Florida Photographer May 2016

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Florida Photographer Contents Cover Image: “Little Heartbreaker” Marti Newkirk

THE FLORIDA PHOTOGRAPHER is the official publication of the Florida Professional Photographers, Inc. Permission to reprint contents on this publication is granted to similar publications of the photographic industry, provided that the author and THE FLORIDA PHOTOGRAPHER are recognized as the sources. The opinions expressed in any article or column are those of the author and does not necessarily represent the official position of the Florida Professional Photographers, Inc. The Florida Professional Photographers exists solely for the good of its members. The association provides tools and educational opportunities for its members to achieve their business and artistic goals. It is committed to an ongoing exchange of information and experiences between all members in an open and friendly atmosphere.

2016-2

President’s Message

4

FPP, Inc. Board of Directors

5

FPP Section Web Sites

5

FPP Managers

5

PPA Councillors

5

From the Editor

6

New Members

6

Membership Categories & Dues

7

Fall Seminar

8

Florida Photography Workshops

10

FOCUS 2016

14

Print Competition Rules

21

Submitting Article for Florida Photographer

26

Join the

Florida Professional Photographers See membership application at FPPonline.org


President’s Message Cindy Strickland, FSA, FED 2016 FPW lineup is exciting and offers a great opportunity Once again, School Director Marybeth Jackson, FDPE,FSA,FED has created a lineup of quality instructors. Florida Photography Workshops (FPW) continues to be recognized as one of the top 3 PPA schools in the nation, and is one of the best values for the money available. If you have not taken advantage of this opportunity, please talk with those who have to learn how this small investment can advance your skill set faster than any other type of educational experience. Are You In FOCUS? Our annual convention will be held in September this year... pulling it away from the first week of school – another request from our members. Convention Manager Debbie Alcorn, FSA, FED has created a great group of speakers that will, along with the print competition, bring us all back into FOCUS. FPP Members attend FOCUS for free, but only if you pre-register! Please be sure to register early and set your schedule so you don’t miss this great event. We still have opportunities to serve so be sure to check out the information later in this magazine. Image Competition - We’re listening! It’s always good to hear from members – ideas, suggestions, feedback. As we move through the year, it has been exciting for the Board of Directors to take that information and put it into action. Image competition is an important part of the FOCUS experience. During the last General Business Meeting, members requested that the board review some specific aspects of this state-level competition. In response, we have carefully considered some changes that have recently been made in the International Print Competition and have adopted those that apply to our competition. In addition, members have requested that we contract judges with International Print Competition certification, training or experience. Although this does add significant expense, we were committed to fulfilling this to the best of our ability. With the help of our very own Sandra Pearce-McAuley, FDPE,FDAE,FSA,FED (IPC judge and FPP Member), and are excited to announce the judges for the upcoming competition. We now ask that you take advantage of this great opportunity and enter into competition. The case fees acquired help fund this endeavor that we consider to be valuable to all of the members. Seminars – a great mid-season jump-start The Spring seminar was another huge success, and with Carol Walker, Master Photog., FDPE, FSA, FED continuing to serve as our Seminar Chair, we are looking forward to the Fall Seminar which will guarantee to Rock your World! Check out Russ Harrington’s website to see his impressive work. Do you have questions or feedback? Our Executive Director, Kaye Newsome, FSA, FED is always available if you have questions or ideas – she loves connecting with the members. Because she doesn’t get to see you face-to-face often, be sure to stop and say hello at any of our events. THANK YOU Finally, I wanted to thank all those working hard to keep the FPP relevant and active. Along with those mentioned above, I wanted to recognize all of our volunteers, as well as our “technical” support team: FPP Webmaster Kevin Newsome, FDPE,FSA,FED, FOCUS Webmaster Gary Hughes, FDPE and Magazine Editor Victoria Kelly. Cindy Strickland, FSA, FED Florida Professional Photographers President, 2015-16


FPP, Inc. Board of Directors

FPP Managers

President

Directors

Cindy Strickland, FSA, FED 2016 5750 CR 12 Tallahassee, FL 32312 850-545-3110 info@amomentcaptured.com

Marty Grivjack, FSA, 2017 17114 123 Terrace N Jupiter, FL 33478 561-744-1777 magriv@aol.com

Vice President Carol Walker, FDPE,FSA,FED 2015 7925 4th St. North St. Petersburg, FL 33702 727-577-5626 carol@thomasbruce.com

Bill Barbosa, FSA,FED, 2017 725 North A1A, #E 102 Jupiter, FL 33477 561-242-2455 info@billbarbosaphotography.com Meggan Harper, FED 2018 136 N. Orchard, Suite 4 Ormond beach, FL 32174 386-673-4277 meggan@megganharper.com

Secretary Treasurer Marti Newkirk, 2016 8633 Plantation Ridge Blvd. Lakeland, FL 33809 863-808-8261 marti.newkirk@gmail.com Past President Jackson W. Koontz, III, FSA, FED 2018 PO Box 6878 Ocala, FL 34478 352-369-4257 actionjacksonpro@gmail.com

Convention Mgr. Debbie Alcorn 727-481-9329 debbie@reedyphoto.com FL Photography Workshops Dir. Marybeth Jackson 954-426-2562 marybeth@marybethphoto.com Competition Mgr. Robin Adams 850-591-3364 robin@robinadamsphotography. com

PPA Councillors Kira Derryberry 850-583-1644 Gary Hughes 321-279-0077

FPP Section Web Sites

Kevin Newsome 813-968-2810 Sandra Pearce 863-763-8684

Bay – BPPA,

www.bppafl.com

Destin - NWSFPP

www.P3Guild.com

Lakeland – PPGMF,

www.ppgmf.com

Orlando – PPSCF,

www.theppscf.com

Palm Beach – PPGPB,

www.prophotoguild.com

Tallahassee – TPPG,

www.tppg.wordpress.com

Tampa – TAPPA,

www.tappa.org

Booray Perry 813-728-7110 Robin Phillips 863-682-6958 Randy Van Duinen 727-577-5172 Kim Warmolts 727-934-4456


from the Editor May is quickly speeding by...have you registered for the Florida Photography Workshops? And if you answer is “no”...well, why not? Marybeth has put together an amazing slate of instructors for 2016...I’m registered and looking forward to spending time with old friends and making new ones in June. You’ve invested in the best camera, the best lens...the best EVERYTHING for the images you create for your clients...shouldn’t you give the same importance to your professional development?t

~Victoria

New Members (since Janury, 2016) Katherine Tracy Page Douglas, GA Non-Resident George Rivera Apopka Member Melissa Fuller Palm City Member Janessa Harden Ft. Pierce Professional Claudia Fortuna Miami Professional Cheryl McNabb Palm Coast Professional Billy Walker Boca Raton Professional Jan Gemeinhardt St Augustine Member Julie Abella St Augustine Member Stephanie Hickerty Royal Palm Beach Professional Corinne LeClaire Port Orange Member LuAnn Warner-Prokos Delray Beach Professional

Executive Director Kaye Newsome, FSA,FED 13804 Lake Village Place Tampa, FL 33618 813-760-1933 fpp1933@gmail.com

FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 13804 Lake Village Place Tampa, FL 33618 www.fpponline.org 813-760-1933


FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 13804 Lake Village Place Tampa, FL 33618 www.fpponline.org 813-760-1933

FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. FPP MEMBERSHIP CATEGORIES & DUES All Membership categories include free registration for 2016 FOCUS as well as special member pricing for Florida Photography Workshops and FPP Seminars. All members are of Legal age . Certain benefit and privilege restrictions may apply, based on category type. $10 one-time application fee. $225 PROFESSIONAL – Operates/Employed by a legally established photography business in Florida. Required to submit Sales Tax Certificate Number. Eligible to apply for scholarship to Florida Photography Workshops. $210 ASSOCIATE – Employed by a FPP Professional or Life member. Eligible to apply for scholarship to Florida Photography Workshops. $225 MEMBER – Individuals who do not yet meet the requirements for any of the other categories. Eligible to apply for scholarship to Florida Photography Workshops. $150 STUDENT – Currently enrolled full or part-time in an accredited degree/certification program at a post- secondary school. Does not include continuing education courses or non-degree seeking students. Proof of enrollment required. Eligible to apply for scholarship to Florida Photography Workshops. $155 SERVICE – Individual that offers services/education/sales to photographers. $210 NON-RESIDENT – Residing or Employed outside of Florida. Eligible to apply for scholarship to Florida Photography Workshops.



Stay up to date with all the news:

FPPonline.org


Marybeth Jackson, M. Photog., Cr., CPP, FDPE, FSA, FED Florida School of Photography, Director

Four Day and Two Day Workshops offered in a variety of photographic specialties! As Florida School celebrates its 25th year; we continue to offer professional and aspiring photographers a unique, hands-on educational experience of practical, real world instruction with some of the best and brightest photography minds in the industry. Our commitment is to help photographers build a satisfying and prosperous career and to provide quality, cost effective photographic education taught by working professionals that are experts in their fields. Four Day Format! Sunday June 12th 9:00 AM-10:00 AM Registration and Light Refreshments @ DSC 11:00 AM- 5:00 PM Classes in Session 5:15 PM- 5:30 PM Group Photo @ DSC (Daytona State College) 6:15 PM- 8:00 PM All School Program @Daytona State College Monday June 13th 9:00 AM- 6:00 PM Classes in Session @Daytona State College (Portrait classes may go out on location) Tuesday June 14th 9:00 AM- 6:00 PM Classes in Session @DSC 7:00 PM Closing Dinner @ Daytona Beach Resort Wednsday June 15th 9:00 AM- 2:30 PM Classes in Session @DSC 2:00 PM CPP Exam, DSC, Classroom TBD Course #2 “Corel Painter - The Artist Within� Jim Cunningham As digital photography becomes easier with new cameras that that give the photographer amazing images with just the press of a button, and software and actions that can take an average image and add sizzle, it is becoming more apparent that professional photographers have a need to differentiate between themselves and everyone else. Corel Painter gives the photographer a tool that can be used to transform photographs into art that clients will want hanging on their walls. Jim will take you step by step through the creative process, from getting familiar with the Painter interface to creating true works of art. Student should have a working knowledge of Photoshop, including layers and layer masks. Each student is encouraged to bring at least 5 images of their own to work on in class.


Course #3 “Wordpress for Photographers-Build, Manage and Drive Traffic to your Website” Kira Derryberry How old is your website? How long has it been since you’ve updated it? Have you given up on having one altogether? If not knowing how to update and manage your website has been holding your business back, then this is the class for you. In this course, we will BUILD your new website from the ground up. Using WordPress as our content management system, students will customize their own websites with their own content. Those attending the course will learn how to blog with SEO in mind and the ins and outs of utilizing social media to drive traffic to their websites. By the end of 4 days, you’ll not only have a new site, but you’ll be equipped with the know-how to keep that site updated with new and engaging content to drive customers new and old to your business. Course #4 “Don’t Gamble with Your Certification: Prepare, Prepare, Prepare” Gary and Kathy Meek Professional credentials are not just handed out. They are EARNED. And the recipients can attest to that general fact. Photography credentials are no different, and any Certified Professional Photographer (CPP) can tell you that.. There’s a lot of effort that goes into preparing for the CPP exam alone (let alone the image submission review), and that’s why the Certification Preparation Class is so important. “Everyone has their own weaknesses,” says Gary Meek, M.Photog.Cr., CPP, API, EA-ASP, Hon.EA-ASP one of the instructors of the upcoming Certification Preparation Class, along with his wife, Kathy, M.Photog.Cr., CPP, API. “That’s the beauty of this class. We can find out what the participants’ weaknesses are and concentrate on strengthening their knowledge on those points.” The Meeks are able to do that because every person who signs up for their class is sent about a hundred pages of handouts and study guides…prior to the class - FREE. You’ll get sample tests, Gary’s own white papers, a handout on histograms and even a page of photographic formulas. Course #5 “Shoot to Thrill” Michael Mowbray How to create great light anywhere! Any location, Any time of the day! YOU create the light; combine these skills with natural light techniques and stop being limited by having to find just the right natural light. Michael will demonstrate lighting and posing techniques for seniors, weddings and general portraiture. You will learn how to master off camera flash in both TTL and manual modes. He’ll show you how to get the job done with both higher-priced brand name TTL flashes AND with low-cost, off-brand gear. In addition; how to craft light with many different lighting modifiers and how to price and sell your portraiture in order to increase your averages and profit, and make your life easier. Course #6 “Lighting and Hybrid Photography” James Schmelzer In this class; James will explain lighting theory for portraits, glamour, family groups and how to pose for flattering portraits while learning how to light for different facial shapes and flaws, learning lighting patterns for corrective lighting in real world situations. After learning how to shoot in the studio environment’s you will then learn all aspects of what it takes to shoot outside.


We will also have fun creating living photos called Cinemagraphs done by videotaping short clips, and editing in Flixel software for the Mac , if you don’t have a Mac its ok still fun to do or maybe borrow someone in class as it doesn’t take long and we will have software for the students to use for limited time. Two Day Workshops! Once again, we are offering two day workshops this year in conjunction with our four day workshops. The Two Day Workshops will being on Sunday, June 12th and end on Monday June 13th. These two day courses are designed to meet the needs of photographers that are looking for an abbreviated, educational opportunity. Perhaps a refresher course or you may wish to attend an educational event for a shorter period of time! Two Day Workshop Schedule……………………….Tuition$299/$375/$399 Sunday June 12th 9:00 AM-10:00 AM Registration and Light Refreshments @ DSC 11:00 AM- 5:00 PM Classes in Session 5:15 PM- 5:30 PM Group Photo @ DSC (Daytona State College) 6:15 PM-8:00 PM All School Program @Daytona State College Monday June 13th 9:00 AM- 600 PM Classes in Session @Daytona State College Two Day Workshops End

Course #2 “Photoshop and Lightroom” Marty Grivjack This two-day course will bring you into the exciting and easy Lightroom environment where you'll learn to do 95% of everyday photograph editing and 100% of your image organizing. Then we'll bring our workflow into Photoshop to learn everything you need to know about layers, masks, filters and blurs that help create spectacular portraits. Lightroom and Photoshop are the ultimate editing duo -your retouching “toolkit” will be ready for any editing task after taking this course. Sunday Evening…We will also offer after hour’s education (to be announced) along with networking with other fellow photographers and vendors at Daytona State College Sunday evening. Of course, Daytona State College students are welcome and encouraged to attend! Vendors….We will have our equipment supplier; Showcase Photo on campus during the week to answer any questions you might have regarding products and equipment purchases. In addition we will have many other vendors that will have displays in the Atrium area on Sunday and Monday and be available for questions, too. Our Host Hotel…..Our official hotel for the Florida School is The Daytona Beach Resort located at 2700 North Atlantic Avenue, Daytona Beach directly on The World’s Most Famous Beach. Please contact the hotel at 800-654- 6216 or 386-672-3770 and reserve by May 24, 2016 to get the special studio room rate of $99 per night (includes kitchenettes). Don’t forget to mention the Florida photographers for the discounted room rate and we have also negotiated with the hotel to waive the resort fees, too!


Four Day Workshops Tuition Schedule…. Early Bird Tuition for FPP/SEPPA Members…….....………..$599 Course Tuition after 03/31/16…………..……......…………$699 Early Bird Tuition for PPA Members………………………..$675 Course Tuition after 03/31/16…………….…...……………$775 Early Bird Tuition for Non FPP/SEPPA/PPA Members............$775 Tuition after 03/31/16……………………….........…………$875 Two Day Workshops Tuition Schedule….. $299/$375/$399 Early Bird Course tuition for the Two Day Workshops will be $299.00 for FPP/SEPPA members $375 for PPA members and $399.00 for non members and must be paid in full at time of registration. A late fee of $100 will be applied to all applications received after April 1, 2016. There are no tuition refunds after May 16, 2016. Tuition will include course instruction, Sunday welcome reception & pizza party dinner, Tuesday night celebration dinner, school photograph and a certificate of completion. Travel, housing and some meal expenses are not included in the tuition. Choose your class NOW before classes are closed! Take advantage of our EZ Payment Plan and stretch out your tuition payments. For more in-depth information on the courses or samples of the instructor’s work; check us out at www.fpponline.org REAL EDUCATION – REAL RESULTS!


FOCUS 2016

September 10-12 The Florida Hotel Orlando, Florida

Debbie Alcorn, FSA, FED, PP, CM Convention Manager, FOCUS

How do you get the most out of FOCUS? Put on a Happy Face, make friends and volunteer! Join in on the fun! Join a Committee! To volunteer, see the list below: 2016 Convention Committee Assistant Manager Darla Sharp - 386-957-5828, darlasharpphoto@gmail.com

Committees: Door Prize Chair – Chairmanship available Flea Market Chair – Chairmanship available FPP School Booth Chair - Marybeth Jackson - 954-426-2562, marybeth@marybethphoto.com New Members Chair - Tammy Czigan - 904-879-1356, tammy@gplstudios.com Photography Chair - Marti Newkirk - 863-808-7281, email@martisparty.com Sergeant at Arms Chair - Kim Warmolts - 727-934-4456, lkimw@aol.com Scholarship & Mentor Chair – Marybeth Jackson – 954-426-2562, marybeth@marybethphoto.com Coffee House Devotions - Rob Moorman - 727-527-1237, cameradude1@gmail.com Welcome Committee Chair - Susan Black - 813-230-6472, susan@bespics.com

2016 Speaker Support Assistant Manager Bruce Wilson, Jr. - 407-908-9098, bwpstudio@gmail.com Committeees: Audio Visual Chair - Jackson Koontz III., 352-369-4257 actionjacksonpro@gmail.com Host Chair - Susan Torregrosa - 407-296-6343, studiophoto@gmail.com Props/Speaker Equipment Chair - Bill Cadzow, 727-585-8800 or 727-251-1880 Liastudios@yahoo.com Equipment Chair - Ed Robinson, 305-836-6797, edrcpp@bellsouth.net Models Chair - Meggan Harper, 386-673-4277 or 386-233-4289, meggan@megganharper.com Signs Chair - Karen Barnett, 727-267-8296, oakcrestproductions@tampabay.rr.com


FOCUS 2016

www.areyouinfocus.com

WHEN: September 10, 11 & 12, 2016 WHERE: The Florida Hotel and Conference Center 1500 Sand Lake Road, Orlando, Florida 32809

HOW MUCH: FOCUS is open to anyone who wants to attend, and for FPP members, FOCUS is included in your FPP membership. Other rates are as follows: FPP Member: Included in your membership if Pre-Registered by September 4th. Or At-the Door Registration $25 General Public Full Registration: $235 (Includes 1 year FPP Membership) General Public Daily Rate: One Day Only: $150 per day if Pre-Registered by Sunday, September 4th, (5pm) $175 per day at the door. Monday Night Florida Awards and Wrap-Up Party: No Charge. Open to the Public Trade Show Only: Saturday, September 11th, $5:00 cash at the door. Sunday, September 12th No Charge. HOTEL: The Florida Hotel, $105 if booked by Friday, August 19, 2016. Be sure to mention Florida Professional Photographers to get our group rate, 407-859-1500. Availability and rate after that is possible, but not guaranteed. Free self-parking. WHAT: What do you get at FOCUS? Three days of learning, camaraderie and fun. Breakfast is served Saturday, Sunday and Monday. A kick-off party on Saturday Night with heavy hors d’oeuvres while visiting with the vendors. Image Competition and Critiquing. Fun and games in the Lounge. An Awards Ceremony and Wrap-up Party on Monday night. Oh and 11 speakers!


WHO: Start FOCUS off with Jill Heinerth, Saturday 09-10-16-8am-10:30am-Underwater Photography-Shooting Like a Pro-Did you ever wonder how top professionals capture those amazing underwater images? Jill shares her secrets, techniques and photo-expedition experiences, to help you improve your underwater images. An acclaimed photographer and filmmaker, Jill takes you through the practices that she and many other working pros, employ to produce award-winning results using equipment that can be easily carried around the world and operated without a crew. From swimming pointers to editing software advice, understanding strobes to special lighting techniques, Jill offers real-life knowledge that will make you a more capable diver and photographer. With special tips for challenging environments, she offers tips on how to come home with great images. Jill is sponsored by Light and Motion and the FPP.

Saturday - 09-10-16 from 11:00am-1:00pm join Brooke Shaden-Training Your Mind to Make Great Art a Habit-As a photographer, it’s possible to train your mind to see inspiration in any situation, “Inspiration in Photography” will show you how. By introducing you into her creative process, Brooke Shaden—one of the most recognized names in modern art photography—reveals techniques and exercises that you can undertake in order to be inspired by your environment, every day, everywhere. In addition to the exercises, you’ll learn how to compose, plan and shoot colorful, atmospheric, fairy-tale photography, so you can adapt Shaden’s techniques and apply them to your own photographic style. Indeed, all artistic photographers seek to achieve their own style, but it’s not always easy to see how to get there. “Inspiration in Photography” provides the perfect balance of insight and instruction to help you find inspiration whenever you need it, and capitalize on it every time. Brooke is sponsored by WHCC, X-Rite Photo and Video, Carl Zeiss Group and FPP Saturday, September 10th 2:30pm-4:30pm Join Jim Cunningham-Demystifying HDR & Creating Digital Backgrounds The interest in High Dynamic Range photography has grown with leaps and bounds over the past several years. We have witnessed images that take our breath away, to images that make us say (if only to ourselves), wow is that image over processed. Many have dipped their toe into the HDR pool only to decide it’s too complicated, too high tech, or not worth the time and effort..... it does not have to be. HDR photography can be used to create images that are amazing art, to images that are as realistic as if you were standing at the location enjoying the stunning view. In this program we will pull back the HDR curtain and reveal the process that will have you creating captivating HDR images in no time. Key Features of the Program: −Proper capture for processing HDR −Which software is best for HDR processing −When to use HDR software and when not −Tone Mapping and HDR −Single image processing and the grunge look −Tips and tricks that will take your image to the next level


−Jim is sponsored by Miller’s Professional Imaging, Imagescapes Digital Backgrounds and FPP Sunday-09-11-16-8:30am-10:30am Join Gina Barca-A Brand New Year. • How to build & maintain a successful brand identity. • Discover the five steps needed to effectively brand a business. • Learn the best-kept secrets in marketing a creative business. • Explore content-based marketing, hashtags and everything in between. • Discuss new trends in social media and what “going viral” really means. A handout will be provided with the step-by-step process to guide attendees through transforming their businesses within 12 months. Attendees will also have exclusive access to a private Facebook group for continuing their journey through community support and resources through weekly videos and posts. This program is perfect for anyone looking to rebrand an existing business, build a new brand from scratch or increase their knowledge of branding, marketing and social media. Gina is sponsored by Reedy Photo and FPP

Sunday, 09-11-16, 1:30pm-3:30pm Corey Potter- SEO For Photographers; Keywords Are Dead; Do This Instead! Do you ever feel like it is impossible to keep up with all the latest changes to the “algorithms: online? In this presentation you will learn the most important SEO factors to consider in 2016. You’ll learn strategic things you can do right away and the mindset that will insure long term ranking success. Corey started as a wedding photographer in 2008, and in a few years had built a very successful wedding photography business. Much of this success came from his online marketing efforts, which allowed him to be on the first page of Google and also gain thousands of followers on social media. Sponsored by FPP. Sunday-09-11-16,4:00pm-6:00pm Carl Caylor-Before, After…and How to Get There This program will take you on a Natural Light Journey from the open scene you walk up to… all the way to a finished portrait. Carl will dissect many different images to share what he has found to be successful. Carl’s goal is to open your mind to the thought process that goes on when creating an image. He will discuss light, posing within the light, color harmony, composition, and more. Using his own images and live demonstrations, Carl will show you how the normal client sees an image and will help determine how you can create images they will enjoy. When you leave this program, you will find new backgrounds in places you would normally walk by. You will see usable light, depth and dimensions like never before. You will understand how to work without strobes. You will know how to use psychology to your advantage. Yes. It is a lot to take in, but you can’t help but learn with the real stories, straight forward explanations and demonstrations of each and every detail. Carl is sponsored by WHCC, PPA and FPP


Sunday-09-11-16, 8:30pm-10:30pm Hanson Fong-Good Enough is NOT Good Enough! The key element to being a successful photographer is to make people look great. He will share with you his perception in creating perfect photographic harmony by demonstrating how to use correct lighting, from natural to hot light to flash lighting. A live demonstration of the Classic 10 poses that Hanson has mastered and pioneered will assist you in posing any person, regardless of weight and/or height. His technique will enable you to pose any family grouping, couple, or a bridal couple. In addition to hands on posing, Hanson will discuss lighting techniques. You will learn how to photograph under any lighting condition, indoors or outdoors, any place, anytime. His approach to finding the “light” is simple and uncomplicated. Proper lighting and posing will help you create highly desirable and timeless photographs. Hanson is Sponsored by Canon, USA and FPP Monday-09-12-16 from 8:30am-10:30am-Christie Kline-Babies Dream, Why Can’t We? Do you dream of photographing those sweet, dreaming newborns? It can be a very profitable market if you know how to handle it correctly. Join Christie to make your dream a reality and learn how she photographs newborn sessions. She will show you how she works with her clients and their babies. She'll also help you start thinking outside the circle...letting your creativeness go beyond just a normal portrait. Learn the marketing and pricing that will help make this specialty more profitable for you, along with a good workflow plan. Christie demonstrates design work and her creative thought process. For example, she'll be sharing the newest item in her studio: the "Posh Collection." Christie is sponsored by ACI and FPP Monday, 09-12-16-1:00pm-3:00pm Bruce Berg-Change or Die! Change of Die! How to Find Success in an Overly Saturated Market Are YOU doing what it takes to make a good living? Oregon’s most award-winning photographer, Bruce Berg, will be giving a two hour program designed to help you be successful whether you’ve been in business six months, six years or even 30 years. 1. 2.

Why Branding IS important and what you can do about it. Unique Marketing ideas to help make your wallet fatter-especially


one geared to High School Seniors.. Because you can’t make a living if you don’t have clients! 3. Working more than 40 hours a week? Tips to get control of your life. 4. Sales Strategies and how to price your work that will have you singing to the bank. The past several years have been some of the very best net profit years Bruce has had in over 25 years of being a photographer. This seminar will show you how you can achieve this result. Bruce is sponsored by WHCC and FPP Monday, 09-12-16-3:30pm-5:30pm William Branson III-Setting Yourself Apart From Your Competition Whether you are a beginner or veteran photographer, this is a program you should not miss. Welcome International speaker and portrait artist William Branson III. In the words of Robert Lloyd, past president of PPA after hearing William speak, “Your program has a lot to offer to a huge percentage of our members…your message of valuing your product and presenting a first class image applies to all.” In two hours, William will take you from his early years to the present day. You will see how he transformed a high volume wedding and outdoor portrait studio to a low volume in-house classical studio that is sought out by clients from all over the world. Learn how he averages over $7000 per session. Do not miss this rare opportunity to see and hear William Branson III. Sponsored by FPP.

Save the Date FOCUS 2016 September 10th -12th


DAY / TIME EVENT LOCATION FRIDAY 3:00p – 6:00p Case Drop Off Symposium 4:00p – 700p Delegate Meeting Legends 3 7:00p – 10:00p CPP Exam Traditions 7:00p – 9:00p Affiliate Leadership Meeting Legends 3 SATURDAY 7:00a – 8:00a Case Drop Off Symposium 7:30a – 5:00p Registration Desk Open Traditions 7:00a – 8:30a Breakfast Pre-Function area 8:30a Judging Begins Symposium 8:30a – 10:30a Jill Heinerth-Underwater Photography- Legends 2 9:00a THE LOUNGE is open for competition viewing Pre-Function area 11:00a – 1:00p Brooke Shaden-Training Your Mind Legends 2 12:00p – 1:00p Judges’ Lunch 1:00p – 4:00p THE LOUNGE (hosted) Pre-Function area 1:30p – 2:15p New Member Welcome Legends 3 2:30p – 4:30p Jim Cunningham-Demystifying HDR Legends 2 4:45p TRADE SHOW Ribbon Cutting Legends 1 4:45p – 8:30p TRADE SHOW Open Legends 1 7:00p – 8:30p Kick Off Party / President’s Welcome Legends 1 8:45p – 10:15p Pete Wright-Wedding Photography Kick-Start Legends 2 SUNDAY 6:45a – 8:15a Breakfast Pre-Function area 7:00a – 8:00a Coffee House Devotions Legends 3 7:30a – 5:00p Registration Desk Open Traditions 8:30a – 10:30a Gina Barca- A Brand New Year Legends 2 8:30a Judging Begins Symposium 9:00a – 10:30a THE LOUNGE (hosted) Pre-Function area (THE LOUNGE remains open until competition ends) Pre-Function area 10:30a – 1:00p TRADE SHOW Legends 1 12:00p – 1:00p Judges’ Lunch 1:30p – 3:30p Corey Potter- SEO for Photographers Legends 2 4:00p – 6:00p Carl Caylor- Before, Afte and How to Get There Legends 2 5:00p – 6:00p Flea Market set up Legends 3 6:00p – 7:30p Flea Market Legends 3 8:30p – 10:30p Hanson Fong Legends 2 MONDAY 7:00a – 8:30a Breakfast Pre-Function area 8:30a – 10:30a Christie Kline-Babies Dream, Why Can’t We? Legends 2 11:00a – 12:30p General Business Meeting Legends 3 1:00p – 3:00p Image Critique Symposium 1:00p – 3:00p Bruce Berg-Change of Die! Legends 2 3:30p – 5:30p William Branson III-Setting Yourself Apart Legends 2 3:00p – 3:30p Case Pick Up Symposium 5:30p – 7:00p Dinner on your own 7:00p Doors open for The Florida Awards Legends Ballroom 7:30p – midnight The Florida Awards and Wrap Up Party Legends Ballroom


Print Competition Rules Robin Adams, Competition Manager

Welcome to the FPP Print Competition at FOCUS! Please read the rules carefully and if you have any questions, please feel free to contact the Competition Manager, Robin Adams. If you did not compete last year, you’ll want to read the rules very carefully, we had a big change last year to how many images you can enter. Once again in 2016, we will have Early Bird Entry. The deadline this year for Early Bird entries is 8 PM on Friday, September 2, 2016. You must enter all images on line, whether you are competing digitally or with prints. You have another six days after the Early Bird deadline if you need it. We’re accepting late entries until 8 PM EST on Thursday, September 8th. Note that dues MUST BE PAID before entering and the entry fees must be paid on line. Under no circumstances will dues be accepted late in 2016. The FPP office is packed up and in transit on Wednesday, September 7th, so it is in your best interest to PAY YOUR DUES well before then. If your dues are not current, the website will reject your entries, and nobody likes rejection. Our Executive Director, Kaye Newsome thanks you. Go to: http://printcompetition.com and log-on to enter. Print entries used for judging purposes and Exhibit-Only Prints must be shipped to Debbie Alcorn at Reedy Photo to be received by the deadline of 5 PM Wednesday, September 7th. If you prefer to hand-deliver them, they must be received at the Salon Room, bottom floor of The Florida Hotel no later than 8:00 AM Saturday, September 10th. Print cases are preferred but cardboard boxes will be accepted. No loose prints will be accepted! Date Action September 2 at 8 PM EST Early Bird entries due online at http://printcompetition.com September 8 at 8 PM EST Late entries due ($30 per image) online at http://printcompetition.com September 7 at 5 PM EST Print entries for judging and Exhibit-Only Prints that are being shipped MUST be received by Debbie Alcorn at Reedy Photo September 10 at 8 AM EST All print entries that are being hand delivered for judging and Exhibit-Only Prints must be received in Salon Room September 10 at 8:30 AM ESTJudging begins


Jeff will be handling all the files and you will receive the appropriate “paperwork” to confirm your entries. In the case of print entries, you will receive both the entry forms and labels to be placed on the back of all print entries via email. Please print them yourself and attach them as required. Category Changes There are no changes to the categories from 2015. File Size There are no changes this year in file sizes for entry from 2015. If you missed competition in 2014 and 2015, please read the file size requirements carefully. Images are 4,000 pixels on the longest size to match PPA’s rules. As we did last year, you may submit digital files or prints for judging in any of the categories except Albums which must be all digital files. Case Fees FPP accepts single entries and each entry carries its own fee. That means you can enter as few as one single image if you like and pay just $20 for early bird entry. The fee per image goes up to $30 each if you don’t make Early Bird, so I encourage everyone to enter early. Maximum Entries You can enter up to 10 images for each degree. We also increased the number of albums you may enter to three. Give us your Best Shot! Are you a photographer? Of course you are. Returning again this year, we will have our Best Shot Contest, purely as an educational exercise and to show off your photography skills. The Best Shot Contest Rules: Best Shot entries are not considered part of a member’s case and will not take up an entry space. Contest entries will not be considered for any merits or points toward any degree in 2016 or any year after. Best Shot entries may be entered in future print competition, regardless of the final score in 2016 but not in the same contest or the same category, should one be created in future years for RAW entries. The Best Shot Contest entry is free to any member who is competing in the 2016 FPP Print Competition. The Best Shot Contest can be of any subject matter or content captured with no digital or physical post-processing. Any subject matter is acceptable, following the guidelines contained in any other Photographic Open Category, with the exception of albums. Images will be scored using the same methods and guidelines as all other categories. Entries will be judged during the Print Critique program on Monday, September 12th and is not part of the normal print competition judging. FPP’s judges and moderators are eligible to enter the contest, but may not then be eligible to judge the contest entries. The RAW File (see below for list of accepted formats) for judging shall be delivered to the Competition Manager via physical electronic media, such as a flash stick, thumb drive, media card or DVD/CD no later than Saturday September 10 at 8 AM EST. Entries will not be accepted via email, file upload service or the Proof Cast portal. I would strongly recommend that you save the image to at least two different


formats as a back up.

The entry’s metadata must be intact and can be, at any time, studied by the Print Competition Manager, the Moderator and/or any Judge using Camera Raw, Lightroom, Photoshop or other comparable program. Albums are not allowed for the RAW category. Images entered in Best Shot Contest must be submitted in one of the following formats: IIQ (Phase One); 3FR (Hasselblad), DCR, K25, KDC (Kodak), CR2 (Canon), ERF (Epson), MEF (Mamiya), MOS (Leaf ), NEF (Nikon), ORF (Olympus), PEF (Pentax), RW2 (Panasonic) and ARW, SRF, SR2 (Sony).

There can be no post production process applied to the image, this contest to test your skills as a photographer and the photograph must be straight out of the camera (SOOC). This includes, but is not limited to, white balance adjustment, dodging, burning, or cropping. Altering individual pixels within an image is not allowed (e.g., liquefying, spotting, healing, cloning etc.). Global or localized sharpening is not allowed. Split tones and HDR effects are not allowed. No images will be allowed that have filters, textures, actions or overlays applied to it. If the metadata shows any manipulations, including any file alternations not listed above, a Judge, Moderator, or Competition Manager may, at their discretion, disqualify the entry from the contest and the entry will not be judged or scored.

Judges: Carl Caylor, Michigan Cary Garrison, Oklahoma Christie Kline, Illinois Darcy Olson, Michigan Dawn Muncy, Oklahoma Gary Hughes, Florida Kari Douma, Michigan Kevin Jiminez, Georgia Linda Long, Florida Rich Newell, Ohio Tim Kelly, Florida William Branson, North Carolina

Jury Chairs: Don Dickson, Texas Greg Daniel, Florida



Save the Date FOCUS 2016 September 10th -12th


Guidelines for submitting articles to “Florida Photographer”

Article Title: The title of your article cannot be longer than twenty-five characters including spaces and any special characters. If you just cannot condense it to twenty-five characters you should note that the title will be split onto a second line.

Article Specifics: The length of your article should be a minimum of five hundred (500) words. (In order to receive merits for written articles you are required to submit a minimum of five hundred (500) words.) Please consider submitting images for illustration. The magazine editor will determine placement although you may suggest placement (see example below.) Do NOT submit your article as a PDF. A standard Word document is preferred. Images for illustration should be submitted as JPGs. Images for illustration should be named in this format: authorlastname_001 with “001” indicating placement of the image in the article. See example: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. (Insert sample image 0001 here.)


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Please use Myriad Pro font in 12 point size for your article.

Author Headshot: You must submit a headshot with your article. Be aware it will be inserted into a square mask and used on the “Contributing Writers” page. Do not forget to include your degree string as well.

Summary of Article: Please submit a summary of your article as well to be used on the “contributing writers” page. This summary should be no longer than seventy-five (75) words.

Other Specifics: “Florida Photographer” is published four times a year with the deadline for articles and submissions being the twentieth of the month preceding publication. For example, a magazine published on February 10th would have article and submission deadlines on January twentieth. Note that the deadline for submission is firm. While every effort is made to make articles as enticing in the magazine as possible—it is not the editor’s responsibility to review your work to make it grammatically sound.

Where to send:

Your article should be submitted to the following email address: vkelly.fpp@gmail.com and should come in as one email (i.e., article and illustrative samples included.)



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