Fox Cities Chamber Business by Fox Cities Chamber

CHAMBER

JUNE 2013 Volume 14, Issue 4

FOX CITIES

www.foxcitieschamber.com

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this issue

VOLUME 14, ISSUE 4 | JUNE 2013

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PRESIDENTâ&#x20AC;&#x2122;S PERSPECTIVE Views from Chamber President/CEO Shannon Meyer Full

Calendar of Events

Fox Cities Regional Partnership Photography by Craig Augustine

Highlights

Success is Reachable by All

Business of the Month

Accounting for Leases

Advocacy

Marketing Through Social Influence

Education

Leadership 101

Leadership

Strategic Planning Process at Every Level

Pulse

Chamber Events

Can Your Business Benefit from Social Media?

Should We Move from Microsoft Excel to Access?

NEW MEMBERS

Cover Story 3

Features

Fox Cities

Chamber of Commerce & Industry

Fox Cities Chamber Business (v 259180). Published monthly by the Fox Cities Chamber of Commerce and Industry, 125 N. Superior Street, Appleton, WI 54911. PH 920-734-7101. WEB www.foxcitieschamber.com. Periodical postage paid at Appleton, WI. Annual subscription fee to members for Fox Cities Chamber Business is $9 and is included in dues. Postmaster: Send address changes to: Fox Cities Chamber Business, PO Box 1855, Appleton, WI 54912-1855. Fox Cities Chamber Business | JUNE 2013

president’s perspective

s we finally are entering spring — yes, I think it is here to stay — I am thinking of all the great assets that we have here in our region and the significant opportunities we have in the future. I was able to participate in a few visioning sessions for some of our local organizations, and I can honestly say that I am so proud to be a part of this thriving community. As I participated in these sessions, I was motivated to do even more, get even more involved and truly try to make a difference in this community. There are literally hundreds of great organizations that positively impact our community and many opportunities for engagement. I am also pleased to report that the Fox Cities Regional Partnership—the economic development division of the Chamber—is having great success in both the fundraising aspect as we near $650,000 of our $800,000 goal, and also in the activity that is happening in the region and externally. Our team has been actively working with existing companies and the overall outcomes are extremely positive. We have been able to uncover a few challenges that are hindering growth in the region, but we are collaboratively working with our municipalities and other organizations to address these concerns. We have met with over 35 existing primary employers so far, and the response has been very strong. Business leaders appreciate the conversations and are even more pleased with the collaboration between public and private-sectors as we conduct the visits with a municipality representative, a business representative and someone from our team, as well. We are also actively working on the external initiatives of marketing ourselves outside the region, forming strong relationships with site selectors/ locators and visiting our headquarters that lie outside of the Fox Cities region. We are gaining tremendous traction with some of our identified site selectors, and we plan to bring some of them here to our community in the near future. We also have a few leads

Fox Cities Chamber Business | JUNE 2013

I am thinking of all the great assets that we have here in our region and the significant opportunities we have in the future. on some job creation opportunities from a few companies that are looking to this area. As optimistic as I am, I work daily on strengthening our existing relationships with our partners here and making sure that our investors are seeing a return on that investment. Our leadership team is also still actively seeking additional investors that believe in the importance of economic development. We will get to our $800,000 goal, and although it has taken longer than we had hoped, we are laying the critical foundation to sustain this initiative far into the future. Our economic development work integrates into the vision of this region. Whether you are a downtown organization, a non-profit charitable organization, an educational entity, a private business owner or a government entity, economic development is important to us all. We need to grow tax base, create jobs and invest in business growth, so we can continue to grow the foundation of philanthropic giving that allows us to provide the necessary services in the community. Together we will improve the quality of life for every resident of this region. Thank you to those of you that share this vision with me. Thank you for trusting in us and believing in our leadership. Thank you for wanting to make the Fox Cities an even better place than it already is. Thank you for your leadership, dedication and cooperation. Nothing is impossible when we all come together. Shannon Meyer Full President/CEO

Chairman of the Board Greg Bell Woodward Communications, Inc. Chairman-Elect Kip Golden Miron Construction Co., Inc. Past Chairman Linda Kennedy Business Lending Group, Inc. Secretary/Treasurer Bruce Zak JPMorgan Chase, N.A. Board Members Kevin Eismann Epiphany Law, LLC Daniel P. Ferris SECURA Insurance Companies Robyn Gruner AT&T Sharon Hulce Employment Resource Group, Inc. Dennis Jochman The Bechard Group Lyssa King Venus Jewel USA John Krause Baker Tilly Virchow Krause, LLP Marty Lenss Outagamie County Regional Airport Vic Lutz McMahon John Milanowski Innovative Machining, Inc. Bill Mundy West Corporation Robert Pedersen Goodwill NCW Jen Wagner Mauk Affinity Health System Monica Vomastic Landmark Staffing Resources, Inc. Publisher Shannon Meyer Full Editor Melody Lane Buller Design Coalesce, Inc. Photography Craig Augustine Printing JP Graphics Inc. Advertising Sales Susan Vanden Heuvel, 920-734-7101

It Takes a T

he concept of marketing an area for economic development purposes is one in which size does matter.

Using the world of retail as a similar example, bigger has always been better. Whether at the village markets of the middle ages, or the shopping centers, mega-malls, auto malls or downtowns of today’s cities; retailers have long recognized that they dramatically increase their chances of success when they physically align themselves with others to construct an array of goods that offers a much wider selection for their customers than what

can be accomplished individually. Whether it’s the Ginza in Tokyo or the Mall of America, bigger seems to attract far more attention, more traffic ... and more sales. Successful retailers understand that even if they have the best product in the world, they will have a much more difficult time selling it if they are in a stand-alone, isolated location.

Economic development practitioners are aware of the same phenomenon with regard to efforts to expand the local job base. In the early stages of an industrial relocation project, site selection

consultants evaluate regions, not individual communities. If they look at Denver, for example, their analysis goes beyond the corporate city limits of Denver to include Lakewood, Arvada, Westminster, Thornton, Aurora and the nearly 70 communities that make up the metro Denver region. In our case, site selectors will review the Fox Cities in aggregate — including Little Chute, Menasha, Kimberly and all of our many communities — before looking in depth at any one of them. The typical process works something like this. For a variety of reasons, including market coverage, access to raw materials, strategic Fox Cities Chamber Business | JUNE 2013

It Takes a Continued from page 3 location to customers and more, a company may express a need to locate a project within a particular sector of the country … for example, within the Midwest. The Midwest is comprised of several states, each with some unique characteristics. Once the employer has evaluated the states and what each may have to offer as competitive advantages, they will select one to examine in more detail. Initial economic development marketing must focus at this macro level. The challenge is to make the case with the client that their operations will be successful in a particular location. Effective marketing to initially attract the client must be done at a regional level. As we market nationally and internationally, we must attract client interest first in the Midwest, next in Wisconsin, then the Fox Cities, and finally in a specific community. Although the project will eventually land in a particular town, city, village or county, the client must first be sold on those assets that exist across a broader region. This is why our area has chosen to structure its economic development attraction efforts through the Fox Cities Regional Partnership. The fact is that none of our communities can possibly sell itself as a business location without including the multitude of attributes that exist outside their own boundaries and throughout the Fox Cities service area. Our airport serves as a regional draw for passengers and cargo. Our Performing Arts Center is an asset that residents from Clayton to Kaukauna call their own. Our events, from Octoberfest to Seafood Fest, are regional points of pride. None of our individual jurisdictions can boast a workforce

Fox Cities Chamber Business | JUNE 2013

within its boundaries alone that will be sufficient to satisfy a prospective employer. It is only when we aggregate the population of our entire service area — some 250,000 people—that we start to get the attention of employers. We actually go one better, including the fact that employers considering our region as a location will be able to access a population of nearly half a million when attracting a workforce. This number is based on the fact that workers at our Fox Cities companies are drawn from a reasonable commute area that reaches both Green Bay and Oshkosh. After establishing the fact that workforce availability is regional in scope, it is easy enough to include the amenities of outlying areas as a part of our marketing outreach. For example, a marketing message promoting the Fox Cities should include a reference to the fact that residents here will have the chance to attend Packers games within a half hour drive. Reaching even further, we want to let clients know that they have access to all the opportunities available in Milwaukee within a twohour drive, and that Chicago isn’t much further. While jurisdictional lines may be important to elected officials, they become blurred and are of little concern when viewed by operating companies. In order for our industry attraction efforts to be successful, we must first have buy-in and collaboration from those at the local level. Leaders in business, education, government and non-profits absolutely must speak the language of regionalism—promoting the fact that success in landing a project in a given community translates into benefits for all of our jurisdictions. Economic development is a highly

competitive process, and companies have many choices when looking for a suitable location. If a company perceives political instability, community infighting or excessive parochialism, they may well look for another location option. I have fond memories of my father reading me many Aesop’s Fables when I was a child. In one such fable, a father gathers his sons and challenges them to break a bound bundle of sticks. Because the sticks are tied together, none of the sons prove strong enough to break the bundle. The father then unties the bundle, distributes the individual sticks to the sons and issues the same challenge. One by one, the sticks are broken. While Aesop obviously wrote for a different time and place, the moral he promotes certainly has application here in the Fox Cities region. The Fox Cities Regional Partnership looks forward to working on behalf of all our counties, cities, towns and villages — and for the hard working people that make this the special region that it is.

Larry Burkhardt, CEcD Executive Vice President Fox Cities Regional Partnership

Amplifying the Voice of Business to Elected

MISSION: To enhance the local economy, expand economic opportunity and improve the quality of life for local residents by supporting the expansion of the local primary job base.

SERVICE AREA: • • •

Outagamie County Calumet County the northern portion of Winnebago County

FINANCIALLY SUPPORTED BY: • 19 local governments • 44 private sector firms

$650,000 of annual pledges raised to date toward a goal of an $800,000 annual budget.

INDUSTRY TARGETS: Food Processing Advanced Manufacturing Quality Business Services Transportation Equipment Manufacturing

5-YEAR GOAL: To support the creation of 1,200 new primary jobs, which will represent $75 million in new annual payroll and an overall annual economic impact of $141 million (source: UW Oshkosh).

Leadership

hile attracting new businesses is important, the most cost-effective way to grow the local economy is to support the growth of employers who are already here. The FIRE UP program of the Fox Cities Regional Partnership exists to build relationships with local primary employers, and seeks to leverage local resources to address their challenges and maximize their opportunities for growth. During visits with business owners, we often hear about challenges created by the Federal Government. These range from banking, healthcare and environmental regulation, to the uncertainty of the “budget brinksmanship” common in Washington. These factors have a real impact on businesses here in the Fox Cities, and we wanted to make sure that our federal representatives are aware of these effects. On Friday, April 19, we hosted a meeting with Congressman Reid Ribble to share these findings. Among the findings we shared are the following based on the 30 visits conducted since January 1: • 17 of 30 are Expanding Staff in 2013 • 14 of 30 have Trouble Finding Needed Workers • 18 of 30 are Selling Products Internationally • 19 of 30 Report Increasing Sales • 13 of 30 Source Some Supplies Locally Among the issues we shared that Congressman Ribble hears from other businesses are the crippling potential of environmental regulation, specifically for large papermakers, the difficulty to get operating financing due to restricting banking regulation, and the massive uncertainty surrounding “Obamacare.” First, on state competitiveness issues, Ribble cited the need for investment in infrastructure to support the jobs and employers already here and attract new ones. He also explained that our state tax code makes Wisconsin less competitive and should be reformed.

Congressman Reid Ribble Wisconsin 8th District

Next, on federal concerns, Ribble is working with a growing group in Congress—both Democrats and Republicans—to advance legislation aimed at fixing the root causes of the problems in Washington around budgets and procedures. Additionally, he has put forth a bill to change Department of Labor rules to allow hourly employees to receive flex-time (currently, employers are prohibited from giving hourly workers flex-time). He realizes that expectations of younger workers have changed, and he believes that employers will have to adapt. Finally, Ribble said that healthcare reform appears to be collapsing, so additional reform will be needed. What shape that takes will depend on which party has control of Congress. He has offered a bill that, if any implementation delays are granted to the Department of Health and Human Services, would give employers ten times that much time to comply with the final rules. He knows that employers are working hard to follow the rules, but we can’t expect them to follow rules that are not even written yet. Congressman Ribble values the voice of businesses and workers, and wants to advance legislation that will enhance the prospects for growth throughout the Fox Cities region. He offered the resources of his office to support our program, and wants to continue on open dialogue. Fox Cities Chamber Business | JUNE 2013

featured column

success IS REACHABLE by ALL I

’ve just started reading Sheryl Sandberg’s book Lean In. The premise of the book is answering the “why” as it relates to the lack of top leadership roles filled by women in most organizations. What I like about the book so far, is it doesn’t just “blame” society for this (although there is a fair share), but also discusses why women hold themselves back from these higher roles. Knowing I had this writing assignment, the book got me thinking about the thousands of executives I have spoken with over my 17 years in executive search, and what are the characteristics of the people who achieve tremendous business success. Here is my top ten list:

Fox Cities Chamber Business | JUNE 2013

They make tremendous sacrifices personally, to grow professionally.

Successful business people are also usually a mom or a dad. What they figured out over time is a lesson hard-learned in a society that can peg you as a “bad mom or dad” if you’re not at every recital or softball game. Reality is these folks do not make every game. They have learned the concept of “quality time” versus quantity. I have yet to meet someone really successful in business that at one point in their career didn’t make this sacrifice. My thought is, having personally walked in these shoes, we’ve learned to live with the guilt better than others.

They are thoughtful risk takers.

One of the values we often see in successful executives that rarely gets talked about is courage. To be successful in business involves risk. These risks are well calculated and most have a clear understanding of what the worst case scenario is if it fails. But when others would shy away or even quit, successful business people run into the storm to get through it faster.

They don’t know what “punch a clock” means.

I tease all my working friends that we work half days: 6 a.m. to 6 p.m. Truth is, many work even more hours than this. It is not unusual for

successful executives to put in time on a Saturday or even a Sunday after a long week just to keep up with the paperwork side of the job. While successful executives typically earn a significant income, they truly earn every dime of it.

They had a mentor somewhere in their life who gave them a boost because that person recognized their talent and drive. People in successful roles will tell you that there was someone who believed in them and that made all the difference. Business has lots of politics, differing viewpoints and multiple personality types. Having someone that you can confide in and help you to maneuver the dynamics of business is critical, especially early in your career.

They figured out how to surround themselves with people who compliment their skill set.

Even top performers have competencies they excel at and areas that are not their strength. The great executives have figured out that surrounding themselves with the best and brightest makes everyone shine a bit brighter. It also creates for an exhilarating work environment where everyone is effective and energized.

They make tough decisions timely.

Speaking frankly, women struggle with this more than men. No one likes to make a significant change, especially to the potential detriment to others, such as a termination. Making the call

and not dragging out the inevitable makes great business sense. Problem is sometimes the heart gets in the way. The most effective executives hate this as much as the next person; they just know what has to happen for the ultimate benefit of all concerned.

They constantly educate themselves to stay relevant.

They keep their Mojo high, even when they don’t feel like it.

They do not let setbacks derail the whole journey.

I’m always amazed at how the busiest of executives tend to be the most voracious readers. To stay in tune with tomorrow’s ever-changing business environment, they utilize everything from the daily paper to business books for ideas and innovation.

Ever heard “Attitude determines Altitude”? It takes tremendous energy and fortitude to push at the capacity successful people do. Many times in our business lives it would be easier to just quit than continue on the uphill battle. Successful people get those same thoughts, but continue the journey anyway and win in the end.

My father once told me, “Life is what happens while you’re making other plans.” No question life’s events can interfere with the best of plans and derail our goals, aspirations and dreams. But life is not a sprint; it’s a journey. Business is no different. Some days are diamonds and some are coal. Learn from the bad ones and celebrate the good ones and you’ll stay on course.

They give back.

This isn’t just monetarily, although many give of their time, talent and treasure. Successful executives have honed the art of relationship building. They give to people; whether that is knowledge, encouragement, friendship, the list goes on and on. They understand that life and success are meant to be shared and they do so freely. Many have shared that as their careers progressed and the money was earned, success became more defined around leaving a legacy. I think about the mentors I’ve had along the way and they all emulate this list. They are amazing, talented, compassionate people whose success was hard fought. When most would have quit, they were just gearing up. If given the opportunity, I suggest two things. Ask successful people lots of questions and say thank you for blazing a trail for all to follow.

Sharon Hulce Employment Resource Group

Fox Cities Chamber Business | JUNE 2013

featured column

Accounting

for Leases C

apital lease or operating lease? The question has been a fundamental concept of accounting principles in the United States since the Financial Accounting Standards Board (“FASB”) released the original lease standard (SFAS No. 13) in 1976. Currently, upon entering into a lease, companies are to evaluate the lease for proper classification using four “bright line” tests: • Does the lease transfer ownership of the leased property by the end of the lease term? • Does the lease contain a bargain purchase option? • Is the lease term equal to 75 percent or more of the economic life of the leased property? • Does the present value of minimum lease payments exceed 90 percent of the fair value of the leased property? If the answer to any of these questions is yes, the lease qualifies as a capital lease and the lessee is required to record the leased asset, and obligation, on their balance sheet. If the answer to all of these questions is no, the lease qualifies as an operating lease and lease payments are expensed annually without an asset or a liability recognized in the lessee’s balance sheet.

Fox Cities Chamber Business | JUNE 2013

The current guidance has been criticized by some for failing to meet financial statements users’ needs as some believe it does not provide an accurate illustration of leasing activities. As a result, the FASB and the International Accounting Standards Board launched a joint project in 2009 to develop a new approach to lease accounting to ensure assets and liabilities arising under leases are recognized in companies’ balance sheets. For substantially all leases, the proposed guidance will require companies to: • Record a liability and a corresponding asset equal to the present value of the lease payments. • Subsequently measure the lease payment liability using the effective interest method. • Amortize the asset on a systematic basis that reflects the pattern of consumption of the expected future economic benefits. • Recognize interest expense and amortization expense separately in the income statement. Companies should contemplate the impact these proposed changes will have on their financial statements.

Greg Sofra Partner at Baker Tilly

corporate . lifestyle . conceptual product . industrial . architectural

www.craigaugustinephoto.com . 920.810.2616

featured column

Marketing Through

Social Influence M

arketing in this day and age can be very challenging and difficult as there is a seemingly never ending barrage of “do this” or “don’t do that” advice. Add new technologies and social media startups to keep up on and it all usually generates more hype than it all lives up to. Today, the public is armed with a full assault of social weapons to gather and share information ranging from Twitter and Facebook to Instagram and LinkedIn. Each social site has its own niche, but they all have one thing in common—individuals who are revolutionizing the social sphere with influence. Brands are increasingly becoming aware of these powerful influencers, thanks to likes of companies such as Klout that assign a social score to a person based on that individual’s ability to drive conversations and social actions, such as likes, shares and retweets. The better an individual is at

Fox Cities Chamber Business | JUNE 2013

driving this influence the higher his or her score will be. Companies are becoming more adept to seeking out these influencers and providing them with perks such as new products, free vacations or test drives in hopes that these influencers can generate buzz by sharing their experience to others across their networks. These influencers are becoming increasingly valuable to companies that understand the concept of leverage and influence. More and more people are starting to ignore traditional advertising and are instead turning to their personal and social networks to seek out information before making their decisions. I believe this new way to market is a great tool for any marketing or public relations professional looking for a new way to leverage brand loyalty and generate buzz. At the same time, however, I believe that any company should uphold their integrity by providing the public transparency when paying a person to

promote a product or service. Currently there are no rules and regulations against not doing it, but what we may see come of this is a legal matter of full disclosure over this type of marketing, and a legal decision is something that will remain to be seen.

Ryan Weyers Sure-Dry Basement Systems, Inc.

featured column

Leadership

101 As leadership experts and consultants, we have been asked to share our knowledge with Chamber members and readers of this quarterly journal. We thank Shannon Full for the opportunity and sincerely hope you find value in our series of articles, beginning with this, our initial installment. Warmest regards, Tom and Gail

ur first lessons in leadership began just like yours—by being led. Out of the womb and into blankets and clothing, we all began our leadership journeys by being followers. What was done for us and to us provided our foundation. We gained insight by observing and feeling the consequences of others’ behaviors, which were aimed at influencing and shaping our own behavior. • “Drink your milk.” • “Don’t bite the dog.” • “What’s the magic word?” • “Eat your broccoli.” • “Say ‘thank you.’” • “Kiss me good night.” • “That’s a beautiful picture you drew on the wall. Let’s use paper the next time.”

• “Do you think Daddy/Mommy will like what you did?” Yup … early lessons in leadership by being a follower. By the time each of us was five years old, we had more lessons and teachers on the leadership front than one can hardly imagine. And by that magical age of five, many of us also had begun applying some of those lessons. Parents or guardians, siblings, cousins and neighborhood children served as our first leaders—directing, guiding, encouraging, chastising, correcting, supporting or even punishing us for our behaviors. Younger siblings, cousins or neighborhood peers gave us the opportunity to test leadership behaviors with others. By the time we were older and more observant, we began to note that leadership was all about influencing the behavior of people, and that there were many ways to do so. We found out what influenced each of us and others in inspiring ways. And we began to observe that some leadership behaviors were effective, some were actually counterproductive, and some behaviors

worked in some situations and not in others. Today, effective leadership behaviors are called “competencies,” while behaviors that are ineffective or counterproductive are called “derailers.” In our future articles, we will bring you greater insight into leadership competencies and derailers. In the meantime, “don’t play in the road.”

Tom Wiltzius, PhD and Gail Wise, PhD enVision Performance Solutions

Fox Cities Chamber Business | JUNE 2013

out and about Fox Cities Sign at the Career Fair

Kevin Anderle - Bridge-It Languages

Kevin Speich - Empire Retirement Plan Services

Osorio’s Latin Fusion

Fox Cities Chamber Business | JUNE 2013

Working Capital. Working Harder. Businesses throughout the Fox Cities can achieve and maintain a competitive edge through our local presence and the seamless delivery of our Chase and J.P. Morgan banking products and services. Supported by a team of local credit, treasury and service professionals, we can deliver a total solution to meet your needs today and in the future.

For banking services contact: Bruce Zak Wisconsin-North, Regional President Middle Market Banking (920) 735-1324

LICENSE TO CRUISE CRUISE ON OVER TO

F R I D A Y, S E P T E M B E R 2 7 , 2 0 1 3

6 : 0 0 T O 9 : 3 0 P. M .

Hundreds of classic cars will line College Avenue during this ever-popular event! The 2013 License to Cruise event will feature Oldsmobile. Enjoy live music in Houdini Plaza from 6:00 to 9:00 p.m. featuring the Doo Wop Daddies.

Join the fun â&#x20AC;&#x201C; walk the Avenue among some of the coolest cars around. Call 920-734-7101 or visit octoberfestonline.org. facebook.com/theoctoberfest | twitter.com/theoctoberfest

20 1 3

$5 per vehicle. All vehicles must have been manufactured in 1980 or before and cannot have any visible primer or rust. Vehicle registration must be available upon request. This is a non-alcoholic event. License to Cruise and Octoberfest are programs of the Fox Cities Chamber.

Fox Cities

Chamber of Commerce & Industry

Fox Cities Chamber Business | JUNE 2013

featured column

Strategic Planning

Process

at Every Level H

ow well can you articulate your companyâ&#x20AC;&#x2122;s strategy at the CEO and senior management level? What about as a middle manager and even as a front line team member? Businesses that have a clear definition of their strategy are going to be the leaders in their industry. The key is to have a simple, understandable strategy that drives all aspects of business operations. Our experience is that most business leaders cannot clearly articulate what their strategy is, and often get it confused with their mission, vision and values. We find a lot of organizations have never been through a formal strategic planning process, or if they have, the actual strategy of the business gets buried in pages of document that does not translate to successful implementation of the plan. Strategic planning can help provide focus at the leadership levels,

Fox Cities Chamber Business | JUNE 2013

and, through communication, can engage the rest of the company to move forward in a unified fashion to work toward its goals. A strategic planning process helps people to revisit the organizationâ&#x20AC;&#x2122;s mission (why do we exist), vision (where are we going/our destination) and values (how we are going to treat one another and how we are going to behave during the journey). It helps us to identify critical goals, timelines, roles and strategy. The strategy should be the single most important goal you want to achieve as a business over the next several years. It should also define the scope of your products and services, as well as what makes your business distinct and unique in meeting the needs of your customer. The more clearly your strategy can drive the entire strategic plan, the more the organization will be able to reach its goals. Do you have a clear strategy that you can communicate to all your

employees in one simple sentence? Does it provide a mental picture that everyone internally can carry with them in order to ensure the highest levels of success? If you answered no to either of these questions, it may be time to get your leadership team together to start creating the roadmap to your future destination.

Shipra Seefeldt, MSE, LPC, LCSW, CFBA & Anjali Seefeldt Strategic Solutions Consulting LLC

featured column

Business Benefit from Social Media?

Can Your

ost small business owners feel pressure to adopt social media as a marketing channel but are unsure if it’s right for their business. Social media’s greatest benefits are twofold. It’s a relatively low cost marketing channel and the reach is enormous. The success of your social media presence depends largely on the type of customer your business attracts and the type of content you develop (which can be time consuming). But remember, your customers are not your only audience. You also have competitors, the media and others. Here are things to think about: Do you have an “enthusiast” audience? Social media works for retaining customers, building solid repeat business and encouraging customers to bring in new business. In marketing, we call these people “cheerleaders.” They are customers who are willing to revisit your brand

time and again and refer your brand to others. Does your business (or product) have cheerleaders? If so, then you have a good shot at succeeding with social media. Do you have something to offer? Specials? Coupons? Content such as photos, articles, trivia and tips can also be offered. If you are a dealer or franchise, you may be able to look to your franchise for content, especially when it comes to photos, press releases and so forth. Is your company photogenic? Food, cars, fashion, etc. can all be very photogenic categories. If you can take photos of interesting or informative things (interesting to either customers or people in your industry), chances are you can leverage social media. Can you educate potential customers or industry peers? You may want to try filling your social media with helpful bits of information… but not too much. We don’t want to give

away too many secrets. But the old saying “givers gain” applies to social media just as much as anywhere else. The bottom line is that social media is SOCIAL. That means you have to have something to share and an audience to interact with. If you do, then social media will most likely work well for your business.

Todd Jensen & Melissa Rucker, in association with Emmie Rugotska Rocketship Marketing Fox Cities Chamber Business | JUNE 2013

featured column

Software

Capacity

Excel 2003

65,535 rows

Excel 2007/2010

1,048,576 rows

MS Access 2007/2010

2 GB

SQL Server Enterprise

Nearly Unlimited

Should We Move from Microsoft Excel to Access? D

o you ever manually enter and rekey data into Excel? Do you worry about data entry errors and wonder if everything is correct? Do you have multiple copies of spreadsheets and wish there was an easy way to consolidate all of the data for analysis and reporting? If you answered yes to any of the above questions, it is probably time to look at the advantages of moving to Microsoft Access. If you wish there was a better way to automate, simplify, and speed up data entry and reporting, or if you wish software would work the way you do, it is probably time to look at the advantages of moving to Microsoft Access. While you may need to invest a few dollars in training or programming services to build the initial Access database, the payback could be substantial. Here are a few benefits to consider: Multiple Users. Allow multiple people from multiple locations to

Fox Cities Chamber Business | JUNE 2013

access the same data at the same time. No more â&#x20AC;&#x153;read-onlyâ&#x20AC;? messages when someone else is in a spreadsheet. Maintain Data Integrity. Require certain fields and validate data entered. Data entry errors and duplication may be significantly reduced or eliminated. A database has all data stored in one central location. Spreadsheets tend to be copied, modified and saved to various locations by multiple users. User-Friendly Forms. Set up organized and consistent data entry, inquiry and reporting screens. Simplified Reports. Have a report screen with multiple selection criteria and one click report generation. Dashboard Capabilities. Provide quick visual depictions of important information. Increase Efficiency. Reduce manual and repetitive work. Automate Data Entry, Inquiry and Reporting, and have the ability to electronically distribute information/reports and run mass-updates. Integration Capabilities. Link

directly to your ERP or a different data source to provide for easy imports/ exports. Enhanced Security. Have more control. Access to certain forms and reports can be limited based on the user. You may also hide the inner-workings of the database. More Space. Allows for a larger volume of information to be tracked in one central location.

Tina Beck, CPA Competitive Strategies, Inc.

Did we cat ch yo ur

e? ey

3001 East Venture Drive Appleton, WI 54911 Phone 920-733-4483 Fax 920-733-1700 www.jpinc.com

Printing ... as Promised!

Fox Cities Chamber Business | JUNE 2013

new member welcome All Around Roofing & Siding LLC

Mr. Josh Ostrowski 1838 E. Edgewood Dr., STE:10570 Appleton, WI 54913 (920) 422-2799 Sponsor: Ron Zahn ROOFING www.allaroundroofingandsiding.com

Branding Apparel

Ms. Rhonda Ullsperger 402 W. Wisconsin Ave Appleton, WI 54911-4336 (920) 560-1805 Sponsor: Joanne Fischer EMBROIDERY www.brandingapparel.com

BrightStar Care

Ms. Carol Brauer 47 Park Place Suite 375 Appleton, WI 54914-8232 (920) 882-7277 HOME CARE www.brightstarcare.com/appleton

David J. Frank Landscape Contracting, Inc.

Mr. Larry Margelofsky 2600 Tower Drive Kaukauna, WI 54130-1173 (920) 766-2622 Sponsor: Ron Zahn LANDSCAPING www.davidjfrank.com/foxvalley

Dreyer & Associates

Mr. Michael Dreyer 129 E. College Avenue Appleton, WI 54911-5710 (920) 931-2619 INSURANCE - INVESTMENTS www.dreyerassoc.com

| february – april 2013 Foundation Supportworks of Wisconsin Ms. Jennifer Newhouse 754 W. Airport Road Menasha, WI 54952-1409 (920) 378-4704 CONSTRUCTION www.fsiwi.com

Image Studios

Ms. Donna Gehl 1100 S. Lynndale Drive Appleton, WI 54914-4511 (920) 738-4080 PHOTOGRAPHY - COMMERCIAL www.imagestudios.com

Midwest Air Technologies Mr. Carl Walby N1799 Terrace Drive Greenville, WI 54942-8650 (920) 757-1168 MANUFACTURER www.midairtech.com

Miller Electric Mfg. Co. Mr. Mike Weller 1635 W. Spencer St. Appleton, WI 54914 (920) 734-9821 Sponsor: Sharon Hulce www.millerwelds.com

Orange Leaf Frozen Yogurt Brock Edmonds 3310 W. College Avenue Appleton, WI 54913-3920 (920) 830-1601 RESTAURANTS www.orangeleafyogurt.com

PJ Toellner Insurance Agency

Fox Cities Chamber Business | JUNE 2013

Ms. Brooke Konopacki 892 Main Street, Suite E Pewaukee, WI 53072-5808 (920) 456-9870 Sponsor: Matthew Daniels NON-PROFIT AGENCY www.secondchancepartners.org

Thrivent Financial for Lutherans Ms. Janelle Fuhrmann 122 E. College Ave Ste 1C Appleton, WI 54911-6558 (920) 224-9100 Sponsor: Sarah Schneider FINANCIAL SERVICES www.thrivent.com

Videonow Productions

Ms. Tricia Mahnke 2631 N. Meade Street, Suite 104 Appleton, WI 54911-2203 (920) 993-9931 VIDEO PRODUCTION www.videonowproductions.com

Wisconsin Public Radio

Mr. Chris Dearing 2420 Nicolet Drive Room 107 Wood Hall Green Bay, WI 54311-7001 RADIO STATION www.wpr.org

WOVM - The Avenue 91.1 FM Mr. Brad Langley P.O. Box 578 Green Bay, WI 54305-0578 (920) 271-2700 RADIO STATION www.avenueradio.com

Patti Jo Toellner 1619 W. College Ave. Suite E Appleton, WI 54914-4975 INSURANCE - EMPLOYEE BENEFITS www.pjtoellnerinsurance.com

diamond member honor roll The Fox Cities Chamber of Commerce relies on its members to continue its work in promoting business interests in the Fox Valley region. Without these committed members, the Chamber would not be able to provide the high quality services it is known for. Diamond Members are

Second Chance Partners for Education

| june – august 2013

companies that have supported the Chamber and community for more than 40 years. We’d like to express our gratitude to the following June – August Diamond Member businesses for their membership and support to the Fox Cities Chamber of Commerce:

• Appleton Awning Shop Inc. • Community Blood Center, Inc. • Creative Group, Inc. • Silton Seifert Carlson, S.C. • Thrivent Financial for Lutherans • Van Eperen Painting, Inc.

business of the month |

june 2013

Congratulations to the Gordon Flesch Company, Inc. The Gordon Flesch Company, Inc (GFC) is a technology-oriented service provider helping organizations improve operational efficiencies. GFC is one of the largest independent providers of office technology solutions in the nation, and will help you save money with a set of business solutions tailored to fit your individual needs. GFC can help you increase productivity by making better use of your mobile devices, operating more efficiently and securely with cloud computing, backup and storage and

helping you improve workflow â&#x20AC;&#x201D; all with a carefully constructed Technology Roadmap that leads to a better bottom line. Family-owned and Wisconsin-based since 1956, the Gordon Flesch Company employs more than 600 people throughout 20 offices in the Midwest and we are thrilled to have a branch right here in the Fox Valley, located in Kimberly, WI. Gordon Flesch Company has been a full-line authorized Canon provider for over 30 years, and is proud to represent

Canon in the Fox Valley region. Our core values, business practices and outstanding customer service have all played a pivotal role in the Gordon Flesch Company becoming the largest independent dealer of Canon office equipment in the country. GFC receives excellent support from the folks at Canon, a luxury that our customers enjoy as well. For help with YOUR Technology Roadmap, please visit our website at gflesch.com or call Kelly Glaser or Jerry Davis at 920.944.3200.

1110 West Kennedy Ave, Kimberly WI 54136 PH: 920-944-3200 www.gflesch.com Date of Establishment: 1956 Number of Employees: 600

Jerry Davis

Kelly Glaser

Fox Cities Chamber Business | JUNE 2013

advocacy

Government Affairs Update Met with Richard Chandler, Secretary of the State Department of Revenue to discuss the governor’s proposed biennial budget. He shared that the state’s fiscal situation has improved significantly over the last two years, as the projected $3.6 billion budget deficit was completely eliminated. The new budget contains a surplus allowing the governor and legislature to explore the possibility of tax relief for Wisconsin residents. The Government Issues Council (GIC) is looking to broaden its membership. If you’re interested in government issues, helping to formulate Chamber public policy, and are free for an hour on the first Monday of the month, contact the Chamber today. Participated in Wisconsin Manufacturers and Commerce Second Annual Workforce Paradox Conference in Wauwatosa. This statewide effort is working to highlight

Fox Cities Chamber Business | JUNE 2013

and help correct the disconnect between employee education and skill sets and employer needs. Met with the State Department of Transportation’s Major Projects Commission to reaffirm the importance of a strong, multimodal transportation system to the continued economic success of northeast Wisconsin. Of immediate concerns are the upgrade of U.S. Highway 41 to Interstate status and the upgrade/completion of the U.S. Highway 41/441 intersection which includes a second bridge span paralleling the existing Roland Kampo Bridge. Joined with hundreds of Chambers from across the country at the United States Chamber of Commerce annual America’s Small Business Summit in Washington, D.C. Topics ranged from getting secrets to business growth and success, to

the need for advocating on behalf of your business. Speakers included Steve Forbes and best-selling author Bob Woodward. One of the highlights of the small business summit is the trip to Capitol Hill for a conversation with our Congressional Delegation. Be watching future Chamber publications for news and information on how you can join us for three days of: useful information, helpful networking, great food and a trip to the Hill. The State Legislature will be in session May 8-16, and June 4-28. If you are interested in meeting with your representatives, this is the time to do it. If you are only interested in getting specific information about a bill or regulation, you can visit any day. The representatives’ staff are always available and more than capable of answering any questions you may have.

The Face of a Keller Customer Our Valued Customer. Without them we would be nothing. This is the face of our company we treasure most. The confident look on the face of someone we just helped to expand their business, remodel their office or build them a new facility that allows them to be more productive, effective and happy. People like Terry Bomier, owner of Bomier Properties, Inc., who has chosen Keller to build and partner with him on more than 10 commercial properties. Terry Bomier has a face we love, not only because it has an air of confidence, but because he trusted the design/build experts at Keller to put that confidence in his expression. We are Employee-Owned, Design/Build Experts. But donâ&#x20AC;&#x2122;t just take us at face value, call today and experience for yourself the difference that is Keller, Inc.

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Fox Cities Chamber Business | JUNE 2013

education

8th Graders Inspired at the 7th Annual Career Fair The Fox Cities Chamber of Commerce hosted 3,000 students from 20 schools at the Fox Cities 8th grade Career Fair on Wednesday, April 11 at Players Choice in Appleton. More than 100 adult volunteers representing 55 different business disciplines shared their professions with students through short interactive activities, displays and discussions. The Fox Cities Chamber, Competitive Workforce Development

program works closely with schools to ensure that this event gives students the opportunity they need to align their interests and potential career choices with the appropriate high school courses. For more information or to see how you can be part of this event next year, please contact Patty Milka at the Fox Cities Chamber: (920) 734-7101 or pmilka@foxcitieschamber.com.

Thank you to our sponsors: • • • • •

Bay Area Workforce Development Board Bemis Fox Valley Technical College Gulfstream Time Warner Cable

“Thank you for inviting us to the career fair. You did an excellent job organizing things again this year. Things seemed to run smoothly.” Amy Hinz, Riverview School

Seymour Middle School Students: “We are grateful for the time and effort presenters took to share their thoughts and experiences.” – Jeremy

“Thank you for all your HARD WORK! It was a wonderful day again as usual — very well organized and good directions. Thanks for all you do!” Mary Lou Kalaus, Seton Catholic Middle School

“It was a whole lot of fun to learn about the jobs.” – Nick “Thank you for your time, it was very educational.” – Jordan “Thank you for the opportunity to speak to the 8th graders. Please count me in for 2014.”

“Once again, I think the fair was a great success. Everything ran smooth.”

Korey Krueger, Players Choice

Todd Holverson, Miller Electric “Thanks for putting on the Career Fair. Our kids got a lot out of it! Plan on us for next year!” Mike Valentyn, Stockbridge Middle School

Fox Cities Chamber Business | JUNE 2013

18th Annual Fox Cities Institute for Educators The Fox Cities Institute for Educators, a program of the Fox Cities Chamber of Commerce and formerly known as the Christa McAuliffe Academy, is a one-week teacher-training program held at Appleton North High School. The Institute strives to provide a professional, educational learning experience for K-12 teachers in the areas of math, science, technology, literacy and other staff development topics.

This year, we are excited to offer two strands: The original offerings of STEM/Literacy and an innovative Business Immersion experience.

Both strands seek to promote student achievement through professional development of PreK12 educators. Hands-on learning is emphasized to help teachers engage students in collaborative problem solving and higher order thinking. Educators will select a strand and from that strand a course to which they will devote their weekâ&#x20AC;&#x2122;s study. The Institute promotes the world of work and relevance to the classroom. On Wednesday morning, July 17, participants in the STEM/Literacy strand will tour two businesses, while the Business Immersion class will have a more in-depth experience spending

three days in three different businesses. For more information, or to see how you can be part of this event, please contact Brooke Parish at the Fox Cities Chamber by calling (920) 734-7101 or email bparish@foxcitieschamber.com.

Registration now open forâ&#x20AC;Ś The Fox Cities Institute for Educators Formerly The Christa McAuliffe Academy July 15th-19th, 2013 For more information or to register: www.christamcauliffeacademy.com or call Brooke Parish at 920-734-7101

Fox Cities Chamber Business | JUNE 2013

leadership The Fox Cities Chamber of Commerce

Congratulates 2012–2013

Leadership Fox Cities Graduating Class: Mark Albers Wipfli LLP Patricia Alger UW-Fox Valley Joseph Audette Appleton (Papers) Tamara Bates SECURA Insurance Katelyn Bogenscheider Bassett Mechanical Erin Chudacoff Lawrence University Stephanie Crowe The QTI Group Tonya Dedering St. Elizabeth Hospital Foundation Jean DeKeyser ThedaCare Inc. Molly Deugaw Kimberly-Clark Corp Roger Ebert Network Health Nicole Gerend Schenck SC Stephanie Gonzalez Haven of Hope Day Care Brad Hall Sadoff Iron & Metal Sharon Hanuszczak-Froberg The Post-Crescent Lori Harris BMO Harris Todd Healy BMO Harris Bank Chris Heller Appleton Area School District Nathan Kastein Associated Bank Brian Kaufman Laminations/Great Northern Corporation Tania Kilpatrick CESA 6 Brian Kopetsky Appleton Public Library

Fox Cities Chamber Business | JUNE 2013

Chris Lashock Emergency Shelter of the Fox Valley David Lindenstruth Appetize, Inc. dba HuHot Mongolian Grill Jodi Matthies Thrivent Financial for Lutherans Scott McFarlane Appleton (Papers) Casee Meach Branching Out & Company Patty Milka Fox Cities Chamber of Commerce Michael Morse First State Bank Daniel Poeschel Fox Valley Technical College Megan Pruno Community First Credit Union Kathy Rechner Women’s Fund of the Fox Valley Region Briana Rygg Ministry Health Care Nancy Salzwedel Voith Paper, Inc. Amy Schindler Prospera Credit Union John Swartz Miller Electric Mfg. Co. Brenton Teeling Menn Law Firm, Ltd. Donna Van Dyke Goodwill NCW Dan Voss Miron Construction Co., Inc. Chrissi Watry SuperBowl and Sluggers Sports Bar Greg Woller Big Brothers Big Sisters of the Fox Valley Region, Inc. Bob Woodford Valley Packaging Industries Matthew Zimmerman Appleton Area School District

Executive Leadership

Leadership Fox Cities Senior Executive Program is dedicated to the development of newly recruited C-level and VP-level senior management and their spouse/guest. One of the greatest challenges as a region is our ability to attract and retain top talent from around the globe. The Chamber has stepped up to answer that need. This program is a condensed version of the very popular traditional Leadership program and assists the new recruits and their families with making immediate and lasting connections within the community.

We want to thank our sponsor, Verus Investment Advisory Group, Inc., for making this program possible.

The Chamber plans to expand the program to include more schools and students. This community driven leadership program educates students through experience; thereby giving our young leaders the confidence and understanding they need to take an active role in their community. Primary Sponsors:

Youth Leadership

Leadership Fox Cities recently expanded its program of work by adding a youth program for juniors in high school. The pilot program was offered to the Appleton Area School district and had 19 participants.

Additional Sponsors: • AASD (Appleton Area School District) • Goodwill NCW • Herrling Clark Law • Secura • Venture Center • SCA Tissue • Valley Packaging Industries • UW Fox Valley

“For me, this changed my life forever.” www.cffoxvalley.org/stories

Everyone has a story. What’s yours? We can help you turn it into a lasting legacy of giving.

920-830-1290 • info@cffoxvalley.org

Fox Cities Chamber Business | JUNE 2013

pulse

3RD ANNUAL

ulse Young Professionals, a program of the Fox Cities Chamber of Commerce and The Post-Crescent, honored 15 local young professionals who excel within their places of employment and in the community. This year’s Future 15 young professional awards was held at UW-Fox Valley’s Communication Arts Center on Wednesday, May 15, 2013. Appleton Trophy & Engraving sponsored the awards and UW-Fox Valley sponsored this year’s program. Future 15 recipients were chosen based on their dedication, strong sense of vision for the Fox Cities, and understanding of the importance of volunteering and giving back. This Future 15 group truly exemplifies these aspects, and for this reason, we are excited about their futures and the future of our community. In February, we began accepting nominations; 82 individuals were nominated by their coworkers, managers and local business leaders. All nominees were sent an application

Presented By:

Fox Cities Chamber Business | JUNE 2013

which they needed to complete. Submitted applications were reviewed by a pre-screening committee of past Future 15 winners, who narrowed down the applications to 25 professionals. Then, a panel of judges consisting of area business leaders reviewed and scored all of the applications. The professional’s name was removed from each application before they were shared with the prescreening committee and panel of judges. The judges’ scores accounted for 90 percent of the overall score. The public also had the opportunity to get involved. The top 25 applicants provided a brief bio and photo of themselves that was used for the voting page on the PostCrescent website. The overall score was comprised of 10 percent from the online vote and 90 percent from the judges’ scores to select the top 15 young professionals in the Fox Cities. This year’s 25 recipients met with Post-Crescent staff to complete an interview and video profile. The videos were shown at the awards event and a

copy of the special section featuring each recipient was in the Sunday edition of the Post-Crescent following the event as well distributed the night of the event. The award for 2013 Young Professional of the Year will be awarded at the Fox Cities Chamber’s annual gala, called “The Event,” to be held on October 24, 2013 at the Performing Arts Center. All current and past Future 15 award recipients will be eligible to win this award. 2013 Additional Nominees included: Ann Bell, Menasha Joint School District; Brad Cebulski, Bconnected; Lee Cleveland, Affinity Medical Group; Heather Harrington, Valley Packaging Industries; Matthew Mineau, Appleton Area School District; Brenda Mullard, Neenah Joint School District; Emmie Rugotska, Forward Marketing; Luke Schiller, Heckrodt Wetland Reserve; Renee Ulman, Appleton Area School District; and Kevin J. Vonck, Town of Grand Chute.

MEET THE FUTURE 15

Monica Klaeser City of Appleton

Jen Bauer Miron Construction Co., Inc.

Renee A. Read Remley & Sensenbrenner SC

John Weyenberg Fox Cities Habitat for Humanity

Wendy Vander Zanden Community Action for Healthy Living

Kelly Kelly Herrling Clark Law Firm

Jill Murphy MotionWorks Physical Therapy

Joy Sams Thrivent Financial for Lutherans

Korey J. Krueger Panther Baseball Club & Players Choice of the Fox Cities

Ryan P. Thompson Thompson Law, LLC

Ryan Lindeman Miller Electric Mfg Co.

Joel Zeiner Inspire Fitness Studio

Kelly Hicks YouthGo

Thomas Nelson Outagamie County

Meghan Healy Di Renzo & Bomier, LLC

Venue Sponsor:

Awards Sponsor:

Fox Cities

Chamber of Commerce & Industry

Fox Cities Chamber Business | JUNE 2013

chamber events

We Can’t Do It Without You! Presenting Sponsors

On Course Beverage Sponsor

Lunch Sponsor

Golf Cart Sponsor

Hole-In-One Sponsor

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Major sponsors included:

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The Fox Cities Chamber strives to create programs of value available to all our members at the lowest fees possible. To that end, we acknowledge and thank the many sponsors that enable us to keep providing the services, programs and training our members expect from us. On June 3, 2013, The Chamber’s held it’s sold-out double shot-gun Golf Outing at Butte des Morts Country Club. We thank all our sponsors for making this event successful.

Octoberfest awards $14,200 to Local Organizations Octoberfest, a program of the Fox Cities Chamber of Commerce, recently awarded $14,200 to local organizations in its second round of giving for this year, totaling more than $27,700 granted so far in 2013. Grants in the most recent round of giving were awarded as follows: • $2,000 to the Juneteenth Celebration which will be held in June • $1,500 to Appleton Fox Cities Kiwanis for the Appleton Old Car Show • $2,000 to the Appleton Police Department for their K-9s for a Safer Community program • $5,000 to IDEAco/Mile of Music

Fox Cities Chamber Business | JUNE 2013

Festival to be held in August • $2,500 to the Trout Museum of Art for their Katherine Hepburn Dressed for Stage and Screen Exhibit • $1,200 to YMCA Fox Cities for their Healthy Kids Day walk. Local non-profit organizations interested in submitting a grant for the third and final round of giving in 2013 should complete the grant application found at www.octoberfestonline.org and submit the completed application before June 15, 2013. 2013 marks the 32nd annual event which will be Saturday, September 28 in downtown Appleton. License to Cruise is held the Friday prior, on September

27. Volunteer opportunities are still available by visiting www.octoberfestonline.org Octoberfest was founded by downtown Appleton retailers in 1981 to promote their businesses, improve the community image and showcase the downtown area. The Octoberfest board of directors continues this tradition by giving grants to projects throughout the Fox Cities. A total of more than $600,000 has been awarded to local non-profits in the form of grants since the grant program started in 1991. Media inquiries should be directed to Susan Vanden Heuvel, Octoberfest Executive Director at 920.734.7101.

Attend the Business Expo and You Could Win BIG!! Fox World Travel and Apple Vacations are offering a three-night trip to Riu Playacar in Riviera Maya, Mexico (includes accommodations, round-trip air from Chicago, food and drinks). Grab your “passport” at the Fox World Travel booth at Business Expo and get it “stamped” by a certain number of exhibitors in each room to qualify to win. All qualifying Passports will be entered into a drawing to win the above trip. Drawing will be done that evening

during the Business Connection at approximately 6:00 p.m. Additional prizes include: • Tickets to War Horse from the Fox Cities PAC • Mexican Fiesta Party for six people package from the Radisson Paper Valley Hotel • Set of luggage from Fox World Travel As an Exhibitor, you are invited to add to the prize list. If you would like to donate a prize, contact Susan Vanden Heuvel at 920.734.7101 or svandenheuvel@foxcitieschamber.com

Business Awards Sponsors

Business Connection Sponsors

Premier Sponsors

Business Expo Presenting Sponsor

Premier Sponsors

Epiphany Law Welcomes Attorney

Patrick Furman

Epiphany Law is pleased to welcome Attorney Patrick Furman to further enhance our expanding estate planning and probate areas, as well as assist in business law matters. Patrick previously owned and operated his own practice for 15 years and brings with him extensive knowledge and experience. Patrick currently resides in Kaukauna with his wife and three daughters. He earned his Juris Doctorate from the University of Pittsburgh Law School.

920.996.0000

4211 N. Lightning Dr., Appleton, WI

www.epiphanylaw.com

Fox Cities Chamber Business | JUNE 2013

chamber events Nominations Open for Outstanding Business Leadership

The Event — Celebrating Business will be held on Thursday, October 24, 2013 at the Fox Cities Performing Arts Center. More than 900 people attended last year. There will be an hors d’ oeuvres reception from 5:30 to 7:00 p.m. The event will then move to Thrivent Financial Hall for the program featuring the awards. New this year will be a dessert bar at the conclusion of awards program. The awards recognize individuals who embrace principled leadership, strategic thinking, balanced workplace values and an unrelenting pursuit of excellence. Individuals should have a unique blend of vision, energy, perseverance and skill, and have demonstrated outstanding achievements in operating businesses as well as leadership in the community. Eligibility includes: • Nominees have shown support and commitment to the business community • Committed to the mission and values of the Fox Cities Chamber • Conducts business operations within the Fox Cities • Business has been operating for 12 consecutive months or longer • Previous award winners are eligible for

Fox Cities Chamber Business | JUNE 2013

re-nomination after three years • Previous nominees are eligible for renomination the following year • All nominations are considered at the discretion of the Nomination Committee To nominate an individual for one of the following awards, visit http:// applications.foxcitieschamber.com/ The Business Hall of Fame Award — Awarded to an individual(s) who has demonstrated personal and business success, a business leader who has gained recognition and honor for outstanding achievement in their industry, someone who is dedicated to the economic vitality in our community, and is a role model for future generations. Nominations for The Business Hall of Fame Award should be based on: • Enduring accomplishments and local influence • Courageous thinking and action • Individuals whose work has moved the Fox Cities in a better, stronger direction • Individuals who have helped advance the quality of life for Fox Cities residents • Created a positive impact on the business climate of the Fox Cities

The Gus A. Zuehlke Distinguished Service Award — Is named in honor of Gus A. Zuehlke, a past Chairman of the Board of the Fox Cities Chamber. In the spirit of Gus’s passion for serving his community, this award is designed to honor an individual(s) who has made outstanding contributions through leadership in business and service during his/her years as a Chamber member. This is an individual who has been a job creator through their business endeavors and has made significant contributions as a driver of economic growth in the Fox Cities. Recipient(s) of this award will have a $5,000 award/grant donated in their name to a charitable organization of their choice. Nominations for the Gus A. Zuehlke Distinguished Service Award should be based on: • Individual should exemplify the highest business standards and ethics • Sincerely given of their time and leadership through an overall community development program • Has improved the economic, civic and cultural well-being of the community Athena Award — Awarded to a woman community leader who best exemplifies three factors: mentoring (assisting women in reaching their full leadership potential), business accomplishment and community service. Champion of the Chamber — Awarded to an individual who through their volunteer on-going efforts within the Fox Cities Chamber helps to strengthen the local economy through leadership development, workforce development, community involvement and business development. The successful growth of the Chamber should be of primary importance to the candidate. This individual is someone who influences both members and non-members to become more involved in the Chamber. Nominations for the Champion of the Chamber should be based on: • A visionary advocate who promotes the Chamber to the business community

The Exceptional Mentor Award — Awarded to an individual who is proactive in the advancement of others by sharing time, talent and business experience for the purposes of promoting growth and opportunity in our community. Nominations for The Exceptional Mentor Award should include: • Empowers emerging and accomplished leaders with knowledge, skills and

network they need to expand and impact their organizations and our business community • Committed to helping others achieve success • Assists in helping others navigate the opportunities within the Chamber to groom individuals into active engaged members as a role model Entrepreneur of the Year — Awarded to an individual who their own risk and initiative has established a thriving and successful business. The business must have at least three full years of operation. Nominations for Entrepreneur of the Year should include: • Recognized as an entrepreneur by others • Demonstrates strong entrepreneurial mindset: creative approaches, willingness to take risks, engages others, faces challenges with enthusiasm • The venture they started is guided by

Patty Van Ryzin VP-Human Resources Bassett Mechanical

Post your job openings on Wisconsin TechConnect, your online resource for Wisconsin technical college graduates. It’s fast, easy to use, and free!

Wisconsin TechConnect

Student Employment Services

www.fvtc.edu/ses-employers (920) 735-JOBS (5627) ses@fvtc.edu

Young Professional of the Year — Awarded to a young professional who has been named a past Future 15 YP. Nominations for Young Professional of the Year should include: • Positively impacts our community • Demonstrated leadership in volunteer and community involvement experiences • Beyond what is required for their job, distinguished themselves within their profession The deadline for applications is Friday, August 30. Sponsorships for The Event are available by contacting the Chamber at 920-734-7101.

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FVTC graduates come prepared with the skills required for today’s complex work environment.

values set and modeled by founder • At least one venture they started was very successful and the current venture they are engaged in is recognized as a success

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• Works for the betterment of the community through support of and participation of the Chamber • Actively engaged in committee efforts at the Chamber • Outstanding commitment and contribution to the Chamber • Puts forth and extraordinary effort on behalf of the Chamber • Active in Chamber events • Has served on committees • Demonstrates an active interest in the Chamber’s Success

Last Weekend in September!

The Arrival of fall never looked so good! • • • •

Five stages of music More than 100 food vendors Family Fun with kids activities Arts & Crafts area

www.octoberfestonline.org Fox Cities Chamber Business | JUNE 2013

Fox Cities

Chamber of Commerce & Industry

Please check the Chamber website foxcitieschamber.com for updated information about each of the event dates, times, locations and costs. You can register directly online.

Signature Events

Business Connections

BizBlend — Monthly Breakfast

Business Trifecta Business Awards/ Business Expo/Business Connection Wednesday, 6/12/13 Radisson Paper Valley Hotel 333 W. College Ave., Appleton Awards Luncheon 11:30 a.m.–1:30 p.m. Expo 1:30–5:00 p.m. Business Connection 5:00–7:00 p.m. Awards Sponsors: • First National Bank - Fox Valley • Schenk

5:00-7:00 p.m.; $2* in advance; $4* at the door; $20/prospective member Wednesday, 6/12/13 Part of the Business Expo Radisson Paper Valley Hotel 333 W. College Ave., Appleton Tuesday, 7/16/13 Appleton Yacht Club 1200 S. Lutz Dr., Appleton Wednesday, 8/14/13 High Cliff Restaurant, Banquets and Catering, W5095 Golf Course Rd., Sherwood Tuesday, 9/10/13 Gardens of the Fox Cities 1313 E. Witzke Blvd., Appleton Wednesday, 10/16/13** Wednesday, 11/13/13** Tuesday, 12/3/13** * Starting in August: $5 in advance; $7 at the door. **Location to be determined.

All Thursday dates 7:30–9:00 a.m. $18 in advance; $25 at the door June 20 Liberty Hall, 800 Eisenhower Drive, Kimberly July 18 Fox Banquets Rivertyme Catering 111 E. Kimball Street, Appleton August 15 Lawrence University, Warch Center, 711 E. Boldt Way SPC 50, Appleton September 19 The Marq, 3177 French Road DePere October — no meeting November 21 Best Western Premier Bridgewood Resort Hotel, 1000 Cameron Way, Neenah December 19 Grand Meridian 2621 N. Oneida Street, Appleton

The Event – Celebrating Business October 24, 2013 Performing Arts Center Presenting Sponsor: • Baker Tilly Sponsorships available

for News & Networking

Make sure your insurance plan includes Children’s Hospital of Wisconsin At Children’s Hospital of Wisconsin, all we do is care for kids. We provide the safest, best care for infants, children and teens, no matter how simple or complex the illness or injury. Services available in the Fox Valley Newborn intensive care • Inpatient care • Specialty care 130 Second St., Neenah, Wis. chw.org/foxvalley

120949

Fox Cities Chamber Business | JUNE 2013

Dream Big.

Partner Locally! When Carmella’s Italian Bistro shopped for a financial partner, they liked what they found in Community First…a locally-owned credit union for their locally owned business. In fact, Nicole says, “We met with several banks and we knew right away we wanted to go with Community First, they treat us like family.”

When you’re ready for a local financial partner for your big dreams, contact us for: • Local Lending Decisions • Business Checking that Pays Dividends • SBA Preferred & SBA Express Lender

irst is “Community F We r. a great partne ing can’t image be !” anywhere else

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en DeFranza Nicole & Krist n Bistro & lia Ita ’s Carmella wner CFCU Member/O

Visit any of our 20 Convenient Locations APPLETON NEW LONDON NEENAH OSHKOSH NICHOLS DE PERE DARBOY MANITOWOC HOWARD GREENVILLE WAUPACA TWO RIVERS FOX VALLEY TECHNICAL COLLEGE: Appleton Campus

www.communityfirstcu.com (920) 830-7200 or Toll-Free 1-866-273-2328

Fox Cities Chamber Business | JUNE 2013

FOX CITIES

CHAMBER

POSTMASTER: Send address changes to: Fox Cities Chamber Business c/o Fox Cities Chamber of Commerce & Industry, Inc. PO Box 1855 Appleton, WI 54912-1855

Move Forward When it comes to your personal finances, you always have a choice: continue to do what youâ&#x20AC;&#x2122;ve always done ... or get a fresh perspective. Call us at 920-882-1828 if youâ&#x20AC;&#x2122;re ready to move Forward.

F I N A N C I A L

L LC

www.movingforwardfinancial.com Visit us at Facebook.com/ForwardFinancial

Jon P. Richard, Registered Representative offering securities through NYLIFE Securities LLC. Member FINRA/ SIPC, a Licensed Insurance Agency. 2201 E. Enterprise Ave, Suite 101 | Appleton, WI 54913 | 920-882-1828 Financial adviser offering investment advisory services through Eagle Strategies LLC, a Registered Investment Adviser. Forward Financial LLC is neither owned nor operated by NYLIFE Securities LLC or its affiliates.