BUSINESS SUPPORT GUIDE
WELCOME T O END Y M E D
Y O U R S U C C E S S M AT T E R S T O U S
At Clarion Medical Technologies, we understand that transparency to the support available to you is important when selecting new technologies to grow your business. We have designed this Business Support Guide to outline the support Clarion offers to help you successfully integrate EndyMed into your practice. Throughout this guide we will cover the following areas: 1. CLINICAL TRAINING How EndyMed works, parameters and protocols, and how to maximize treatment settings for optimal results 2. PRICING STRATEGIES Suggested list price and bundling options 3. MARKETING & PROMOTIONAL STRATEGIES Marketing strategies for a successful product launch 4. PRACTICE SUPPORT MATERIALS Digital and printed support items and step by step launch content plan 5. ADDITIONAL SUPPORT TOOLS Available service plans, laser safety course, Clarity UV tool, & Clarion Advantage Program Please ensure to review this Business Support Guide with your Clarion Sales Consultant.
1: CLINICAL TRAINING
Clinical training is key for the success of any technology, practice, company, practitioner and representative in the medical aesthetic field. Clarion Medical, the largest privately-owned Canadian Aesthetic and Medical distributor, has invested significant resources to provide state of art clinical training for staff and clients. Our training program is tailored to your individual experience levels and our training team is well versed in beginner, intermediate and advanced applications. Clarion Training Resources Include: • Hands-on training with our clinical trainers • 1 follow-up session • New staff or refresher sessions (subject to cost) • Regional training events • Advanced applications • Digital training tools (videos, webinars, etc.) • Ongoing support from our clinical training team via phone &email for the life of your equipment
WHAT T O E X P E CT? To be able to get the most out of your training session, it is of great importance to: • Arrange for the required number of cases for the training and demonstration • Make sure the materials required for the training (sent with the training materials package) are available. Click here to download our training binder • Have attendees review all provided training materials prior to the in-clinic training session • Ensure all trainees attend the training sessions with undivided attention In addition to the full training session, unlimited email and phone consultations with the Clarion Medical team are provided. It is important to note that successful clinical training is the foundation for integrating new technology into your practice. Paying attention to the small details will ensure that attendees receive the full benefit of the in-clinic training.
TRAINING CHECK LIST: EndyMed Science EndyMed screen + handpieces Contraindications Combination approaches Patient Selection
Maintenance of the system and its components Clinical forms Protocols Pre and post care Clinical supplies
Training Date: _______________________________________________________________________ Training to be provided by: __________________________________________________________ Training to be attended by: __________________________________________________________ _____________________________________________________________________________________
2: PR ICI N G ST R AT EG I ES
MA XI M I ZE R O I Setting pricing for your services can be challenging; too high can result in missing out on client bookings and too low can mean missing out on valuable revenue. Clarion utilizes extensive industry knowledge and experience to provide suggested treatment pricing guidelines to maximize your revenue and the return on your capital investment.
S tra te g ie s & C o n s id e r at io n s
UNIQUE SERVICE OFFERINGS EndyMed has a wide range of procedure modes. From head to toe, EndyMed offers your patients the most in-demand, superior tightening, contouring, fractional resurfacing and RF micro-needling treatments, clinically proven to deliver the best results. By introducing unique treatments and services, you can avoid getting drawn into competition-based pricing, which erodes your margins over time.
REPEAT CUSTOMERS & REFERRALS EndyMed offers the ultimate aesthetic solutions, with safe and effective treatments for the eyes, face, neck and body. High patient satisfaction boosts both referrals and repeat business. Consider offering a referral discount to your patients, split between the new & existing customer. This allows you to maintain the perceived value of the treatment while increasing your customer base.
BUNDLING & COMBINATION THERAPY To avoid driving down the price of your services over time, consider the following: • Offer discounts only when customer purchases a series of treatments rather than a single treatment. This will ensure your customers’ return business as well as optimize treatment outcomes. • Offer add-ons or create discounted combination therapy bundles rather than lowering the price of your individual services. This serves multiple purposes: highlighting the additional products or services you offer, maximizing results, and maintaining the list price and perceived value of your individual treatments.
FACE BODY
MAXIMIZE ROI WITH ENDYMED
Recommended Protocol
Active acne (Intensif)
1 treatment a month / 4-6 tx
Acne scar revision (FSR)
1 treatment a month/ 4 -6 tx
Lifting & rejuvenation- Full face, including lower face + eyes (Intensif)
60 minutes, series of 3 tx
Lifting & rejuvenation- neck & Jawline (Intensif)
45 minutes, series of 3 tx
Skin tightening & rejuvenation- full face(RF)
60 minutes, series of 3 tx
Skin tightening & rejuvenation- neck and chest(RF)
45 minutes, series of 3 tx
Skin tightening & rejuvenation- lower face (RF)
45 minutes, series of 3 tx
Skin Resurfacing + deep wrinkle/ scar reduction (FSR+ Intensif)
1 hour for tx + 40 min numbing / 1 Intensif/FSR tx per month
Skin resurfacing & rejuvenation- full face (FSR)
45 minutes, series of 3
Skin resurfacing & rejuvenation- neck & chest (FSR)
30 minutes, series of 3
EndyEyes (iFine)
20 minutes, series of 3 tx
Cellulite Reduction- buttocks
60 min both legs , series 4-6 tx
Cellulite Reduction- thighs
60 min both legs , series 4-6 tx
Body Contouring- flanks
45 min, series of 3 tx
Body Contouring- upper arms
30 min, series of 3 tx
Body Contouring- abdomen, upper & lower
45 min, series of 3 tx
Body Contouring- ex: knees
20 min, series of 3 tx
Stretch marks- abdomen
30 min to 60 min (depending on size and area)- series of 4 tx
Stretch marks- thighs
30 min to 60 min (depending on size and area)- series of 4 tx
Patient Charge
Package Deal
Patients / Month
$700
$2800 / 4 tx
6
$550
$1500 / 3 tx
6
$500
$1400/3 tx
6
$350
$890/ 3 tx
6
$350
$1000 / 3 tx
10
$450
$1500 / 3 tx
10
$300
$850 / 3 tx
10
$1200 both tx
$1800/4 tx (2 each FSR/Intensif)
5
$500
$1275/ 3 tx
4
$400
$1380/ 3 tx
4
$175
$450/ 3 tx
3
$300-400 / tx
$1200/ 4 tx
2
$300-400 / tx
$1200/ 4 tx
2
$350
$890/ 3 tx
4
$200
$510/ 3 tx
4
$350
$890/ 3 tx
4
$175
$450/ 3 tx
4
$300- $500/ treatment area
$1500/ 3 tx
4
$300- $500/ treatment area
$1500/ 3 tx
4
3 : MAR K ETING & P R O MO T I O N A L ST R AT EG I ES
LEVER AGE EX I ST I N G O F F ER I N G S & DR IVE N EW R EVEN UE Key elements that must be considered in creating a marketing strategy are promotion, distribution, pricing, and relationship management. The marketing strategy is first and foremost based on the continual education and informing of existing patients about new laser procedures available, giving them the chance to get a new, minimally invasive laser experience. Second, it is based on developing recognition and visibility among potential new patients. Thinking outside the box will even further improve your recognition and take your practice to the next level.
In te r nal Adv e rti si ng T i ps
RECRUIT AMBASSADORS Reward loyal customers with complimentary treatments in exchange for product promotion. LEVERAGE MARKETING MATERIALS Brochures, flyers & counter cards are great tools to market to customers coming into your practice. SHOW OFF YOUR WORK Strong before & after pictures can impact a patients’ treatment decisions. Use our B+A’s and add yours in as you go. DEVELOP COMPREHENSIVE PROTOCOLS EndyMed is a perfect complement to other aesthetic procedures. Combine with PRP, filler and skincare to boost results.
Available on Clarion Partner Portal Register for the Partner portal
E x t e r n al A d v e r t is in g T ips
BE SOCIAL! Develop social pages (Instagram & Facebook) to showcase your work and connect with your clients. HOST AN EVENT Schedule an open house as a way to connect with existing customers and meet new ones. PR & ADVERTISING Connect with local media as a product expert providing new and innovative treatment options to drive more traffic to your business. WEBSITE DEVELOPMENT Strong website content is a great way to drive potential customers to your clinic. Let them know about your treatment offerings, testimonials and results you have achieved!
Available on EndyMed Launch Content Plan *download on pages 14-15
4: PR ACTIC E SUP P O R T MAT ER I A L S
POSTERS
CONTENT MAP
BROCHURES
WAITING ROOM VIDEO
BANNER STANDS
SOCIAL MEDIA POSTS
C L A R I O N PA R T N E R P O R TA L The Clarion Partner Portal is an online resource for all of our partners, providing marketing resources and training materials across each portfolio of products. Available through www.clarionmedical.com, our Partner Portal provides you with everything you need to promote your unique service offerings! To gain access to the materials featured above and much more, please register for the Clarion Partner Portal by clicking here to email us at portal@clarionmedical.com.
ENDYMED YOUTUBE CHANNEL & GLOBAL USER FACEBOOK PAGE
EndyMed Youtube Channel To access the channel, please visit: www.youtube.com/user/EndyMedMedical • Video Content featuring EndyMed in the media • Treatment information • Live Trainings • Professional Workshops
EndyMed Global User Facebook Page To access the page, please visit: www.facebook.com/EndyMedUSA • Connect with global network of EndyMed users • Share & get feedback on parameters or difficult cases
Launching a new service or product on social media
Anticipation
Introduction
Preparation
Get your clients intrigued and excited about your new offering
What is EndyMed? Let them know what makes EndyMed worth trying!
Intrigue potential customers with impactful before and after results
KEY TREATMENTS
EndyMed General #ENDYMED is coming!Soon to be offering treatments with industry’s most advanced and innovative RF Platform! Stay tuned to learn more.
Our new EndyMed device offers Innovative and effective aesthetic solutions for nonsurgical lifting, tightening, contouring, skin resurfacing and RF Microneedling for the face, neck and body…
Pick your favourite before and afters from our flip book for a image carousel on your social channels!
DOWNLOAD
@davidbeckham @msmelaniesykes @kimkardashian @trinnywood all are big fans of #3DEEP RF technology - isn’t it time you find out why? Contact us today to learn more!
Body Contouring
Acne & Acne Scar Revision
Looking to tighten and tone your trouble spots?Look no further! EndyMed body contouring treatment is coming soon to ______ clinic. Stay tuned!
Body contouring for the win! Using @endymed_official shaper hand- piece is our favourite modality for tightening skin! It uses heat and radio frequency to penetrate to the dermis and stimulate collagen and elastin production to tighten and tone! EndyMed’s body contouring doesn’t just help you slim down, it also helps to smooth everything out. Who doesn’t love smooth?
Acne can occur at any stage of life — clinical studies have shown that 40-55% of adults aged 20 to 40 are diagnosed with low-grade acne and oily skin! If you struggle with acne, you’ve probably tried more treatments than you can count to try to combat it. But have you tried an EndyMed treatment? Stay tuned to learn more about this exciting new treatment coming soon to _______ clinic!
Acne can occur at any stage in our lives but the primary aggravating factor leading to adult acne is chronic stress. With ENDYMED #Intensif applicator you can achieve amazing results on severe acne scars in as little as one treatment with optimal results seen after 3 months. RF Microneedling also improves the appearance of wrinkles, fine lines and pore reduction. Interested in learning more about Endymed treatments? Contact us today to learn more!
Check out these amazing body contouring results with EndyMed! Contact us today to book a consultation.
This patient was treated using #Endymed Intensif — which triggers the skin’s natural healing process + reduces the appearance of acne and acne scars! Contact us today for a consultation.
Launch Now Offering E-blast
Host an Open House
Offer an Introductory Promo
Utilize our Clarion Generic “Now Offering” EndyMed E-blast, or make your own with our customizable template.
Clarion is happy to provide you with a customizable EndyMed invite to send out to your customers.
The best way to get patients to try something new is to offer them an exclusive offer. Our customizable template allows you to create your own unique promos to best suit your business needs.
Be the best version of you!
B&A Results
company logo
EXCLUSIVE PROMO Next generation head-to-toe treatments by ENDYMED Medical
YOUR SKIN, JUST BETTER company logo
We’re pleased to announce that we’re now offering treatments with EndyMed, the most advanced RF system on the market, with 3DEEP technology for superior results! EndyMed’s innovative technology is unlike anything else on the market. This multi-application radiofrequency (RF) platform provides enhanced treatment capabilities, allowing us to safely & effectively target a wide range of skin conditions with little to no-downtime. These minimally invasive treatments are also safe to perform on all skin tones all year long!
EXCLUSIVE INVITATION See what ENDYMED can do for you!
PLEASE JOIN US AT OUR OPEN HOUSE
INSERT PROMO NAME HERE
BOOK YOUR CONSULTATION TODAY
Now offering the following treatments: Skin Rejuvenation & Non-surgical Facelift
PRICE/PROMO PACKAGE INCLUDES:
EndyMed uses radiofrequency energy to tighten and lift the neck and face, resulting in more youthful and radiantlooking skin. It has been clinically proven to reduce
Phone:
wrinkles and fine lines and is one of the most innovative treatments on the market to work on aging skin, dramatically
YOUR SKIN,JUST BETTER
Email:
lifting and tightening for the eyes, face and neck.
YOU ARE INVITED
Website:
Body Contouring
Date: Insert date here
EndyMed uses heat and radiofrequency to penetrate to the dermis and stimulate collagen and elastin production to
Time: Insert date here
Location: Insert date here
tighten and tone! EndyMed’s body contouring doesn’t just help you slim down, it also helps to smooth everything out.
Add any additional details that your guests may want to know (ie. food and drinks to be served, any special giveaways, etc.)
+ Insert promotional offer here + Insert promotional offer here + Insert promotional offer here Book your consultation today to find out more details !
x-xxx-xxxx-xxxx x-xxx-xxxx-xxxx
https://www.xxxxxxxxxxxxx.com
https://www.xxxxxxxxxxxxx.com
xxx@xxxxxxxxxx.com
xxx@xxxxxxxxxx.com
LAUNCH CONTENT PLAN Planning a new product launch on social media can feel daunting, but it’s also a huge opportunity to bring new clients into your practice, sell treatments, and convert your existing clients into new customers. The Launch Content Plan is a framework that can be used to help you organize your social media schedule in preparation for launch. Utilize Clarion`s suggested posts and create your own to build excitement and momentum around your new service offerings. Once you are ready to start offering these treatments to your patients, our customizable templates (e-blasts, invites, and promos) will assist you in executing a successful launch as well as providing ongoing support.
ANTICIPATION 3 weeks before
INTRODUCTION 2 weeks before
PREPARATION 1 week before
DOWNLOAD LAUNCH CONTENT PLAN
LAUNCH!
5: ADDITIO N A L SUP P O R T T O O L S
OUR COMMITMENT TO SERVICE
Service and support form an integral part of our customer partnerships. From purchase and installation to scheduled maintenance and emergency support—we go the distance to ensure your system performs to the highest standards. Our service plans are designed to offer you protection, peace of mind and confidence, to manage risk and successfully operate your practice.
Customized Service Plans
Preventative Maintenance
Education and Training
We recognize that our customers and their service requirements are truly unique. That is why we have designed three comprehensive service plans to meet your specific needs.
We act proactively to identify potential risks and safety issues. With out Preventative Maintenance plan, we regularly install software updates, perform calibrations, and ensure your system performs at its optimal level to improve equipment life and avoid unnecessary downtime.
We understand that safety is paramount, this is why we have invested heavily in training, including our online laser safety program to provide your staff with the resources and training required to manage risk and successfully operate in your business, practice or hospital.
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NEW
COMPLETED BY OVER
3,980
O NLIN E L A SE R S A F ETY C E R T I F I C AT I O N
MEDICAL PROFESSIONALS
Online laser safety courses are included during the first year of service warranty following a system purchase. Did you know Gold Level service plan members get ongoing access to FREE online laser safety courses? Log in and get certified today! All Plans Include: • Laser Physics and Interactions • Laser Safety • Re-Certification Laser Course • Relevant Laser Modules* To register, fill out the form here and send completed form to: lasersafety@clarionmedical.com
*Laser modules are considered relevant if you own a system that Clarion Medical distributes. You will not have access to Laser modules for systems you do not own.
C LA RITY UV A PP Before & After Tool
Clarity UV is an easy to use tool, that assists medical and aesthetic professionals with consulting their patients on sun damage and other skin surface conditions. With the simple click of a button, Clarity UV is able to highlight sun damage within the skin and allow patients to be able to recognize these skin concerns on their own. ADVANTAGES: • Fully customizable to the conditions, treatments, and home care items that the clinic provides • Helps to educate patients and help the clinic sell their services • Provides a record of the consultation that can be emailed for the patient to review
BEFORE
Sun Damage without Clarity UV
AFTER
Sun Damage with Clarity UV
If you’re interested in incorporating the Clarity UV APP into your practice, contact your Clarion consultant to learn how you can access this tool.
*Only available on for iPad.
Ask your consultant about how you can save thousands on your laser!
Grow Your Business With The Solutions You Need Now:
Clarion Advantage Program 1
2
3
Lower capital acquisition costs with aesthetic consumable bundling
0% interest financing on capital equipment purchases
Flexible terms, from 24 to 36 months with open repayment options
Increase revenue and customer engagement
Leverage consumable purchases
Clarion Advantage Program
Expand service offerings
Offset capital investments
Clarion Medical Technologies Delivering innovation and inspiration to Canada’s professional aesthetic community, one practice at a time, with customized solutions that achieve exceptional clinical and business results.
Connect with us on social media!
Clarion Medical Technologies 125 Fleming Drive Cambridge, ON N1T 2B8
1-800-668-5236 www.clarionmedical.com info@clarionmedical.com consumableorders@clarionmedical.com