Jaguar is well known for its racing heritage and when we were approached with the task of promoting the Project 7 racing concept car, ahead of its run at the Goodwood Festival Of Speed, we couldn’t wait to strap ourselves in.
Creating a short Project 7 launch film, a design film with Jaguar’s Design Director Ian Callum, and a stylised newspaper press pack – containing the Project 7 press release – we were able to turn the concept car into a talking point online and at Goodwood.