WELLBEING
Changing Gear with My Little Sudocrem Developed in Dublin all the way back in 1931, our favourite hero cream has been soothing families for 90 years. And now for all of us choosing two wheels over four wheels, My Little Sudocrem is a portable 22g size pot, to sootheon-the-go. The pandemic has seen a 45% leap in bicycle sales totalling a whopping £1 billion, according to Forbes*. An extra 1 million adults hit the cycle lane and this gear-shift trend is set to continue as with the UK’s new-found love of the outdoors. The UK has also been inspired to jump into the saddle by the amazing achievements of our most successful female Paralympian, Dame Sarah Storey, who says, “Cycling with my family brings me so much joy and I’d really love for more families to benefit from the thrill of being out on bikes together. Cycling is such an amazing feeling and it’s a really fun way of getting around. Apart from the obvious health benefits of getting out in the fresh air and being physically active, cycling is a great way to build resilience and promote independence.” My Little Sudocrem joined the family in 2018 and is ready to jump into any cycling kit to soothe the cyclist’s exposed skin. It’s been specifically designed by Sudocrem for soothing and preventative use. Its clinically-proven formulation soothes and protects delicate skin, forming a barrier against irritants and allowing the skin to maintain its natural and healthy condition. It’s ready to help calm red or irritated areas of skin, to soothe dry patches, cuts and scrapes. It’s discreet and travel-friendly because while the traditional grey 400g pot is iconic and a
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staple in any household cabinet, we’re not going to be strapping it to the handlebars! Nick Lang, Head of UK & IE OTC marketing at Sudocrem says, “We’ve noticed that My Little Sudocrem has become popular amongst cyclists, especially to soothe ‘cyclist’s bum’. Cycling is a healthy activity that the whole family can enjoy from riding on the back of mum or dad’s bike, to stabilisers, all the way through to adulthood.” It is recommended that My Little Sudocrem is applied as frequently as required, to make the most of its soothing and healing properties, which includes zinc oxide which helps to reduce loss of fluid from the skin and protects against irritants and dry skin. Lanolin helps to soften the skin, along with lavender extract, which is renowned for its calming and restorative properties.
So, with the great British summer fast approaching, it’s time to get on yer bike and take your little pot of Sudocrem on your next big adventure! * Forbes April 21 2021 – The Bicycle Association Building On The Boom: The UK Cycling Market in 2020 and Beyond Report
