By Jemima McEvoy
Canadian Cool
22
Everyone thought Covid was the final coffin nail for brick-and-mortar retail. For ARITZIA, a nearly 40-year-old Vancouver-based fashion outlet, it proved quite the opposite.
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Dressed in a stylish navy suit and matching cravat, Brian Hill settles down in his usual seat in the corner of the vast 12,000-squarefoot commissary in Aritzia’s downtown Vancouver headquarters. In front of him baristas pour custom drinks for his staffers. To the side, a master sushi chef slices fresh king salmon and bluefin tuna. Behind him are floor-to-ceiling windows framing a breathtaking view of British Columbia’s snow-capped North Shore Mountains. The space was personally designed by Hill, 62, as part of his grand vision for Aritzia, his fashion brand. For 39 years, the Canadian entrepreneur has been obsessing over every detail of his company, from the minimalist silhouettes of his Divinity Kick Flair jumpsuits to the cash register setup at his sleek retail stores. There are now 115 Aritzia “boutiques” (Hill dislikes calling them stores) scattered across Canada and the lower 48, peddling Retail ABCs Brian Hill, then 23, picked the name Aritzia for his new store in part because it began with the letter A and would appear at the top of listings.
F O R B E S M I D D L E E A S T.C O M
JULY 2023
COURTESY OF ARITZIA
C O N T R A R I A N • S T R AT EG I E S
CONTRARIAN • STRATEGIES
