BUSI NESS SUPPO RT GUID E
WELCOME T O F O TO N A
Y O U R S U C C E S S M AT T E R S T O U S
At Clarion Medical Technologies, we understand that transparency to the support available to you is important when selecting new technologies to grow your business. We have designed this Business Support Guide to outline the support Clarion offers to help you successfully integrate Fotona into your practice. Throughout this guide we will cover the following areas: 1. CLINICAL TRAINING How the Fotona StarWalkerÂŽ works, parameters and protocols, and how to maximize treatment settings for optimal results 2. PRICING STRATEGIES Suggested list price and bundling options 3. MARKETING & PROMOTIONAL STRATEGIES Marketing strategies for a successful product launch 4. PRACTICE SUPPORT MATERIALS Digital and printed support items and step by step launch content plan 5. ADDITIONAL SUPPORT TOOLS Available service plans, laser safety course, Clarity UV tool, & Clarion Advantage Program Please ensure to review this Business Support Guide with your Clarion Sales Consultant.
1: CLINICAL TRAINING
Clinical training is key for the success of any technology, practice, company, practitioner and representative in the medical aesthetic field. Clarion Medical, the largest privately-owned Canadian Aesthetic and Medical distributor, has invested significant resources to provide state of art clinical training for staff and clients. Our training program is tailored to your individual experience levels and our training team is well versed in beginner, intermediate and advanced applications. Clarion Training Resources Include: • Hands-on training with our clinical trainers • 1 follow-up session • New staff or refresher sessions (subject to cost) • Regional training events • Advanced applications • Digital training tools (videos, webinars, etc.) • Ongoing support from our clinical training team via phone & email for the life of your equipment
WHAT T O E X P E CT? To be able to get the most out of your training session, it is of great importance to: • Arrange for the required number of cases for the training and demonstration • Make sure the materials required for the training (sent with the training materials package) are available. Click here to download our training binder • Have attendees review all provided training materials prior to the in-clinic training session Click here to view laser training videos • Ensure all trainees attend the training sessions with undivided attention In addition to the full training session, unlimited email and phone consultations with the Clarion Medical team are provided. It is important to note that successful clinical training is the foundation for integrating new technology into your practice. Paying attention to the small details will ensure that attendees receive the full benefit of the in-clinic training.
TRAINING CHECK LIST: Fotona StarWalker® Science StarWalker® screen + handpieces Contraindications Combination approaches Patient Selection
Maintenance of the system and its components Clinical forms Nd:YAG Protocols Pre and post care Clinical supplies
Training Date: _______________________________________________________________________ Training to be provided by: __________________________________________________________ Training to be attended by: __________________________________________________________ _____________________________________________________________________________________
2: PR ICI N G ST R AT EG I ES
MA XI M I ZE R O I Setting pricing for your services can be challenging; too high can result in missing out on client bookings and too low can mean missing out on valuable revenue. Clarion utilizes extensive industry knowledge and experience to provide suggested treatment pricing guidelines to maximize your revenue and the return on your capital investment.
S tra te g ie s & C o n s id e r at io n s
UNIQUE SERVICE OFFERINGS StarWalker® has the widest range of procedure modes, including unique MaQX, VERDE, FRAC3 and VERSA3 modes for pigment, vascular and collagen treatments. By introducing unique treatments and services, you can avoid getting drawn into competition-based pricing, which erodes your margins over time.
REPEAT CUSTOMERS & REFERRALS StarWalker® offers superior treatment capabilities for common skin concerns, increasing patient satisfaction and in turn boosting referrals and repeat business. Consider offering a referral discount to your patients, split between the new & existing customer. This allows you to maintain the perceived value of the treatment while increasing your customer base.
BUNDLING & COMBINATION THERAPY To avoid driving down the price of your services over time, consider the following: • Offer discounts only when customer purchases a series of treatments rather than a single treatment. This will ensure your customers’ return business as well as optimize treatment outcomes. • Offer add-ons or create discounted combination therapy bundles rather than lowering the price of your individual services. This serves multiple purposes: highlighting the additional products or services you offer, maximizing results, and maintaining the list price and perceived value of your individual treatments.
FACE BODY
MAXIMIZE ROI WITH FOTONA
Recommended Protocol
Patient Charge
Skin toning
5 TX- 1 Tx every 2 wks
$500 / tx
Melasma
6 tx, every 15 days
$400-600 / tx
Skin Rejuvenation Green Toning
3-5 tx every 15 days
$300-500 / tx
Rosacea
1-2 treatments every 15 days
$300-$500 / tx
Acne
4-6 treatments, 1 per week (30 min)
Acne Scars
2-3 treatments, 1 every 4 weeks
Frac3 Rejuvenation (Pigment Lesions)
6 TX- 1 TX every 2 Wks
$250
Hair removal (upper lip/underarm)
small areas- 6 TX- 6 wks apart
$200
Scar revision
2-3 treatments, 1 every 4 weeks
Stretch marks
2-4 treatments every 6 weeks
Veins
One playing card size area (15 min)
Tattoo Removal (large)
6-8 Treatments, every 6 weeks
Genitalia/ Auxillary Whitening
2-3 tx every 15 days
$150 / tx
$150-$200 / tx
$300-$500 / tx $300-$500 / treatment area $250
$400-$500
$400-600 / tx
Package Deal
Patients / Month
5 for $2,000
10
6 for $2,500
2
3 for $1,000
5
2 for $750
2
$400 (4 tx)
5
3 for $500
2
$1,000
4
$900
4
3 for $750
2
3 for $1,000
1
n/a
4
6 for $2,500
2
3 for $1,500
1
3 : MAR K ETING & P R O MO T I O N A L ST R AT EG I ES
LEVER AGE EX I ST I N G O F F ER I N G S & DR IVE N EW R EVEN UE Key elements that must be considered in creating a marketing strategy are promotion, distribution, pricing, and relationship management. The marketing strategy is first and foremost based on the continual education and informing of existing patients about new laser procedures available, giving them the chance to get a new, minimally invasive laser experience. Second, it is based on developing recognition and visibility among potential new patients. Thinking outside the box will even further improve your recognition and take your practice to the next level.
In te r nal Adv e rti si ng T i ps
RECRUIT AMBASSADORS
E x t e r n al A d v e r t is in g T ips
BE SOCIAL!
Reward loyal customers with complimentary treatments in exchange for product promotion. LEVERAGE MARKETING MATERIALS Brochures, flyers & counter cards are great tools to market to customers coming into your practice. SHOW OFF YOUR WORK
Develop social pages (Instagram & Facebook) to showcase your work and connect with your clients. HOST AN EVENT Schedule an open house as a way to connect with existing customers and meet new ones. PR & ADVERTISING
Strong before & after pictures can impact a patients’ treatment decisions. Use our B+A’s and add yours in as you go. DEVELOP COMPREHENSIVE PROTOCOLS The Fotona StarWalker is a perfect complement to other aesthetic procedures. Combine with PRP, filler and skincare for the best results. ®
Available on Clarion Partner Portal Register for the Partner portal
Connect with local media as a product expert providing new and innovative treatment options to drive more traffic to your business. WEBSITE DEVELOPMENT Strong website content is a great way to drive potential customers to your clinic. Let them know about your treatment offerings, testimonials and results you have achieved!
Available on Fotona Launch Content Plan *download on pages 14-15
4: PR ACTIC E SUP P O R T MAT ER I A L S
POSTERS
BROCHURES
BANNER STANDS
Launching a new service or product on social media Get your clients intrigued and excited about your new offering
What is Fotona? Let them know what makes Fotona worth trying!
Intrigue potential customers with impactful before and after results
KEY TREATMENTS
Pick your favourite before and afters from our flip book for a image carousel on your social channels!
Fotona General
#Fotona StarWalker MaQX is coming! Soon to be offering treatments from the industry's highest performing laserstay tuned to learn more.
The Fotona StarWalker is an award winning laser that combines 4 wavelengths & 14 laser modalities! It can safely and effectively treat a wide variety of conditions such as pigmentation (like melasma & freckles), dark undereye circles, varicose veins & other vascular lesions, acne & acne scars, & unwanted tattoos!
Tattoo Removal
Looking to click reset on unwanted tattoos? Look no further! Fotona FracTAT tattoo removal treatment is coming soon to ______ clinic. Stay tuned!
We all make bad decisions some times. Luckily many of them can be erased. StarWalker®: award-winning lasers for tattoo removal. Safe and efficient for even complex, multi-colour tattoos. #Fotona #Laser #tattoo
Check out these amazing tattoo removal results with the Fotona Starwalker! Contact us today to book a consultation.
CONTENT MAP
Melasma
Melasma is a common condition that has been notoriously difficult to treatuntil now! Stay tuned to learn more about a revolutionary Fotona laser treatment for long-term clearance of melasma, coming soon to _______ !
The Fotona StarWalker is the only laser to combine 4 unique pulse durations on one system (microseconds, miliseconds, pico and nano) to revolutionize the treatment of melasma. Contact us to learn more about this advanced treatment, only available on the StarWalker, and say goodbye to stubborn melasma!
Tired of keeping up with unwanted hair? Here's a solution for you that will help you ditch the razor for good! Follow our page to find out when we will be offering this treatment.
It starts with shaving, than sometimes itching and dry skin, followed by the ‘’cactus legs’’ phase... Wouldn't it be nice if you could just skip it all together and have baby-soft hairless skin? It’s possible with Fotona's permanent hair-reduction laser treatment. A safe and highly effective permanent hair reduction solution!
These incredible images are the result of a laser melasma treatment with the Fotona StarWalker. Contact us today to book a consultation!
WAITING ROOM VIDEO
SOCIAL MEDIA POSTS
Permanent Hair Reduction Check out these amazing hair removal results with the Fotona Starwalker! Contact us today to book a consultation.
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C L A R I O N PA R T N E R P O R TA L The Clarion Partner Portal is an online resource for all of our partners, providing marketing resources and training materials across each portfolio of products. Available through www.clarionmedical.com, our Partner Portal provides you with everything you need to promote your unique service offerings! To gain access to the materials featured above and much more, please register for the Clarion Partner Portal by clicking here to email us at portal@clarionmedical.com.
FOTONA APP & MY FOTONA
Featured • Read more about the latest news • Upcoming events
Fotona • LA&HA Symposium lectures, treatment videos & educational webinars • Brochures & leaflets, product & application presentations
• Featured cases
• Access to all LA&HA publications
Events • Quick access to information about Fotona Trainings & Workshops around the globe • Exhibitions & Conferences where Fotona will be present
Casebook • 140+ cases from 74 clinical experts • Easy case filtering by: Treatment, Medical Field, Tissue Type, Laser System Type, Laser Wavelength or Author • In-depth clinical reports about the latest laser procedures with actual parameters
MY FOTONA “My Fotona” is a closed community that connects various Fotona users with one another. It acts as a communication platform, where members from all over can share and exchange information regarding their Fotona devices! Get an exclusive look at the latest news about Fotona’s technologies, applications, treatment options and upcoming events! To register and gain unlimited access to the unique content above, please visit www.fotona.com and click ‘My Fotona’. Simply register with your device serial and model number.
Launching a new service or product on social media Get your clients intrigued and excited about your new offering
What is Fotona? Let them know what makes Fotona worth trying!
Intrigue potential customers with impactful before and after results
KEY TREATMENTS
Fotona General
#Fotona StarWalker MaQX is coming! Soon to be offering treatments from the industry's highest performing laserstay tuned to learn more.
The Fotona StarWalker is an award winning laser that combines 4 wavelengths & 14 laser modalities! It can safely and effectively treat a wide variety of conditions such as pigmentation (like melasma & freckles), dark undereye circles, varicose veins & other vascular lesions, acne & acne scars, & unwanted tattoos!
Pick your favourite before and afters from our flip book for a image carousel on your social channels!
Tattoo Removal
Looking to click reset on unwanted tattoos? Look no further! Fotona FracTAT tattoo removal treatment is coming soon to ______ clinic. Stay tuned!
We all make bad decisions some times. Luckily many of them can be erased. StarWalker®: award-winning lasers for tattoo removal. Safe and efficient for even complex, multi-colour tattoos. #Fotona #Laser #tattoo
Check out these amazing tattoo removal results with the Fotona Starwalker! Contact us today to book a consultation.
Melasma Melasma is a common condition that has been notoriously difficult to treatuntil now! Stay tuned to learn more about a revolutionary Fotona laser treatment for long-term clearance of melasma, coming soon to _______ !
The Fotona StarWalker is the only laser to combine 4 unique pulse durations on one system (microseconds, miliseconds, pico and nano) to revolutionize the treatment of melasma. Contact us to learn more about this advanced treatment, only available on the StarWalker, and say goodbye to stubborn melasma!
Tired of keeping up with unwanted hair? Here's a solution for you that will help you ditch the razor for good! Follow our page to find out when we will be offering this treatment.
It starts with shaving, than sometimes itching and dry skin, followed by the ‘’cactus legs’’ phase... Wouldn't it be nice if you could just skip it all together and have baby-soft hairless skin? It’s possible with Fotona's permanent hair-reduction laser treatment. A safe and highly effective permanent hair reduction solution!
These incredible images are the result of a laser melasma treatment with the Fotona StarWalker. Contact us today to book a consultation!
Permanent Hair Reduction Check out these amazing hair removal results with the Fotona Starwalker! Contact us today to book a consultation.
Now Offering E-blast Utilize our Clarion Generic "Now Offering" Fotona E-blast, or make your own with our customizable template.
Host an Open House Offer an Introductory Promo Clarion is happy to provide you with a The best way to get patients to try something customizable Fotona invite to send out to your new is to offer them an exclusive offer. Our customizable template allows you to create customers. your own unique promos to best suit your business needs.
LAUNCH CONTENT PLAN Planning a new product launch on social media can feel daunting, but it’s also a huge opportunity to bring new clients into your practice, sell treatments, and convert your existing clients into new customers. The Launch Content Plan is a framework that can be used to help you organize your social media schedule in preparation for launch. Utilize Clarion`s suggested posts and create your own to build excitement and momentum around your new service offerings. Once you are ready to start offering these treatments to your patients, our customizable templates (e-blasts, invites, and promos) will assist you in executing a successful launch as well as providing ongoing support.
ANTICIPATION 3 weeks before
INTRODUCTION 2 weeks before
PREPARATION 1 week before
DOWNLOAD LAUNCH CONTENT PLAN
LAUNCH!
5: ADDITIO N A L SUP P O R T T O O L S
OUR COMMITMENT TO SERVICE
Service and support form an integral part of our customer partnerships. From purchase and installation to scheduled maintenance and emergency support—we go the distance to ensure your system performs to the highest standards. Our service plans are designed to offer you protection, peace of mind and confidence, to manage risk and successfully operate your practice.
Customized Service Plans
Preventative Maintenance
Education and Training
We recognize that our customers and their service requirements are truly unique. That is why we have designed three comprehensive service plans to meet your specific needs.
We act proactively to identify potential risks and safety issues. With out Preventative Maintenance plan, we regularly install software updates, perform calibrations, and ensure your system performs at its optimal level to improve equipment life and avoid unnecessary downtime.
We understand that safety is paramount, this is why we have invested heavily in training, including our online laser safety program to provide your staff with the resources and training required to manage risk and successfully operate in your business, practice or hospital.
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NEW
COMPLETED BY OVER
3,980
O NLIN E L A SE R S A F ETY C E R T I F I C AT I O N
MEDICAL PROFESSIONALS
Online laser safety courses are included during the first year of service warranty following a system purchase. Did you know Gold Level service plan members get ongoing access to FREE online laser safety courses? Log in and get certified today! All Plans Include: • Laser Physics and Interactions • Laser Safety • Re-Certification Laser Course • Relevant Laser Modules* To register, fill out the form here and send completed form to: lasersafety@clarionmedical.com
*Laser modules are considered relevant if you own a system that Clarion Medical distributes. You will not have access to Laser modules for systems you do not own.
C LA RITY UV A PP Before & After Tool
Clarity UV is an easy to use tool, that assists medical and aesthetic professionals with consulting their patients on sun damage and other skin surface conditions. With the simple click of a button, Clarity UV is able to highlight sun damage within the skin and allow patients to be able to recognize these skin concerns on their own. ADVANTAGES: • Fully customizable to the conditions, treatments, and home care items that the clinic provides • Helps to educate patients and help the clinic sell their services • Provides a record of the consultation that can be emailed for the patient to review
BEFORE
Sun Damage without Clarity UV
AFTER
Sun Damage with Clarity UV
If you’re interested in incorporating the Clarity UV APP into your practice, contact your Clarion consultant to learn how you can access this tool.
*Only available on for iPad.
Ask your consultant about how you can save thousands on your laser!
Grow Your Business With The Solutions You Need Now:
Clarion Advantage Program 1
2
3
Lower capital acquisition costs with aesthetic consumable bundling
0% interest financing on capital equipment purchases
Flexible terms, from 24 to 36 months with open repayment options
Increase revenue and customer engagement
Leverage consumable purchases
Clarion Advantage Program
Expand service offerings
Offset capital investments
Clarion Medical Technologies Delivering innovation and inspiration to Canada’s professional aesthetic community, one practice at a time, with customized solutions that achieve exceptional clinical and business results.
Connect with us on social media!
Clarion Medical Technologies 125 Fleming Drive Cambridge, ON N1T 2B8
1-800-668-5236 www.clarionmedical.com info@clarionmedical.com consumableorders@clarionmedical.com
