Fort Worth ISD Brand Book

1.0 LOGO GUIDE

FORT WORTH ISD

FORT WORTH ISD

BRAND BOOK

INDEPENDENT SCHOOL DISTRICT

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INTRODUCTION

FORT WORTH ISD

CO NTE NTS W E L C O M E 3

SECTION 3.0 RESOURCE GUIDE PRINT

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SECTION 1.0 LOGO GUIDE

D I G I TA L

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LOGO

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E M A I L S I G N AT U R E S

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LOGO VERSIONS

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WEB

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S I Z E A N D S PA C I N G

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SOCIAL MEDIA

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D E PA R T M E N T L O G O S

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PROMOTIONAL

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S P E C I A LT Y L O G O S

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C O N TA C T S

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USAGE

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SECTION 2.0 STYLE GUIDE C O L O R PA L E T T E

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P R I M A RY PA L E T T E

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S E C O N D A R Y P A L E T T E 20 TYPOGRAPHY

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PHOTOGRAPHY

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ICONOGRAPHY

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COPYWRITING

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INTRODUCTION

FORT WORTH ISD

WELCOME The logos, taglines, and colors included in these pages are the visual representation of the promise of the Fort Worth Independent School District. As a District, our mission is to prepare all students for success in college, career, and community leadership and these visual elements, a portion of our brand, need to remain as consistent as the dedication to our students. Just as one constructs a strong relationship with students through reliable, positive interaction, an organization builds a brand in much the same way. Thus, it is imperative that we, as a District, live up to our promise each time people come into contact with our name, our message, our logos…us.

These standards are intended to establish, sustain and clearly communicate this District’s distinct mission, culture, values and aspirations. It is our hope that successful and consistent use of these visual elements will result in increased awareness of the Fort Worth ISD and its academic programs, stronger ties with the community, wider appreciation for the quality of our employees and an overall better educational experience for our students.

Please join me in working with the Communications team to ensure that the District’s brand is maintained and incorporated into all that we do.

Sincerely,

Dr. Kent P. Scribner, Superintendent

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1.0 LOGO GUIDE

FORT WORTH ISD

H EADL INE SUBHEADNG

Text

1.0 LOGO GUIDE 5

1.0 LOGO GUIDE

YOU ONLY GET ONE CHANCE TO MAKE A FIRST IMPRESSION. A logo is a graphic mark or emblem used to aid and promote instant public recognition. It’s our most valuable asset! This guide is designed to aid in the appropriate use and application of the Fort Worth ISD logo. After all, it goes hand in hand with our organization’s brand, so proper use is paramount.

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FORT WORTH ISD

1.0 LOGO GUIDE

FORT WORTH ISD

LOG O A logo is a visual representation of an

Leaves PMS 5493U | New Day Blue

organization’s brand. It is designed to conjure an immediate perception, hopefully a positive one, to the viewer. It also functions as a cultural reminder for the organization as it pursues its mission. In

Lucida Bright Bold PMS 187U | Courage Red

our logo, the tree represents public education’s

Apple PMS 187U | Courage Red

noblest aspirations of growth and change. The apple in the tree also provides a link to the legacy of previous District logos.

When used, the District logo should appear as shown to the right. To download the logo, visit

Interstate Regular Condensed 75% Gray | Slate Gray

Trunk 75% Gray | Slate Gray

www.fwisd.org/branding.

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1.0 LOGO GUIDE

FORT WORTH ISD

LOG O VER S I ONS The primary full-color logo should be used whenever possible. Alternatively, the all-black or gray version is the second preferred option. The all-white version of the logo should be used only when placed on a solid, dark background. *Remember, one of the described logos must appear on all internal and external communications.

Follow us on Facebook and Twitter @FortWorth_ISD

www.fwisd.org

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www.fwisd.org

Follow us on Facebook an @FortWorth

1.0 LOGO GUIDE

FORT WORTH ISD

LOG O VER S I ONS An alternate version includes the social media

ENGLISH VERSION

tag, an amended version of the District logo.

This mark is designed to appear on public-facing communications. For example, advertisements, fliers, posters and brochures should feature the social media tag.

This version is also available in gray, black and white.

S PA N I S H V E R S I O N *Remember, one of the described logos must appear on all internal and external communications.

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1.0 LOGO GUIDE

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SIZE A ND S PAC I NG To ensure the integrity and legibility of the logo in

MINIMUM SIZE

various media, it should be applied at the proper

1.5 INCHES WIDE

|

.75 I N C H E S H I G H

.75 I N C H E S

size. The sizes shown are appropriate for print.

Larger sizes may be required for media such as video, signage, apparel, etc. The minimum size may also vary for smaller media, including, but not limited to, pens, pencils and lapel pins.

Adequate space ensures prominence of the logo.

The clear space around the logo is central to the

1.5 INCHES

C L E A R S PA C E X

X

design and ensures that the logo can be seen and recognized quickly.

C L E A R S PA C E

X

X

C L E A R S PA C E

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X

1.0 LOGO GUIDE

FORT WORTH ISD

DEPA RT M ENT LOG OS D E PA R T M E N T A N D D I V I S I O N L O G O S

DIVISION LOGO EXAMPLE

Department and division logos consist of the

C A P I TA L I M P R O V E M E N T P R O G R A M

Fort Worth ISD logo with the department or division name in one of the official fonts. These are intended for use on apparel and specialty print materials. The District logo will be utilized on business cards, memos and letterhead.

To request a department or division logo, please email branding@fwisd.org.

D E PA R T M E N T L O G O E X A M P L E GRANTS COMPLIANCE AND MONITORING

*Remember, one of the described logos must appear on all internal and external communications.

Grants Compliance and Monitoring

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1.0 LOGO GUIDE

FORT WORTH ISD

SPECIALT Y LOGOS S P E C I A LT Y L O G O S

PROGRAM LOGO EXAMPLE

Superintendent-approved programs (like Parent

PA R E N T P O R TA L

Portal) or community partnerships (like 100x25 FWTX) may be eligible to receive their own logos.

All specialty logos are created on a case-by-case basis and must be requested by the division chief.

FORT WORTH ISD

Contact the Communications Department for more information.

PA R T N E R S H I P L O G O E X A M P L E 100X25 FWTX

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1.0 LOGO GUIDE

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U SAG E Our logo is our defining mark. Consistent use

EXAMPLE A

EXAMPLE B

EXAMPLE C

A LT E R E D L O G O

PA R T S O F T H E L O G O

DISTRACTING BACKGROUNDS

means our District maintains its distinctive visual identity. View these examples for a clear understanding of logo do’s and common misuses.

A. The logo should not be altered in any way.

Fort Worth

Grants & Development Department

Independent School District

B. Do not use parts of the logo.

C. Don’t place the logo over busy or distracting backgrounds.

EXAMPLE D

EXAMPLE D.1

EXAMPLE E

I M P R O P E R R E- S I Z I N G

I M P R O P E R R E- S I Z I N G

P I X E L AT E D & B L U R R Y

D. Use caution when re-sizing the logo. It should never be rotated or re-proportioned incorrectly.

E. Avoid logo pixelation and blurriness.

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2.0 STYLE GUIDE

2.0 STYLE GUIDE

“AUTHENTIC BRANDS DON’T EMERGE FROM MARKETING CUBICLES OR ADVERTISING AGENCIES. THEY EMANATE FROM EVERYTHING THE COMPANY DOES...” - HOWARD SCHULTZ

Our brand goes far beyond a logo, taglines and color palettes.

It defines who we are. It’s in every message we send and every personal encounter on behalf of our District. From new hires to our youngest students, our brand is integrated into our daily interactions on behalf of Fort Worth ISD.

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FORT WORTH ISD

2.0 STYLE GUIDE

FORT WORTH ISD

ST YL E G U I DE Our style guide exists to help us all consistently

District style guidelines apply to all internal and

communicate our culture, our values, our

external communications including:

message and much more. The District’s purpose

• Advertising

and personality are expressed through the color

• Apparel

palette, fonts and images otherwise known as our

• Banners

brand identity. All District departments must follow

• Billboards

the guidelines as described here.

• Brochures • Fliers/posters

Any use of the Fort Worth ISD visual identity

• Invitations

that is not produced and/or distributed by the

• Newsletters

Communications Department must have prior

• Presentations

approval. For assistance, contact

• Reports

branding@fwisd.org.

• Signage • Stationery

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2.0 STYLE GUIDE

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CO LO R PA L ET T E Our colors are one of our most distinctive visual identity traits. It’s important to understand what is provided and what each type is used for.

Understanding color will ensure the best final product.

Pantone colors are premixed inks used in professional offset and screen printing

Pantone (PMS)

as well as manufacturing applications. They provide an industry standard for specifying color for consistent reproduction

CMYK

(cyan, magenta, yellow, and black)

RGB Color

(red, green, and blue)

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4-Color Process is the standard ink system used by professional offset and digital printing. Most modern desktop printers reproduce color.

Standard color system to reproduce digital color on screen. These colors appear brighter and more intense then CMYK colors. RGB colors sometimes appear as six character hexadecimal codes (eg. #6d1131)

2.0 STYLE GUIDE

FORT WORTH ISD

PRIM A RY PA L ETT E P R I M A RY C O L O R PA L E T T E

Our primary palette consists of colors that reflect our commitment to students, teachers and tradition. These four colors should be dominant when applied.

New Day Blue

PMS 5493 CMYK: 43/0/14/21 RGB: 114/174/182 K: HEX: #72aebb

Cowtown Stone PMS 7528 CMYK: 0/3/10/10 RGB: 231/222/207 HEX: #e1d7c6

Courage Red

PMS 187 CMYK: 0/100/79/20 RGB: 196/18/48 K: HEX: #990000

Slate

75% Black CMYK: 0/0/0/75 RGB: 99/100/102 HEX:#636466

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2.0 STYLE GUIDE

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SECO NDARY PA L ET T E S EC O N DA RY C O L O R PA L E T T E

Our secondary palette is comprised of six additional colors designed to work in harmony with the primary palette. These colors are only to be used as background, graphic or typographic highlights. The logo must not be reproduced in these colors.

Green

PMS 576 CMYK: 40/0/100/49 RGB: 92/135/39 HEX: #5c8727

Purple

PMS 268 CMYK: 82/100/0/12 RGB: 51/0/102 HEX: #330066

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Gold

PMS 141 CMYK: 0/19/51/0 RGB: 255/209/139 K: HEX: #fed18b

Teal

PMS 5473 CMYK: 91/49/49/24 RGB: 14/75/84 HEX: #0e4b54

Warm Red

PMS Warm Red CMYK: 0/75/90/0 RGB: 242/101/49 HEX: #f26532

Dark Red

PMS 188 CMYK: 33/93/74/38 RGB: 101/22/35 HEX: #651623

2.0 STYLE GUIDE

FORT WORTH ISD

TY PO GRA P HY The brand uses two primary fonts supported by secondary fonts when primary fonts are unavailable.

Interstate and Lucida Bright are the primary fonts for the Fort Worth ISD brand. Interstate and Lucida

Interstate Light Condensed

ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwx 1234567890!@#$%^&*(){}:;

Bright can be found online as free downloads.

Windows: Download the font .zip file where it’s easy to find on your hard drive and unzip the file. Go to Start > Control Panel > Fonts > File > Install Fonts, then select the unzipped font files.

Mac: Download the font .zip file where it’s easy to find on your hard drive and unzip the file. Doubleclick on the font file to open it, then click Install.

Lucida Bright Regular

ABCDEFGHIJKLMNO abcdefghijklmnopqr 1234657890!@#$%^ 21

2.0 STYLE GUIDE

FORT WORTH ISD

TY PO GRAP HY

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Interstate Light

Interstate Light Condensed

Interstate Light Compressed

ABCDEFGHIJKLMNOP abcdefghijklmnopqrst 1234567890!@#$%^

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstqrstuvwxyz 1234567890!@#$%^&*(){};”’,.?[]

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstwxyz 1234567890!@#$%^&*(){}:;”’,.?

Interstate Regular

Interstate Regular Condensed

Interstate Regular Compressed

ABCDEFGHIJKLMNO abcdefghijklmnopqrs 1234657890!@#$%

ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstqrstuv 1234567890!@#$%^&*(){};

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234657890!@#$%^&*(){}:;”’,

Interstate Bold

Interstate Bold Condensed

Interstate Bold Compressed

ABCDEFGHIJKLMNO abcdefghijklmnopqrs 1234657890!@#$%

ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwx 1234657890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234657890!@#$%^&*(){};:”’,.

Interstate Black

Interstate Black Condensed

Interstate Black Compressed

ABCDEFGHIJKLMNO abcdefghijklmnopqrs 1234657890!@#$%

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvw 1234657890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234657890!@#$%^&*(){};:”’,.

2.0 STYLE GUIDE

FORT WORTH ISD

TY PO GRA P HY If Interstate and Lucida Bright are not available to you, Arial and Georgia typefaces may be utilized as alternatives.

Arial Regular

Georgia Regular

ABCDEFGHIJKLMNOP abcdefghijklmnopqrst 1234567890!@#$%^

ABCDEFGHIJKLMNO abcdefghijklmnopqrst 1234567890!@#$%^

Arial Italic

Georgia Italic

ABCDEFGHIJKLMNO abcdefghijklmnopqrs 1234657890!@#$%

ABCDEFGHIJKLMNO abcdefghijklmnopqrst 1234567890!@#$%^

Arial Bold

Georgia Bold

ABCDEFGHIJKLMNO abcdefghijklmnopqrs 1234657890!@#$%

ABCDEFGHIJKLMNO abcdefghijklmnopqrst 1234657890!@#$%^

Arial Bold Italic

Georgia Bold Italic

ABCDEFGHIJKLMNO abcdefghijklmnopqrs 1234657890!@#$%

ABCDEFGHIJKLMNO abcdefghijklmnopqrst 1234657890!@#$%^

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2.0 STYLE GUIDE

PH OTO GRA P HY BRAND PHOTOGRAPHY

Photos help tell the story. Authentic photography taken throughout our classrooms and hallways captures our students, teachers and community engaged in student achievement. Diverse, spontaneous, vibrant, high-resolution images best reflect the District’s brand.

For the best results, avoid: • Low resolution or poor quality images • Cell phone pictures • Images taken without a photo release • Clip art The Communications Department has an inventory of photos taken at our schools. If you need assistance with photography, please email branding@fwisd.org.

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FORT WORTH ISD

2.0 STYLE GUIDE

FORT WORTH ISD

ICON OG RA P HY GRAPHICS AND ICONOGRAPHY

Graphics and icons can be helpful in adding visual interest while also helping to communicate quickly. Strive to avoid graphics that are simply decorative — every element on a page should aid in understanding.

For the best results, avoid: • Clip art • Cartoons • Colors that don’t blend with our palette If you need assistance with graphics, please email branding@fwisd.org.

HISPANIC 62.6% WHITE/ANGLO 10.9%

AFRICAN AMERICAN 22.8% ASIAN 1.9%

OTHER 1.7%

26,307 miles driven daily

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2.0 STYLE GUIDE

CO PYWR I T I NG W O R D S M AT T E R

As brand assets go, our writing is as important as how we look.

Above all, every written communication should be clear, accurate and engaging. But our written words should deliver something more – a consistent voice or tone that sets us apart and helps us connect on an emotional level with our audience. Think of the Fort Worth ISD voice as: • More friendly than formal • Active instead of passive • Smart, not “smarty pants” (Avoid “academic-ese” and legalese – unless it is a legal document) The Associated Press Stylebook is our primary editorial guide. This section includes some of the items you are likely to encounter. We will periodically update this guide as our style preferences evolve and when clarification of guidelines is needed.

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FORT WORTH ISD

2.0 STYLE GUIDE

FORT WORTH ISD

CO PYWR I T I NG ACADEMIC DEGREES

as substitutes for a noun. (Ex. the 7-year-old boy.

COMMAS IN A SERIES

When writing advanced degrees, use the

The boy is 7 years old.)

Eliminate the comma before the conjunction,

abbreviation with periods (Ex. Susan Jones, Ed.D.)

AMPERSANDS

unless it is needed for clarification. (Ex. The flag

On second reference, you may use Dr. Jones. Use

Spell out “and.” Avoid using ampersands (&)

is red, white and blue. We learned more about the

an apostrophe for bachelor’s degree and master’s

unless they are part of an official title.

STEM, Culinary, and Career and Technical Gold

degree. Omit the apostrophe in associate degree

BULLETS

Seal categories.)

and doctoral degree.

Each bullet should start with a capital letter.

D AT E S

ACRONYMS

Keep the structure consistent and avoid mixing

When a month is used with a specific date,

Spell out the full name on first reference unless

sentences and phrases in a bulleted list.

abbreviate only Jan., Feb., Aug., Sept., Oct., Nov.

the acronym is widely recognized. SAT is an

Punctuation is not needed at the end of each

and Dec. (Ex. Aug. 15, 2006, was the due date.)

example of a widely recognized acronym inside

bullet.

Spell out all months if using them alone or with

and outside Fort Worth ISD. Generally, omit

CLASSES AND COURSES

only a year. (Ex. August 1980 was one of the

periods in acronyms.

Lowercase general references to subjects. (Ex.

hottest months on record.)

AGES

mathematics, history, photography), unless they

If using only a month and a year, do not separate

Use figures for people and animals, but spell out

include the name of a country or language. (Ex.

the year with a comma. (Ex. October 1989 was

for inanimate objects. (Ex. The student is 15 years

English literature). Capitalize exact course titles

unusually cold.) If using the month, day and year,

old. The textbook is two years old.) Use hyphens

and those followed by a numeral. (Ex. U.S. Military

set off the year with a comma. (Ex. Feb. 1, 2015,

for ages expressed as adjectives before a noun or

History; Biology I).

was the last day to register.)

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2.0 STYLE GUIDE

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CO PYWR I T I NG FORT WORTH INDEPENDENT SCHOOL DISTRICT

For external audiences, use Fort Worth

Independent School District on first reference or Fort Worth ISD. District (capitalized) is acceptable on second reference. Use FWISD only when there is not enough space for one of the other forms, as in a photograph caption.

FORT WORTH ISD BOARD OF E D U C AT I O N

grade and 10th grade). Use a hypen for ninth-

and p.m. unnecessarily. (Ex. 4-5 p.m., 9 a.m.-3:30

graders, etc.

p.m., 10 a.m.-noon 2 p.m., or 4 to 5 p.m., 9 a.m. to

PERCENT

3:30 p.m., etc.) Use noon and midnight.

Spell out instead of using the % symbol when

TITLES

using percentages in text.

Capitalize when they precede a person’s name.

PREKINDERGARTEN

(Ex. The children sang to Principal Bill Smith as he

Use prekindergarten on first reference. You can

entered the auditorium.)

use Pre-K on subsequent references.

SUPERINTENDENT

Fort Worth ISD Board of Education (or Fort

Use Fort Worth ISD Superintendent Kent P.

Worth ISD Board of Trustees) – On subsequent

Scribner on first reference. On second reference

references, you can use the board or trustees. Do

you may use the superintendent (lowercase) or

not capitalize on second reference.

Dr. Scribner.

GRADE LEVELS

Generally, spell out numbers one through nine

TELEPHONE NUMBERS

Use hyphens (Ex. 817-814-2000)

(Ex. ninth grade). Use figures for 10 and above.

T I M E O F D AY

Use all numerals in a mixed situation (Ex. 5th

Use 8 a.m. instead of 8:00 a.m. Do not repeat a.m.

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3.0 RESOURCE GUIDE 29

“HOW WELL WE COMMUNICATE IS DETERMINED NOT BY HOW WELL WE SAY THINGS, BUT HOW WELL WE ARE UNDERSTOOD.” - ANDREW GROVE

The Communications Department has created several templates and resources in order to streamline the brand. There are print and digital templates available for download from www.fwisd.org/branding. Every department is encouraged to use these resources.

2.0 RESOURCE GUIDE

FORT WORTH ISD

PRINT LOGO

The Fort Worth ISD logo must be used in all official

Communications Department 100 N. University Dr., Ste. NW 258 Fort Worth, Texas 76107 OFFICE 817.814.1930 FAX 817.814.1935 www.fwisd.org

District, department or program publications. The August 1, 2016

logo is available for download from

Ms. Jane Doe 100 N. University Drive.

Fort Worth, TX 76107

www.fwisd.org/branding. Contact the

Dear Ms. Doe, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed et diam sem. Suspendisse feugiat eget libero a mollis. Sed eleifend dictum arcu sed efficitur. Vestibulum non cursus eros, efficitur finibus metus. Quisque fermentum felis malesuada malesuada cursus.

Communications Department if a different file format is needed. *Remember, the logo should not be altered from the files provided.

Vivamus gravida ultrices lectus, eget blandit metus. Vestibulum id dictum sapien. Etiam non pellentesque urna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed vel sapien sed velit ullamcorper volutpat non sit amet diam. Nunc interdum elementum placerat.

Name Goes Here Title Goes Here Department Goes Here 100 N. University Drive, SW 207 Fort Worth, TX 76107 T 817.871.#### F 817.871.#### C 817.871.#### www.fwisd.org

first.last@fwisd.org

S TAT I O N E R Y

Templates for letterhead and memos are for

In ultricies dapibus enim, at tempor nisl gravida ac. Duis sapien sapien, efficitur ut finibus nec, suscipit tempus enim. Pellentesque vel lorem mattis, hendrerit tellus in, aliquet mi.

Etiam nec est magna.

Ut luctus sem a ante sagittis, eget efficitur orci cursus. Suspendisse faucibus ipsum sit amet purus interdum egestas. Nam auctor in magna nec porta. Praesent ac ligula nunc. Sed dictum tellus ut nisi convallis placerat. Vestibulum commodo lacus quis varius sodales. Maecenas posuere consectetur leo, vitae condimentum massa convallis non.

Thank you for your help,

download from www.fwisd.org/branding. Specific information (name, title, address, etc.) can be

Student Engagement & Social Completion 5701 Meadowbrook Drive, Building #3 Fort Worth, TX 76112

Erica Weaver Branding Coordinator

easily typed in the text boxes.

To order envelopes and business cards contact the Purchasing Department at 817-814-2200.

W W W. F W I S D . O R G / B R A N D I N G

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DIG ITAL P R E S E N TAT I O N S

District approved Powerpoint templates are strongly recommended as a secondary aid to deliver your message to internal and external

Third Grade Literacy in Fort Worth ISD

audiences. Presentations should include bullet points of key ideas and should not be overcrowded with text. Wherever possible, include photography

Board of Education Meeting September 27, 2016

and other visuals to help illustrate your message.

Widescreen Powerpoint templates are available for download from www.fwisd.org/branding. When presenting to the Board of Education, be sure to contact the Communications Department for special instructions.

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2.0 RESOURCE GUIDE

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E MA IL S I GNAT U R E E M A I L S I G N AT U R E S

EXAMPLE

Consistent email signatures deliver a visually coherent look across departments and campuses.

Just as our business cards follow a standardized approach, email signatures should be consistent.

Erica Weaver

Branding Coordinator | Communications Department Fort Worth Independent School District

Email signatures should include:

817.814.1932 | erica.weaver@fwisd.org 100 N. University Dr. NW 258 | Fort Worth, TX 76107 www.fwisd.org

• Your name

Preparing all students for success in college, career and community leadership.

• Job title • Department or Campus • Fort Worth Independent School District • Phone number • Email Address • Location

F O R M AT T I N G

Your Name

Contact Information

Mission Statement

Font: Georgia Bold RGB: 114, 174, 182 Size: 13 pt

Font: Arial Regular RGB: 99, 100, 102 Size: 11 pt

Font: Arial Italic RGB: 99, 100, 102 Size: 10 pt

For instructions on how to set up your signature in Outlook, contact branding@fwisd.org.

W W W. F W I S D . O R G / B R A N D I N G

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2.0 RESOURCE GUIDE

FORT WORTH ISD

WEB D E PA R T M E N T PA G E S

Websites are often the first point of contact for parents and families. In order for users to navigate with ease, it is essential for each department page to follow a similar format.

Each department page should include: • Welcome image (600px x 200px) • Welcome message • Contact information (name, email and phone number) Strive to avoid graphics that are simply decorative — every element on a page should aid in understanding. If you need assistance with your department or Campus page, please visit www.fwisd.org/web or email web@fwisd.org.

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2.0 RESOURCE GUIDE

FORT WORTH ISD

SO CIAL M EDI A Social Media helps you connect with and inform District stakeholders. Social

RULES OF ENGAGEMENT

Media, in addition to websites, can be the first introduction a parent has

(1) No profanity

with the District.

(2) No vulgarities (3) No accusations or accusatory language toward an individual

As a District, we encourage our community to participate on our social

(or group of individuals)

media platforms and we ask that they exercise civility and good will. Any comments that are intentionally rude or deride the opinions of others will

If you need assistance with Social Media for your department or campus,

be removed.

please email web@fwisd.org.

Fort Worth ISD supports and encourages the responsible use of Facebook, Twitter, and Instagram profiles for schools and departments.

Any violation of the Rules of Engagement will result in immediate banishment from the page.

W W W. F W I S D . O R G / B R A N D I N G

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PRO M OT I ONA L A P PA R E L A N D P R O M OT I O N A L I T E M S

T-shirts, polos, lanyards and other items must follow the District’s style guide and properly use

INDEPENDENT SCHOOL DISTRICT

the District logo and color palette. Some items often ordered include: FORT WORTH ISD

• T-shirts and polos • Lanyards • Pens • Notebooks • Tote bags If you need assistance with ordering apparel or promotional items, please email branding@fwisd.org.

INDEPENDENT SCHOOL DISTRICT

WWW.FWISD.ORG

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2.0 RESOURCE GUIDE

FORT WORTH ISD

CO M M U NI CAT I ONS T E A M D I V I S I O N O F S T R AT E G I C C O M M U N I C AT I O N S

Fort Worth ISD’s Division of Strategic Communications provides creative communication solutions for departments, schools and District initiatives. Some of the services we provide include: • Graphic Design (posters, invites, etc.)

• Media Relations and Press Releases • Web Training and Support • Video Production • Copywriting and editing To start a project, submit a Project Form (www.fwisd.org/bluesheet) to: 100 N. University Dr. NW 258 | Fort Worth, TX 76107 www.fwisd.org/communications | 817-814-1930

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Barbara Griffith Senior Communications Officer 817-814-1930 | barbara.griffith@fwisd.org Clint Bond External and Emergency Communications Director 817-814-1937 | clint.bond@fwisd.org John Cope Web and Creative Coordinator 817-814-1936 | john.cope@fwisd.org Thomas Ketchersid Web Communications Coordinator 817-814-1938 | thomas.ketchersid@fwisd.org Erica Weaver Branding Coordinator 817-814-1932 | erica.weaver@fwisd.org Scott JuVette Marketing and Multimedia Strategies Director 817-814-3357 | scott.juvette@fwisd.org

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DIVISION OF STRATEGIC COMMUNICATIONS 100 N. University Dr. NW 258 | Fort Worth, TX 76107 www.fwisd.org/communications | 817.814.1930

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