T H E Q U E E N A N D J A G U A R L A N D R O V E R. A SIXTY YEA R ASSOCI ATION
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IN CELEBRATION
60 TH ANNIVERSARY OF THE QUEEN’S CORONATION As the country, the Commonwealth
more than 170 countries, and our goal is to deliver
and countless other peoples
outstanding products and experiences for all our
around the globe celebrate
customers. The endorsement of our vehicles by the
60 years since the glorious
Royal Family is appreciated as much in our newer
coronation of Her Majesty The
markets, such as China and Brazil, as it is traditional
Queen in 1953, it is with great pride that everyone at Jaguar Land Rover extends our own congratulations in recognition of this remarkable milestone. Jaguar Land Rover’s association with the Royal Family extends back even further. We received our
regions like North America and Western Europe. We are proud that our Royal Warrants contribute to Jaguar Land Rover’s accelerating global growth, helping us to take exciting British design and advanced British engineering around the world.
first Royal Warrants in 1951 and we are honoured that we remain the only automotive manufacturer to be granted all three current Royal Warrants, from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. Today, we sell Jaguar and Land Rover vehicles in
DR RALF SPETH CHIEF EXECUTIVE OFFICER JAGUAR LAND ROVER
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
GRAND TOURER HM Queen Elizabeth takes her children for a spin around the Windsor Estate in her Daimler in 1957.
A VA LUA B L E AC K N OW L E D G E M E N T
THE ROYAL WARR ANT
A symbol of excellence and the hallmark of Royal approval, Royal Warrants have been awarded to Jaguar Land Rover vehicles for over 60 years
F
or nearly 900 years The Royal Warrant has
Jaguar Land Rover today holds the Royal
been one of the proudest acknowledgements
Warrant as ‘Manufacturers of Motor Vehicles,
of quality in the world. It is granted to
By Appointment’ from all three current grantors:
represent not only simple excellence of product or
HM The Queen, HRH The Duke of Edinburgh and
service, but also the personal preferences of the
HRH The Prince of Wales. Furthermore, during
Royal grantors. Today, from Britain’s hundreds of
the lifetime of HM Queen Elizabeth, The Queen
thousands of companies and individual suppliers,
Mother, Land Rover enjoyed the rare distinction of
there are only around 800 Warrant holders.
simultaneous Appointment to all four grantors.
Land Rover received its first Royal Warrant in
A Royal Warrant is not awarded in perpetuity.
1951 from King George VI, who had tried one of the
Before a grant is even considered, the holder must
company’s very early models in prototype form. In the
have supplied the grantor for at least five years.
same year Daimler, which became part of Jaguar in
The tenure of each Royal Warrant is reviewed on
1960, also received a Royal Warrant from HM The
a regular basis, and renewal is at the grantors’
Queen – who was to become The Queen Mother.
absolute discretion.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
Fifties
FLASHBACK TO 1953
A NEW MONARCH
The world’s gaze turned to Westminster Abbey in June 1953 when Her Majesty was crowned as Queen Elizabeth II
O
n 2nd June 1953 Britain entered a new
rationing did little to deter the street parties that
Elizabethan age with the Coronation of
accompanied the event. It was a festival of age-old
Queen Elizabeth II in Westminster Abbey,
pageant, public joy, and new British-born technology.
just over a year after she had ascended the throne. It
For the first time in history millions could follow
was a glorious landmark in a reign that has spanned
the magnificent spectacle on television – including
seven decades.
the key moments inside the Abbey as the Archbishop
Jubilant celebrations united the country and the
of Canterbury placed St Edward’s Crown onto
Commonwealth. With dishes like Coronation Chicken
the new monarch’s head and pronounced the
created for the big day, the last throes of post-war
centuries-old blessing: ‘God Save The Queen’.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
A WINNING YEAR
VICTORY AT LE MANS
Within days of the Coronation celebrations Jaguar received congratulations from Her Majesty on learning of the team’s success in the Le Mans 24 Hours race
L
ess than two weeks after the Coronation,
of Mount Everest, and underpinned by the latest
Jaguar added to the national pride with their
automotive technology. At Le Mans, Jaguar led the
second win in the world’s greatest sports
world in introducing disc brakes on the C-Type – still
car endurance race, the Le Mans 24 Hours. The
the classic example of ‘motor racing improving the
triumphant car was the C-Type and the winning drivers
breed’ for the everyday motorist.
were Tony Rolt and Duncan Hamilton. Team-mates Peter Walker and Stirling Moss came in second.
Jaguar took first place again in 1955, 1956 and 1957, and would return to win twice more in the
Jaguar’s 1953 Le Mans win was absolutely in
next three decades – seven victories that cemented
the spirit of the moment, flag-waving for a Britain
the company’s record as Britain’s most prolific
still buoyed by the Coronation and the conquest
Le Mans winner.
ROYAL MESSAGE Immediately following the 1953 Le Mans victory, Jaguar’s chairman received a telegram (above) with congratulations from Buckingham Palace.
e g a y o v n e d i a M THR
OUG
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DEC THE
ADE
950 S – 1
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tegral role n i n a d e play alth d Rovers f the Commonwe n a L f o o on A successi Queen’s first tour e during Th
ADEN 1954
MALTA 1954
AROUND THE WORLD
HER MAJESTY ON TOUR
MALTA 1954
A six-month long, 44,000-mile trip saw The Queen circumnavigating the globe to connect with the Commonwealth
T
hen as now, The Queen’s role took her
and popular guests at the Coronation in June.
far from home. In November 1953, with
In December the Royal party arrived in New
The Duke of Edinburgh, she embarked on
Zealand, where The Queen’s traditional Christmas
a six-month, 44,000-mile Tour of the Commonwealth,
Broadcast for 1953, transmitted from Government
flying from London to Bermuda, then on to
House in Auckland, was the first ever made from
Jamaica. In Kingston, The Queen and The Duke
outside Britain.
visited a Children’s Rally in Sabina Park, greeting the
In February The Queen became the first
flag-waving crowds from the back of a specially-
reigning British monarch to visit Australia, travelling
adapted Land Rover.
widely across the country and again greeting huge
Ten similar vehicles met the Royal visitors in
crowds from another ‘State 1’ Land Rover. The Tour
various locations, all bearing the Royal crest and
continued via the Cocos Islands to Ceylon, Aden,
Royal standard. From Jamaica, The Queen took a
Uganda, Tobruk, then in the newly-launched Royal
17-day voyage through the Panama Canal, and across
Yacht Britannia to Malta in May, and finally home – to
the Pacific to Fiji. On her next stop she was re-united
the kind of rapturous welcome that had followed The
with Queen Salote of Tonga – one of the most colourful
Queen around the world.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
NEW ZEALAND Auckland, 1954
AUSTRALIA Adelaide, 1954
AUSTRALIA Bathurst, 1954
JAMAICA Kingston, 1953
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
Sixties
THROUGH THE DECADES – 1960s
THE AGE OF THE E-T YPE
As the austerity of the post-war years ebbed away, the sleek beauty of Jaguar’s new E-Type promised a bright new future for Britain
T
he dawn of the 1960s brought another
handling and brakes, as well as more performance
new age, freed from the hangover of war
per pound Sterling than any other ‘supercar’ of its day.
by the progress of the 1950s and led by a
Soon after, Jaguar took over the Daimler marque
relaxed and ‘modern’ Royal Family. The ‘Swinging’
in 1960 an open Daimler carried on the tradition of
years would come later, but 1960s Britain immediately
Royal service on the 1961 Tour of India.
promised new design and new technology. And one
Land Rover, meanwhile, remained the
of the first, and certainly most enduring symbols was
workhorse for occupations from farmers to the
Jaguar’s show-stopping E-Type.
armed forces with the 500,000th example leaving
Royal motorsport enthusiast The Duke of Kent
the production lines in 1966 – just before England
had sampled the Le Mans-winning D-Type (both from
won the football World Cup. Before the end of the
passenger and driving seats) in 1959; its roadgoing
decade, ‘live’ TV crossed the Atlantic via Telstar,
successor the E-Type was unveiled at the 1961
the QE2 liner was launched from Clydebank and
Geneva Motor Show – a British car to lead the world.
the supersonic passenger jet Concorde had made
It promised 150mph, a stunning shape, race-bred
its first test flights.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
LEADING THE WAY The E-Type – seen here with Jaguar founder Sir William Lyons – was the star of the 1961 Geneva Motor Show.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
Seventies
THROUGH THE DECADES – 1970s
SPIRIT OF ADVENTURE
Throughout the first decades of The Queen’s reign, the world opened up to Land Rover-equipped explorers
T
he spirit of adventure was evident in the
in 1974 the company built the State 1 Range Rover,
Britain of the 1950s, 60s and 70s and
allowing the State 1 Land Rover an honourable
nowhere more so than with explorers for
retirement to Hampton Court.
whom the Land Rover had become as vital as the
At the end of the 1970s, the Royal Geographical
right boots and all-weather gear. With it they could
Society celebrated its 150th anniversary with an
unlock inaccessible areas of every continent ‘in jungle,
expedition in the Far East, supported by three
desert, swamp and snow’. It is said that the first vehicle
Land Rovers and specialised driver-training from
many remote communities ever saw was a Land
the company. Even legendary explorer Sir Ranulph
Rover. Before long the Land Rover oval was one of
Fiennes, having driven Land Rovers as an army
the most recognised vehicle badges on the planet.
officer, learned the ‘adventure’ ropes with Land Rover.
In 1970, the Range Rover followed Land Rover
To this day Land Rovers continue to cross the
onto the road, into expedition duty and then into
globe on equally exacting expeditions. In 2012, to
Royal service. It was the backbone for the British
mark the production of the one millionth Discovery,
Army’s 1972 Trans-Americas crossing, covering
a group of them travelled from Birmingham to Beijing –
18,000 miles from Alaska to Tierra del Fuego. And
a journey of over 10,000 miles.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
GLOBE TROTTERS Land Rovers on the first overland journey from London to Singapore undertaken by the Oxford and Cambridge Far Eastern Expedition.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
NATIONAL PRIDE The 1977 Queen’s Jubilee celebrations were characterised by street parties up and down the nation.
THROUGH THE DECADES – 1970s
THE SILVER JUBILEE
Street parties, bunting and Union flags marked 25 years since The Queen’s accession
I
n June 1977, the Silver Jubilee of The Queen’s
500 million watched on television around the world.
accession culminated in a huge bonfire in
Prominent amongst the celebrations was a
Windsor Great Park, lit by The Queen, triggering
specially commissioned Land Rover – with bodywork
a string of more than a hundred bonfires and beacons
unpainted but highly polished to pay a suitably silver
from the Shetlands to Land’s End. The Queen also
tribute. This Jubilee vehicle made many passenger
took to the Thames on the Royal Barge and opened
trips over a purpose-built bridge to demonstrate
the Silver Jubilee Walkway around London.
its agility before it was presented to The Queen
Just like Coronation Day, ‘Jubilee Days’ brought
as a gift from the company, which the previous
an outpouring of patriotic joy. About a million people
year had celebrated the production of the
joined the celebrations on the streets of London, while
one-millionth Land Rover.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
Eighties
THROUGH THE DECADES – 1980s
RETURN TO LE MANS
The 1980s marked Jaguar’s glorious return to the iconic race - as well as a series of British technical milestones… and new additions for the Royal Family
J
aguar returned to Le Mans in 1984 to a
The triumph capped an eventful decade for
race it had already won five times. Jaguar’s
Jaguar, which in 1984 had regained independence
thoroughbred racing cars for the world’s
after the break-up of British Leyland and was then
greatest endurance race again showcased British
listed on the London Stock Exchange.
technology with The Duke of York among the Royal
In 1983, Land Rover introduced the iconic model
Family members who visited the team to show their
that was to become known as the Defender, and six
support during its preparations.
years later, under the aegis of the privatised Rover
The team triumphed in 1988, 31 years after
group, the Discovery midsized sport-utility vehicle.
its previous victory. Britain’s leading motoring
Meanwhile, the nation saw a number of technical
magazine reported: ‘It wasn’t until the French played
achievements. In 1981, The Queen opened the
God Save The Queen that it sank in that Jaguar had
Humber Bridge, which remained the longest
won Le Mans’.
single-span bridge in the world until 1997, while the
Jaguar won again two years later in one of the hardest-fought races ever seen at Le Mans, and the Union Flag waving showed that Britain was still proud of its racing heroes.
innovative Thames Barrier was completed in 1982, promising long-term flood protection for London. And the nation welcomed two new heirs to the Throne, as Prince William and Prince Harry were born.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
PHOTO FINISH Jaguar returned to the winner’s circle at Le Mans with a dominant victory in 1988. T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
Nineties
THROUGH THE DECADES – 1990s
PUSHING THE BOUNDARIES
The 1990s were a time of change and rapid progress, and Jaguar reflected the zeitgeist of the age
L
ess than two months into the new decade
3.5-litre twin-turbo V6 engine capable of well over
that was the 1990s, Jaguar was bought by
210 mph, the XJ220 was a ferocious yet forgiving car,
the American car giant Ford. That same
and quickly became an icon as an exclusive 281
year also brought a Royal celebration to match any:
units were made.
Queen Elizabeth, The Queen Mother’s 90th birthday.
Under Ford ownership, Jaguar expanded
Like The Queen, The Queen Mother enjoyed her
its model range. In 1996 the much-admired
motoring. Indeed, her 1972 Jaguar Vanden Plas was
XK8 grand tourer was launched, marking the birth
still doing regular service.
of a new XK series and showcasing the company’s
The 1990s was a time when Jaguar was on
advanced new V8 engine.
the leading edge of progress, and a force to be
Land Rover, meanwhile, launched the
reckoned with in endurance racing in the early part
Freelander in 1997. The car quickly became
of the decade with the Jaguar-engined XJR-15
Europe’s best-selling 4x4, creating a new segment
racer and the legendary XJ220 supercar. With a
of the market for smaller, leisure-orientated SUVs.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
Noughties
THROUGH THE DECADES – 2000s
A GOLDEN JUBILEE
A new millennium brought another occasion for the nation to celebrate, and two famed British marques came together under the same ownership
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
T
he Golden Jubilee of 2002 allowed the
the State Land Rover, and a Jaguar from the Royal
Concept wowed the crowds at the 2000 Detroit Auto
people to celebrate The Queen’s 50 years
garage. Again there were street parties, bunting, and
Show, the next few years saw the launch of the
as sovereign and showed the affection and
beacons; concerts, parades and pageantry; and The
X-Type and the debut of the Range Rover Sport as
Queen spoke of 50 unforgettable years of change.
well as new-generations of the Freelander, Discovery,
allegiance of people from around the world. In an echo of their 1953 tour, The Queen and The
Part of that change included the constant
Duke of Edinburgh toured both the nation and the
development of the Jaguar and Land Rover
Range Rover and the all-aluminium bodied XJ8 and
Commonwealth; travelling by aeroplane, helicopter,
portfolios following Ford’s purchase of Land Rover
In 2008 both brands were bought by Tata,
Royal Train, coach, underground, floating transport
from BMW, in 2000, to reunite it with Jaguar under
creating Jaguar Land Rover and marking a new
from aircraft carrier to barge, the Gold State Coach,
single ownership. After the evocative Jaguar F-Type
chapter for the historic marques.
second-generation XK sports car.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
CHARITABLE PARTNERSHIPS
A WORLD OF GOOD
Land Rover has been associated with the Red Cross for nearly as long as The Queen has been its president – and with far-reaching impact
L
and Rover’s relationship with the British Red
Federation of Red Cross and Red Crescent Societies
Cross began in 1954 with the delivery of a
(IFRC) launched a three-year global initiative entitled
long-wheelbase Series 1 for use as a mobile
‘Reaching Vulnerable People Around the World’. The
dispensary in Dubai.
relationship helps to sustain the IFRC’s lifesaving
Five years previously, the then Princess Elizabeth
work reaching vulnerable people in communities
had become the patron of the British Junior Red
around the world and runs across 15 countries
Cross, and on her accession to the throne in 1952,
assisting National Red Cross Societies.
HM The Queen became patron and president of the
Last year, the Land Rover ‘Journey of Discovery’
Red Cross. Her support for the charity has continued
raised £1million for a water and sanitation programme
throughout her reign, including a Buckingham Palace
in Uganda, as part of its partnership with the IFRC,
Garden Party in 2008 to celebrate the centenary
which will benefit 45,000 people by 2015. A 50-day,
of the Red Cross’s first Royal Charter. On what
10,000-mile journey from Birmingham to Beijing
was also Land Rover’s 60th anniversary, the
undertaken in Land Rover Discovery vehicles was one
company donated 60 vehicles to Red Cross
of the most epic and ambitious modern-day overland
organisations worldwide.
journeys, which also celebrated the production of the
In 2010 Land Rover and the International
one-millionth Land Rover Discovery.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
HELPING HANDS A champion of environmental causes, The Prince of Wales’ Countryside Fund was set up in 2010 to help support rural countryside areas, from apprenticeships and training to transport schemes and emergency funds. Land Rover has begun a three-year partnership with the Fund to help support British rural communities. In 2013 the Fund opened applications for a new bursary, with five Freelander 2 vehicles to be loaned to rural projects that would benefit from having access to capable, all-terrain transportation.
SPORTING ASSOCIATIONS
A PERFECT MATCH Much like the Royal Family, Land Rover has long had a natural affinity for equestrian and country sports
L
and Rovers aren’t just ideal for cross-
Anne’s highly successful equestrian career. The
Rover which supplied the fleet of Discovery 4s as
country driving; they are as happy towing
Princess honed her off-road driving skills on Land
the official team vehicle.
a horsebox as a motor boat and Land Rover
Rover’s development tracks at Eastnor Castle, with
Land Rover has supported the Festival of British
demonstrations and driving experiences have been
the denim-blue livery of the Princess’s team vehicles
Eventing at The Princess Royal’s home Gatcombe
a feature of country shows and equestrian events
becoming a popular production option on the in-
Park for more than 27 years, and the Burghley Horse
for many years.
vogue Range Rover. Equestrian success passed
Trials since 2005. It has been the principal sponsor
As well as using official Land Rovers and Range
down the family: The Princess Royal’s daughter
and official vehicle supplier for the Royal Windsor
Rovers for 60 years, in off-duty moments The Queen,
Zara Phillips (also with long-term support from Land
Horse Show since 2009, and the title sponsor for the
The Duke of Edinburgh and The Prince of Wales have
Rover) won the Eventing World Championship in
International Driving Grand Prix.
driven their own Defender, Range Rover, Discovery
2006. When she took silver with the GB Eventing
Earlier this year Prince Harry’s tour of the United
and Freelander vehicles on the Royal estates.
Team at the 2012 London Olympics, it was
States concluded with a fundraising Polo match, won
her mother who presented the medals, and Land
by his Sentebale Land Rover team.
In the 1970s, Land Rover supported Princess
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
TRANSFORMING THE BUSINESS
A GLOBAL POWERHOUSE
As the brands enter new markets with pioneering British technology and design, Jaguar Land Rover is going from strength to strength
S
ince the acquisition by Tata, Jaguar Land
of millions of pounds in state-of-the-art production
Rover has transformed its business to realise
and R&D facilities here, and will spend £2.75 billion
the full potential of its brands and deliver
on product creation this year alone. The company
profitable results.
is also building an advanced £500m engine plant to
Jaguar Land Rover has recruited nearly 9,000 people since 2011 and today is Britain’s largest
manufacture a new family of low emission petrol and diesel engines in the UK.
automobile industry employer, with more than 25,000
With the Chinese market now accounting for a
people. In addition the company supports more than
fifth of Jaguar Land Rover sales, a joint venture with
190,000 UK jobs through the supply chain, the dealer
Chery Automobile has also been announced with
network and the wider economy.
an investment of over £1.1 billion, including a new
More than 80 per cent of the cars Jaguar Land
manufacturing plant near Shanghai and an R&D facility.
Rover produces in the UK are exported, to more than
Jaguar Land Rover is also leading a number of
170 markets worldwide, making it a major foreign
advanced research projects to develop future hybrid
currency earner for the UK economy.
and electric vehicles, as well as ‘smart’ and ‘connected’
All of the cars are engineered and designed in Britain and while the company has ambitious plans for global growth, the heart of the business remains in the UK. Jaguar Land Rover has invested hundreds
cars. It’s also researching further opportunities for even more lightweight vehicles. Jaguar Land Rover is now truly a global force, and one that’s proudly British.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
R E N E WA L OF T HE FLEET Crafted to the finest specifications, stately new Jaguars are transporting the Royal Family, diplomats and visiting heads of state. In 2012 the time came for the two long-serving Daimler DS420 Limousine Crown cars to be retired from Royal duties – not replaced, as they remain in the Royal fleet, but superseded in service. The new cars are specially extended versions of the long-wheelbase Jaguar XJ limousine, finished in Royal claret and black livery.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
CALL OF DUTY Princess Elizabeth trained as a driver and mechanic for the Auxiliary Territorial Service in 1945.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
THE QUEEN ELIZABETH PRIZE FOR ENGINEERING
IN THE DRIVING SEAT
The Queen has a long history of getting hands-on with her cars – and a new technology award in her name now lauds the innovators of our age
E
arly in 1945, in the late days of World War II,
The Queen has been a driver ever since, and
18-year-old Princess Elizabeth volunteered
many photographs show her in ‘off-duty’ moments,
for military service with the Auxiliary
often in tweeds and headscarf, behind the wheels
Territorial Service.
of various Land Rover or Jaguar vehicles on the
With Number 1 Beaufront Company of the
Sandringham and Balmoral estates.
Mechanical Transport Training Section, based at
The Queen has continued to acknowledge
Camberley in Surrey, the Princess trained as a driver
technical progress. In 2011 Jaguar Land Rover
and mechanic on vehicles such as ambulances and
announced its support of a new £1m award for
light trucks. And as well as wearing uniform, she
engineering innovation delivering global benefits:
donned overalls and got her hands dirty, working on
The Queen Elizabeth Prize for Engineering.
engines and learning to change wheels.
The first award was announced in March 2013 by
Against the well-meant ‘safety’ advice of
the Princess Royal, and presented by The Queen
government watchdogs, she completed her training
in June. It recognised the team, including Sir Tim
as every other recruit did, by driving one of the trucks
Berners-Lee, which created the World Wide Web
from the base to her home – in this case (discreetly)
and the internet, appropriately making the world a
to Buckingham Palace.
far better-connected place.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
CLEAN TECHNOLOGY
LEAN, GREEN AND FOCUSED
Environmental consciousness is not only necessary, it’s also an exciting basis for future possibilities
J
aguar Land Rover is committed to becoming
5-litre petrol V8 engine it had a 2-litre turbocharged
a carbon neutral manufacturing company
engine plus electric motor, and plug-in rechargeable
by 2020, and is focused on producing truly
battery pack. So the XJ_e could deliver both 87mpg
sustainable vehicles.
(with a better than 70 per cent CO2 reduction
As well as introducing new, smaller and more efficient engines, and technologies like Stop/Start,
compared to an equivalent ‘conventional’ car) and a 25-mile electric-only ‘zero-emissions’ range.
the company has an ongoing commitment to reduce
Meanwhile, the award-winning 200mph-plus
the weight of its cars. In this area, Jaguar Land
C-X75 concept supercar was widely described as
Rover is already a global leader. Both brands now
Jaguar’s most advanced car ever, but with petrol/
feature a number of vehicles using revolutionary all-
electric hybrid power and ultra-lightweight ‘carbon
aluminium bodies which greatly reduce weight, and
composite’ chassis construction, it too had super-
thus improve fuel economy, performance, handling
low emissions and a 37-mile ‘zero-carbon’ range.
and comfort. The latest Range Rover, for example, is up to 420kg lighter than the outgoing model. Jaguar Land Rover’s research teams are also working on a series of prototype and engineering
Later this year, customers will start experiencing some of the benefits of these technologies for themselves, with the launch of the Range Rover Hybrid, the first fully-capable diesel hybrid SUV.
concepts including hybrids, plug-in hybrids and electric
With smaller and more efficient engines, the
vehicles, to investigate more environmentally-friendly
combined forces of energy conservation and recovery
technical possibilities.
systems, aluminium structures, composite body
In 2011, for example, the diesel-electric hybrid
elements and increased use of recycled materials,
Range_e research programme offered 85mpg with
Jaguar Land Rover is on track to achieving a 25 per
a 20-mile, electric-only ‘zero-emissions’ capability,
cent reduction in fleet CO2 emissions by 2015. And
while the Jaguar XJ_e research vehicle featured
all without losing the unique, ‘Engineered in Britain’
an even more advanced specification. Instead of a
character that continues to define both brands.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
WORLD-BEATING CARS
MARKET LEADERS
The Jaguar F-TYPE, Range Rover and Range Rover Sport are the latest and most desirable cars to emerge from the Jaguar Land Rover stable
W
ithin recent months Jaguar Land Rover
luxury SUV, capturing the innovative spirit and iconic
has launched three new vehicles that
design of the original model which changed the
have immediately become three of the
world of motoring when it was launched over
most coveted cars on sale. All have garnered a raft of positive reviews and the ensuing demand has led to bulging order books for Jaguar Land Rover.
40 years ago. Meanwhile the all-new Range Rover Sport, which was developed alongside the new Range Rover,
The Jaguar F-TYPE is a continuation of a
boasts the brand’s best-ever on-road dynamics
sporting bloodline that stretches back more than 75
together with Land Rover’s class-leading all-terrain
years and encompasses some of the most beautiful,
capability. Thanks to Land Rover’s breakthrough
thrilling and desirable cars ever built. This new car
lightweight suspension design and innovative
represents a return to the company’s heartland:
dynamic chassis technologies, the Sport’s all-
a two-seater, convertible sports car focused on
new, first-in-class aluminium architecture achieves
performance, agility and driver involvement.
an impressive weight saving of up to 420kg. This
The engineering ethos underpinning the F-TYPE
transforms the car’s dynamic performance, enabling
is centred on Jaguar Land Rover’s industry-leading
it to blend agile handling with exceptional comfort,
expertise in the use of aluminium, which also gave
along with CO2 emissions reduced to 194g/km.
birth to the all-new Range Rover. Lighter, stronger
All three are set to be further success stories for
and with new levels of refinement, the Range
Jaguar Land Rover, both at home in Britain and in
Rover reinforces its position as the world’s finest
markets around the world.
T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY
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