In partnership with
5 STARS MANAGEMENT COURSES
5 STARS MANAGEMENT COURSES
In partnership with
The luxury hotel industry
REAL LUXURY? WORKING IN AN EXPANDING SECTOR, KNOWING YOU’RE APPRECIATED AND FEELING CONFIDENT ABOUT THE FUTURE. Let’s start with an extraordinary
professionalism and talent that
fact. The travel and tourism
has been captivating the world
sector is the world’s largest
for over a century, providing new
employer. The World Travel &
generations with marvellous
Tourism Council predicts that it
opportunities for career progress,
will generate 69 million new jobs satisfaction and high-level by 2021. And the luxury hotel industry is the jewel in the crown of this brilliantly upbeat sector which is bucking the current global trend. A shining example of
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recognition.
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Partner Hotels
In Italy: orte Village Resort (Pula, Cagliari) Hotel Villa d’Este (Lago di Como) Hotel Bulgari (Milano) Westin Palace Hotel (Milano) Le Méridien Gallia (Milano) Four Seasons Hotel (Milano) Principe di Savoia - Dorchester Collection (Milano) Hotel Principi di Piemonte (Torino) Hotel Eden (Roma) Hotel St. Regis (Roma) Westin Excelsior (Roma) Hotel de Russie (Roma) Rome Cavalieri Hilton (Roma) Hotel Parco dei Principi (Roma) Hotel Savoy (Firenze) Castel Monastero (Siena) Hotel Continental (Siena) Armani Hotel (Milano)
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Gran Meliá Hotel (Roma) Sol Meliá (Milano) Four Seasons Hotel (Firenze) Sheraton Milan Malpensa Airport Hotel & Conference Center (Milano) First Luxury Art Hotel (Roma) Hotels Orient-Express (Venezia, Firenze, Ravello, Portofino) Hotel Cipriani (Venezia) Pullman Timi Ama Sardegna (Villasimius) Gran Hotel Alassio (Alassio) Golden Palace (Torino) Palazzo Arzaga Hotel Spa & Golf Resort (Calvagese della Riviera) Outside Italy: Hotel Metropole (Montecarlo) Hotel Fairmont Montecarlo (Montecarlo) Hotel de Paris (Montecarlo) Brown’s Hotel (Londra) Montecarlo Bay Hotel & Resort (Montecarlo) Hilton Amsterdam
(Amsterdam) Hotel Baglioni (Londra) Ritz Carlton (Barcellona) Constance Lémuria Resort (Praslin-Seychelles) Rocco Forte Hotel (Abu Dhabi) The Ritz London (Londra) Masonrose (Londra) W Barcellona (Barcellona) Regent (Berlino) Hotel de Rome (Berlino) Hotel Lancaster (Parigi )
An outstanding CV
The legend of luxury hospitality
gourmet restaurants, wonderful
began in the late 19th century –
spas and sports equipment a
the era of the Grand Hotels – and
professional would be proud of.
it retains just the same allure
The luxury hotel industry has
today. Working in this sector
chosen the Italian traditions
means enriching and honing
and experience of Forte Village
every aspect of your personality
Resort, symbol of the luxury
and professional skills. As well
Eleganzia group, as one of its
as the highest standards of
finest sources of inspiration.
organisation and international openings, five-star style also means the warmth of a smile, attention to detail, elegance, sensitivity, discretion. Five-star style means stunning locations,
WHAT OTHER JOB ENHANCES ALL ASPECTS OF YOUR PERSONALITY, FROM GENERAL ORGANISATIONAL SKILLS TO ATTENTION TO DETAIL AND THE WARMTH OF A SMILE? 7
The unique Hotel Business School
WHERE CAN YOU FIND A SCHOOL THAT COMBINES A GROUP LIKE ELEGANZIA, A GLOBAL SYMBOL OF LUXURY, WITH ONE OF ITALY’S TOP UNIVERSITIES? What do we need to be
The core philosophy behind
competitive in an increasingly
its Master in Five Stars Hotel
global market? Uniqueness
Management is meeting and
and the highest standards of
interacting with managers from
training. But most of all we
Forte Village and executives
need to assess and perfect our
from the very finest names in
experiences every day, liaising
luxury hospitality, including Four
constantly with key figures from
Seasons, Bulgari, Starwood, Hilton
the luxury tourism industry. To
and Orient Express. Exposure
meet these needs, in 2008 Forte
to this type of training gives
Village, World’s Leading Resort
students access to highly sought-
for the past 15 years, and the
after placement opportunities.
prestigious LUISS Business School set up the Hotel Business School in the wonderful setting of Pula, just outside Cagliari, Sardinia. 8
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Master in Five Stars Hotel Management
Tourism and Hospitality Management
World's No. 5 Master in Five Stars Hotel Management
LUISS BUSINESS SCHOOL
The international Eduniversal
training in every aspect of hotel
organisation, which selects the
management, and our constant
best master’s programmes in
reference – in the classroom and
the Business School sector, has
on internships – to the style of
ranked our Master in Five Stars
the luxury sector. Why are we so
Hotel Management N° 1 on its
proud of our results? Because
list of the best post-graduate
95% of our pupils have already
schools in Italy, and an
landed prestigious posts in
impressive 5th on its “golden list”
Italy and beyond.
of the best courses in the world. The secret of our success? Our innovative approach, professional lecturers, the scale and quality of our theoretical and practical
WHY IS OUR MASTER’S SO SPECIAL? BECAUSE 95% OF OUR STUDENTS HAVE ALREADY LANDED PRESTIGIOUS JOBS IN ITALY AND BEYOND. 11
Participants on the Master’s course Our course has a limited number of places, with a maximum of 30 students per academic year. Our students (from Italy and other countries) come from various academic and professional backgrounds: - young graduates who have set their sights on pursuing a prestigious career with management roles in the high-end hotel industry; - professionals who currently hold or plan to hold management roles and functions in the hotel and tourism industry and are keen to expand their knowledge to boost the success of their organisation;
LOOKING FOR A PRESTIGIOUS, DYNAMIC, INTERNATIONAL CAREER THAT WILL OPEN THE DOORS TO ELEGANCE AND LUXURY? YOU’VE FOUND IT RIGHT HERE. - high-school graduates who already have specific experience of the industry and are aiming to achieve the highest level of personal and professional growth. Applicants for the course must have an excellent standard of English and a good level of Italian (for non-Italians), first-rate computer skills and knowledge of the main IT applications. Students must also be fully available to travel for placements and internships.
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Formazi
ione
Placements for first four years
Age
Housekeeping + 35 Group Office Booking Office SPA 31-35 Revenue Management Sales&Marketing/Web Marketing Food&Beverage 26-30 Administration and Finance Manager’s Office Assistance Manager’s Office 20-25 Rooms Division
Training
5%
14%
46%
35%
Participants Women
Hotel school diploma High school diploma Other Science background Law background Tourism background Languages background Humanities background Politics background Economics background
Men
4% 15% 2% 2% 8%
52% 18%
5% 9% 8% 29%
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48%
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Structure of the course
The Master’s qualification consists of an intensive 11-month training course, divided as follows: - 5 months of classroom learning - 6 months internship at five-star Hotels and Resorts The course is extraordinary for the exceptional level of its teaching staff. As part of the Master’s course, students attend prestigious lessons given by lecturers from Cornell University, Harvard Business School and Luiss, as well as industry professionals and CEOs and General Managers from leading companies in the sector.
THEORY AND PRACTICE, TOGETHER. IF WE DIDN’T HAVE SO MANY YEARS OF INTERNATIONAL SUCCESS BEHIND US, WE COULDN’T OFFER SUCH AN EXTRAORDINARY EXPERIENCE. The on-site teaching programme at the Hotel Business School includes a combination of classroom lessons, tutorials with professionals, visits to industry exhibitions and seminars and visits to hotels and businesses. Lessons are held from Monday to Friday from 9 a.m. to 6 p.m., and occasionally on Saturday mornings.
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WHAT DOES MANAGING A LUXURY HOTEL MEAN? USING YOUR SAVOIR-FAIRE TO CREATE A WORLD OF STYLE AND ELEGANCE.
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The teaching syllabus The syllabus is divided into modules, concentrating on four skills areas:
General Management.
- Communication & PR
Basic introduction to company management with
- Luxury & Design
the focus on hotels. Subjects include:
- Health & Safety
- Company management
- Administration & Reporting
- Accounting & Finance
- Housekeeping
- Sales Strategy
- Rooms Division Management
- Marketing & Product Development
- Food & Beverage
- Company Law for the Tourism Sector
- MICE
- Tourism Management.
- Spa Management - Human Resources Management
Personal Development.
- Cuisine
Transversal concepts on which students can build
- Franchising & Management
their management skills. Subjects include:
- Hotel Design & Planning
- Leadership & Team Building
- Reception & Concierge Services
- Public Speaking
- Sport and Entertainment Management.
- ICT - Computerised Hotel Management Systems
Practical Area.
- Business English
During their classroom learning sessions, students
- Drama.
are divided into groups and complete project work. In the final weeks of the course, students also
Hospitality Management.
receive on-the-job training in various departments
A closer study of the central themes of hotel
around Forte Village Resort.
management and preparation for dealing with reallife, work-related situations. Subjects include: - Cornell University Modules: CHESS (Hotel administration simulation) & CRASE (Restaurant administration simulation) - International Sales - Hotel Marketing - Revenue Management
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Voted Italy’s N°1 Master’s by Eduniversal
Limited places
Lessons & workshops run by GMs and CEOs from leading companies in the luxury sector Lecturers from Cornell University
Lecturers from Harvard Business School
95% of placements at the world’s top hotels through our dedicated office Voted world’s 6th best Master’s by Eduniversal On-the-job training at Forte Village Resort Visits to events and exhibitions in Italy and abroad
Alumni network
Abu Dhabi
Seychelles
Berlin
Amsterdam
London
Moscow
Paris
Como
Venice
Milan
Turin Portofino
Florence
Monte Carlo
Siena Barcelona
Rome Brindisi
Pula Taormina
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Internship & Placement
What makes the Hotel Business School truly unique is its on-site Placement Office. With dedication and a huge range of contacts, the Office helps take care of students’ futures, supporting them through Career Coaching, CV, Job Positioning, Networking and Counselling activities.
A 6-MONTH INTERNSHIP IN ITALY OR BEYOND. WHO ELSE OFFERS YOU THE CHANCE TO TEST YOUR SKILLS IN THE FIELD AT THIS LEVEL? At the end of the classroom teaching stage, all Master’s students undertake a six-month internship at five-star Hotels and Resorts in Italy and beyond. The location of each internship is agreed in conjunction with the Course Director. On completing their Master’s and having gained experience in the hotel sector, students are ready for management roles in the following areas: General Management, Planning, Revenue Management, Sales & Marketing, Food & Beverage, MICE, Human Resources, Business Consultancy, Room Division.
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Advisory Board
The Master in Five Stars Hotel Management has an outstanding Advisory Board which draws up strategic approaches and ensures the course keeps pace with the latest developments and trends in the hotel and tourism industry, with particular emphasis on the 5-star sector.
UNDERSTANDING THE PRESENT, KEEPING PACE WITH NEW DEVELOPMENTS AND IMAGINING THE FUTURE: THE REAL SUBJECTS OF OUR COURSE. Advisory Board: Massimo Egidi Rector, LUISS Business School Franco Fontana Director, LUISS Business School Lorenzo Giannuzzi General Manager, Forte Village Resort Ezio Indiani General Manager, Hotel Principe di Savoia Milan Marcel Levy General Manager, Hotel Eden, Roma Piergiorgio Mangialardi TurimoRE Partner, Course Director, Master in Five Stars Hotel Management Clemente Mimun Journalist, Head of TG5 news programme
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Management Board: Paolo Mancuso Director, Hotel Business School Giorgio Secci Co-ordination & Development Director Magno Cristiani Resident Manager, Forte Village Resort Andrea Porcu Training and Company Consultant, Expert on Management Systems Claudio Mitidieri Human Resources Director, Eleganzia Group
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Faculty
THE GREAT LEADERS IN THE 5-STAR HOTEL SECTOR ARE THE GREAT TEACHERS ON OUR COURSE. WANT TO BE ONE OF OUR GREAT STUDENTS?
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The Master in Five Stars Hotel Management faculty is made up of prominent university lecturers, company consultants and professionals from Italy and beyond. Dialogue and integration between the academic and professional worlds make our Master’s distinctively original, ensuring the closest possible links between teaching and the business world.
Paolo Mancuso Director of Projects & Business Development, Eleganzia Hotels & Spas Stefano Biscioni Francesco Atzeri President, Executive Search International Managing Director, FA Travel Paolo Boccardelli Piergiorgio Mangialardi Associate Professor of Strategy at LUISS TurismoRE Partner, Director of Studies, Five Rome Stars Master Andrea Cacchione Alan Mantin Business Value Training Consultant Developments Director Southern Europe & Rubina Calella Africa, Hilton Hotels Associate Director, Executive Search Marco Marocchi International Sales & Marketing Director, Alcamoretti Angelo Cerina Claudio Miorelli Spa Director, Forte Village Resort Board Member, Meridiana Alberto Cirio Alessandra Nicchiarelli Fashion & Luxury Expert Asset Management Training Consultant Luisa Collina Elie Ofek Lecturer in Design at Politecnico di Milano Professor in the Marketing Unit at the Harvard Roberto Cossu Business School Auditor at the Revenue Agency, Italian Michele Pani Ministry of Economy and Finance General Manager, Palazzo Arzaga Magno Cristiani Roberto Pernas Alonso Resident Manager, Forte Village Resort Group Marketing Manager, Eleganzia Hotels Jean Marc Droulers & Spas Managing Director, Villa D’Este SpA Piergiorgio Perrone Antonio Ducceschi Business Consultant Area Director of Sales & Marketing, Fairmont Gabriele Piccoli Hotels Monte Carlo Associate Professor at University of Sassari, Eric Egan Interior Designer and Project Manager for Five CHR Visiting Fellow at Cornell University Luca Pirolo Star Hotel and Luxury Residential Projects Marketing Lecturer at LUISS Business School Emanuele Fanutza Andrea Porcu Business Development Manager, MicrosTraining and Company Consultant specialising Fidelio Italy in Management Systems Alex Fattorin Andrea Prevosti Director, RE DGPA SGR General Manager, Castel Monastero Andrea Filippi Sonia Proietti Checchi Executive Director Worldwide Sales, Orient General Manager, Palazzo Margherita - Francis Express Ford Coppola Luxury Hotels Gabriele Galieni Patrizia Quartero General Manager, Dolce Vita Hotels Group, Independent Architecture & Interior Design Italy Professional Lorenzo Giannuzzi Aldo Sansone Managing Director, Eleganzia Hotels & Spas Director, S&M Eleganzia Ezio Indiani Dionigi Scanu General Manager, Principe di Savoia, Milan Lawyer and Lecturer at University of Cagliari Giorgio Lazzaro Senior Lecturer in Marketing at SDA Bocconi, Giorgio Secci Training Manager, Eleganzia Hotels & Spas Milan Sandro Sergi Meenaz Lilani Interior Designer Executive Director Global Sales, EMEA Rino Scoppio Fairmont-Raffles-Swissôtel Independent training consultant Marcel Levy General Manager, Hotel Eden, Rome Our faculty members:
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Dyan Stone Revenue Management Consultant for the ABCD Stone Company Gianfranco Strinna Engineer and Company Consultant Gianluca Sparacino Corporate Director of Food & Beverage Europe, Middle East and Africa, Four Seasons Hotels and Resorts Alex Susskind Associate Professor at the School of Hotel Administration at Cornell University Donato Spinelli General Manager, Hilton Garden Inn, Bari & Matera Carol Tahar Independent Revenue Management Consultant Alberto Valenza Human Resources Director, Starwood Hotels & Resorts Worldwide Inc Fabio Vigitello GM, Principi di Piemonte, Turin Angelo Vignola Sales Manager, Eleganzia Hotels & Spas Francesco Zurlo Associate Professor of Industrial Design at Politecnico di Milano
Enrolment
Requirements: - Degree or extensive experience in the hotel sector - knowledge of English The Master’s course includes: - teaching materials - Outdoor Team Building and On-the-Job Training activities - personal support for classroom learning and for internships and placements - company visits and seminars - visit to ITB exhibition, Berlin Bursaries are available to cover part of the tuition fees. The international prestige of the Master’s is guaranteed by lecturers and experts from leading European Business Schools and our partnership with top 5-star Hotels and Resorts, where our internships take place. For information on the Master’s course and details of how to apply for an interview: Tel. +39 070 924 6278 +39 070 921 8097 +39 338 600 1266 Email: info@masterfivestars.com
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Forte Village Resort: experience our excellence
Great teachers pass on their learning. And Forte Village Resort is no exception: with thirty years of constant growth and international success, our resort is a leading light in the luxury hotel industry. Forte Village has been voted the World’s Leading Resort for the past fourteen years, and the World’s Leading Green Resort since 2010. Even more importantly, for many years our managers have been
FORTE VILLAGE RESORT HAS EPITOMISED LUXURY AND ITALIAN ELEGANCE FOR THIRTY YEARS. OUR MANAGERS HAVE BEEN SCHOOLING THE WORLD FOR THIRTY YEARS TOO. bringing the experience, taste and style they learn at our hotels, restaurants and Spa to the rest of the five-star hotel sector. We have always been leaders. Our natural gift for teaching and the pleasure of passing on our knowledge to new generations inspired us to set up the Hotel Business School. What do we teach our students? We teach them what we are.
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Hotel Business School at “Istituto D. A. Azuni�, Via No ra - 09010 Pula (CA) - Italy Tel. +39 070 924 62 78 - Tel. +39 070 921 80 97 Tel. +39 338 600 12 66 - Fax +39 070 920 90 11
w w w.masterfivestars.com info@masterfivestars.com