UNITED
SERVE WEEK RECAP CREWS COMMERCE CENTER
GROUNDBREAKING
MARKET SPOTLIGHT ISSUE 1
RALEIGH, NC
IRING
TRUST
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DEDICATED
ERENTIATED
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COMING VIGOR 88 HULK
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COMMITTED Culture WELCOMIN | 88 CHEETOS
HULK
AUTHEN
Orlando Lease Administration Team Sara Fackler, Ronice Jackson, Darlene Squires, Michael Juarbe, Ashley Ball
CONTENTS EXECUTIVE SUMMARY
6
S TAT I S T I C S
8
STORY ROOM
14
C U LT U R E
28
SPOTLIGHTS
40
Culture | 8 8
FOUNDRY UNITED
EXECUTIVE SUMMARY How do you build a company that’s different, that’s special? How do you build something worthy and noble? A place where people desire to work? How do you create a culture that is real and filled with enthusiasm for our purpose? Can you create a culture? I think we all want to walk into a company that is filled with gratitude, don’t we? How do you do that? Certainly honesty has to be a part of that, and if I am being honest, I am not exactly sure how to do it. We don’t have some secret management formula or some corporate catchphrase or acronym that we promote (G.R.E.A.T.), I’ve seen a bunch of those in my career and they can feel empty. However, as you read through this update there is a clear indication that we are building something special. I see enthusiasm and love for what we do and who we work with and for. Clearly the performance and growth we are seeing is an indication that we are doing some things right; there is fruit from our efforts. I see fun and a lot of smiling people, and I see really talented folks that are leaning into our company and joining us. Culture is often something you can see and feel but can be difficult to describe. So my conclusion, like many things in life, is to simplify. The answer to my questions above is in the output, it is in what we see, and I think can be boiled down to some of the following: • The type of culture we want can be defined in how well we are treating people, each other and our customers. Are their needs truly our own? • We will know if we are building the right culture based on the people that are attracted to it; talented women and men that embrace and are enthusiastic about what we are building. • We will know if our culture is successful based on our performance. Are we continuing to attract new customers and new partners for our projects? Are they engaging us on opportunities? Do they consider us partners or vendors? All of this leads to growth and healthy financial performance. • Ultimately, do we all treat this company like we own it? We actually do own the company. Partners are invested in it financially and associates are investing their careers in the company. We all invest and own the culture and the look and feel of what we are building. Your investment in choosing our name and our branding is a great testament to that. 6
For me personally, it’s hard to believe all that has happened in the nine months since we transitioned our business. Frankly, it is really hard to communicate the sheer magnitude of it all. Simply listing all of the wins doesn’t do justice to what has happened. We are a completely different place because of all of your hard work, and those thanks span across our entire platform. While many of us were working to capitalize the business; most of you continued the hard work of serving our clients and partners. Because of that effort, we sit today at a place we have never been with a great deal of hope and excitement as we rapidly approach our 10th anniversary. Let me also say, I know that with this type of dynamic change it can be very hard. Our company has shifted, and we are scaling as a much larger platform. That causes disruption, changes in the organization and process; some people will leave and new people will join us. I know at times that can be a stressful environment and it is certainly hard work. However, anything worthy is hard work. It is rarely appreciated if it isn’t. I am always hesitant to quote statistics about ourselves because when we do, we start to sound like everyone else. The communication can easily slide to “chest beating,” and it takes the focus off of our customers and what they need. However, this is a time to stop, reflect, assess and celebrate. To put our growth in the proper context, as you read through these highlights, I would like you to try and think of them as follows: • These are indicators of the health of the organization. • They reflect how hard each of you is working. • They indicate how many customers and capital partners are trusting in our platform. • I hope they generate gratitude versus, “look at us and how great we are.” The trust of our customers, partners and associates is a precious commodity, and one we should not treat lightly. Let’s look at how much we are being trusted: • Our Leasing and Management portfolio has grown by 87 percent since we became Foundry Commercial and we should crack 40 million square feet by the end of the year. • We have added 107 associates since we became Foundry Commercial and are now a platform of 258 people.
• We are closing in on 60 brokers across our company and recruiting more every day. • We broke ground on our first development project as Foundry Commercial and will break ground on our second by the end of the year. • Our Development and Investment teams have underwritten $2 billion dollars’ worth of opportunities across our entire platform, and the integration of D&I and Services has led to over two million square feet in new assignments.
“ all you have done and for the journey ahead and hope you are as well.
“
• Our Project Management team is now 13 strong, and in excess of $400 million in projects currently underway.
I am grateful for
• We continue to grow our church campus business and have a growing national pipeline. • We have a new CFO who has already improved our financial reporting, a new development partner that is one of the most respected names in South Florida (even if he did go to Clemson) and a retail leader that is a trail blazer in the commercial real estate tech world and social media. Finally, as I mentioned above, we re-branded the entire company in an amazingly successful roll-out; one that has far exceeded our expectations, and I hope that you are proud of the look and feel of these efforts. But now comes the hard part, because the marketing side of the branding is out and rolling, what this brand means going forward is about you. How well we serve our clients, our associates and our partners is everything. It will define our brand, good or bad. Every day, whether you acknowledge it or not, you are an ambassador of Foundry Commercial, and how you interact with others sets the tone for how the world views our brand. A daunting responsibility but true nonetheless. It is also an awesome and exciting opportunity as well, because as you will see in the pages of this update, you are an awesome team, and a new story is forming. I am grateful for all you have done and for the journey ahead and hope you are as well.
- Paul Ellis Chief Executive Officer Executive Summar y | 7
ASSOCIATES BY AREA 83
82
associates in
associates in
CHARLOTTE, NC
ORLANDO, FL
23
23
associates in
RALEIGH, NC
associates in
SOUTH FLORIDA
FOUNDRY COMMERCIAL
STATISTICS 21%
PROPERTY MANAGEMENT
ACCOUNTING 12%
258
BROKERAGE 26%
ASSOCIATES
5% PROJECT MANAGEMENT 5% MARKETING 5% LEADERSHIP
10
9
associates in
associates in
DALLAS, TX
JACKSONVILLE, FL
10
4
associates in
ATLANTA AREA
3 associates in
associates in
TAMPA, FL
1
2
ASSOCIATES ADDED SINCE SEPTEMBER 2015
associates in
RICHMOND, KY
COLUMBIA, SC
3
1 associates in
GOLDSBORO, NC CHARLESTON, SC 8
107
associates in
CALIFORNIA
associates in
ENGINEERING 22%
4
FRANKLIN, TN
associates in
DEVELOPMENT 4% & INVESTMENT
NEW HIRES SINCE 2015
43%
INCREASE IN ASSOCIATES SINCE SEPTEMBER 2015
LEASING & MANAGEMENT
39.2M SF
JUNE 2016
RELIGIOUS & NOT-FOR-PROFIT 4%
23% RETAIL
39.2M
INDUSTRIAL 35%
20.8M SF
SEPT 2015
SQUARE FEET
LEASING & MANAGEMENT
87%
OTHER <1%
37% OFFICE
GROWTH IN LEASING & MANAGEMENT SQUARE FEET
DEVELOPMENT & INVESTMENTS RECENTLY UNDERWRITTEN DEALS 35% DEVELOPMENT
ACQUISITIONS 42%
58% DEVELOPMENTS
17.0M
13.3M
UNDERWRITTEN
UNDERWRITTEN
SQUARE FEET
SQUARE FEET
ACQUISITIONS 65%
RECENTLY CLOSED DEALS & DEALS UNDER CONTRACT CAMBELL CREEK COMMONS
CREWS COMMERCE CENTER
PRINCETON OAKS
WALLNUT CREEK
317,247 SF $28 MILLION
689,310 SF $54 MILLION
510,000 SF $37 MILLION
454,00 SF $74 MILLION
Culture | 8 8
Photo by: Rick de Treville Orlando Director of Security
10
ORLANDO, FL
JUNE 12, 2016 11
12
DALLAS, TX
JULY 7, 2016 13
STORY ROOM RECENT PRESS
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Culture | 1 5
SUSAN MCGUIRE WINS “WOMEN WHO MEAN BUSINESS” AWARD Below is the submittal for Susan’s nomination
What were your nominee’s primary business accomplishments over the last 12 months? Susan is a partner at Foundry Commercial who leads the Property Management division in Charlotte and guides the Retail Services business for the entire platform. Over the last 12 months, Susan has been instrumental in our extraordinary growth and expansion. Susan is a critical leader within the organization and assists not only with growing and managing the Retail Services business, but with the overall growth and vision of the company as well. As an example, she was a member of the partnership that executed the recent recapitalization of the company and welcoming HQ Capital Real Estate as its new capital partner, after Foundry Commercial executed a management led buyout in September of 2015, spinning off from its former parent company, CNL Financial Group. Shortly after the recapitalization, Susan helped Foundry recruit and onboard 40 new associates from the Charlotte and Raleigh Thalhimer offices and helped implement and manage the company’s rebranding efforts in the Carolinas. There are several moving parts involved with having a new capital partner, a new brand and 40 new associates to integrate into a growing business and Susan has done this with excellence and grace. These changes and growth create exciting opportunities for Foundry, and having Susan as a partner and a leader within the organization helps us maintain our unique culture of caring deeply for our associates, customers and investors and placing their needs before our own while growing our Property Management platform and serving more customers. In addition to these assignments, Susan also oversaw the onboarding of a significant new property management assignment of Water Ridge Office Park, a Class A suburban park located in the Charlotte Airport submarket spanning 843,000 square feet that was acquired by New York Life in December 2015.
Give specifics on business growth over the past 12 months. This can include growth in revenue, workforce, client base, etc. In the past year, Susan oversaw all retail property management business growth and was a part of the leadership team that spearheaded the acquisition of Thalhimer in the Carolinas, which brought on 40 associates and 240 assets, with leasing and management needs for over four million square feet of real estate.
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Did she develop any new products or services in the last 12 months? Last year, Susan successfully launched a new business offering for all product types, which is a Consumer/Tenant marketing platform with a dedicated Marketing Manager and team that focus solely on social media, website development, consumer events, tenant relations and new development support campaigns for retail shopping centers. Currently, the program manages 19 social media sites, seven websites and provides numerous signature events, community partnership programs, wellness initiatives and brand development for Foundry Commercial clients, tenants and the communities it serves.
WELCOME TO THE TEAM As of January 1, 2016 Blake Lundy Associate Broker Southern, CA Ian Hay Maintenance Technician Ryan Javier Maintenance Technician
Southern, CA Southern, CA
Kirk Piranio Lead Engineer Dallas, TX Brooke Cato Project Coordinator Boca Raton, Fl Zachary Odle Analyst, Development Boca Raton, FL Scott Weitzner Analyst, Development Boca Raton, FL Matthew Miller Associate Broker Jacksonville, FL Tim Blair Sr. Project Manager Miami, FL David Blount Sr. Project Manager Miami, FL
Describe your nominee’s leadership roles and involvement in the community. Susan has been a staple in the Charlotte community for decades. Her participation in community events and services include the following: • • • • •
Member, International Council of Shopping Centers Member, Charlotte Region Board of Realtors Graduate, Leadership Charlotte Volunteer, Habitat for Humanity Volunteer, Matthews Health Clinic
Laura Galicia Accountant, Development Miami, FL Ford Gibson Managing Dir. Development Miami, FL James Baker Associate Broker Orlando, FL Stephen Ball Sr. Project Manager Orlando, FL Rayanne Charles Accounting Manager Orlando, FL Bob Emeott Sr. Real Estate Advisor Orlando, FL Sara Fackler Lease Administrator Orlando, FL Ronice Jackson Lease Administrator Orlando, FL Eric Nadeau Chief Financial Officer Orlando, FL Kishram Payman Sr. Accountant Orlando, FL Krystal Peden Accounting Clerk Orlando, FL Lui Phommachanh Sr. Accountant Orlando, FL Noraida Lugo Real Estate Assistant Sunrise, FL Jorge Cruz Lead Engineer Weston Pointe, FL Gustavo Pedrayes Lead Engineer
Weston Pointe, FL
Carla Larrieu Administrative Assistant Duluth, GA Chris Cathey Building Engineer Charlotte, NC Brad Coram Building Engineer Charlotte, NC Glen Ernst Building Engineer Charlotte, NC Malcolm Garris Lead Engineer Charlotte, NC Kristen Keenan Assistant Real Estate Manager Charlotte, NC Jamie Lee Rockwood Project Manager Charlotte, NC Veronica Lett Accounting Clerk Charlotte, NC Jennifer Michels Assistant Real Estate Manager Charlotte, NC Kevin Mims Maintenance Technician Charlotte, NC Eli Morris Assistant Project Manager Charlotte, NC Casey Mulhern Associate Broker Charlotte, NC Bryan Newton Facilities Manager Charlotte, NC Anna Quattlebaum Human Capital Coordinator Charlotte, NC Molly Roberts Assistant Real Estate Manager Charlotte, NC Kate Short Sr. Real Estate Manager
Charlotte, NC
Larry Stinar Sr. Chief Engineer Charlotte, NC Courtney Townsend Real Estate Manager Charlotte, NC Megan Wilbanks Office Coordinator Charlotte, NC Sinath Zorn Real Estate Assistant Charlotte, NC Alexandra Wright Lead Engineer
Charlotte, NC
Julie Augustyn Senior Vice President Broker Raleigh, NC Susan McGuire giving her acceptance speech
Matt Gilliam Senior Associate Broker Raleigh, NC Stor y Room | 1 7
LIBERTY INVESTMENT PROPERTIES ANNOUNCES GRAND OPENING OF WOODSPRING SUITES SIGNATURE LOCATION IN CLEARWATER Foundry chosen to lead with site development and acquisition
ORLANDO, FL (March 21, 2016) Liberty Investment Properties and WoodSpring Hotels announce the grand opening of WoodSpring Suites Signature Clearwater, a 122-room extended stay hotel located at 15672 Highway 19 N, Clearwater, FL. The new hotel is the first Tampa development from Orlando-based Liberty Investment Properties. WoodSpring Suites Signature Clearwater includes four stories and offers three room types, each of which comes with in-room kitchens, guest laundry facilities and vending. The hotel also includes highspeed wireless Internet, an expanded lobby/gathering space and a fitness center. “We couldn’t be more excited for visitors to the Tampa/St. Pete area to experience this unique product from our partners, WoodSpring Hotels,” said Matthew Downs, vice president of Liberty Investment Properties. “The combination of comfort, convenience and costeffective prices makes WoodSpring Suites Signature Clearwater an ideal choice for extended stay out-of-towners.” Construction on the $8.3 million hotel began in July 2015. Liberty Investment Properties selected local commercial real estate firm Foundry Commercial, formerly CNL Commercial Real Estate, to assist with site development and acquisition. The two companies plan to continue their relationship to develop an additional five WoodSpring Suites in Tampa, and another five in Charlotte, NC. “Helping Liberty Investment Properties bring WoodSpring Hotels to the Tampa market for the first time has been an honor for us,” said Paul Ellis, CEO of Foundry Commercial. “Our company is always searching for ways to improve the communities we serve, and this new hotel is sure to be a valuable asset for visitors to the Tampa area.”
About WoodSpring Suites: WoodSpring Hotels is the company behind the nation’s fastest growing value extended stay hotel brand with over 200 hotels system-wide located in 30 states. The company owns 89 hotels and provides management services for both company-owned and franchised locations under the WoodSpring Suites and Value Place brands. WoodSpring Suites and WoodSpring Suites Signature locations are hotels for good people with practical needs, downto-earth attitudes and a comfortable style, and who appreciate the value of life’s necessities – done really well.
About Liberty Investment Properties: Liberty Investment Properties, founded in the early 1990’s by Mike Mikkelson, is a privately held real estate investment and development firm focused on income producing assets and related equity and debt investments on behalf of both individual and institutional investors. Liberty has a long history of investing in both self-storage and hospitality including more than 70 projects across 9 states. Liberty is focused on continuing to expand its investment portfolio through acquisition and development, focused on long-term relationships and built around a common strategy for executing on compelling ideas.
We couldn’t be more excited for visitors to the Tampa/St. Pete area to experience this unique product from our partners, WoodSpring Hotels. - Matthew Downs Vice President of Liberty Investment Properties Foundry Client
WoodSpring Suites Ribbon Cutting Ceremony in Clearwater, FL 18
CHURCH SALE IN ARLINGTON, TEXAS
$3.9 MILLION SALE Church in Arlington, Texas
ARLINGTON, TX (April 13, 2016) Ideally located at the intersection of State Highway 360 and Interstate 20, the 107-acre property will be developed by Ridge Development to become a 1.6 million square-foot industrial park. â&#x20AC;&#x153;Ultimately, we found that the highest, best use for the site was an industrial development. We have no doubt that the folks at Ridge Development will do an outstanding job repurposing this property for industrial use,â&#x20AC;? said Matt Messier, SIOR, CCIM and principal of religious and educational services at Foundry Commercial. As the premier provider of religious and educational real estate services in the country, Foundry Commercial has sold more churches than any other firm in the country, and has been very active in Texas. In May 2015, the commercial real estate firm sold a $3.9 million church property in Dallas, which spans 62,000+/- square feet and seats 2,250 people. Currently, Foundry Commercial is marketing a $6 million, 471-acre facility that is up for sale in Lindale, Texas.
107 ACRES
Stor y Room | 1 9
FOUNDRY COMMERCIAL WELCOMES KEY RETAIL INDUSTRY LEADER IN RALEIGH, CONTINUES EXPANSION OF RETAIL PLATFORM Industry veteran Julie Augustyn joins commercial real estate firm as senior vice president to help grow platform in key Southeast markets
RALEIGH, NC (June 7, 2016) Foundry Commercial is pleased to announce the addition of Julie Augustyn to its retail services team. In her new role as senior vice president, Julie will assist Foundry Commercial with growing its retail platform across the Southeast. Prior to joining Foundry Commercial, Julie was the senior director of real estate for Office Depot, where she was responsible for managing the retail portfolio for Office Depot and OfficeMax brands for the Eastern United States. This included managing her team with a portfolio of over 700 stores in 20+ states. As an active member of The International Council of Shopping Centers (ICSC) and a winner of Real Estate Forum’s 2016 “Top Women in Retail,” Julie’s deep understanding of retail real estate in key markets such as South Florida, Atlanta and the Carolinas, as well as her involvement in the real estate tech community, makes her an ideal fit for continuing to build momentum around a platform that has already experienced tremendous growth over the last several years, and to strengthen Foundry Commercial’s delivery capabilities across the Southeast. “Julie’s decision to join our team is both humbling and thrilling for us,” said Paul Ellis, CEO of Foundry Commercial. “She is a recognized innovator in our space and a leader in the commercial real estate tech world. Additionally, having two senior female executives as recognized and as well-respected as Julie and Susan McGuire leading our retail platform is affirming to our values and where we want to be as a company.”
I can’t wait to help this team continue its growth and leverage my experience to serve our customers in meaningful and effective ways so they can focus on their own success and organizational priorities. - Julie Augustyn
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In Raleigh, Julie will work closely with managing directors Ty Thomas and James Mattox to expand Foundry Commercial’s retail client base in eastern North Carolina, while simultaneously partnering with principal and managing director Susan McGuire to enhance Foundry Commercial’s retail platform throughout the region. “I am delighted to be a part of the Foundry Commercial team,” said Julie Augustyn. “Foundry is a company that is passionate about people and serving customers in a distinguishable and meaningful way. I can’t wait to help this team continue its growth and leverage my experience to serve our customers in meaningful and effective ways, so they can focus on their own success and organizational priorities.” Since entering the region in 2011, Foundry Commercial has experienced significant growth in the Carolinas, building a team of more than 110 associates in its Raleigh and Charlotte offices and growing its retail managed portfolio to 12 million square feet platform-wide. Julie began her new role at Foundry Commercial on June 20, 2016.
ANDRETTI TAKES THE SOUTHEAST Plans are underway for the construction of a new Andretti Indoor Karting facility in Orlando, FL
Andy Hawkins and Nick McKinney at Andretti in Atlanta
ORLANDO, FL (May 5, 2016) Georgia-based entertainment company Andretti Indoor Karting & Games has named Foundry Commercial as its project management and owner representation partner for its new Orlando location, located directly behind the convention center on Universal Blvd. Additionally, the commercial real estate company will assist Andretti Indoor Karting & Games with selecting more site locations throughout the Southeast. Andretti, one of the most unique entertainment experiences in Georgia, has built a strong customer base in the Roswell, GA and Marietta, GA markets. Now, the company is expanding to additional cities across the Southeast, and has selected Orlando as its first stop for development. The new facility, which will enjoy close proximity to other Orlando entertainment, tourist hubs and the Orange County Convention Center, will span 160,000+/- square feet and will offer guests a variety of indoor activities, including electric indoor karting on multi-level tracks, racing simulators, laser tag, bowling, arcade games, an elevated ropes course, rock climbing, sky bar, a fresh food full service restaurant and over 7,000 square feet of meeting space. “As one of the top tourist and convention destinations in the world, Orlando, FL affords us the unique opportunity to introduce the Andretti brand of entertainment to the millions of visitors coming to the area as
well as the more than two million residents of this thriving community,” said Edison Hamann, managing member of AIKG, LLC. “Foundry has an excellent reputation in the industry for managing projects of all sizes and budgets with the utmost care and integrity. It was an easy decision for our company to hire them for our expansion.” In Orlando, Foundry Commercial will lead the general contractor and the design build teams, oversee design process, orchestrate approval from the Development Review Committee and guide Andretti in the local permitting process. “Andretti Indoor Karting & Games will be an outstanding addition to the Orlando community,” said Paul Ellis, CEO of Foundry Commercial. “Anyone who lives here knows that there is no shortage of entertainment possibilities, but this facility will be an entertainment experience that is unlike anything in Central Florida. We are thrilled to be a part of the team that is bringing it to life.” Construction on the Andretti Indoor Karting & Games Orlando facility will begin in July 2016. Expected delivery of the facility is slated for Spring 2017.
Stor y Room | 2 1
FOUNDRY FLASHBACK A NEW CHAPTER Januar y 19, 2016
In this blog, written by Paul Ellis, we reflect on the changes that Foundry Commercial underwent in order to become the welcoming and successful company it is today. February 2007 was a long time ago and feels like a galaxy far, far away when we started CNL Commercial Real Estate. When we started the firm, we had 12 partners and more dreams than we had business. We believed that we could build a business in commercial real estate that was different, that stood out and provided the type of service that we believed our clients craved in a world where everyone looked alike and said the same things. Over the years, we have been incredibly fortunate and grateful for the opportunity. We watched the greatest financial reset of our history, we had a partner and friend pass away, the business changed and shifted and yet we continued to thrive thanks to the support of our customers, the hard work of our associates and the support of our sponsor, CNL. Today, we have increased to 240 associates from the original 12. We are serving clients across the Southeast and Texas as well as representing many of our clients across the entire country. We have a full scale development and investment business, and a fund business prepared to partner with our clients and capitalize a pipeline of over $500 million in opportunities. We have a new capital partner in HQ Capital Real Estate that shares our long term vision and today we announce our new brandâ&#x20AC;Ś We begin this new year as our tenth year in business, with a new partner and a new name but our focus is that the core thing that originally drove us is what we want our firm to be about, Service and Relationships. That focus is more important than what we have grown to, and our true differentiator is what motivates us, simply gratitude. Gratitude for the entrepreneurial gift we have been given, gratitude for what we have overcome and the adversity that has made us better, and for never taking our clients and associates for granted. Grateful for all of you that have trusted us with your business and your careers. We love the commercial real estate industry, and we are continuing to build a company where the core element of our culture is, â&#x20AC;&#x153;nothing is more important than serving you.â&#x20AC;? There will be more stories to tell over the coming days and months. Today, I am just really excited to get started and wish all of you a great 2016.
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FOUNDRY COMMERCIAL RECRUITS INDUSTRY VETERAN, FORD GIBSON Commercial Real Estate veteran joins Foundry to lead its development and investment business as momentum grows in South Florida
MIAMI, FL. (June 20, 2016) Foundry Commercial, the multi-city commercial real estate firm headquartered in Orlando, announces today the addition of 33-year industry veteran Ford Gibson to its expanding South Florida team. Gibson will lead development and investment activity in South Florida in his new role at Foundry Commercial. Gibson’s decades of leadership and real estate experience growing successful commercial real estate companies and developing notable projects in the greater Miami area has made him one of the most renowned real estate professionals in the Southeast. As the former owner of Gibson Realty, a prominent property management company in South Florida, Gibson grew his property management company to include a portfolio of more than 6.5 million square feet of office, industrial and flex space in South Florida. Prior to opening his firm in 2004, Gibson replaced Jeb Bush as president of Codina when Jeb became governor of Florida. Over the past 33 years, Gibson has worked closely with notable clients such as JP Morgan, Prudential, UBS and Codina and has managed prominent South Florida properties including 1111 Brickell Ave., 550 Biltmore and Westside Plaza I - III. Gibson’s decision to join Foundry Commercial will allow him to return to a focus on development and investment, a longtime passion for Gibson and an area of rapid growth for Foundry Commercial. “Ford and I have been friends and sometimes competitors for a long time,” said Pryse Elam, president of development & investments and CIO at Foundry Commercial. “We are both really excited about seeing what we can do together at Foundry. I am honored and excited to have Ford as my partner and am excited to see what we will be able to accomplish together.”
The announcement of Gibson’s move to Foundry Commercial comes on the heels of Cushman & Wakefield acquiring Gibson Realty, which subsequently provided Gibson the opportunity to branch out from his property management business. “I was drawn to Foundry Commercial because I wholeheartedly believe in the company and recognize the potential in its future,” said Gibson. “Finding a place and a platform that has an overwhelmingly positive impact on its associates, customers, investors and the community is rare, which is why I am very excited to join the Foundry team.” Gibson’s first assignment at Foundry Commercial will be leading the development of the Carrie Meek International Business Park which is a 1.7 million square foot, $150 million speculative industrial development adjacent to the Opa Locka airport in Miami Dade County. The addition of Gibson to the Foundry Commercial team is just one in a series of strategic new hires from the company’s South Florida office this year. In February, Foundry Commercial’s South Florida team, which is led by Randy Olen, announced the additions of Tim Blair, Ryan Hmielewski and Matt Anderson to support the firm’s growing presence in the region. “Our South Florida team has grown organically over the past five years as we continue to serve a growing base of customers and their needs in this region,” said Paul Ellis, CEO of Foundry Commercial. “We are truly grateful that Foundry Commercial is a place where people can thrive professionally and personally. Ford Gibson is a great cultural fit and will provide the capacity for us to serve more customers, partners and investors.”
“ I was drawn to Foundry
Commercial because I wholeheartedly believe in the company and recognize the potential in its future.
”
- Ford Gibson
Stor y Room | 2 3
CREWS COMMERCE CENTER GROUND BREAKING CEREMONY ORLANDO, FL (June 26, 2016) The Crews facility will be a Class A industrial park that will, upon full development, consist of six office/warehouse buildings spanning 739,410 square feet. Strategically positioned at the intersection of the Florida Turnpike and Taft Vineland Road, Crews will allow tenants access to four major roadways (441, 528, Taft Vineland Road and the Florida Turnpike, respectively) and will provide three different points of access; a number that is unprecedented at other competitive developments in the South Orlando submarket. “To qualify as the best site for distribution in Orlando, it’s crucial to have access to major roadways,” said Moses Salcido, principal of development and investment at Foundry Commercial. “Crews Commerce Center will not only provide tenants with the opportunity to travel in any direction with ease, but it will also have the closest access points to all major roadways in the area. We couldn’t have asked for a more ideal location for this development.” Principal Financial Group will act as the capital partner on the development. Rob Klinkner, managing director for Principal Financial Group commented, “We are excited about our re-entry into the Orlando industrial market, the strong forward looking demographics and a new relationship with a great JV partner”. The site of the industrial park has long been sought-after by local and national commercial real estate developers and was only recently put on the market by its previous owner, for whom the development 24
is named. As industrial developments continue to move south and east from well-known Orlando Central Park, large tracks of land have become increasingly scarce. As one of the few remaining sites in the core Orlando industrial submarket, Foundry Commercial is focused on maximizing Crews for future tenants. “Anyone who is familiar with industrial developments in Orlando knows that Orlando Central Park has been a staple for excellence in the area for decades. What we’re delivering is the Orlando Central Park for today’s user,” said Justin Ruby, senior vice president of brokerage services at Foundry Commercial. “Between functionality, visibility and accessibility, Crews is pushing the envelope on what tenants should expect from an industrial development. We’re proud to be part of that narrative.” A few of Crews’ enhanced functionality features that will better serve future tenants include a higher clear height (30+ feet, compared to the standard 22 feet), increased truck court depth, column spacing to optimize tenant storage capacity and advanced fire suppression systems. Construction on Crews will be divided into two phases, with phase one scheduled to begin in April 2016. The projected delivery date on the facility is January 2017.
Justin Ruby, Gregg Ickes, Moses Salcido, James Baker, Darren Kleis, Nate Adams, David Graves, Jonathan Balthrop, Pryse Elam, David Auld
Stor y Room | 2 5
FOUNDRY FLASHBACK FRONT PORCH FRIDAY August 28, 2015 Written by Nick McKinney How many sales books, articles and videos have you watched in your lifetime? There are thousands of resources out there to help us get better at selling, and they cover all kinds of topics that range from complex things like psychology and consumer behavior to other more simple topics and tricks of the trade. And while there are oceans of resources available, sometimes you learn from the most unexpected places. When this occurs, it is typically something that strikes you deeply - an event that occurs and you say “wow, that doesn’t happen very often.” These events and “light bulb” moments do not have to be large-scale revelations that would be featured on a TedTalk, but they sure can pack a punch.
Charles Jonas
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This recently happened to our very own Charles Jonas. If you know Charles, you know he is about as smooth and genuine as they come. He is a very good sales person, not to mention a sharp dresser. As good as Charles may be, just last week he was completely blown away and can’t stop talking about what he learned by having a business dinner at The Capital Grille. When Charles arrived at the restaurant, it was busy and there were several people in the foyer area, so he made his way to a corner and waited for the rest of his party to arrive. However, within moments of checking in, a waiter made his way over to Charles, introduced himself and said that he and his partner would be taking care of the dinner party that evening. While a personal welcome from a waiter is rare and impressive, what happened afterward is what was striking. The waiter not only went on to ask Charles how he likes CNL, he asked him about his transition from JLL, etc. Okay, stop for a moment. Let’s recap… a waiter came up to a guest that just arrived at the restaurant, picked Charles out of a crowd, personally welcomed him to the restaurant, shook his hand and asked him about a career move from JLL to CNL. It was easy to glean that this gentleman had done thorough research of who he was going to be waiting on that evening and researched important events of their business career to create connection points and show genuine interest in another human being. I was part of this dinner, and the waiters were fantastic. Several times throughout the evening they showed they were listening to the smallest of details and continued to go above and beyond typical service levels, but it did not stop there. A few days later, Charles received a hand written note in the mail. Charles can’t stop talking about how cool and distinguished this experience was. The simple take-a-ways for all of us would be that research and showing interest in other people is powerful, extremely powerful if presented appropriately (we don’t want to enter into stalker territory). Another lesson is pay attention to the details and follow-up. We can knock the cover off the ball in a presentation, ask the right questions in a meeting, outline the proper strategy for a customer, but if we don’t follow up, the opportunity can vanish or pass us by.
FOUNDRY COMMERCIAL ACQUIRES 317,000 SQUARE-FOOT CAMPBELL CREEK BUSINESS PARK IN RICHARDSON, TEXAS Commercial real estate firm to reposition high-demand, five-building property in popular submarket to Campbell Creek Pavilion
DALLAS, TX (June 29, 2016) Foundry Commercial, a full-service real estate services and investment firm, along with capital partner ICM Realty Group, is excited to announce the acquisition of Campbell Creek Business Park; a fivebuilding, single-story creative office park in the Dallas-Fort Worth submarket of Richardson, Texas. Foundry Commercial, with its ever growing presence across the Southeast and Texas, boasts a fully integrated development and investment platform and views Campbell Creek as a prime location and rare availability in an increasingly crowded marketplace. Recent population and job growth in Dallas-Fort Worth, the key drivers of demand for office space, have grown at three times the national average over the past decade, yet there is currently little speculative office development underway in the popular submarket of Richardson. This deficit has resulted in submarket rents growing nine percent since the last quarter of 2015, and over six percent so far this year. Campbell Creek, which includes large floor plates and above-market parking ratios, is a unique asset and solution in a market that has been historically underserved in terms of office space. “Our market expertise and recent experience has allowed us to identify a very specific need in the Dallas-Fort Worth area, especially in Richardson,” said Jimmy Grisham, managing director at Foundry Commercial. “We, along with our partner ICM Realty Group, are thrilled to be bringing this asset to tenants who are in need of a space that provides them with the ability to offer employees more accessibility and comfort and close proximity to the amenities of Richardson.”
As the owner of the asset, Foundry Commercial and ICM Realty Group will conduct a series of landscape, hardscape and building improvements in addition to a rebranding of the asset to reflect more of the creative office tenants occupying Campbell Creek, which will enhance the attractiveness and value of the property. The asset will be transitioning to its new name, Campbell Creek Pavilion, in the coming months. The owners desired a new name that better described and matched the quality of the tenant base and the property. “This acquisition helps ICM expand its presence in the Sunbelt region and enter into Dallas, one of the fastest growing markets in the US” said Bruce Timm, ICM’s CEO. “We have had a long term, successful relationship with the principals of Foundry Commercial. We are excited to continue that with Campbell Creek.” “This continues ICM’s goal of investing in markets with strong job growth and desirable real estate fundamentals. Campbell Creek is in an excellent location with a solid tenant profile” added Spencer Patton, ICM Managing Director responsible for the acquisition and asset management of the property. ICM Realty Group made the investment on behalf of ICM’s (VII) U.S. Core Plus Realty Trust, a fully discretionary private equity fund focused on acquiring and developing office, retail and medical office properties. Campbell Creek is the second major office property asset that Foundry Commercial has purchased in Richardson in the last 12 months. Last year, Foundry Commercial purchased and renovated 2280 Greenville Avenue and subsequently leased the entire building to Geico on a long term lease.
“ We have had a long term,
“
successful relationship with the principals of Foundry Commercial. We are excited to continue that with Campbell Creek. - Bruce Timm ICM Realty Group’s CEO Foundry Partner
5 BUILDINGS | 317,000 SF Stor y Room | 2 7
CULTURE
OFFICE HAPPENINGS
Tampa Team Tim Kilkelly, Katie Trott, Jas Reber, Jimmy Johnson
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Culture | 2 9
THE EXPERIENCE
Gwen Glaeser and “The Experience”
The Experience Travels to Florida Gwen Glaeser is a veteran retail broker in our Charlotte office who is very involved in her community. Over the summer she traveled to Florida with her church to perform in downtown Orlando at the Orlando Lutheran Towers, a senior housing facility, that is only a few blocks from the Orlando office. She was traveling with a group of 60 high school students who were touring the Southeast visiting different locations volunteering their time to sing and perform original songs. The group calls themselves “The Experience.” Having Gwen and her church choir down in Orlando was “The Experience” of a lifetime!
THE PRESIDENT VISITS ORLANDO President Obama and Vice President Biden traveled to Orlando on June 16 th to honor those lost in the Pulse nightclub shooting. The pair met privately with victims and their families before visiting the growing public memorial, where they paused to lay 49 white roses in memory of each life taken. The President delivered brief remarks comforting those impacted by the tragedy.
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NAME THAT CAPTION
Win the Prize Please help us caption this photograph of our talented Orlando Leasing team members, Alex Rosario and Gabe De Jesus. The winner of this important task will receive not only a published e-blast to showcase their witty caption, but also a Starbucks gift card. We donâ&#x20AC;&#x2122;t have long, so please email Hannah Chittum your caption submission before Friday, September 16, 2016 so that we can choose a winner. May the best caption win!
THE FOUNDRY FAMILY IS FEELING THE LOVE
From Orlando to Charlotte
Tommy Trimble from our Charlotte office has tied the knot
Eva Branning from our Orlando team is now engaged Culture | 3 1
SERVE WEEK FEBRUARY 2016
Follow along as Paul Ellis and Matt Messier hit the road to serve with our different teams who have partnered with organizations in efforts to help serve the communities in which we live and work.
I M PA C T
TA M PA
Our Tampa team served at Junior Achievementsâ&#x20AC;&#x2122; BizTown. JA BizTown is an indoor center that contains a mini city with 23 public and private business. Each business within the center is sponsored by a real local business and displays the authentic logo and the actual marketplace appearance of the sponser bringing the town to life for the students to learn real world skills.
Our South Florida team volunteered at the Ronald McDonald House where they purchased food and prepared lunch for approximately 35 people staying at the house. While they were on-site, one of the guest rooms had a water leak which Gus Pedrayes, the maintenance engineer at Weston Pointe, was able to stop. They also started a donation drive at Sawgrass Lake Center for critically needed items for the house. Items being donated are travel size toiletries, cleaning products and diapers.
13 ORGANIZATIONS SERVED
5 STATES
SOUTH FLORIDA
1,000
Our Miami team served at the Camillus House in South Florida. The organization provides humanitarian services to poor and homeless men, women and children in Miami-Dade County in South Florida. Founded in 1960, Camillus House is one of the oldest and largest continuously operated charities in South Florida.
CLOTHES SORTED
125 BOWLS OF ICE CREAM SERVED
25K
MIAMI
1.
POUNDS OF FOOD SORTED
240 TOUCHDOWNS SCORED
206
32
TOTAL ASSOCIATE PARTICIPATION
ORLANDO Our Orlando team served at Second Harvest Food Bank of Central Florida which is an organization that provides food to food pantries. They function as the middle man between Walmart, Publix and other large retailers by receiving and divvying up donated foods to various food banks throughout the state. Our team helped sort snack packs and create lunch trays for local area schools.
Our Nashville team volunteered at the Father-Son Bowl. This is a two-day event in Franklin, TN. On day two, the Father-Son Bowl partners with local non-profits like Big Brothers, Tennessee Children’s Home, Open Hearts and others to bring fatherless young boys to play football along side volunteers (like our Foundry staff) .
AT L A N TA
NASHVILLE
2.
Our Atlanta team served at Hillside. Hillside’s mission is to help children and families thrive by providing outstanding residential and community mental health services. Our team helped the children make cards and crafts for people in hospice care. The counselors at Hillside created this project to help the children feel empowered by being on the other side of giving, by helping someone else.
4.
JACKSONVILLE Our Jacksonville team renovated a house owned by the City Rescue Mission, a Christian ministry which is based in Jacksonville, Florida. The City Rescue Mission exist to transform the lives of the homeless and needy serving them through the love and compassion of Jesus Christ.
RALEIGH Our Raleigh office lent a helping hand with the North Raleigh Ministries thrift store where they hung, tagged and priced clothes, linens and equipment. Over 100 pieces of clothing were hung up and priced/tagged.
3.
DALLAS CHARLOTTE
Our Dallas team served at The North Texas Food Bank (NTFB). NTFB is a top ranked non-profit relief organization, providing access to more than 170,000 meals each day for hungry children, seniors and families through a network of more than 1,000 programs and 200 partner agencies in Dallas’ 13-county service area.
Our Columbia team served at the City of Columbia Animal Services where we made some new furry friends by loving on some animals who need homes. You can tell by the photo these animals are so happy to have some company.
Our Charlotte team volunteered their first day at Greater Enrichment Program and their second day at Second Harvest Food Bank of Metrolina. The Greater Enrichment Program helps students with science projects and other educational activities.
COLUMBIA
Culture | 3 3
NEW BUNDLES OF JOY All Across the Company Ashley Wells from Orlando Welcomes Baby Boy
Fermin Deoca from Charlotte Welcomes Baby Boy
“We welcomed a sweet tiny human into our family on March 25, 2016, weighing in at a whopping 9 lbs 15 oz. He is such a happy little person and growing like a weed. At three months old, he is already weighing 17 lbs! We are incredibly thankful for all the love and support from our Foundry family as we have embarked on this new chapter in our lives.”
Fermin welcomes his baby boy Fermin VI into the world on February 25, 2016. “He enjoys rolling around, giggling and eating...like his father” - Fermin Deoca, Vice President
- Ashley Wells, Marketing Coordinator Religious, Education & Not-For-Profit Group
Jeremy Katz from HQ Capital Welcomes Baby Girl
Brian Brooks from Dallas Welcomes Baby Boy
Our organization and our partners are growing...in more ways than one! Congratulations to Jeremy Katz from HQ Capital on his new baby girl. Love the shirts, Jeremy and Allison!
Please welcome Bradford “Ford” Andrew Brooks! He was born Sunday, April 24th at 1:18pm CT 5lbs 11oz. Ford and Michelle are both doing great! “Thanks for your calls, emails and texts. We are so grateful to have such a wonderful work family!” - Brian Brooks, Vice President
Talisha Counce From Orlando Welcomes Baby Boy We are excited to share the news that Talisha Counce, a Senior Accountant in the Orlando office had her little boy, Jace, on February 23, 2016 at 10:31 PM. He was 7 lbs 7 oz, 21inches and Talisha’s first child. 34
John Pietkiewicz from Orlando Welcomes Baby Girl John Pietkiewicz welcomes daughter Emily home on March 11, 2016. She is now four months old and weighing 16 lbs 13oz and is 27 inches tall. “She can hold hands steadly, chews on everything and is starting to giggle.” - John Pietkiewicz, Associate
CHARLOTTE WELLNESS FAIR
Anna Quattlebaum, Landon Funsten, Brian Hill, Megan Willbanks, Alex Smith
Whoâ&#x20AC;&#x2122;s the Strongest of them all? Charlotte puts on a Wellness Fair to promote health & wellness There was a great turnout for the games! The different activities included kettle bell swings, push ups, sit ups and air squats for the first round, as many as you can do in a minute. The final competition was one minute of burpees, two minutes of jumping jacks and finally planking for as long as you can go. Winners were Megan Willbanks and Anna Quattlebaum for the women, and Alex Smith, Brian Hill and Landon Funsten for the men. Megan and Landon were the overall winners of the strongest man and woman competition!
Mark Holoman gets down to business doing some spectacular push-ups while Anna Quattlebaum impresses the crowd with her super strength
Culture | 3 5
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LETâ&#x20AC;&#x2122;S GET SOCIAL! WANT TO SEE MORE POSTS LIKE THESE? REMEMBER TO DO THESE THREE THINGS:
1 UPDATE/CREATE YOUR PROFILE
2 LIKE FOUNDRY COMMERCIAL
3 ENGAGE
Culture | 8 8
CORPORATE 5K IN ORLANDO We laced up our running shoes for the Corporate 5K presented by IOA to promote health and awareness in the Central Florida community on April 7, 2016.
Rick De Treville, Mark Meara, Sarah Fackler, Teddy Fackler, Brett Hartung
Brittney Barnes, Dyar McComb, Patti Riley with her husband and daughter, Ann Peery, John Pietkiewicz, Amanda Ausley
TALK ABOUT A BIG CATCH Someone is having a great vacation! Tim Bishop from our Raleigh maintenance team returned to Alaska where he grew up. He caught a 160 lb halibut and will be eatinâ&#x20AC;&#x2122; good for quite some time. Hopefully he will share his fresh fish with his nice co-workers.
A MASTER IN THE MAKING Kory VanSpeybroeck from our Orlando Office, shown in the middle of the last row, has just received his purple belt in Taekwondo which is halfway to his black belt. Congrats Kory!
CHARLOTTE WIFFLE BALL TOURNAMENT A big thanks to our clients and friends at Levine Properties for hosting Wiffle Ball Yâ&#x20AC;&#x2122;all, a wiffle ball tournament to benefit the Levine Childrenâ&#x20AC;&#x2122;s Hospital. We loved participating at this fundraising event that was a real home run for our Charlotte community.
Josh Hammer, Eric Ridlhoover, Brian Hill, Karah Stumler, Warren Snowdon, Dan Woodley
CHARLOTTE VOLLEYBALL TOURNAMENT Our Charlotte team had a blast at the 9th Annual Six on Six Volleyball Classic! The event brings different commercial real estate firms in Charlotte together to raise money for a local non-profit. This year, proceeds benefited Charlotte Family Housing. Looking good, guys!
Charlotte team plus a guest appearance by Olivia Griffin from our Raleigh Office
Sara Schmidt, Jessica Jaenicke, Alex Smith Madeline Caryl, Warren Snowdon, Stewart Hasty
Culture | 3 9
SPOTLIGHTS
TEAM MEMBERS AND OFFICES
40
Spotlight | 4 1
”
I love to travel and have been to over 30 countries! It’s an addiction I’m happy to have!
”
S E N I O R R E A L E S TAT E M A N A G E R C h a r l o t t e , N C | Wa t e r R i d g e
Describe your position and what you do on a day to day basis:
What would you change about Foundry or working at Foundry?
I am the Senior Real Estate Manager for Water Ridge Office Park. I’m privileged to oversee the day to day operations and finances of an 850,000 square footage office park set amongst a beautiful park-like setting with miles of walking trails and natural water features.
Absolutely nothing!
How did you find out about Foundry? I worked with Chris Mauth at Lincoln Harris on the Carolinas Healthcare account. Chris then left for a position with Foundry and he would boast (in a good way) about the growth of the company but more importantly constantly raved about how wonderful a company it was to work for. When there was an opportunity, I jumped on it!
What do you love most about working here at Foundry? First, I love the people. I have never felt more welcomed, supported and appreciated. It’s also exciting to be a part of a company that is exploding in growth. 42
What do you do in your spare time outside of work? I love to travel and have been to over 30 countries! It’s an addiction I’m happy to have!
What is a fun fact people may not know about you? I completed two Outward Bounds which are survival/wilderness courses. One was in Colorado/Utah and the other North Carolina. Both were a month long. We whitewater rafted, rock climbed and hiked with a 50 lb pack and didn’t take a shower for a month! While it definitely gave me an appreciation for the outdoors, it also made me step outside my comfort zone and pushed me beyond what I thought were my limits. Having completed the courses I learned I can do anything I put my mind to…and sometimes it feels good to be uncomfortable.
I love being outside and enjoying Florida, I love a good house project and have always been interested in native plants and wildflowers.
”
”
S E N I O R P R O J E C T C O O R D I N AT O R Orlando, FL
Describe your position and what you do on a day to day basis:
What is a fun fact people may not know about you?
I handle the end-user side of Concur including expense report approvals, pay the SBU invoices, and am heavily involved on the commission side from identifying checks to preparing the package for payroll. And answering questions. A whole lotta questions.
I have an identical twin sister named Kelly. And yes, I’m the pretty one. :)
How did you find out about Foundry? I was hired by Gregg Ickes about 10 years ago. That was about 15 years after he appeared on Super Sloppy Double Dare.
What do you do in your spare time outside of work? I love being outside and enjoying Florida. I love a good house project and have always been interested in native plants and wildflowers.
What do you love most about working here at Foundry? The people!
Amanda and her sister Kelly
RALEIGH SPOTLIGHT
SQUARE FOOTAGE AND ACRES LEASING AND MANAGED
500,000 SF 4,149,943 SF 6,500,00 SF
ACRES LAND
SQUARE FOOTAGE OF INDUSTRIAL
11,849,943 TOTAL SF
SQUARE FOOTAGE OF PROPERTY MANAGMENT
SQUARE FOOTAGE OF RETAIL
7,000,000 SF
Paula Andrews, Cindy Hughey, Suzy Mcpherson, Olivia Griffin, Kayla Allred, Donna Walker
25
44
ASSOCIATES
DYNAMIC SUPPORT NETWORK
RECENT
RALEIGH ACCOLADES
AWARDS
2015 Top Sales Transaction | John Kelly
TCAR
2015 Million Dollar Club Sales | John Kelly, Karl Hudson IV Land Sales | Karl Hudson IV, Jim Allaire Office Leasing | John Kelly Industrial Leasing | John Kelly
BEST CITY FOR JOBS GLASSDOOR, MAY 2015
Top Sales Firm Top Leasing Firm Top Office Leasing Broker | John Kelly Top Office Leasing Broker | Sue Back Top Industrial Leasing Broker | Jackson Rives COSTAR
Top Industrial Leasing Broker | Alexis Lambeth Top Sales Broker | Jim Allaire Top Sales Broker | Jordan Betz
2015 Top Sales Transaction 1st Place | John Kelly, Jordan Betz, Sue Back 2015 Top Land Sales Transaction 1st Place | Karl Hudson, Jim Allaire 2nd Place | Jim Allaire, Jackson Rives 2015 Top Flex Lease Transaction 3rd Place | Jim Allaire 2015 Top Warehouse Lease Transaction 2nd Place | Jim Allaire, Jackson Rives
TOP LABOR MARKET CAREERBUILDER, JULY 2015
TOP NEW HUB FOR ECONOMIC GROWTH BLOOMBERG, JUNE | 2015 Culture 88
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