time capsule Sleek lines and streamlined design merged to exude luxury and sophistication, representing the greatest social and technological progress the world had ever seen. Art Deco was introduced in 1925 at the Paris Exhibition of Modern Decorative and Industrial Arts. It quickly became the leading style of the time, touching everything from architecture and automobiles to magazines. Diskko, a fashion brand promoting social good and sustainability, is using the influence of Art Deco to represent modern culture and the advancements of the past 100 years. One key element in art deco is quality; everything should be well built with excellent material. Since 2013, Diskko has been at the forefront of one of the fastest growing trends in menswear and clothing, with the translation of niche skate elements into high quality garments. You may have seen Virgil Abloh’s heavily skate-influenced Louis Vuitton collections, pushing this style into the limelight of the luxury industry. Many others have tried to replicate this concept, utilizing high-end textiles to create luxe from what has traditionally been non-luxury items. Art Deco is a tribute to modernity, technology, and the rise of the machine. What is more advanced than improving efficiency? The modern art deco interpretation applies this principle towards reducing material waste, with brands moving to recycle and reuse their high-end fabrics in order to prevent excess textile. Diskko never destroys unsold material, but instead donates it to charity, and chooses to source factories that minimize waste and stand by sustainable production standards and fair work policies. Art Deco is a time capsule of our imaginations for the future. Now that we’re here, we know that in order to keep looking into the future, we must treat our environment and fellow human beings more fairly. If we truly want to build a utopia, it starts in every part of our lives, from government policies to social equality to ethical practices in consumer industries. As time progresses, we will see the fashion industry follow suit with Diskko, and finally achieve the vision that we once imagined.
article, styling, and layout by max durante photos by lauren cassot models: gianluca mori, sanjay samuel, garrett cleveland 26 26
