Spring
Arbor Living
Brand Guidelines
The Spring Arbor Logo options include a stacked/vertical-oriented and a spanned/horizontal-oriented logo to provide versatility for use. The preferred logo is the stacked with the spanned logo as a secondary option if there are placement restraints.
Stacked/Vertical Logo
Spanned/Horizontal Logo
Logo Spring Arbor Logos
Logo - Alternative Colors Approved Alternative Colors
The Spring Arbor Logo options include a stacked and spanned logo to provide versatility for use. The preferred logo is the stacked with the spanned logo as a secondary option if there are placement restraints.
The logo can also be used in white with Rose Red/Timeless Green accents, all white or Legacy Blue when full color is not an option.
White Stacked Logo with Rose Red/ Timeless Green Accents
White Spanned with Rose Red/ Timeless Green Accents
White Stacked Logo
White Spanned Logo
Legacy Blue Spanned Logo
Legacy Blue Stacked Logo
Logo - Spacing
Proper white space (margin spacing) around the logo is important when placing it in an environment where additional design elements will be used, such as body copy, navigation bar, page edge or artwork such as photos, illustrations or icons. The minimum suggested space for padding around the logo is the height of the rose in the logo presented on the piece.
Stacked/Vertical Logo
Spanned/Horizontal Logo
Logo - Applications
Approved Applications
The logo should be reproduced in full color wherever possible and preferably on a white or grey tinted background.
When full color is not an option, the logo can be used in the following ways:
— White
White with Rose Red/Timeless Green accents
Legacy Blue
When the logo is used over photos an overlay should always be used unless approved otherwise.
Do not place over faces of people or on complex photographic background.
When logo is being printed or sown onto swag (refer to example a), a white or Legacy Blue logo is preferred.
All rules here apply to the spanned logo.
Full Color Stacked Logo
Legacy Blue Stacked Logo (a)
White Stacked Logo
White with Rose Red/Timeless Green Accents Stacked Logo
White with Rose Red/Timeless Green Accents Stacked Logo
DO NOT stretch or skew the logo in any way.
DO NOT change the color of the logo in any way or use any other colors than those defined in this style guide.
DO NOT use special effects like drop shadows, three-dimensional effects, gradients, or beveling on the logo.
DO NOT reverse colors other than what has been approved by Marketing.
DO NOT Alter the Logo
Logo - Usage Don’ts
DO NOT place the white version of the logo on a any photographic background that does not have an overlay on top.
DO NOT place the Legacy Blue version of the logo on a dark colored background.
DO NOT place the logo over backgrounds that create low contrast between the logo and background, all parts of the logo should have high contrast with the background to maintain legibility.
DO NOT place any version of the logo on a fading background that does not have an image included.
Incorrect Logo Applications
Colors
Spring Arbor Brand Colors
Spring Arbor’s color palette features three primary colors, complemented by a selection of accent and tertiary options. The core colors—Legacy Blue, Rose Red, and Timeless Green—are prominently featured in the logo, embodying the essence of our brand.
Additional Colors
To enhance versatility, tints of these primary colors are available for use as tertiary options, applied sparingly to maintain balance and subtlety. A neutral grey is also included in the palette, providing a refined option for instances where additional contrast or a softer touch is required.
RGB: 0, 33, 90
Web: #00215A
CMYK: 99, 80, 1, 55
PMS Pantone: 2766 C
Functional Grey Tones
RGB: 190, 32, 45
Web: #be202d
CMYK: 18, 100, 92, 8
PMS Pantone: 200 C
Tertiary Colors
RGB: 97, 146 129
Web: #619281
CMYK: 65, 27, 53, 5
PMS Pantone: 624 C
*Spring Arbor tertiary colors usage must be approved by Marketing
RGB: 83, 86, 90
Web: #55565a
CMYK: 8, 4, 0, 64
PMS Pantone Cool Gray 11
#CB4D57
#90B3A7
Legacy Blue Rose Red Timeless Green
Typography
Our brand identity is anchored in the use of two carefully selected typefaces:
Bembo and Indivisible.
Bembo, a classic serif font with roots in the Renaissance, exudes elegance, tradition, and a timeless sophistication that reflects our brand’s commitment to quality and heritage. Its refined letter forms are ideal for callout headers and quotes, providing readability while imbuing our communications with a sense of history and gravitas.
Indivisible, a modern sans-serif typeface, complements Bembo with its clean lines and contemporary feel. It is perfect for key areas where clarity and modernity are essential.
The combination of Bembo and Indivisible balances the traditional with the modern, allowing our brand to convey both trustworthiness and forwardthinking innovation in all our visual communications.
Spring Arbor Primary Typeface
Spring Arbor Primary Type Variable are our typefaces that can be continuously varied in their weight and width. This distinctive property provides the basis for the flexible application of Spring Arbor’s Types. The typography can be adapted to the requirements, context or statement of an application.
Bembo STD Bold
Bembo STD Regular
Indivisible Bold
Indivisible Bold Italic
Indivisible SemiBold
Indivisible SemiBold Italic
Indivisible Medium
Indivisible Medium Italic
Indivisible Regular
Indivisible Regular Italic
Secondary Typeface
*Spring Arbor Alisha usage must be approved by Marketing
Typography - Hierarchy
In our brand, type hierarchy plays a crucial role in ensuring that our messaging is clear, organized, and visually engaging. By strategically differentiating between headlines, subheadlines, body text, and other typographic elements through variations in size, weight, and style, we create a structured flow of information that guides the reader effortlessly through our content. This hierarchy not only reinforces the importance of key messages but also enhances the overall readability and user experience of our communications. Adhering to a consistent type hierarchy across all platforms helps maintain a cohesive brand identity, making our content both aesthetically pleasing and easy to navigate.
Decorative Headlines
Bembo STD Bold
Headline (H1)
Indivisible Bold
Subheadline (H2)
Indivisible Bold
Color: Legacy Blue or White on color
Case: Title Case
Size: Depends on usage, typically use 23pt
Color: Legacy Blue or White on color
Case: Title Case
Size: Depends on usage but smaller than Decorative Headline, typically 20pt
Color: Legacy Blue or White on color
Case: Title Case
Size: Depends on usage but smaller than H1
Headline, typically 15pt
Sub-Subheadline (H3)
Indivisible SemiBold
Color: Black or White on color
Case: Title Case
Size: Same as Body Copy, typically 11pt
Indivisible Regular Body Copy
Color: Black or White on color
Case: Sentence Case
Size: Typically 11pt
Accent Text
Bembo Regular
Color: Legacy Blue on White or White on Color
Case: Title Case
Size: Depends on usage and space
Typography - Hierarchy
Typography - Applications
Spring Arbor Information Sheets
Decorative Headlines
Legacy Blue, Title Case, 23 pt.
Headline (H1)
Legacy Blue, Title Case, 20 pt.
Subheadline (H2)
Legacy Blue, Title Case, 15 pt.
Body Copy
Black, 11 pt.
Body Copy on Color
White, Lowercase, 11 pt.
Decorative Headlines
Legacy Blue, Title Case, 23 pt.
Headline (H1)
Legacy Blue, Title Case, 20 pt.
Body Copy
Black, 11 pt
Accent Text
White, 23 pt.
Body Copy on Color
White, Lowercase, 11 pt.
Body Copy on Color
White, Lowercase, 9 pt.
Headline (H1)
Legacy Blue, Title Case, 20 pt.
Subheadline (H2)
Legacy Blue, Title Case, 15 pt.
Subheadline (H2)
Legacy Blue, Title Case, 15 pt.
Subheadline (H2)
Legacy Blue, Title Case, 15 pt.
Body Copy
Black, 11 pt.
Body Copy on Color
White, Lowercase, 11 pt.
Decorative Headlines
Legacy Blue, Title Case, 23 pt.
Subheadline (H2)
Legacy Blue, Title Case, 15 pt.
Body Copy
Black, 11 pt.
Sub-Subheadline (H3)
Black, Title Case, 11 pt.
Body Copy on Color
White, Lowercase, 11 pt.
Body Copy on Color
White, Lowercase, 9 pt.
Spring Arbor Overview Sheet
Spring Arbor Price Sheet
Typography - Applications
Spring Arbor Stationary
Spring Arbor Letterhead
Body Copy on Color
Spring Arbor #10 Envelope
Spring Arbor 10x13 Envelope
Title Case, 14 pt. Body Copy
14 pt. Body Copy
Decorative Header
14 pt.
Typography - Applications
Spring Arbor Business Cards
(H3)
Headline (H1)
Sub-Subheadline
with Rose Red/ Timeless Green Accents Stacked Logo
Imagery - Brand Shapes
The rose icon is intended for use as a visual graphic on approved color or white backgrounds. Primary blue backgrounds are preferred.
The rose icon can be used in multiple ways such as a white vector design set at 30% opacity applied to the side of a graphic or center. It can be used at full opacity with the green pedals included on top of only primary blue backgrounds. Use examples show on the right for further uses.
The tri-colored bar must be equal parts, primary blue, secondary red, and secondary green in that order.
Examples
Rose Icon
Tri-Color Bar
SPRING ARBOR OF CARY