched the first Arabic Chat GPT in the Middle East and Africa region and integrated it into its BOTIM app, a messaging and voice-over-internet
F O R B E S M I D D L E E A S T.C O M
protocol solution. According to Astra Tech, the GPT has the potential to revolutionize access to services through conversational commerce.
Abwaab Sector: Ed-tech Jordan-based educational technology startup Abwaab announced in May 2023 that it had integrated OpenAI’s ChatGPT to equip its students with a more personalized and rich testprep experience, allowing them to receive immediate, customized feedback on open-ended questions.
talabat Sector: Food delivery To enhance the user experience of its customers, food delivery giant talabat announced in May 2023 that it had provided “talabat AI”, a ChatGPT-powered AI tool for its mart grocery orders, where users can request information, including recipe ingredients, items available on talabat mart, and nutritional information, making their grocery shopping experience quick and straightforward.
Yanzo Sector: Consumer Technology Text-based personal assistant Yanzo said in February 2023 that it had incorporated ChatGPT into its conversational concierge service. The service, which
operates over WhatsApp, allows users to send requests such as picking up a document or organizing a birthday party. According to Yanzo, humans used to read and respond to each request, but now it is ChatGPT communicating with the users.
Virtuzone Sector: Legal In February 2023, business management consultant Virtuzone launched its SWYFT Plan tool, an automated business plan builder powered by OpenAI’s ChatGPT that allows users to generate a complete business plan in less than 10 minutes. The feature is programmed to make it easier for entrepreneurs, especially those who do not use English as their first language, to create business plans that comply with criteria and requirements set by free zone authorities and banks in the U.A.E.
Palazzo Versace Dubai Sector: Hospitality Palazzo Versace Dubai announced in May 2023 that it plans to launch an AI-powered chatbot, in collaboration with Asksuite and integrated with ChatGPT functionality, to improve the experience of its guests. The five-star hotel said in a statement that its customized omnichannel guest automation chatbot
Almosafer Sector: Travel Travel platform Almosafer will be integrating OpenAI’s ChatGPT on its mobile booking platforms, the Saudi Arabia-based firm said in May 2023. During the pilot phase, the tool will be introduced to a limited customer base where they can use it in their flight search and to help them plan their trip post-booking. The travel company is also testing a voice search function powered by ChatGPT that will allow customers to search for the best flight options in English and Arabic by recording their flight search requests.
The fear is real Can AI tools like ChatGPT replace humans? Goldman Sachs said in a report released in March 2023 that it could cause significant disruption for the labor market and impact about 300 million jobs. A MITREHarris Poll, however, showed that about 78% of respondents in the U.S. are still wary of AI and are concerned it can be used for malicious intent.
JUNE 2023
BY JOYCE ABAÑO; VESNAART/ SHUTTERSTOCK.COM
Technology
named ORA is programmed to reduce response time and provide enhanced customer support based on the online user behavior of the guests.
