ARTISTIC REPORT
Scribblers Festival, 2019. Photographs By Taryn Hays. Andy Griffiths Event, 2019. Photographs by Shosh Kruger. Conversation Caravan, 2019. Photographs by Bridget Turner.
Table of Contents —
Director’s Reflection
The Young Adult Program
page 6
page 38
Impact Summary
The Golden Pen Award
page 8
page 39
At a Glance
The YA Collective
page 12
page 42
The Golden Feather Hunt
Conversation Caravan page 45
page 16
Healthway Schools Program
page 46
page 21
Creative Schools Cases
page 23
page 50
Secondary Program
Marketing & Media
page 24
page 54
Family Program
Brand
page 27
page 56
Bringing Families Together
Digital Communication
Printed Communication Recipe for Creativity
page 62
page 34
Media Appendix Word Play
page 68
page 36
The Legacy page 70
A Very Big Thank You
PHILIP ARDAGH FESTIVAL AUTHOR
page 57
page 30
2019
“Reading someone else’s words is the easiest way of walking in someone else’s shoes. And if you can read, you can put yourself in their mind, so you are sharing someone else’s experience and I just think that’s one of the most important things there is.”
Primary Program
page 74
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A NOTE FROM THE DIRECTOR
DIRECTOR’S REFLECTION ‘It all begins with an idea, scribbled on a napkin…’
new programming stream centred on young adult literature. However, despite this growth (in audiences and program) the experiences
These words were spoken by 2019 Scribblers
remained intimate for audiences and artists
Festival author Megan McDonald to a room of
alike.
Scribblers Report 2019
900 enraptured 8 – 10 year olds explaining the magic behind her hilarious bestselling books.
There were rock star moments of course, who
Much like the stories created by Megan
knew a maths teacher from Sydney would have
McDonald, the 2019 Scribblers Festival began
such a magnetic pull on high school students
with ideas scribbled in notepads, jotted
from around Western Australia, but once they
down on the back of envelopes, or grown from
set eyes on Eddie Woo they were cheering
conversations with readers and writers. The
as if they were at a rock concert. Eddie’s
unifying theme to these random scribblings
inexhaustible enthusiasm was intoxicating,
was the idea that storytelling is transformative,
showing the enduring power of communication
whether it is being read aloud to from a much
and the beauty of the world reflected through
loved writer, or seeing a story unfold through a
numbers. There were also quiet moments, the
series of sketches.
youngest of our festival guests listening to much loved Australian icon Alison Lester on the
By their very nature festivals are temporary
laps of their parents who grew up having her
moments of celebration, a coming together of
words read aloud to them each night before bed.
the community for a collective experience. And yet the legacy of Scribblers Festival is much
Once again Scribblers Festival was a joyful
more than the sum of its parts, it is seen in the
celebration of the magic of storytelling;
way that young people think about creativity;
an opportunity for families to experience
by their desire to read more, create more, by
the alchemy that occurs when writers and
the way they consider the stories they have
illustrators bring their work to life. And, circling
to tell about themselves and their place in the
back to Megan McDonald’s sage words, it was
world, and their agency to do so. It is from this
an opportunity to encourage Western Australia’s
generation of storytellers that big advances in
future storytellers to take note of their ideas,
the world will be made, and Scribblers is an
the sometimes crazy but full of imagination
opportunity to ignite their creativity.
thoughts that come into their head, because they may just be the genesis of something much bigger.
Scribblers 2019 was bigger, with more libraries on board for the Golden Feather, new venues
Katherine Dorrington
to meet demand for the schools program,
Festival Director
a new writing competition for teens, and a
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SCRIBBLERS IMPACT SUMMARY BY MATHILDA JOUBERT
5. Enhanced creativity
Wider impact
15. Impact on community cohesion
Festival was a vibrant celebration of children’s
“They got to tap into the creative side of the
Apart for the impact on children and young
“Highlights were the incredible team behind
literature, art and imagination. Data from
brain, rarely (sadly) tapped into.” (Teacher)
For the second year in a row the Scribblers
3,316 surveys and attitudes collected over the
it, the huge embrace from the community, the happy kids, the inspiring artists and the sense of local and inventive spirit.” (Volunteer)
five days of the Festival and during follow-up
6. Improved confidence
teaching practice of visiting teachers, on
research with schools revealed that Scribblers
“They have gained major inspiration and bucket
families and on the wider community.
2019 had a positive impact in five domains:
loads of self-belief.” (Teacher)
impact on children and young people, impact on
12. Impact on authors & artists
authors and artists, impact on teachers, impact
7. Enriched career aspirations
on families and impact on community cohesion.
“It made me want to become an author so bad.”
people who create the stories they adore. It
Follow-up surveys also indicate that the impact
(Child, 8)
makes the idea of being an author or illustrator
is lasting long after the visit to the Festival.
Scribblers Report 2019
people, Scribblers had a positive impact on the participating artists and authors, on the
“I love that children are so excited to meet the
Creativity
Perseverance
real. The children get to ask questions and learn
1. Enjoyment
8. Developing connections with real-life authors & illustrators
about what it takes to be a writer or illustrator
“Fantastic event. The kids (and parents) really
“To actually meet authors - to know that they
the authors and illustrators to meet them too.
enjoyed ourselves.” (Parent)
exist!” (Teacher)
I feel like I have the best job in the world and
2. Improved attitudes to reading, writing and drawing
9. Improved attitudes to science & mathematics
“They want to write and draw more. They are
“I didn’t know maths can be this much fun.”
looking at things differently. They see art as
(Year 6, Iona College)
and they also get to see the joy that it gives
Writing Skills
being able to show kids that is such a privilege.”
something worthwhile. It has opened them up to
(Author)
Visual Literacy Skills
Social Connection
13. Impact on teachers “Personally, listening to the authors discuss how they create and write their novels was very
reading a wider range of books.”
10. Valuing perseverance
powerful. That most definitely has changed my
(Home School Parent)
“They learnt that perseverance and hard work is
teaching when looking at narrative writing.”
required to create and achieve pleasing results.”
(Teacher, CBC)
3. Enhanced agency & voice
Interaction with Artists
(Teacher)
“I learnt I have a voice. My voice is powerful.
11. Changed habits
My voice can change the world.” (Child, 10)
4. Improved writing & drawing skills “Students are now writing more creatively,
14. Impact on families “I thought the festival was run amazingly and
“They want to write more. Both girls are avid
had something for everyone. I cannot think
readers but the youngest now calls herself a
of anything like it and so it’s amazing what
book worm (proudly).” (Home School Parent)
you guys are doing for the children. One of my
using adjectives and experimenting with
fondest memories as a child was getting new
alliterations and character names.”
books to read but I was sometimes bullied for
(Teacher, Bletchley Park Primary School)
it, but you make this a celebrated thing which is
Aspiration
Wellbeing
Attitudes to reading, writing and drawing
beautiful. I have rediscovered my love for books after coming here and cannot thank you all enough.” (Parent)
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Motivation
9
Evidence of impact – The numbers
FURTHERMORE, THE NUMBERS REVEAL THAT:
100%
A substantial amount of quantitative data was also collected. Comparison of children’s pre
100%
and post Festival attitudes to reading, writing and drawing showed improvements in 15 out of 15 areas tested, with strong improvements
98%
in attitudes to reading stories, reading comics, reading information books and children’s aspiration to become an illustrator.
Scribblers Report 2019
98% 96% 93% 86% 83% 77% 75% 75%
of volunteers would volunteer again of parents surveyed enjoyed attending Scribblers 2019 of children (aged 3 – 11) enjoyed attending Scribblers 2019
Conclusion In conclusion, Scribblers has now demonstrated that the powerful impact achieved in Year 1 of the Festival wasn’t a fluke – the team did it again. The school days were fully booked and 38% of teachers attending this year were
“These kinds of events are
repeat attendees, indicating strong support for
really important because
Scribblers to become a permanent fixture of the Perth arts, culture, community and education
it shows people that when
milieu. Perhaps the final words summarising the
they grow up, they can do
impact of Scribblers 2019 should be left to some of teachers enjoyed attending Scribblers 2019
of the thousands of participants who attended:
exactly what they see in their bookshelf. They can make
of parents felt Scribblers inspired their children to read more
“Scribblers this year was
those things.”
Awesome! I haven’t been
SHA’AN D’ANTHES
of children felt Scribblers made them feel more creative
before but I LOVED IT! I learnt
of children felt Scribblers made them want to read more
loved it too!!” CHILD, 10
of young people (aged 12 – 18) enjoyed attending Scribblers 2019 of teachers thought attending Scribblers would help their students with assessments like Naplan of young people felt Scribblers made them feel more creative
“It inspired their creativity,
so much, it is inspiring, mum
developed oral language, provided rich language models.”
“It was a true celebration of
TEACHER
children.” PARENT “It inspired me to be more
“It has shown me that I
creative.” CHILD
actually can write and I plan to write more stories in the future.”
“I now want to read more.” CHILD
GOLDEN PEN AWARD WINNER
of young people felt Scribblers made them want to read more
“Words have power! Tell your own story!” YOUNG PERSON, 18
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Scribblers Festival
At A Glance
GOLDEN PEN
150+ 313,719 ENTRIES
WORDS WRITTEN
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2
Scribblers Report 2019
SHORTLISTED
FAMILY PROGRAM
12,000 PEOPLE ATTENDED THE FAMILY PROGRAM OVER 2 DAYS
SCHOOLS PROGRAM
4,500
PEOPLE ATTENDED THE SCHOOLS PROGRAM OVER 3 DAYS
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FAMILY SESSIONS
59
8
36
WORKSHOPS
WINNERS
SCHOOLS
CONVERSATION CARAVAN
7
12
14
120+ 2
TEEN PODCASTERS
PODCAST SESSIONS
ARTISTS
QUESTIONS ASKED
SCHOOLS SESSIONS
12
13
3
PODCAST WORKSHOPS
PODCAST MENTORS
Scribblers Report 2019
6,500
1192
Scribblers Festival Out of Season Event with Andy Griffiths
RECIPE FOR CREATIVITY CARDS
FIELD NOTE JOURNALS handed out
created and shared
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15,000+
ORIGINAL ARTWORKS CREATED
CHILDREN, PARENTS, GRANDPARENTS, TEACHERS AND FRIENDS
plus thousands of young Scribblers creations!
engaged in the five day Festival
1516
12 61
TOTAL BOOKS SOLD
WORKSHOPS
Eddie Woo, Hive by A.J Betts, Dry by Neal Shusterman,
HAIKU POEMS
Judy Moody by Megan McDonald
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YOUTH CURATORS
1
with superstar children’s author
on stage
OUT OF SEASON EVENT
SESSIONS
102 4 23
TOP SELLING BOOKS:
Woo’s Wonderful World of Maths by
1 ARTISTS
1 Maths genius 1 Scientist
MEGA ROBOT BATTLE
Andy Griffiths
24 1,170 SCHOOLS
STUDENTS
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The Golden Feather Hunt
The Golden Feather Hunt also proved hugely valuable in growing the Festival’s online community through the 15,000 regular feather bookmarks hidden alongside the golden and silver feathers, which feather finders were encouraged to decorate, photograph and post to Instagram or Facebook using #goldenfeatherhunt to win a weekly spot prize. Each Friday for weeks leading up to the Festival, the Scribblers social media accounts celebrated
Stories, magic, and celebrations are best shared,
feather finders and announced prize winners, building a
which is why Scribblers Festival aimed to celebrate
base of loyal followers and helping establish a countdown
the magic of storytelling across Western Australia
to the main event.
Scribblers Report 2019
as far and widely as possible. The Golden Feather Hunt is an imaginative marketing campaign which this year hid 15,000 feather shaped bookmarks
117 30
“Our libraries love being a part
inside books in 117 libraries across Western
of The Golden Feather Hunt each
Australia. The feathers, a nod to the Scribblers Festival mascot- an owl named Spencer, came in
year, as it promotes reading for
white, silver and gold, and aimed to entice children
PARTICIPATING LIBRARIES
pleasure and encourages children
to browse the shelves of their local libraries by hunting for feathers which would win them a swag
to visit their local public libraries
of learning related prizes.
and discover new books. One
From the thousands of participants that joined the
15,000
of our regular readers found a
hunt across the State, from Broome to Denmark,
silver feather hidden in a book
30 lucky winners found 20 silver and five gold feathers peeking from between pages in books
at Margaret River Library and
at their local libraries. Prizes included a VIP
FEATHERS DISTRIBUTED ACROSS WESTERN AUSTRALIA
as a result her family drove her
Scribblers Weekend (complete with two nights at Sage Hotel, two Scribblers Workshop tickets, and
to Perth to attend the Scribblers
VIP access to the Festival Green Room to meet the
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Festival to get books signed by
authors), an iPad, and a premium signed book pack curated for each winner by the Scribblers’ Festival
her favourite authors”
Director.
RACHAEL DRUMMOND,
Librarians at participating libraries reported
GOLDEN FEATHERS
LIBRARIAN - YOUTH AND CHILDREN, SHIRE OF
increased attendance related to the Golden Feather
AUGUSTA-MARGARET RIVER
Hunt and a fresh enthusiasm from regular visitors.
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LUCKY WINNERS
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20 SILVER FEATHERS
“The children (and parents) of the Busselton and Dunsborough Libraries had so much fun interacting with all the Scribblers Report 2019
Scribblers Festival activities on offer. Our wall in the Junior
Paraburdoo Library Winner - Best Display 2019
Fiction area was covered in bright, colourful colouring-in pages, and the excitement of the kids when a feather was
The Golden Feather Hunt sparked participating libraries’ own creative endeavours, building on
found was felt throughout the
the magic of storytelling on a micro level. Some
whole library. Parents loved
libraries held competitions using Scribblers Festival colouring in projects and feather
seeing photos of their children
displays, or created social media posts of their
on social media when they
own - capturing librarians hiding feathers in the books, offering clues to where young readers
posed for a photo with their
may find hidden bookmarks, and showcasing the
feather, and the winning family
frenzy of feather finders in action. The libraries responded to an incentive to win a premium
of the Golden Feather were
book pack by advertising the Golden Feather
super excited to be featured in
Hunt with their most creative displays, and reported that the competition gave some fresh
the local newspaper”
energy to their internal staff.
THERESE COLEMAN LIBRARIAN, BUSSELTON LIBRARIES
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“(Creativity is) the structure for, you could say our entire world. Without it, you wouldn’t have our buildings and our beautiful city and the places that we live.
Schools Program
Our brains create our creativity. There is no one in the world who isn’t creative. We would all be the same without creativity. You can Scribblers Report 2019
find it wherever, you can find it in hairstyles, clothes, buildings, the earth.”
The three day Scribblers Festival Schools Program
STUDENT
spanned a range of topics, from understanding privilege to the nuts and bolts of writing, in a series
DUNCRAIG SHS
of presentations with writers and illustrators at Scotch College and The Goods Shed. More than 4500 students (59 schools) attended across the Primary and Secondary Programs, catering for students from Pre Primary through to Year 12. The Schools Program was released in October 2018, and schools confirmed numbers once the school year began in January, with many of the program streams booked to capacity. Many of the sessions were recorded and will be distributed to regional schools throughout 2019 as podcasts and videos.
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Primary Program The Primary Program encompassed three age groups in a series of venues at Scotch College. Students were grouped into Years PP/1 – 3, Years 3 – 5 and Years 5 -6, with students attending from across the Perth Metro Area and further afield including Wyalkatchem, Kelmscott, Byford, Pingelly and the Wheatbelt. Sessions were delivered by illustrators and writers addressing specific curriculum areas through topics like writing comedy, world building, research, history, character development, collaboration, understanding privilege and the complexity of race, gender and class, and visual literacy. Students were treated to a variety of presentation styles, from conversations to demonstrations, with the majority of the sessions having an interactive element. Students received a Festival Pack containing a Scribblers Festival Field Notes book to journal their creativity, and Recipe For Creativity cards to encourage them to consider the ways they could be more creative in 2019. Students also had the opportunity to attend book signings following artist presentations, where they were able to meet and engage with their favourite authors.
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Scribblers Report 2019
Secondary Program The Secondary Program delivered three panel discussions, presentations and Q&A sessions on each day. Western Australian, Australian and international speakers included Dr Karl
Students for the Secondary Program came to the
Kruszelnicki AM, Sydney Maths Teacher and
Festival from across the Perth Metro area and as
YouTube sensation Eddie Woo, and Australian
far afield as Mandurah. The demographic of the
science writer Cristy Burne and content ranged
schools was varied with a cross section of public
from discussions on the craft of writing to
and independent schools on each of the days.
political and social themes, the influence of
There was also a small number of home-schooled
media on society, environmental issues, creative
children in attendance.
professions and novel ways of approaching Teachers and students reported on the valuable
science and mathematics.
content that was shared throughout the Festival Content was linked to the current Western
sessions connecting the arts with unlikely
Australian Curriculum and teachers were supplied
subjects such as maths and science, and that
with free access to online Teacher Resources for
a full day of student to artist interaction was
lesson planning and classroom extension around
extremely beneficial. Many schools are now
these sessions. During their lunch break, students
considering annual attendance after such positive
were invited to explore: A Man, A Monster and
experiences during both the 2018 and 2019
The Sea, an immersive art installation exhibited
Festivals.
at The Goods Shed, contribute to the Recipe for Creativity Pledge Wall art installation and meet guest authors at the Festival Bookstore.
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Scribblers Report 2019
Family Program Books and stories have the power to enlarge our lives. The possibilities they reflect and the attention they demand serve to remind us that we are more exceptional, creative, unpredictable and special than any algorithm can conceive of. Through the various programs that encompass Scribblers
Festival,
young
people
have
the
opportunity to realise their creative potential, to develop a love of literature and to discover the magic of stories. We believe that families are critical to this equation, with a home environment providing a place of belonging that enables young people to take risks in their creative development. The Family Program was designed to appeal to all members of the family, and to ignite the imaginations of parents and carers just as much as those of their children.
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Now firmly established on the Mother’s Day
superheroes, sketching sea-creatures, plotting
weekend calendar, the Scribblers Festival
storylines for a space adventure and creating
Family Program was full of events designed
hilarious characters. Older children learned how
to stimulate young peoples’ creativity. Over
to weave humour into their writing and how to
the course of the weekend they could listen
draw on personal experience to add authenticity
to a tall tale from a storyteller, watch a mural
to their stories.
Scribblers Report 2019
evolve with their direct input, participate in the evolution of a space themed mural, add
Programming also took advantage of The Goods
to the texture of an underwater world, watch
Shed gardens, with a series of open workshops
illustrators battle each other, consider the
and activations including Educated By Nature
beauty of mathematics, create a flag using only
which guided children in the creation of flags
natural materials, get a prescription from a
from natural materials, roving performers the
Book Doctor, or eavesdrop on Scribblers Festival
Scribblers Story Conductor, who dispensed
podcasters as they grilled guest authors in the
poems and stories to Festival attendees, and
Conversation Caravan.
stilt walking unicorns and butterflies as well as a series of artworks on easels set up throughout the venue.
The Festival opened with a Welcome To Country by Noongar elder Olman Wally, before launching into two celebrations, the presentation of
Inside The Goods Shed drop in activities and
the Golden Feather prizes and announcement
space activations created a hive of movement,
of the Golden Pen Award winners. Over the
against the wonderfully colourful backdrop
course of the weekend 12,000 young people and
of Mulyana’s, A Man, A Monster and The Sea.
their families visited the Festival where they
Upcycled Haiku, Storytime at The Shed and Yarn
met international and Australian artists and
Along finger knitting workshops all added to the
writers. Two marquees, The Potter Pavilion and
creative space.
The Story Station hosted 27 sessions across the two days, spanning a range of ages and
On the final day of the Festival, a Mother’s
ideas. Sessions covered quirky science facts to
Day market offered bouquets of flowers and
crafting characters and workshopped developing
herb pots to attending mothers, a resident
narratives to storytelling traditions.
calligrapher wrote Mother’s Day cards to order, and a special baker’s fair featured artisan bakers.
More than 200 keen young writers attended eight sell out workshops with guest authors and illustrators at the Claremont Lawn Tennis Club,
An onsite Festival Bookshop run by Boffins
which offered unique opportunities to learn the
Booksellers sold around 1516 books over the
craft of writing from creative professionals.
course of the festival, and provided an exciting
Topics for younger children included drawing
opportunity for young people to have their
“Unlike other writers festivals the focus here is squarely on the kids. Kids are not sidelined, segregated or thought of as some sort of afterthought - they’re celebrated!”
books signed by visiting writers and illustrators in the program.
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JOL TEMPLE AUTHOR AND 2019 FESTIVAL GUEST
Bringing Families Together Scribblers Festival is a wonderful demonstration of how the gift of storytelling is passed from generation to generation. The Festival weekend was overwhelmingly attended by families, many of whom chose to celebrate Mother’s Day with books and stories.
Scribblers Report 2019
It was evident across the Family Weekend that many attendees came with their extended family, sharing the fun with aunts, uncles, cousins and most importantly, grandparents. While many of the audience also chose to come along with friends, adding to the community atmosphere. The enthusiasm of parents and grandparents for the author talks, storytelling sessions, craft activities and booksignings, gave children a fantastic example of the joy books and reading can bring. The shared experience of listening to an author reading, the excitement of having a much-loved book signed and the fun of scribbling freely with an adult all reinforce the positive impact of reading and creative expression in a child’s life.
“Children are made readers in the laps of their parents.” EMILE BUCHWALD
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“(Creativity) means, making your own ideas up. Not just everyone with the same imagination and ideas. It would be all the same. Different ideas, different creativity, different imaginations, different creativities and everything. It’s
Scribblers Report 2019
Recipe for Creativity
quite different, so, I like it. (My favourite part of Scribblers was …) probably all the people and how happy they were. And all the artwork that people do. It really
The Festival once again partnered with Healthway
warmed my heart.”
to create a Festival Field Notes Journal that provided young people with activities to do at the Festival and
YOLI
at home.
Exercising creativity can fuel you in every aspect of life, just like eating fresh fruits and vegetables. Using the Creative Habits of Mind, we asked young Scribblers to formulate their own recipes for creativity to reach creative goals. To complement this project an installation was created inviting young people to complete a Recipe for Creativity Card. These pledges had young people considering how they could be more creative in their day to day life and what ingredients they needed to achieve these goals. By the end of the Festival, this creative Pledge Wall was home to 1192 Recipes for Creativity.
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AGE 8
Scribblers Report 2019
Word Play The Festival hub buzzed with creativity as audience members put their imaginations to the test with free, hands-on activities. Words were crafted into haiku poems; walls were covered with mural messages; the Festival garden overflowed with mini-Picassos and young scribblers took part in specialist writing workshops. The enthusiastic engagement of audiences in these creative opportunities met the Festival’s goal to encourage storytelling, literacy and self-expression.
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The Young Adult Program THE GOLDEN PEN AWARD
A new focus for Scribblers Festival in 2019 was a dedicated stream of programming for young
Our inaugural writing competition for high school
adults. One of the aims of the festival is to
aged writers (12-17 years of age).
highlight the importance of creative learning and
THE YA COLLECTIVE
Scribblers Report 2019
give permission to young people, of all ages, to read, write, draw, create and question, without
An opportunity for four youth curators to
hesitation, the world around them. As children
program a full day of sessions with YA authors.
transition from primary to secondary school
Programmed by young people for young people.
there is an increased study workload which often
THE CONVERSATION CARAVAN
erodes the time they have to be playful and creative, so the Scribblers Festival Team sought
A program designed to introduce young teens
to create an inclusive and inspiring space for
to the art of podcasting by interviewing guest
young people: The YA Collective.
authors over the Festival weekend.
To achieve this, three projects were programed
Applications for these programs were open
to facilitate the direct contribution of young
to high school aged students across Western
people, to introduce creative professionals to
Australia. The response to the YA focus was very
them as mentors and to encourage their ongoing
positive and highlighted the value in providing
engagement with Scribblers Festival
opportunities to young people for literary and creative development.
“I truly believe children and young people felt seen and validated. To be given the chance to ask a question to an author, write a poem, etc. is a way of saying to them that not only do the stories matter that are written by
The Golden Pen Award The Golden Pen Award encouraged 150 teenagers to pick up their pens and share their ideas on the theme Discovery. The competition was widely publicised through school and library networks, on social media and through posters and writing tips provided to assist with the marketing of the project. Written works were submitted from all over Western Australia and took many different angles on the theme. Each entry represented considerable time and effort from the emerging writers who submitted to the competition.
Six finalists were selected for the shortlist in April 2019 and were invited to participate in a writing masterclass with best-selling UK author Philip Ardagh on Friday, 10 May. The overall winners were Summer Allen (14) from Floreat, Perth and Flynn Thompson (16) from Denmark. Their works Forging Crowns and The Red Scarf were selected by a panel of three judges – winner of the Australian Book Industry Awards 2019 Book of the Year for Older Children, Jeremy Lachlan; ABC Radio presenter, Gillian O’Shaughnessy and Aisling Lawless, who is a bookseller with extensive knowledge of YA fiction.
Teachers were invited to use the Golden Pen writing competition as a class assessment. However, the majority of entries were from individuals who submitted independently.
The winners were announced at The YA Collective event at Scribblers Festival on Saturday, 11 May. Each won $500 and had their work published on the Scribblers Festival website. The shortlisted winners each received a $100 book voucher and had work was distributed in a booklet format to The YA Collective audience.
the author, but their own stories and voices matter too.”
RENÉE WATSON
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YA AUTHOR AND 2019 FESTIVAL GUEST
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“The Golden Pen writing competition has shown me that I actually can write and I plan to Scribblers Report 2019
write more stories in the future. The masterclass Philip Ardagh offered some great writing tips that I plan to implement in my future stories.� FLYNN THOMPSON DENMARK
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The YA Collective
“My participation in the YA Collective
“I would do it again in a
has been an amazing experience. I
heartbeat. I learnt a lot about the
was able to meet new, like-minded
Festival’s process and I loved
people and collaborate with them on
listening to the panel discussions
Festival was Young Adult Fiction, which is fast
the YA Collective sessions, and I had
- and conducting my own.”
becoming one of the most popular forms of
the chance to be in conversation and
SUMMER ALLEN
learn from some of the incredibly
YOUTH CURATOR
One of the central themes for the 2019 Scribblers
contemporary literature. The YA Collective was
Scribblers Report 2019
created to give young curators the chance to program, host, interview, and produce sessions
talented, guest authors. Being a Youth
with leading young adult authors, over the
Curator also meant that I had to meet
Scribblers Festival weekend. Prior to the Festival, four teen curators were invited to participate in
and work with a whole group of people
a workshop with leading author AJ Betts, who
who I had never met before, and that
mentored them through the programming of The
was a positive learning experience
YA Collective sessions.
that helped me grow and become more confident in myself.”
The final format of The YA Collective was a day-long series of four panel sessions that were produced by young people, for young people.
the YA Curator role to friends, but
JACKI ELEZOVICH
only if I couldn’t do it myself! I
YOUTH CURATOR
The four youth curators who programmed the
“I would definitely recommend
think it’s such a great experience,
sessions had a unique opportunity to shape the
and I’m sad that my turn is
format and delivery of The YA Collective. Visiting authors and publicists from Eastern States
over. I found it very educational
commented on the large attendance numbers and
and fun. I learned a lot while
noted that it was much higher than similar YA
helping organise and run the YA
events in Sydney.
Collective, and I got to meet my “It’s encouraged me to continue
favourite authors and some really
writing, and made being an
great people.”
author a feasible idea for my
OSCAR SWEET
future.”
YOUTH CURATOR
EVA MUSTAPIC
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YOUTH CURATOR
43
Scribblers Report 2019
Conversation Caravan
“ I have a voice, my voice is powerful.” RENÉE WATSON YA AUTHOR AND 2019 FESTIVAL GUEST
Over the course of the Scribblers Festival
During the Festival weekend, the intrepid
weekend a team of teen podcasters recorded 12
podcasters quizzed guest authors with
interviews with Scribblers Festival guest authors
intelligence and humour from within the Caravan.
in an onsite Scribblers Conversation Caravan. The
Parked at the heart of the Festival garden hub the
initiative, designed to help young people develop
caravan had a live monitor for festivalgoers to
new skills, learn from professional mentors and
watch the interviews taking place inside.
interact with creative professionals in a fresh and engaging way, created a series of podcasts
The medium of podcasting is ever growing in
which were edited and released on the Scribblers
popularity and the initiative allowed participants
website, Soundcloud, iTunes and Spotify.
opportunities to meet their favourite authors and take ownership of the project. Each podcast
The teen podcasters, selected to be a part of
is 10 minutes long and topics range from self-
the program through an application process,
empowerment and the creative process to
ranged in age from 12 – 15. The seven podcasters
funny travel tales and light-bulb moments. The
were invited to participate in three preparatory
podcasts provide listeners with entertaining
workshops prior to the Festival weekend with
content and are a great addition to the Scribblers
professional podcasters to ensure they were fully
Festival’s suite of online resources.
prepared to interview and record the podcasts.
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Healthway partnering with Scribblers Festival & Creative Schools PLANTING THE SEED
At the heart of Scribblers Festival and FORM’s
Scribblers Report 2019
Creative Learning program is a desire to improve the overall well-being of West Australian
In order to promote the importance of healthy eating
children so that they can nurture their creativity,
in a creative way, the Scribblers team devised projects
fuel their imaginations and fulfil their potential.
that would allow children to reflect on how ‘brain
The partnership with Healthway enables the
food’ supports their own imagination’s energy. For
message of good nourishment to filter through
example a key element to the creative display at The
to thousands of West Australians as they attend
Goods Shed was a pledge wall dedicated to Recipe
festival events, participate in school excursions
for Creativity cards. Festival attendees of all ages
and engage with the Creative Schools program.
were invited to add their own thoughts to the wall,
Every student who attended the 2019 Scribblers Festival received a Field Notes Journal as a keepsake of their school excursion or visit to the Family Program.
THE FIELD NOTES JOURNAL
4,500 Program in May
Imagine new ways to channel your creativity. Aim to
vitality and the importance of the ‘Go for 2&5’
Program were provided with blank recipe cards and
health message. Apple carts, herb seedlings and
asked to consider what their creative goal for the year
floral displays were all on show alongside clear
would be, and what ingredients they would need to
Healthway signage. Families were invited to take
achieve them. These pledges were then added to those
Scribblers Festival out of season event
herbs and seedlings away to plant and nurture in
collected at The Goods Shed over the family weekend.
with Andy Griffiths in July
A walk outside to be inspired by the colours of the leaves. A piece of fruit to give me energy. A conversation with a friend.
Field Notes Journal to ensure Western Australian children were aware of the importance of healthy eating to their overall well-being.
students attending Scribblers Schools
healthy food choices. Students attending the Schools
INGREDIENTS:
students attending the Schools Program. Scribblers Festival was proud to partner with Healthway on the
treated to a festival hub that celebrated nature,
Example: CREATIVE GOAL: A NEW SHORT STORY
freely distributed over the Festival weekend and to all
Distributed to
and suggestions on how to power imaginations with
as healthy snacks.
draw inspiration from the natural world. They were
LEARN MUCH
Audiences at the 2019 Scribblers Festival were
their own homes and fruit was freely handed out
school or at home, the journal encouraged children to
– EAT WELL. READ OFTEN.
+ 1,200
which quickly became an eye-catching display of tips
With fun activities and creative tasks to be done at
Text taken from the 2019 Field Notes: eat two fruits and five vegetables each day to power your imagination. With your Scribblers Festival Field Notes in hand, embrace every season with activities, thought starters, and recipes that will whet your appetite for healthy eating and inspired reading. There is no doubt that this journal is a very popular and much loved component of the Festival, with visiting international authors and creatives
primary students attending the
commenting on the impact the journal had on festival attendees.
+ 2000+
‘The Festival Field Notes booklet that you give out to each young person is really special. I have attended several festivals and never seen something so thoughtfully put together for participants. I think what makes Scribblers stand out is that it
young people at the Scribblers Festival
The Recipe for Creativity cards will continue to promote the ‘Go for 2&5’ Health message through
Family Program & visitors to The Goods
is clearly designed for children and
Shed space throughout 2019
families.’
FORM’s Creative Schools program, and will complement lessons that demonstrate the importance
RENEE WATSON
of nourishing minds and bodies with healthy food.
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UNITED STATES
DEEP LEARNING
Physical well-being is intrinsically linked to their education as children who follow a healthy
The Creative Schools program aims to instill
diet are more alert, energised and focused. By
deep learning in young people. It has four key
partnering with Healthway to ensure children
components:
develop positive eating habits, FORM’s Creative Schools program can give the next generation of West Australians a healthy head start.
Curriculum Area
Creative Practices
“Students that have a sense of agency, are more inclined
Deep Learning
to have ownership over their body and lifestyle. They
Creative Habits of Mind
are more likely to choose
Creative Learning Spaces
healthier options.” VANESSA BRADLEY
Complementing the Scribblers Festival, the
CREATIVE LEARNING FOR A HEALTHY LIFE WHERE WOULD WE BE WITHOUT BEES – COLLABORATIVE COLLAGE GARDEN Continuing the Scribblers Festival theme of the natural world and our relationship to the environment, Berlin-based artist Clare Celeste Borsch created an interactive garden space on one of the upper walls of The Goods Shed for young people to learn about the importance of pollinators to global food supplies. This giant artwork, created from vintage fruit, vegetable and flower illustrations, was a collage that invited young people to interact through the movement of the pollinators around the fruit and vegetables.
Creative Schools program has included Healthway messaging in its current classroom planning.
As the parents and workforce of tomorrow, Western Australia’s young people and
‘Go for 2&5’ promotional material will be
schoolchildren are the key to the State’s
distributed amongst the 32 classes participating
ongoing social wellbeing and economic
in the Creative Schools program in Term 3.
prosperity. International research proves that
Creative Practitioners have already incorporated
using creativity in schools really can help
key Healthway messages by introducing
children’s learning and social skills flourish.
students to skills such as growing their own
The
vegetables and learning about nutrition through
This artwork related to the seasonal theme of the Festival Field Notes, providing an opportunity for kids to think about fruit and vegetables and tick off which fruit and vegetables they would like to try each season.
Recognising this, FORM has instituted a Creative
hands-on activities. These projects spark an
Schools program, developed in partnership with
interest in food awareness and while not always
Paul Collard, CEO of Culture and Creativity in
explicit, effectively promote healthy eating
Education, and a globally respected expert in
habits to reinforce the ‘Go for 2&5’ campaign.
how children learn.
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Creative Schools
Case Studies NORTH FREMANTLE PS & MUNDARING CHRISTIAN COLLEGE North Fremantle PS & Mundaring Christian College
Creative Practitioner: Charissa Delima Teacher: Roberta Slattery & Karen Donoghue Year: Pre-Kindy and Year 1 Key Curriculum Areas & Learning intentions Theme: Growing things EYLF Outcome 4.1 Develop dispositions for learning such as curiosity, cooperation, confidence, creativity, commitment, enthusiasm, persistence, imagination and reflexivity.
Disposition: Inquisitive through wondering / implementing mindfulness before action (project: mark making)
Creating the conditions for learning: Through teacher-creative brainstorm, it was decided that we would explore each page of The Extraordinary
HILLCREST PRIMARY SCHOOL
Technologies –Designing Develop and communicate
Creative Practitioner: Elizabeth Marruffo Teachers: Siobhan Duggan, Linda Glendinning Year Level: 3
technical terms.
Technologies - Evaluating - Use criteria to evaluate
Key Curriculum Areas & Learning intentions: Design and technologies: Investigate food
Technologies – collaborating and managing - Work
ideas using labelled drawings and appropriate
design processes and solutions developed.
and fibre technologies used in contemporary and
independently, or collaboratively when required, to
traditional ways
plan, safely create and communicate sequenced steps.
Food and Fibre production - Types of food and
Intended Outcomes:
fibre produced in different environments, cultures or
A sense of agency and ownership of the bush tucker
time periods, including the equipment used to produce
garden. The ability to teach other students about the
or prepare them.
content of the bush tucker garden.
“My aim was for students to learn about where food and fibres come from, to develop their creative habits and improve their visual literacy. This week, each group was assigned a picture and information about a bush tucker plant that they had to go and find. Once their food was located they were asked to design a character inspired by the food. The class worked individually but with lots of ideas, possibilities, recommendations and also some rolling down the hill. There was space on the back of their handout to go ahead and make a comic about their character for those who had really gotten into it.”
Garden book in each week through outdoor exploration and hands-on-experiences. Hillcrest primary School
50
ELIZABETH MARRUFFO
51
BOYARE PRIMARY SCHOOL
Outcomes:
Creative Practitioner: Jodie Davidson Teacher – Alison McAvoy Year Level: 5/6
Garden Space
Increased awareness and action in the Community
An increased awareness of the resilience required by plants and animals which will link with ways in
Term 2 Key Curriculum Areas & Learning intentions
which as individuals we can become more resilient by understanding that there are always choices and
Scribblers Report 2019
options open to us by utilising practices of creative
HASS – Migration (year 6) and Swan River Colony
thinking.
(Year 5). This will extend into the Community Garden
Term 3 Key Curriculum Areas & Learning intentions
which is currently at a standstill.
Science – Adaptation (year 6) and Living Things (year 5). Planting seedlings and use their growth
HASS – Migration (year 6) and Swan River Colony
to make predictions, gather data and develop
(Year 5) in relation to plant species.
explanations linking back to HASS components.
Intended Outcomes: Record data – plant growth, successes and failures
•
Fauna and flora that has adapted to suit the garden environment. How have they adapted?
Science Inquiry skills – questioning and predicting, •
planning and conducting
What do we need to introduce to assist with successful pollination?
Outputs: •
Student Agency: students have a better
•
Planting of seedlings
•
Mini greenhouse
understanding of curriculum area and are able to
•
Artwork to be used within the community garden.
use learnings in other areas of their life.
Melville Primary School
MELVILLE PRIMARY SCHOOL
Armed with this knowledge, my challenge was to find
Creative Practitioner: Stephanie Reisch Teacher: Abigail Temby Year Level: 6
creative writing and encourage them to take risks in
ways to get these students thinking differently about how they express their thoughts and perceptions of the world around them.
Key Curriculum Areas & Learning intentions English & Health
“The term focus was on sensory learning by engaging all the five
To develop engaging nature based activities that can assist students in building a rich, sensory word bank
senses (sight, sound, touch, taste
to help improve overall literacy and understanding of
and smell) and fully immersing
figurative language. This term we used Kadijiny Park as a site from which to launch numerous activities
the kids in the beautiful surrounds
that fully immersed the kids in the natural surrounds
of Kadijiny Park.”
as well as stimulated their curiosity and imagination. The big question: How can we get students to be more engaged, articulate, creative and confident in their use of descriptive language?
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Strategy
WHY
Scribblers Report 2019
Marketing & Media
HOW WHAT
THE STRATEGY Marketing for Scribblers Festival 2019 followed closely
Success in meeting this goal is being measured
in suit to the marketing strategy established with the
through survey results and observations by Education
creation of the Festival in order to continue creating
Researcher Mathilda Joubert (see page 10-13), both
a strong awareness of the Scribblers Festival brand.
in the short and long-term. The target audience for
Using a why-centred approach, with the same primary
the 2019 Scribblers Festival focused on teachers and
goal, the strategy aligns with FORM’s Creative
principals in the Perth metro and outer metro area for
Learning program, to:
the Schools Program, and Perth metro based parents of children aged four to 14 for the Family Program.
Instil the importance of books and creativity in
After the inaugural Festival, the team also identified
children’s lives, as tools to help them thrive in,
that while the marketing strategy continued to focus
understand, and communicate with the world
on establishing brand awareness in the Festival’s
around them.
second year, there was a tangible positive brand association with those that had been involved with Scribblers in 2018. This was captured through the Golden Feather Hunt, where feedback from return participants was consistently positive: young adults aged 12-14 as a niche market with a strong following in Young Adult Literature, leading to the decision to create programs such as the Golden Pen Award and The YA Collective.
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Strategy
Scribblers Report 2019
Logo
Digital Communication WEBSITE
The website scribblersfestival.com.au remained
The email strategy for Scribblers Festival
the primary hub of information for Scribblers
focused on the continued growth of our
Festival. In addition to its easy-to-navigate
database, ensuring that the list was segmented
interface, this year the website continued to
between the Family and School programs, so
Typography
offer resources such as a Teacher’s Lounge
that each target audience was able to receive
with classroom materials corresponding with
relevant communications. Our targeted approach
Spencer
content delivered through the School Program,
focused on teachers, families, libraries and
downloadable PDFs, detailed information for
bookshops with custom content for single-
each Festival program steam, such as the Golden
audience communications, or collective content
Feather Hunt and the Golden Pen Award, as
for combined audience communications.
well as a variety of creative content including
The Scribblers Festival marketing team
photos, video, and podcasts demonstrating
also personally reached out to libraries and
the Scribblers Festival spirit. This year’s
book shops, creating social media and email
website also included an interactive program
communication packs they were able to share
for families to better curate their Festival
with their own networks. The Festival EDM
experience according to their specific ages and
database grew at a rate of more than 100
in to the enchantment of the Festival. As seen on
interests. From the time of last year’s reporting
per cent and at the time of writing, it sits at
the cover of the 2019 Festival Program, Scribblers’
(4 June 2018) until the time of writing (8 June
3,763 people. Scribblers Festival also received
2019), the website has attracted 16,554 new
promotion via FORM’s database, which
users who made up 24,798 sessions.
includes more than 10,000 engaged audience
Strategy
The Brand Scribblers Festival’s brand personality remained consistent in being “playful, engaging, and curious” with a tone of voice that is “friendly; taking readers on a journey using language that feels like a children’s book - intelligent but playful.” While marketing
Monserrat - Bold
Spencer
material continued the use of Spencer the owl as Scribblers’ mascot and the signature logo (both created by local artist Andrew Frazer) a new element
Merriweather - Light
of illustration was introduced to draw Festival-goers
Colour Palette
in-house designer created an illustration of a young reader wandering through a forest- a concept which hinted at the flora and fauna theme that would be
members. Scribblers Festival EDMs maintained
woven throughout Festival activities. These fresh
a spectacularly high open rate of 77 per cent,
illustrations, combined with a brighter, more
which is 56 per cent higher than the industry
varied colour palette, helped to visually capture the
standard.
whimsical nature of Scribblers Festival.
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Scribblers Report 2019
SOCIAL MEDIA In the lead up to Scribblers Festival, the
to the Festival, and share the Festival with
marketing team continued to communicate to
those unable to attend. Scribblers Festival
our social media audience primarily through
Instagram stories had more than 11,000 views,
Facebook and Instagram, with a live Twitter
and both Facebook and Instagram messenger
focus specifically during the Festival period
became key tools in communicating directly
using competitions and engaging content. The
with our audience, both in providing customer
overall social media audience doubled in size
service and capturing buzz and excitement.
from 1,800 to 3,700 followers and fans during
Visiting authors and illustrators, along with
the festival period. Instagram saw the highest
Festival participants (parents of young children
growth percentage, moving from 800 followers
and young adults themselves) captured their
to 1,645 followers between the 2018 and 2019
perspectives of the Festival in the lead up
Festivals.
and throughout by sharing content tagged #scribblersfest.
Between the program launch and the Festival’s end close to 10,000 engagements were created
Scribblers partnered with Sage Hotel to run
on Facebook and Instagram, with Tweets
a social media competition in celebration of
generating 186.4k impressions over the five
the Festival’s Mother’s Day Market, which
day Festival period. The marketing team also
generated 1,281 unique engagements and the
put a strong focus on Instagram stories in both
Golden Feather Hunt returned for another
During the Schools and Family Program
the lead up to and during the Festival. This
successful year, with participants heading to
the Scribblers team ran #ScribblersTV, an
digital tactic served as a medium to celebrate
local libraries to search for, decorate, and share
initiative sharing live interviews with inspired
and engage our audience (especially with the
feathers online for a chance to win prizes (See
participants, which drew excitement amongst
Golden Feather Hunt’s #FeatherFriday), to
Page 20). #FeatherFriday created consistent
the crowds outside of the scheduled activities,
offer immediate and behind-the-scenes access
buzz in the lead up to the Festival with
captured valuable feedback, and provided
hundreds of feathers and their finders being
engaging coverage for audiences unable to
shared online.
attend. Podcasts from the Conversation Caravan were recorded and are now being released through social media, to keep the energy of the Festival running in the months following.
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HOW DID THEY FIND OUT ABOUT SCRIBBLERS?
SOCIAL MEDIA AUDIENCE
TOTAL FANS & FOLLOWERS
46%
3,700
fans are between 34-44 with the
SOCIAL MEDIA FANS
remainder sitting evenly between
(more than double last year’s audience)
Scribblers Report 2019
25-34 and 45-54
30% 28% 16% 16% 8% 5% 2% 2%
WHO DID THEY COME WITH?
79%
from social media
from a library
25-34
CLOSE TO
35-44
10,000
45-54
of adults surveyed came with their children
from a friend
from other (website, google, advert/newspaper/ The Goods Shed) from their child attending the Schools Program
30%
of adults surveyed came with their extended family (eg grandparents, aunts, uncles) or friends
33%
from an EDM
of adults surveyed brought their whole
from a bookshop
family (eg both parents & kids)
from coming into contact with event signage
60
FACEBOOK AND INSTAGRAM
87%
engagement between the program launch and festival’s end
13%
186.4k
84%
3763
WOMEN
TWITTER IMPRESSIONS
MEN
over the 5 day period
MEMBERS
AUDIENCE FROM PERTH
on our EDM list
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Strategy
Scribblers Report 2019
Printed Communication
SIGNAGE Branded signage was distributed across Western Australia to promote Scribblers Festival. Beautifully printed posters advertising the Festival, and supporting programs The Golden Feather Hunt and The Golden Pen Award were pinned to noticeboards in cafes, local community centres, book stores and schools.
PROGRAM
Large billboard banners were hung on both sides of the weekend Festival site, The Goods Shed,
The release of the Schools Program in October
building anticipation within the local Claremont
of 2018 featured work by visiting creative,
community and encouraging exploration into
Sha’an d’Anthes. With a colourful, eye-catching
the world of Scribblers. Themed directional
cover, the program captured the lively and fun
signage was placed around both Festival sites,
nature of Scribblers’ Schools Program. Released
The Goods Shed and Scotch College, with an
in March 2019, the elegantly whimsical cover
attractive central pillar of directional signage
of the Family Program invited the audience
showcasing each of the events and venues
into an enchanted story. The custom illustrated
onsite.
woodland scene, the shimmer of the gold leaf lettering, and the high quality paper stock made the program a keepsake for Scribblers fans of all ages.
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PARTNERSHIP MARKETING
SCRIBBLERS FESTIVAL
SCRIBBLERS FESTIVAL
FREE ACTIVITIES FOR FAMILIES AND YOUNG PEOPLE
FAMILY WEEKEND
In partnership with Healthway and its “Go For
8–12 MAY 2019
11–12 MAY 2019
2 & 5” Program, the Scribblers team produced
SCRI B FEST BLERS IVAL 8 – 12 MA
a second edition of 2018’s popular Field Notes journal and activity book. The interactive book
Y 20 19
served as a tool to not only guide Festival-goers
DON’T MISS OUT — TWO DAYS ONLY Scribblers, WA’s biggest children’s literature & art festival, is back. Celebrate the magic of storytelling with a weekend of FREE activities. Meet internationally renowned children’s authors, visit Mulyana’s wonderful underwater world, join hands-on workshops, and spoil Mum at our Mother’s Day Bakers’ Market.
through the various stations and activities over the weekend, but to spark inspiration during the entire year. With the Festival’s garden thematic
Where imagination comes to life
as the backdrop, young readers were challenged
@SCRIBBLERSFEST | #SCRIBBLERSFEST
Eddie Woo
re im com aginatio es to n @SC RIB life BLE RSF EST SC
helps fuel your minds to be inspired. The
| #S CRI BBL EST ERS I VA FES L.CO T M.A U
book included prompts to create “Recipes for Creativity” which included an activation in The Goods Shed throughout the Festival where
SPOIL MUM WITH OUR MOTHER’S DAY CELEBRATIONS
THE YA COLLECTIVE
Make a card for Mum and have it beautifully hand lettered by our resident calligrapher, The Articulate.
placed on to a giant collaborative garden mural.
A MAN, A MONSTER AND THE SEA
Saturday’s events for teens,
Explore an underwater
featuring star writers Lynette
wonderland with this reef-
Noni, AJ Betts, Meg McKinlay,
themed crocheted installation
Dhonielle Clayton, Neal
by Indonesian artist Mulyana.
Shusterman, Renée Watson & Celine Kiernan. FIN
hundreds of creative goals were captured and
OTHER COLLATERAL & DISTRIBUTION
Young Adults will love
Scribblers Family Weekend takes place in and around The Goods Shed, right next to Claremont Train Station at 4 Shenton Rd, WA 6010.
D O UT
ALL FESTIVAL VENUES ARE WHEELCHAIR ACCESSIBLE
Wheelchair accessible toilets in The Goods Shed.
E
RSF
and how fuelling your body with healthy foods
MOR
Scribblers Report 2019
Whe
BLE
Dr Karl
to think about the natural world around them
S C R I B B L E R S F E S T I VA L . C O M . AU
RIB
Alison Lester
Meet some of the world’s best thinkers, children’s authors and illustrators including Alison Lester, Dr Karl, Matt Stanton, Jacqueline Harvey and maths legend Eddie Woo to name a few!
@SCRIBBLERSFEST #SCRIBBLERSFEST S C R I B B L E R S F E S T I VA L . C O M . AU
Through its partnership with the Town of Scribblers maintained an active presence with
Claremont, Scribblers Festival had access
its audience in the year leading up to the main
to several “Town Talk” newsletters which
Festival with additional promotional material
reached 4,000 local community members, a
and participation in local and related events.
permanent listing on the council website, a
Magnets, colouring sheets, postcards and gold-
presence at local events such as Buon Natale
dipped feathers were amongst the material
Christmas Market and ARTTRA Festival, and
shared at events including Claremont’s Buon
a strong supporting role in their successful
Natale Christmas market, the ARTTRA Festival
Off the Page exhibition, which featured 12
and pop-up Book Doctor Clinics, as well as at
local artists’ sculptural works using paper or
creative workshops held at The Goods Shed. The
books on display at local business storefronts.
Poster Girls distribution company, along with
Venue partner, Scotch College, also supported
Festival Staff and Volunteers, were engaged
marketing efforts by sending out an email to
to circulate Festival program material to key
their private database from the Headmaster
locations throughout the Perth Metropolitan
announcing the Schools Program taking place
area.
on campus, as well as informing parents of the Family Program over the weekend.
64
ADVERTISING Along with a full page advertisement in the local POST Newspaper to capture attention in the immediate lead up to the Festival, the team focused primarily on paid advertisements via Facebook and Instagram, identifying prime access to the target market in this space. The advertisements drew attention by featuring
Scribblers
well-loved talent such as Eddie Woo, Dr Karl, and Alison Lester, along with engaging features of the festival like the Mother’s Day Market food vendors, stilt-walking butterflies, and crafting activities.
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MEDIA Scribblers Festival received a high volume of regional, state wide and national media coverage in the lead up to the Festival. A series of four Media Releases encompassing the quotes, images and artist bios were created and distributed to traditional and arts media. Releases were tailored to focus on the Scribblers Festival program release and the Golden Feather Hunt. A series of targeted communication was developed around the Golden Pen winners based on their local government area and corresponding local newspapers, resulting in the following:
EVENT LISTING A suite of paid and unpaid event listings were posted on sites identified as serving our target audience, including:
SCOOP, EXPERIENCE PERTH, WEEKEND NOTES, SO PERTH,
Scribblers Report 2019
•
•
participating authors Michael
Scribblers Festival guests Dr
West Weekend Magazine
Speechley, Dhonielle Clayton
Karl and Eddie Woo live on
included a three page colour
and exhibiting artist Mulyana,
air in a Q&A session with a
feature on the Festival in
and featured programmed
The festival was also listed on sites for:
series of schools students on
an interview with YA author
exhibition Off the Page.
WA Afternoons with Gillian
AJ Betts and a second with
BUNBURY PUBLIC LIBRARIES,
O’Shaughnessy.
children’s author Alison
•
Regional newspapers The
BUSSELTON LIBRARY WEBSITE,
Pilbara News and North West
Festival Director Katherine
Ed! lift out also featured
Telegraph covered the Golden
CHATTER, CITY OF COCKBURN,
Dorrington presented on
the Festival, with a What’s
Feather Hunt both in print
RTRFM show ARTBEAT
Happening feature on
and online, as did the Eastern
with host Bec Bowman on
the Golden Feather Hunt.
Reporter and The Manjimup
Scribblers Festival Family Weekend.
•
EVENTFINDA, BUGGYBUDDYS.
Lester. The State newspaper’s
•
Bridgetown Times.
the Golden Feather Hunt and
•
WESTERNAUSTRALIA.COM,
In print, The West Australian’s
ABC Radio Perth featured
•
Books and Publishing, which services the Australian and
•
The Golden Pen winners
CITY OF KALAMUNDA, CITY OF VINCENT, JACQUELINE HARVEY, KAPINARA PRIMARY SCHOOL NEWSLETTER, KATE & JOL TEMPLE, KYLIE HOWARTH WEBSITE, NADIA
New Zealand book industry,
meanwhile were featured in
Student presenters Boom
also covered the festival,
The Melville Times, Fremantle
L. KING, OUR LADY’S ASSUMPTION
Radio featured the festival in
as did Better Reading, The
Gazette, The Great Southern
their segment, Falling Out Of
Cockburn Gazette and the
Weekender and The Albany
SCHOOL NEWSLETTER, THE SHIRE
Love With Learning.
Western Suburbs Weekly.
Advertiser.
OF AUGUSTA/MARGARET RIVER,
Local newspaper The Post
THE TOWN OF CLAREMONT, AND
Scribblers Feature on regional
led their Time Out section
commercial broadcaster
with a series of interviews
VISIT GERALDTON.
Triple M Radio.
on Scribblers Festival with
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Scribblers
67
MEDIA APPENDIX The following publications and features covered Scribblers Festival media, locally and
Scribblers Report 2019
regionally.
PRINT PILBARA NEWS
Found feathers key to prizes
THE POST NEWSPAPER
Big names for kids’ book fest Birds of a feather flock to Scribblers Kids’ book nails consumerism Cooking up new ideas for teens
BETTER READING
Festival For Young Readers https://www.betterreading.com. au/kids-ya/festival-for-youngreaders/
BOOKS + PUBLISHING
2019 Scribblers Festival Schools program announced https://www. booksandpublishing.com.au/ articles/2018/10/19/117697/2019scribblers-festival-schoolsprogram-announced/ 2019 Scribblers Festival full program announced https://www. booksandpublishing.com.au/ articles/2019/04/12/131588/2019scribblers-festival-full-programannounced/
BUNBURY PUBLIC LIBRARIES https://instaphenomenons.me/p/ Bv0INgPA9vv
BUSSELTON LIBRARY WEBSITE
THE WEST WEEKEND Alison’s adventures
Scribblers Festival https://www.busseltonlibraries. com.au/scribblers-festival/
Festival fun
CHATTER
Sure Betts
MELVILLE TIMES
Scribblers Festival 2019
ONLINE ABC PERTH
Dr Karl and Eddie Woo https://www.facebook.com/ abcperth/videos/can-chickenssmell-dr-karl-kruszelnicki-andeddie-woo-get-asked-all-sortsof-wei/293087038248732/
Library Land https://www.chittering.wa.gov. au/Profiles/chittering/Assets/ ClientData/Document-Centre/ Chatter/2019/04_-_April_NVN. pdf
CITY OF COCKBURN
Calling all Children to Join the Hunt for the Golden Feather at Cockburn Library https://www.cockburnlibraries. com.au/kids/golden-feathertreasure-hunt-and-scribblersfestival/
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CITY OF KALAMUNDA
Will You find The Golden Feather? http://www.kalamunda.wa.gov. au/Events/2019/Library/GoldenFeather-Hunt
CITY OF VINCENT
Scribblers Festival: Hunt For The Golden Feather https://library.vincent.wa.gov.au/ news/scribblers-festival-huntfor-the-golden-feather/742
COCKBURN GAZETTE
Books inspire artwork in Scribbler’s Festival installations https://www.communitynews. com.au/cockburn-gazette/news/ books-inspire-artwork-inscribblers-festival-installations/
EASTERN REPORTER
Feathers hidden in City of Bayswater libraries for 2019 Scribblers Festival https://www.communitynews. com.au/eastern-reporter/news/ feathers-hidden-in-city-ofbayswater-libraries-for-2019scribblers-festival/
FREMANTLE GAZETTE
Aspiring author finalist in Scribblers Festival https://www.pressreader.com/ White Gum Valley young writer finalist in the Golden Pen awards https://www.communitynews. com.au/fremantle-gazette/news/ white-gum-valley-young-writerfinalist-in-the-golden-penawards/
JACQUELINE HARVEY
Scribblers Festival 2019 http://jacquelineharvey.com. au/events/scribblers-festivalperth-2019/
KAPINARA PRIMARY SCHOOL
Newsletter https://www.communitynews. com.au/fremantle-gazette/news/ white-gum-valley-young-writerfinalist Scribblers Festival Thursday 10 May http://kapinaraps.wa.edu.au/ scribblers-festival-thursday-10may-2018/
KATE & JOL TEMPLE
Scribbler’s Festival Perth! http://katejoltemple.com/ news/2019/5/13/scribblersfestival-perth
KYLIE HOWARTH WEBSITE Scribblers Festival Sessions https://www.kyliehowarth. com/events/https/ wwwscribblersfestivalcomau/ family-program
NADIA L. KING
Scribblers Festival Seeks Teen Curators https://nadialking.wordpress. com/2018/11/20/scribblersfestival-seeks-teen-curators/
OUR LADY’S ASSUMPTION SCHOOL
Newsletter Golden Feather Winner https://ola.wa.edu.au/news/ library-issue-fifteen/
RTRFM
Magic That’ll Stick With You All Year Long - Scribblers Festival 2019 https://rtrfm.com.au/story/ magic-thatll-stick-with-youall-year-long-scribblersfestival-2019/
SHIRE OF AUGUSTA/ MARGARET RIVER
The Hunt For The Golden Feather Is On! https://amrlibraries. com/2019/04/10/the-hunt-forthe-golden-feather-is-on/
SO PERTH
Children’s Literature, Pencils and Podcasts at Scribblers Festival https://soperth.com.au/childrensliterature-pencils-and-podcastsat-scribblers-festival-27498
THE WEST AUSTRALIAN
Feather hunt entices young readers https://thewest.com.au/news/ manjimup-bridgetown-times/ feather-hunt-entices-youngreaders-ng-b881146357z Golden Feather Hunt on at Pilbara libraries https://thewest.com.au/news/ pilbara-news/golden-featherhunt-on-at-pilbara-librariesng-b881132467z Sure Betts https://thewest.com.au/ entertainment/books/sure-bettsng-b881141441z
TRIPLE M
Look Out Perth… The Scribblers Festival Is Back! https://www.triplem.com. au/story/look-out-perththe-scribblers-festival-isback-136380
TOWN OF CLAREMONT
Scribblers Festival https://www.claremont.wa.gov. au/Community-and-Living/Artsand-Culture
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VISIT GERALDTON
Scribblers Festival Golden Feather Hunt https://www.visitgeraldton.com. au/events/scribblers-festivalgolden-feather-hunt/6284
WEEKEND NOTES
Scribblers Festival https://www.weekendnotes.com/ scribblers-festival-perth/
WESTERN SUBURBS WEEKLY Art is off the page at festival in Claremont https://www.communitynews. com.au/western-suburbs-weekly/ news/art-is-off-the-page-atfestival-in-claremont/
RADIO RTRFM
Radio interview with Katherine Dorrington
BOOM RADIO
Falling out of Love with Learning - Scribblers Feature
ABC RADIO
Question Time with Dr Karl and Eddie Woo
Continuing the story…
Scribblers Report 2019
The Legacy
TEACHER’S RESOURCES THE FIELD NOTES JOURNAL Every student who attended the 2019 Scribblers Festival
BOOK DOCTORS
received a Field Notes Journal as a keepsake of their
In support of educators across the state,
RECIPE FOR CREATIVITY PLEDGE WALL
Scribblers Festival provides online teaching resources year round. The Teachers’ Lounge invites educators to engage with the Festival by
At the heart of the Festival site, the Scribblers
discovering more about the artists, their ideas
school excursion or visit to the Family Program. With
Over the family weekend, three expert “Book
team created a wall of potted plants which
and their work on our website. The space offers
fun activities and creative tasks to be done at school
Doctors” set up a clinic in The Goods Shed to
served as a canvas for hundreds of Recipe
free, curriculum linked activities and classroom
or at home, the journal encouraged children to draw
recommend new titles and books to children.
for Creativity pledge cards and responding
resources to share with students, both before
inspiration from the natural world. The journals aimed
Each ‘patient’ had a private consultation with
to Healthway’s key health message, ‘Go For
and after the Festival. The teaching materials
to prompt children to write, doodle and experiment with
a Book Doctor, who asked them questions
2&5’. Children and adults were invited to help
allow for extended learning and add pedagogical
their ideas in the time between one Festival and the next.
about their interests and was prescribed a
themselves to brightly coloured cards featuring
value to Scribblers excursions. The provision of
They were freely distributed over the Festival weekend
personalised reading list to explore as a result.
fruits, vegetables, hearts and flowers. They were
resources aligns with the core goal of Scribblers
and included discount vouchers for local book stores to
A favourite among Festival visitors, the Book
asked to write down their personal recipe for
Festival to promote creative learning, and
further promote reading and literacy. Scribblers Festival
Doctor project nurtures a love of reading and
creativity on the cards and pin it onto the wall.
together with the Field Notes Journal, provides
was proud to partner with Healthway on the Field Notes
introduces children, and their parents, to
With a collection of inspiring and imaginative
educators and students with an ongoing link to
Journal to ensure Western Australian children were
classic books, popular authors and the latest
answers, the pledge cards built a motivating
the Festival’s program and its guest authors and
aware of the importance of healthy eating to their overall
bestsellers.
display of personal pledges for a creative future.
illustrators.
well-being. The Field Notes messaging also promoted healthy eating, in line with the Healthway campaign of ‘Go for 2&5’ which educates young people to develop positive eating habits for life.
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Scribblers Report 2019
CONVERSATION CARAVAN
THE GOLDEN PEN AWARD
Podcasts are fast-becoming an essential
2019 was the inaugural year of the Golden Pen
storytelling tool as more and more listeners
Award. The aim of the project was to encourage
tune into compelling interviews as a short
young writers to share their creativity outside
escape from screens. This year we invited
of the constraints of schoolwork and allow their
seven young teenagers to take part in podcast
talent to shine. Enthusiastic writers, aged 12
workshops in the lead up to the Festival. They
-17, rose to the challenge and over 150 entries
then interviewed guest authors and illustrators
were received on the theme, ‘Discovery’. The
for the 2019 Scribblers Podcasting Series. The
writing competition was advertised through
interviews were recorded in our little, red
local newspapers, schools, libraries and local
Conversation Caravan, which was the perfect
community centres all across Western Australia.
space to create a relaxed, fun atmosphere. A
Six shortlisted entrants were invited to a writing
live feed to a monitor set up outside allowed
masterclass with guest author Philip Ardagh
for festival-goers to listen in as intrepid
and also received book voucher prizes. The two
podcasters grilled their guests. Over two days,
overall winners were awarded $500 each at a
12 podcasts were created to be shared with the
special presentation at the Scribblers Festival’s
wider community. These ten-minute interviews
The YA Collective. Audience members received
are now available on iTunes, Spotify and
a printed pamphlet of the six shortlisted works.
SoundCloud.
All the finalists valued the recognition of their work and felt the Golden Pen Award was a wonderful incentive to continue writing.
The podcast series is a great resource for Scribblers Festival as the interviews can be
THE YA COLLECTIVE
accessed by an online audience, at any time, from anywhere. They make for fun listening and are perfect for use in classrooms, on road trips,
This year Scribblers Festival introduced The YA
as study breaks or simply to learn more about
Collective – a program aimed at young adult
children’s authors and their fabulous books. The
readers and YA fiction fans. Four youth curators
podcast series also demonstrates the value of
were invited to workshop and curate a day
projects that give young people the opportunity
of sessions dedicated to YA. The result was a
to learn new skills and expand their creative
series of dynamic events programmed by young
talents.
people, for young people. The panel discussions, author interviews and Q&A sessions were well attended and provided a welcome space for teenagers and YA fans to come together and share ideas about literature and current affairs.
SPOTLIGHT ON THE FUTURE
The project demonstrated that there is a strong
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demand for platforms like The YA Collective
One of the goals of Scribblers Festival is to nurture and encourage the next generation of West Australian
and we hope to provide more opportunities for
creatives. These projects all featured, gifted, curious and energetic young people who demonstrated great
similar events in the future.
enthusiasm and talent. The future looks bright!
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1.
Philip Ardagh
2.
G avin Aung Than
3.
AJ Betts
4.
C risty Burne
5.
D honielle Clayton
6.
Sha’an d’Anthes
7. 8.
Jacqueline Harvey AUSTRALIAN (NSW) Kylie Howarth
9.
Celine Kiernan
INTERNATIONAL (UK)
AUSTRALIAN (WA)
AUSTRALIAN (WA)
AUSTRALIAN (WA)
A Very Big
INTERNATIONAL (US)
Thank You
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2
3
4
5
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Thank you to our Principal Partner, Lotterywest,
AUSTRALIAN (WA)
for their vision and support in helping
Scribblers Report 2019
AUSTRALIAN (NSW)
INTERNATIONAL (IRE)
Scribblers Festival ignite a passion for literature
10. Karl Kruszelnicki
and creativity in young people across the State.
AUSTRALIAN (NSW)
To all our wonderful partners, who support
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Scribblers Festival in so many ways: funding,
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venues, volunteering, talent and creative oomph, thank you.
11.
Jeremy Lachlan
12.
Alison Lester
13.
Georgia Norton Lodge
14.
Zoë Norton Lodge
AUSTRALIAN (NSW)
AUSTRALIAN (VIC)
And thank you to all the parents, children, librarians, authors, illustrators who add another
AUSTRALIAN (NSW)
page to the Scribblers story.
AUSTRALIAN (NSW)
15. M egan McDonald INTERNATIONAL (US)
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16. L ynette Noni AUSTRALIAN (QLD)
17.
Neal Shusterman INTERNATIONAL (US)
18. Michael Speechley Thank you to the incredible authors, illustrators, and creatives from around the world who helped spark the magic of storytelling in Western Australia’s young people.
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AUSTRALIAN (WA)
19. Matt Stanton AUSTRALIAN (NSW)
20. Kate and Jol Temple AUSTRALIAN (NSW)
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21.
Renée Watson INTERNATIONAL (US)
22. Eddie Woo
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AUSTRALIAN (NSW)
Scribblers Festival is brought to life through a creative partnership between FORM and the Town of Claremont
FORM is an independent, non-profit cultural organisation that develops and advocates for excellence in creativity and artistic practice in Western Australia communities.
The Town of Claremont is the local government authority for the riverside suburbs of Claremont and Swanbourne, and values building bright futures for its community members through arts and culture, recreation, and community involvement.
Scribblers Report 2019
Principal Partners
Major Partners
Supporting Partners
Venue Partners
THANK YOU TO THE GENEROUS PRIVATE DONORS WHO ARE HELPING US BUILD A STATE OF CREATIVIT Y THROUGH SCRIBBLERS FESTIVAL .
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