PRO M OTI O N Scan this QR code to open the website
Oman’s High Perfumery House Amouage celebrates a 40-year legacy of innovation, heritage, and craftsmanship.
For exactly four decades, Oman’s international high perfumery house, Amouage, has been creating some of the most finely crafted and exquisite perfumes in the world. Founded in 1983, the company started its journey with a vision to create a high quality brand that would pay tribute to Oman’s rare ingredients and ancient art of perfumery. Ever since, Amouage has been building on its heritage of quality and craftsmanship, all the while innovating and moving forward, delighting clientele and connoisseurs every step of the way. The history of Amouage began with Gold, the brand’s debut fragrance that came in an iconic 24-carat gold plated and refillable bottle. Acclaimed nose, Guy Robert, used rare and high quality ingredients sourced from around the world to create the perfume, including frankincense from Dhofar
in the southern region of Oman, the rare rock rose from the country’s Al Hajar mountains, and the valuable ambergris from the Sea of Oman. After the launch of Gold, the perfume house’s fragrances became His late Majesty Sultan Qaboos’ gift of choice. He would offer exquisite Amouage perfumes to guests from overseas, and thus, ‘The Gift of Kings’ was born. Today, while celebrating its 40th anniversary, Amouage is one of the leading and trailblazing brands in the global ultra-niche perfume market, with an exclusive distribution network that spans 86 countries. It has earned a reputation for bringing true craft and artistry to over 50 unrivalled creations that are composed by world-renowned perfumers from Paris, Grasse, Geneva, and New York. As for sales, the high perfumery house has been achieving record figures in the
The expressed inOthis F O Rthoughts BESMIDD L E E A S T.C M advertorial are those of the client.
United States of America and China and has standalone boutiques in iconic cities around the world, with each store tailored to each unique location. At the same time, the brand stays firmly rooted in its home country of Oman. A tranquil gem on the southeastern tip of the Arabian Peninsula, the sultanate is known for its warm hospitality, cultural heritage, and diverse and breathtaking natural beauty. Among Oman’s many and inspiring heritage assets are the natural treasures used in Amouage perfumes and its distinct vernacular architectural style. Oman is also where the brand manufactures its fragrances and where its flagship boutique is located at the Mall of Oman, where visitors can explore Amouage’s creations. The architectural concept created for the boutique is based on an interaction between modernity and tradition. Behind the crystalline glass façade, the curated boutique’s space is home to a stunning artistic depiction of a solar eclipse in the Omani desert. Since inception, Amouage has stayed true to its vision and to its roots. By constantly innovating while celebrating the richness of its Omani heritage, the brand has become one of the most wellestablished high perfumery houses in the world.
www.amouage.com
JUNE 2023
69
