Business News
Your Community Paper… so join in by Advertising with us Call us Today 011 482 2393/4
Fordsburg Community Newspaper Pg 17
AB7 – Undisputed Key to the African Food and Beverage Market “Overwhelming! Excellent! Great visitor turnout!” are just a few of the comments from exhibitors describing Africa’s Big Seven (AB7) this year. The show took place from 15 to 17 July at Gallagher Convention Centre. ut the one comment that best sums up Africa’s biggest food and beverage trade show is by Yudi Dahlan from the Indonesian Trade Promotion Centre in Johannesburg: “All exhibitors from my country feel that AB7 is the ‘ultimate showcase’ for their products,” he says.
years’ experience. “Our booth is already booked for next year!” exclaims Anria Malan, the company’s project and sales manager. “The main aim of being at AB7 was to promote our company, our products and the services we offer to established clients as well as prospective new customers, and we definitely achieved this,” explains Malan. “AB7 gives us an opportunity to broaden our customer
B
“AB7 is a true door-opener to the African market,” continues Dahlan. “All our exhibitors received excellent feedback from visitors; most of them are positive they have secured deals with potential clients met at the expo. They were also excited to be able to introduce new products to visitors.”
The Sweet Taste of Success “The AB7 experience was overwhelming; we received an excellent response from visitors,” says Kavitha Kalicharan, Communications Specialist at Nestlé.
“Our main aim this year was to increase awareness of the Nestlé brand as the world’s largest food company. We also succeeded in highlighting Nestlé as a Halaal certified company. Interestingly, most of the product enquiries we received from visitors were about Nestlé’s seven coffee blends and 14 chocolate brands,” says Kalicharan.
Some Exhibitors Already Booked For 2013 Four-time AB7 exhibitor Heat and Control is a leading manufacturer of food processing and packaging equipment systems, with over 60
database across various industries, both in South Africa and other African countries. We concluded a number of deals at this year’s event, and even received orders on the stand. We left AB7 with more leads, more enquiries and even better relationships than ever before!” Tim Jordan, the sales director for specialist production line equipment supplier J-Pak, is another exhibitor keen to come back next year. “We really had a great turnout of visitors to our stand, and found that small business owners actually had some very good enquiries; most of them were key decision makers,” says Jordan.
America Comes To Africa “We like to come to Africa’s Big Seven because Southern Africa is a growing market for us, with a lot of interest in US products,” says Yolanda Roundtree, Marketing Supervisor for the Florida Department of Agriculture and Consumer Services in the US. “We represent the Southern United States and our role is to introduce US companies to the South African market.”
Organiser Underlines AB7’s Winning Business Formula “AB7 has grown considerably in sheer volume, with many repeat exhibitors being joined by even more newcomers. Exhibitors are taking more floor space and building bigger and more elaborate display stands,” says John Thomson of show organiser, Exhibition Management Services. “The show again proves the incredible value of face-to-face contact with potential clients and the importance of being seen; it’s an effective means of establishing new business contacts and finding new customers, especially from other countries in Africa.” Almost 9 000 people flocked to Gallagher Convention Centre in Midrand to investigate what 304 manufacturers and producers from 42 countries in Africa and around the world had to offer the sub-continent’s food and beverage industry. “AB7 attracts exhibitor companies locally and from around the world, all keen to tap into the buying power of Africa’s growing middle class,” adds Thomson. “What makes the expo unique is its co-location with the Southern African International Trade Exhibition (SAITEX), a major retail trade show. Together, they form the biggest single event of its kind in Africa.” For more information contact Lineke Fleischer, Exhibition Management Services. Tel: +27 11 783 7250. Fax: +27 11 783 7269. Website: www.exhibitionsafrica.com