Florida Photographer Contents Cover Image: FOCUS Convention Issue
THE FLORIDA PHOTOGRAPHER is the official publication of the Florida Professional Photographers, Inc. Permission to reprint contents on this publication is granted to similar publications of the photographic industry, provided that the author and THE FLORIDA PHOTOGRAPHER are recognized as the sources. The opinions expressed in any article or column are those of the author and does not necessarily represent the official position of the Florida Professional Photographers, Inc. The Florida Professional Photographers exists solely for the good of its members. The association provides tools and educational opportunities for its members to achieve their business and artistic goals. It is committed to an ongoing exchange of information and experiences between all members in an open and friendly atmosphere.
2016-3
President’s Message
4
FPP Board of Directors
5
FPP Section Web Sites
5
FPP Managers
5
PPA Councilors
5
From the Editor
6
New Members
6
Membership Categories & Dues
7
FPP Elections
11
PPA Message
13
Eye on the Water Planet
14
Create Natural Looking Light
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FOCUS 2016
20
Print Competition Rules
27
Mentors & Scholarships
32
Submitting Article for Florida Photographer
34
Join the
Florida Professional Photographers See membership application at FPPonline.org
President’s Message Cindy Strickland, FSA, FED 2016
FOCUS, PEOPLE! It's almost time. This year's annual convention is being held in Orlando, September 10-12. Attendance is FREE to FPP Members who preregister, so avoid the “At the Door” fee if you are a member by registering ASAP at www.areyouinfocus.com. Check out the site for information on a great line-up of speakers and activities. Print competition rules are posted, so start working on your case! We are so excited to have a great line-up of judges this year, posted on the website, and look forward to another great competition. Another Great Florida Photography Workshop! We recently completed Florida Photography Workshops 2016 - another great event! Although the schedule is nearly FILLED with time with the instructors, we also had some time to sit together, get to know each other and discover ways we can all help each other well-beyond FPW2016. If you haven't attended FPW yet, please take a moment during FOCUS to learn more from those who have. Don't forget that payment plans are available! Want to apply for a scholarship? Talk with School Director Marybeth Jackson at FOCUS.
More is Better! I have always felt that FPP's biggest asset is it's members and the knowledge they hold. And the thing that makes FPP so very special is that this group of amazingly talented people has a killer combination of a willingness to share their information, combined with their desire to learn. THE PERFECT formula! To take full advantage of FPP's benefits, you simply must attend the events. This is where you make these connections that will serve you more than you realize. This is where we need you... the more people in our organization, the more information there is available to each of us. Please pass on your experiences with other photographers in your area, and have them call our Executive Director Kaye Newsome with any questions. Our members have information to offer them and they have information to offer us! And that is what makes us better, as an organization and as photographers. The opportunities are here... it's up to you to take advantage! As you know, FPP offers 4 events a year including 2 seminars, Florida Photography Workshops, and FOCUS. 4 opportunities for education, 4 opportunities to connect with creative minds, 4 opportunities to change everything about your photography and business. Come join us in our effort to raise the level of photography for the client, the photographer, and the industry.
FPP Managers
FPP Board of Directors President
Directors
Cindy Strickland, FSA, FED 2016 5750 CR 12 Tallahassee, FL 32312 850-545-3110 info@amomentcaptured.com
Bill Barbosa, FSA,FED, 2017 725 North A1A, #E 102 Jupiter, FL 33477 561-242-2455 info@billbarbosaphotography.com
Vice President
Marty Grivjack, FSA, 2017 17114 123 Terrace N Jupiter, FL 33478 561-744-1777 magriv@aol.com
Carol Walker, FDPE,FSA,FED 2015 7925 4th St. North St. Petersburg, FL 33702 727-577-5626 carol@thomasbruce.com Secretary Treasurer
Meggan Harper, FED 2018 136 N. Orchard, Suite 4 Ormond beach, FL 32174 386-673-4277 meggan@megganharper.com
Marti Newkirk, 2016 8633 Plantation Ridge Blvd. Lakeland, FL 33809 863-808-8261 marti.newkirk@gmail.com Past President Jackson W. Koontz, III, FSA, FED 2018 PO Box 6878 Ocala, FL 34478 352-369-4257 actionjacksonpro@gmail.com
FL Photography Workshops Dir. Marybeth Jackson 954-426-2562 marybeth@marybethphoto.com Competition Mgr. Robin Adams, 2016 850-591-3364 robin@robinadamsphotography. com
Kira Derryberry, 2017 1018 N Monroe St. Tallahassee, FL 32303 850-583-1644 kira@kiraderryberryphotography.com
PPA Councilors
Executive Director Kaye Newsome, FSA, FED 13804 Lake Village Place Tampa, FL 33618 813-760-1933 fpp1933@gmail.com
Convention Mgr. Debbie Alcorn 727-481-9329 debbie@reedyphoto.com
Kira Derryberry 850-583-1644
FPP Section Web Sites
Bay – BPPA,
www.bppafl.com
Destin - NWSFPP
www.P3Guild.com
Lakeland – PPGMF,
www.ppgmf.com
Miami - PPGF,
www.ppgf.com
Orlando – PPSCF,
www.theppscf.com
Palm Beach – PPGPB,
www.ppgpb.org
Tallahassee – TPPG,
www.tallahasseephotographers.com
Tampa – TAPPA,
www.tappa.org
Gary Hughes 321-279-0077 Kevin Newsome 813-968-2810 Sandra Pearce 863-763-8684 Booray Perry 813-728-7110 Robin Phillips 863-682-6958 Randy Van Duinen 727-577-5172 Kim Warmolts 727-934-4456
from the Editor WOW! It’s already time for FOCUS---where will YOU be September 10th, 11th and 12th? The convention team has put together such an incredible lineup of speakers...and then there’s print competition...the parties...the networking...all of it designed just for YOU! I already have my plane ticket...and am counting the days until I get to be with my Florida peeps to revisit all things photographic and pick up a new idea or two.
~Victoria
New Members (since May, 2016) Ann Jessup Clearwater Professional Raymond Cacciatore Bonita Springs Professional Bill Buckley Rockledge Student Lorna Mazza Melbourne Professional Brad Cook Punta Gorda Member Ciro Guerra Hollywood Member Kathryn De Young Lakewood Ranch Member
FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 13804 Lake Village Place Tampa, FL 33618 www.fpponline.org 813-760-1933
Beyond the Speedlight Carol Walker, FDPE, FSA, FED Seminar Chair
For 25+ years, Russ Harrington of Nashville, Tennessee, has been the go-to Photographer for Country Music’s biggest stars. A typical session for Russ: He has a narrow window of time to photograph one of the world’s most famous personalities. During that window, he has to account for the production of sets with Prop Dept/Assistants/Producers/Management/ Talent/Makeup/Wardrobe/B-Roll Folks/Location Scouts/Catering and the CLOCK! He’s in charge of directing the subject, and all of the supporting staff on set. His work will be seen all over the world, and he must create enough variety for the artist to use in album covers, promotional materials, merch items, social media and press releases—for the next 18 months! Country Music superstars, maintaining an ever-evolving image, understand the need for photographers who deliver fresh, innovative ideas. Seventeen years ago, Trisha Yearwood discovered the secret to keep her photographs contemporary. She has used Russ for countless sessions: Album covers, book & magazine convers, editorial shoots, advertising sessions, etc. _____________________ Assign 30 Photographers the same subject at the same time, and most of the images will look like siblings. Your choice of light sources, and how you use them, defines your distinct style. Do you understand the nuances of strobes, ambient light, soft boxes, umbrellas, beauty dishes, strip lights, reflectors, (and more)— and how they react together? You can. For the first time in his career, Russ is openly sharing his secrets, lighting techniques, and tips. What can you expect from his presentation? • See custom-tailored lighting schemes used throughout a day of shooting • Gain confidence by learning an arsenal of lighting applications for challenging situations • Witness the impact of varied light sources and modifiers • Learn how to deliver your clients more images, with more variety, in less time • Hear behind-the-scenes stories of some of music’s most famous photographs, and the lessons they taught Russ Join us on Sunday, November 6th, 2016 at the Florida Hotel & Conference Center in Orlando, FL and be one of the first to learn from the photographer of Nashville’s A-list musicians. Enjoy Russ’ light-hearted, unassuming, candid style as he teaches and fields questions. To register visit www.fpponline.org. To learn more about Russ, and see some of your favorite album covers, at www.russharrington.com.
Stay up to date with all the news:
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FPP Elections Cindy Strickland, FED,FSA Cindy has served on the Florida Professional Photographers Board of Directors since 2011. She currently serves as President and previously served 2 years as Secretary/Treasurer. Prior to joining the FPP Board of Directors, Cindy had served for five years on the board of the Tallahassee Professional Photographers Guild where she also served as President, two years as an FPP Delegate, and was an FPP Mentor. A big believer in continuing education, she has attended the Florida Photography Workshops for the past 13 years, and been an active participant at the annual convention for the past 14 years. A Moment Captured by Cindy Strickland opened in 1998 in Tallahassee and specializes in photographing children and families, both environmentally and in-studio, and concentrates on mixed media art. Cindy is a fifth-generation Floridian and currently lives in Tallahassee with her husband, Tim, and their two boys, Ben and Tyler. Marti Newkirk, CPP Marti Newkirk is a Certified Professional Photographer based in Lakeland Florida. She enjoys photographing people for portraits, weddings and boudoir. Marti is serving on FPP's Executive Board as Secretary/Treasurer. In 2015, Marti earned Photographer of the Year at her local affiliate, Professional Photographers Guild of Mid Florida, where she also served as President as well as her Silver Medal in PPA's International Print Competition. In 2014, Marti earned First Place in Children's Photography at the SEPPA District Print Competition with her image titled "First Purse". When she isn't working Marti enjoys time spent with her adopted grands, kayaking and fishing with her husband, the incomparable Mr. Bill.
Are You in FOCUS? Cindy Strickland, FSA, FED 2016 What to expect from FOCUS? www.areyouinfocus.com/ #areyouinfocus Once a year in the heart of Orlando’s vacation paradise, photographers from all over come together to get inspired, educated and to party at FOCUS. In a photography business where more and more education is online, FOCUS is an event dedicated to providing face-to-face education for photographers of all levels guided by the industry’s top instructors from all over the country. Created and sponsored by the Florida Professional Photographers (FPP), the state’s largest and most respected not-for-profit photography organization, FOCUS exists only to benefit attendees by helping them reach their artistic and business goals. For three days, professionals, enthusiasts and beginners alike are treated to education, networking, partying, competition and mentoring; not to mention the opportunity to win tons of amazing door prizes and visit with some of the best vendors in the business. If you are looking to take your photography or your business to the next level, if you want to connect with other amazing image makers from around the state, if you want to get out from behind the monitor and get inspired then FOCUS is the place to be. HOTEL! The Florida Hotel and Conference Center http://www.thefloridahotelorlando.com Having us all stay under one roof makes this event even more valuable. Not in a program? After hours? All this extra time is perfect for networking, learning extra tips, and relaxing – the hotel is the perfect place to be. Sometimes the connections you make with other photographers during the down times are the most valuable. Staying in the host hotel also helps the FPP. Like all of us, FPP must concentrate on lowering business expenses. While booking any hotel for a convention, room night requirements are negotiated. If our obligation of “room nights” (number of nights booked by our attendees) is not met, FPP must pay the difference.
SHOPPING! Didn't you hear? Our hotel, The Florida Hotel is attached to the Florida Mall! The Florida Mall houses more than 250 different shopping, food and entertainment options including Dillard’s, JCPenney, Macy’s, Dick’s Sporting Goods, M&M'S® World, Disney Store, Zara flagship, American Girl, and the second worldwide location for Crayola Experience. FOOD OPTIONS! With the Florida Hotel being attached to the Florida Mall, your food options have just multiplied! There are many food styles (American, Asian, Italian, etc), experiences (food court quick service or full-service wait staff ) and price points ($ - $$$$).
Take a look at all the Florida Mall has to offer! http://www.simon.com/mall/the-florida-mall PROGRAMS: Once again, we have an amazing line-up of speakers who will inspire and educate. Take a look at the speakers and learn about their programs here: http://www.areyouinfocus.com/speakers/ When you look over the schedule (http://www.areyouinfocus.com/schedule-2), be sure to check the programs. You may have seen a presenter in the past, but they may be speaking on something new!
COMPETITION: Participation in image competition, whether it be as a spectator or a participant, is the best and fastest way to improve your craft and give you an edge over your competitors. The FPP's annual competition is for members to be able to engage with the passionate and supportive photographic competition community, improve upon your quality of work (everybody wants to get better right?), earn recognition and admiration from your peers and improve your business. The Lounge During the competition judging, any attendee is welcome to sit in on the process and watch the images come up and be scored in a quiet and controlled environment. If you want a different experience, THE LOUNGE is a new way to do it. While the judges work through the huge task of judging the entries, you have the option to watch remotely surrounded by other photographers. View examples of “merited” images here: http://www.areyouinfocus.com/image-competition/merited-images/ General information about Competition including Rules, 12 Elements of a Merited Image, etc. can be found here: http://www.areyouinfocus.com/about-competition/ Competition rules can be found here: http://www.areyouinfocus.com/image-competition/rules/ Learn about the NEW “Best Shot Contest”, here: http://www.areyouinfocus.com/image-competition/ rules/
VENDOR SHOWCASE: Meeting with vendors is the best way to see their product and what they can do to support you and your craft. Having established relationships with your vendors can make the difference when you really need them. Taking the time to talk and get to know each other makes you a person - and not simply an account number. This year you will notice a smaller trade show than in the past, a trend that has become obvious industry-wide. In recent years, vendors report that they do not see a viable return on investment when attending state and local trade shows. We aren't alone – vendors are reserving their resources for the national conventions, while state and local trade shows across the nation are vendor displays. Vendors
choosing to participate at FOCUS are clearly supporters of the FPP and we ask that you support them and thank them. GENERAL BUSINESS MEETING: FPP's annual business meeting is held every year at FOCUS. During this meeting you will: learn about the status of the organization, elect new members to the Board of Directors, witness the “New Member Welcome Basket Drawing” and “School Tuition Certificate Drawing”, and so on. All members are encouraged to attend the meeting.
FLORIDA AWARDS and WRAP-UP PARTY: Each year, we take an evening to recognize and award those who have excelled in their craft, and in their service to FPP. If you have never attended the Florida Awards, you don't realize what you are missing! Awards aren't only for high-scoring competitors, and they aren't all given to people who have been a part of FPP for a long time. Come and help us honor talent, service and accomplishments! Immediately following the Florida Awards, we move to the Wrap-Up Party where we celebrate another great FOCUS and just have fun together! The awards ceremony and wrap-up party are open to the public, and friends and family are encouraged to attend!
Competition Awards Once the competition is complete, judges select images for a variety of awards including “Best in Show”, “Honor Print”, “Robert Becker Award for Creative Photography”, the “Susan and Stewart Power Award”, etc. Finally, photographers are recognized for their current body of work: Florida's “Top Ten Photographers”, “Photographer of the Year” and “Artist of the Year”. Take a look at descriptions here: http://www.areyouinfocus.com/awards-and-degrees
Degrees The FPP awards several degrees based on the criteria of service, participation and excellence in competition. For a full explanation of the degree program, a list of available degrees, and why we degree medals are important, visit the degree program here: https://fpponline.org/degree_program.php Service Awards and Scholarships A description of all of the awards and previous award winners can be found here: https://fpponline. org/competition_winners.php
YOUR EXPERIENCE This is a warm and friendly group, and we love to network. Are you coming to FOCUS alone? Are you new to FPP? Jump in and join the fun. Our time together is limited – don't miss out on the chance to learn and develop relationships that will serve you for years.
Coffee House Devotions
Staying in FOCUS, our devotions are a long-standing tradition at the FOCUS Convention. This is a time set aside for an interdenominational experience of worship, music and prayer open to all who wish to attend. The service consists of mostly worship music with a short time of teaching and/or sharing. Our service is a perfect opportunity to set aside an hour to focus on God before your day of fellowship and learning begins. We provide a comfortable setting for all, to be a part of our FOCUS devotions family.
It’s More Fun to Play! Marti Newkirk, CPP
You wanna know the best way to double your fun at FOCUS, FPP’s annual convention in September? GET INVOLVED! Every aspect of FOCUS is run by small committees of volunteers helping out...and having FUN! You wanna become a better photographer? ENTER IMAGES! Think about it...there are many different categories to suit a wide variety of images - there’s one that’s “JUST RIGHT” for yours. It’s always more fun to play than it is to sit on the sidelines, so get in the game. The critiques and feedback received the judging panel is invaluable. Salon entry is only $20 per entry when you enter during early bird; you can enter and play with just 1 or 2 images - SCORE! On the fall seminar cruise in November 2015, Julie Johnson and Al Audleman ruled the image competitions. Julie earned a whopping 4 service merits for getting off the bench and submitting her images and Al earned 1. Here are the winning images from the Cruise photo challenge: Category: FOCUS 2016 Category: Bittersweet Category: What Here Does Not Belong Category: A Different Perspective Category: YingYang
Winner: Julie Johnson Winner: Julie Johnson Winner: Julie Johnson Winner: Julie Johnson Winner: Al Audleman
Image: Enchantment Image: Paradise is Over There Image: Wasup Image: They Do Windows Image: Not Titled
Eye on the Water Planet Jill Heinerth Explorer in Residence Royal Canadian Geographical Society
I am a cave diver. I swim through the veins of Mother Earth, exploring the shadowy recesses inside our planet. The foreboding doorways of underwater caves repel most people, but I am attracted to the constricted corridors, pressing my way through the blackness while relying on sophisticated technology for each sustaining breath. This is my workplace. Within the darkness of my office, survival depends on embracing both curiosity and fear. I work with biologists discovering new species, physicists tracking climate change and hydrogeologists examining our finite freshwater reserves. Following the course of water where ever it guides me, my exploration has allowed me to witness new life forms inside Antarctic icebergs, skeletal remains of ancient civilizations and geologic formations that tell the story of earth’s past. Underwater caves are museums of natural history, that teach us about evolution and survival. They are portals to the mythic underworld of indigenous cultures and windows to the aquifer from which we drink. As I swim through these caverns measureless to man, it is not my own survival that I dwell on, but the survival of our water planet. Sometimes I fear that we will not rise to meet the challenges of our current global environmental and social crises. Then, I meet a young person who has been moved by images to take action. There is plenty of water on our big blue planet, but we are running out of clean freshwater we can afford. We all need to know where our water comes from, how we pollute it and how we can protect it for the future generations. We have to protect it from corporate interests whose success relies on commodifying and selling it to the highest bidder. Clean water is not just our greatest treasure, it is a basic human right. Helping young minds understand and embrace their water planet is key to our survival. Our photography has the power to exact change. We can be the instruments of optimism that help move conservation and environmental stewardship forward. Photo: Natasa Djermanovic of Vivid Eye Photography shoots in the chilly waters of Tobermory, Canada. Photo: Jill Heinerth
Create Natural Looking Light Kira Derryberry, Cr.Photog., CPP
I enjoy using natural light when it’s available. It’s soft, easy to work with, and best of all, cheap! I started out using natural light only in high school and spent several years training my eye to “see light” and bounce it, move around it, stand at the edge of it, shoot into it, whatever I needed to do to get the right lighting for my images. But when I became a professional that did nothing for me in the rain. Or what about in that boardroom without windows that the client wanted a group photo in? So how can we get that same quality of light on days when we don’t have the daylight? Create it! Here’s how to create natural looking light with a one-strobe set up. Let’s test it against the real thing. What Does Natural Light Look Like? First we needed to create the control for our experiment. What does natural light look like? We shot in my studio at around 4pm. The light coming in through the window was pretty dim and the day was partly cloudy, so I opened up the white curtain that I usually use to diffuse to let more light in. I wanted the fall-off to be soft, so I moved her pretty close to the window and shot with these settings: f/4, 1/250, ISO 800. I should mention that this entire room is white and bounces light around quite well.
This is a typical directional quality of light I get from the window being right next to my subject and I use very often. It’s great for headshot, kids, any kind of portrait. I’ll also sometimes add a reflector to the opposite side, but this time I really wanted to see the drop-off, so I left it out.
Now Let’s Try to Create it with Strobe... To simulate that broad, big light source, I’m going to need a broad big light source. Enter the Paul C. Buff 86” PLM in Soft Silver with the diffuser sock and an Alien Bees B400. The size of this modifier makes the light super soft for a strobe and allows the
light to wrap around the subject much in the same way that it does with just a window. For this my settings were ISO 200, 1/250, f/4. No matter what, that strobe is going to be brighter than my window light and more direct. While it did wrap the light around her face, it needed a little more fill. So I added what I like to call the Home Depot Special, a piece of white insulation styrofoam opposite the light source. I didn’t want too much fill, so I pulled it back a bit. Let’s look at the two straight out of camera (SOOC) shots to compare:
Apples to apples, we are pretty close. The light is nice and soft on both, but obviously softer and less contrasty on the natural light side. There’s also the difference of white balance due to color temperature differences between natural light and strobe. Next I retouched both images to where I would in a normal session. This included a color adjustment and toning down the highlights and contrast on both. I then used the frequency separation method to retouch her face and a quick crop to finish them off.
Here’s the final comparison after the retouch: See a difference? Sure, there are subtle differences between the two. The strobe does have deeper shadows and a warmer overall tone, but it’s still very, very soft for studio lighting. For me, this passes in those times where I really want that look of natural light, but don’t have the actual daylight available to pull it off. Try it for yourself using a light source like this or another broad modifier. Happy shooting!
Kira Derryberry portrait and commercial photographer based in Tallahassee, FL. Her work has been featured in multiple magazines and publications including the March 2016 cover and featured article in Professional Photographer Magazine. She will be giving a program at FOCUS 2016 called “Level Up, Unlock Your Potential.� When not shooting and working with her local guild and the FPP, Kira spends most of her time binge watching trashy science fiction TV. Visit her website at www.kiraderryberry.com and follow her at @shekira on Twitter and Instagram.
FOCUS 2016
September 10-12 The Florida Hotel Orlando, Florida
Debbie Alcorn, FSA, FED, PP, CM Convention Manager, FOCUS
How do you get the most out of FOCUS? Put on a Happy Face, make friends and volunteer! Join in on the fun! Join a Committee! To volunteer, see the list below: *** One Chairmanship is still available...check it out below! *** 2016 Convention Committee Assistant Manager Darla Sharp - 386-957-5828, darlasharpphoto@gmail.com
Committees: Door Prize Chair – Charlotte Fristol - 850-694-8910, info@charlottefristoe.com Flea Market Chair – Ken Moran - 904-655-2301, moranphotography@comcast.net FPW School Booth Chair - Marybeth Jackson - 954-426-2562, marybeth@marybethphoto.com New Members Chair - Tammy Czigan - 904-879-1356, tammy@gplstudios.com Photography Chair - Marti Newkirk - 863-808-7281, email@martisparty.com Sergeant at Arms Chair - Bill Cadzow - 727-585-8800 or 727-251-1880, liarastudios@yahoo.com Scholarship & Mentor Chair – Marybeth Jackson – 954-426-2562, marybeth@marybethphoto.com Coffee House Devotions - Rob Moorman - 727-527-1237, cameradude1@gmail.com Welcome Committee Chair - Glenn Nielson - 813-416-8464, glennin@verizon.net 2016 Speaker Support Assistant Manager Bruce Wilson, Jr. - 407-908-9098, bwpstudio@gmail.com Committeees: Audio Visual Chair - Jackson Koontz III., 352-369-4257 actionjacksonpro@gmail.com Host Chair - Susan Torregrosa - 407-296-6343, studiophoto@gmail.com Props/Speaker Equipment Chair - *** Chairmanship still available *** (Call Bruce Wilson for details 407-908-9098) Equipment Chair - Ed Robinson, 305-836-6797, edrcpp@bellsouth.net Models Chair - Meggan Harper, 386-673-4277 or 386-233-4289, meggan@megganharper.com Signs Chair - Karen Barnett, 727-267-8296, oakcrestproductions@tampabay.rr.com
FOCUS 2016
www.areyouinfocus.com Once a year in the heart of Orlando’s vacation paradise, photographers from all over come together to get inspired, educated and to party at FOCUS. In a photography business where more and more education is online, FOCUS is an event dedicated to providing hands on education for photographers of all levels guided by the industry’s top instructors from all over the country. Created and sponsored by the Florida Professional Photographers, the state’s largest and most respected not for profit photography organization, FOCUS exists only to benefit attendees by helping them reach their artistic and business goals. See y’all there. Debbie Alcorn,FSA,FED 2009/10 FPP President Convention Manager 2013, 2014, 2015, 2016
WHEN: September 10, 11 & 12, 2016 WHERE: The Florida Hotel and Conference Center 1500 Sand Lake Road, Orlando, Florida 32809 COST: FOCUS is open to anyone who wants to attend, and for FPP members, FOCUS is included in your FPP membership. Other rates are as follows: FPP Member: Included in your membership if Pre-Registered by September 4th. Or At-the Door Registration $25 General Public Full Registration: $235 (Includes 1 year FPP Membership) General Public Daily Rate: One Day Only: $150 per day if Pre-Registered by Sunday, September 4th, (5pm) $175 per day at the door. Monday Night Florida Awards and Wrap-Up Party: No Charge. Open to the Public Vendor Showcase Only: Saturday, September 11th, $5:00 cash at the door. Sunday, September 12th No Charge. HOTEL: The Florida Hotel, $105 if booked by Friday, August 19, 2016. Be sure to mention Florida Professional Photographers to get our group rate, 407-859-1500. Availability and rate after that is possible, but not guaranteed. Free self-parking. WHAT: What do you get at FOCUS? Three days of learning, camaraderie and fun. Breakfast is served Saturday, Sunday and Monday. A kick-off party on Saturday Night with heavy hors d’oeuvres while visiting with the vendors. Image Competition and Critiquing. Fun and games in the Lounge. An Awards Ceremony and Wrap-up Party on Monday night. Oh and 12 speakers!
WHO: Start FOCUS off with Jill Heinerth, Saturday 09-10-16-8am-10:30am-Underwater Photography-Shooting Like a Pro-Did you ever wonder how top professionals capture those amazing underwater images? Jill shares her secrets, techniques and photo-expedition experiences, to help you improve your underwater images. An acclaimed photographer and filmmaker, Jill takes you through the practices that she and many other working pros, employ to produce award-winning results using equipment that can be easily carried around the world and operated without a crew. From swimming pointers to editing software advice, understanding strobes to special lighting techniques, Jill offers real-life knowledge that will make you a more capable diver and photographer. With special tips for challenging environments, she offers tips on how to come home with great images. Jill is sponsored by Light and Motion and the FPP.
Saturday - 09-10-16 from 11:00am-1:00pm join Brooke Shaden-Building a Fairytale Having an amazing location, evocative props and a gorgeous wardrobe can be a photographer’s dream, but what about the artist who has none of this at their disposal? Through the use of set design and some creative editing, Brooke will share how she builds fairytales with nothing more than a blank wall, a bed sheet and a 10 second timer. Being able to construct an image rather than walk into a perfect set is an invaluable tool and the skill of creating from nothing has powerful ways of transforming your images as well as your life. Brooke is sponsored by WHCC, X-Rite Photo and Video, Carl Zeiss Group and the FPP Saturday, September 10th 2:30pm-4:30pm Join Jim Cunningham-Demystifying HDR & Creating Digital Backgrounds The interest in High Dynamic Range photography has grown with leaps and bounds over the past several years. We have witnessed images that take our breath away, to images that make us say (if only to ourselves), wow is that image over processed. Many have dipped their toe into the HDR pool only to decide it’s too complicated, too high tech, or not worth the time and effort..... it does not have to be. HDR photography can be used to create images that are amazing art, to images that are as realistic as if you were standing at the location enjoying the stunning view. In this program we will pull back the HDR curtain and reveal the process that will have you creating captivating HDR images in no time. Key Features of the Program: −Proper capture for processing HDR −Which software is best for HDR processing −When to use HDR software and when not −Tone Mapping and HDR −Single image processing and the grunge look −Tips and tricks that will take your image to the next level Jim is sponsored by Miller’s Professional Imaging, Imagescapes Digital Backgrounds and the FPP
Saturday, 09-10-16 2:30pm-4:30pm Join Kira Derryberry-Level Up: Unlock Your Potential-Have you ever met a carpenter who only uses a hammer? A chef who only uses a hot plate? As professionals we have a wealth of tools at our disposal to create our art. So why limit ourselves by shooting in only one way? In this program Kira will discuss bridging the gap between photographic styles new and old. Learn how to unlock your potential as an artist by studying the foundations of lighting, posing and composition. Kira will have you consider how to use the classis rules to your advantage and develop your own personal style as an artist by having more tools in your bag. Leave this program ready to shoot with purpose and intent. Get ready to level up! Kira is sponsored by the FPP
Saturday, 8:45pm-10:15pm, Pete Wright-“Wedding Kickstart”Whether just starting out in wedding photography or a seasoned veteran, photographers are always looking for tools to help market their business in a way that will help them stand out from their competition. Join Pete as he takes you through the various techniques he has used to give his studio an edge. From Branding to Marketing, Bridal Shows and customer interaction, Pete is going to cover it all and give you the tools to either start your wedding business off right or to give a business that is stuck in a rut a shot in the arm. Sunday-09-11-16-8:30am-10:30am Join Gina Barca-A Brand New Year. • How to build & maintain a successful brand identity. • Discover the five steps needed to effectively brand a business. • Learn the best-kept secrets in marketing a creative business. • Explore content-based marketing, hashtags and everything in between. • Discuss new trends in social media and what “going viral” really means. A handout will be provided with the step-by-step process to guide attendees through transforming their businesses within 12 months. Attendees will also have exclusive access to a private Facebook group for continuing their journey through community support and resources through weekly videos and posts. This program is perfect for anyone looking to rebrand an existing business, build a new brand from scratch or increase their knowledge of branding, marketing and social media. Gina is sponsored by Reedy Photo and the FPP
Sunday, 09-11-16, 1:30pm-3:30pm Corey Potter- SEO For Photographers; Keywords Are Dead; Do This Instead! Do you ever feel like it is impossible to keep up with all the latest changes to the “algorithms: online? In this presentation you will learn the most important SEO factors to consider in 2016. You’ll learn strategic things you can do right away and the mindset that will insure long term ranking success. Corey started as a wedding photographer in 2008, and in a few years had built a very successful wedding photography business. Much of this success came from his online marketing efforts, which allowed him to be on the first page of Google and also gain thousands of followers on social media. Sponsored by the FPP. Sunday-09-11-16,4:00pm-6:00pm Carl Caylor-Before, After…and How to Get There This program will take you on a Natural Light Journey from the open scene you walk up to… all the way to a finished portrait. Carl will dissect many different images to share what he has found to be successful. Carl’s goal is to open your mind to the thought process that goes on when creating an image. He will discuss light, posing within the light, color harmony, composition, and more. Using his own images and live demonstrations, Carl will show you how the normal client sees an image and will help determine how you can create images they will enjoy. When you leave this program, you will find new backgrounds in places you would normally walk by. You will see usable light, depth and dimensions like never before. You will understand how to work without strobes. You will know how to use psychology to your advantage. Yes. It is a lot to take in, but you can’t help but learn with the real stories, straight forward explanations and demonstrations of each and every detail. Carl is sponsored by WHCC, PPA and the FPP Sunday-09-11-16, 8:30pm-10:30pm Hanson Fong-Good Enough is NOT Good Enough! The key element to being a successful photographer is to make people look great. He will share with you his perception in creating perfect photographic harmony by demonstrating how to use correct lighting, from natural to hot light to flash lighting. A live demonstration of the Classic 10 poses that Hanson has mastered and pioneered will assist you in posing any person, regardless of weight and/or height. His technique will enable you to pose any family grouping, couple, or a bridal couple.
In addition to hands on posing, Hanson will discuss lighting techniques. You will learn how to photograph under any lighting condition, indoors or outdoors, any place, anytime. His approach to finding the “light” is simple and uncomplicated. Proper lighting and posing will help you create highly desirable and timeless photographs. Hanson is Sponsored by Canon, USA and the FPP
Monday-09-12-16 from 8:30am-10:30am-Christie Kline-Babies Dream, Why Can’t We? Do you dream of photographing those sweet, dreaming newborns? It can be a very profitable market if you know how to handle it correctly. Join Christie to make your dream a reality and learn how she photographs newborn sessions. She will show you how she works with her clients and their babies. She'll also help you start thinking outside the circle...letting your creativeness go beyond just a normal portrait. Learn the marketing and pricing that will help make this specialty more profitable for you, along with a good workflow plan. Christie demonstrates design work and her creative thought process. For example, she'll be sharing the newest item in her studio: the "Posh Collection." Christie is sponsored by ACI and the FPP
Monday, 09-12-16-1:00pm-3:00pm Bruce Berg-Change or Die! How to Find Success in an Overly Saturated Market Are YOU doing what it takes to make a good living? Oregon’s most award-winning photographer, Bruce Berg, will be giving a two hour program designed to help you be successful whether you’ve been in business six months, six years or even 30 years. 1. Why Branding IS important and what you can do about it. 2. Unique Marketing ideas to help make your wallet fatter-especially one geared to High School Seniors.. Because you can’t make a living if you don’t have clients! 3. Working more than 40 hours a week? Tips to get control of your life. 4. Sales Strategies and how to price your work that will have you singing to the bank. The past several years have been some of the very best net profit years Bruce has had in over 25 years of being a photographer. This seminar will show you how you can achieve this result. Bruce is sponsored by WHCC and the F
Monday, 09-12-16-3:30pm-5:30pm William Branson III-Setting Yourself Apart From Your Competition Whether you are a beginner or veteran photographer, this is a program you should not miss. Welcome International speaker and portrait artist William Branson III. In the words of Robert Lloyd, past president of PPA after hearing William speak, “Your program has a lot to offer to a huge percentage of our members…your message of valuing your product and presenting a first class image applies to all.” In two hours, William will take you from his early years to the present day. You will see how he transformed a high volume wedding and outdoor portrait studio to a low volume in-house classical studio that is sought out by clients from all over the world. Learn how he averages over $7000 per session. Do not miss this rare opportunity to see and hear William Branson III. Sponsored by the FPP.
the Lounge...
Join FPP’s wild and crazy guys, Booray Perry and Gary Hughes in the Lounge as they do a live podcast of their famous Photobomb! Come armed with questions and join in the fun---this is a part of FOCUS you do NOT want to miss. Sunday evening, 10:30pm - ?
Print Competition Rules Robin Adams, Competition Manager
Welcome to the FPP Print Competition at FOCUS! Please read the rules carefully and if you have any questions, please feel free to contact the Competition Manager, Robin Adams. If you did not compete last year, you’ll want to read the rules very carefully, we had a big change last year to how many images you can enter. Once again in 2016, we will have Early Bird Entry. The deadline this year for Early Bird entries is 8 PM on Friday, September 2, 2016. You must enter all images on line, whether you are competing digitally or with prints. You have another six days after the Early Bird deadline if you need it. We’re accepting late entries until 8 PM EST on Thursday, September 8th. Note that dues MUST BE PAID before entering and the entry fees must be paid on line. Under no circumstances will dues be accepted late in 2016. The FPP office is packed up and in transit on Wednesday, September 7th, so it is in your best interest to PAY YOUR DUES well before then. If your dues are not current, the website will reject your entries, and nobody likes rejection. Our Executive Director, Kaye Newsome thanks you. Go to: http://printcompetition.com and log-on to enter. Print entries used for judging purposes and Exhibit-Only Prints must be shipped to Debbie Alcorn at Reedy Photo to be received by the deadline of 5 PM Wednesday, September 7th. If you prefer to hand-deliver them, they must be received at the Salon Room, bottom floor of The Florida Hotel no later than 8:00 AM Saturday, September 10th. Print cases are preferred but cardboard boxes will be accepted. No loose prints will be accepted! Date Action September 2 at 8 PM EST Early Bird entries due online at http://printcompetition.com September 8 at 8 PM EST Late entries due ($30 per image) online at http://printcompetition.com September 7 at 5 PM EST Print entries for judging and Exhibit-Only Prints that are being shipped MUST be received by Debbie Alcorn at Reedy Photo September 10 at 8 AM EST All print entries that are being hand delivered for judging and Exhibit-Only Prints must be received in Salon Room September 10 at 8:30 AM ESTJudging begins
Jeff will be handling all the files and you will receive the appropriate “paperwork” to confirm your entries. In the case of print entries, you will receive both the entry forms and labels to be placed on the back of all print entries via email. Please print them yourself and attach them as required. Category Changes There are no changes to the categories from 2015. File Size There are no changes this year in file sizes for entry from 2015. If you missed competition in 2014 and 2015, please read the file size requirements carefully. Images are 4,000 pixels on the longest size to match PPA’s rules. As we did last year, you may submit digital files or prints for judging in any of the categories except Albums which must be all digital files. Case Fees FPP accepts single entries and each entry carries its own fee. That means you can enter as few as one single image if you like and pay just $20 for early bird entry. The fee per image goes up to $30 each if you don’t make Early Bird, so I encourage everyone to enter early. Maximum Entries You can enter up to 10 images for each degree. We also increased the number of albums you may enter to three. Give us your Best Shot! Are you a photographer? Of course you are. Returning again this year, we will have our Best Shot Contest, purely as an educational exercise and to show off your photography skills. The Best Shot Contest Rules: Best Shot entries are not considered part of a member’s case and will not take up an entry space. Contest entries will not be considered for any merits or points toward any degree in 2016 or any year after. Best Shot entries may be entered in future print competition, regardless of the final score in 2016 but not in the same contest or the same category, should one be created in future years for RAW entries. The Best Shot Contest entry is free to any member who is competing in the 2016 FPP Print Competition. The Best Shot Contest can be of any subject matter or content captured with no digital or physical post-processing. Any subject matter is acceptable, following the guidelines contained in any other Photographic Open Category, with the exception of albums. Images will be scored using the same methods and guidelines as all other categories. Entries will be judged during the Print Critique program on Monday, September 12th and is not part of the normal print competition judging. FPP’s judges and moderators are eligible to enter the contest, but may not then be eligible to judge the contest entries. The RAW File (see below for list of accepted formats) for judging shall be delivered to the Competition Manager via physical electronic media, such as a flash stick, thumb drive, media card or DVD/CD no later than Saturday September 10 at 8 AM EST. Entries will not be accepted via email, file upload service or the Proof Cast portal. I would strongly recommend that you save the image to at least two different formats as a back up.
The entry’s metadata must be intact and can be, at any time, studied by the Print Competition Manager, the Moderator and/or any Judge using Camera Raw, Lightroom, Photoshop or other comparable program. Albums are not allowed for the RAW category. Images entered in Best Shot Contest must be submitted in one of the following formats: IIQ (Phase One); 3FR (Hasselblad), DCR, K25, KDC (Kodak), CR2 (Canon), ERF (Epson), MEF (Mamiya), MOS (Leaf ), NEF (Nikon), ORF (Olympus), PEF (Pentax), RW2 (Panasonic) and ARW, SRF, SR2 (Sony). There can be no post production process applied to the image, this contest to test your skills as a photographer and the photograph must be straight out of the camera (SOOC). This includes, but is not limited to, white balance adjustment, dodging, burning, or cropping. Altering individual pixels within an image is not allowed (e.g., liquefying, spotting, healing, cloning etc.). Global or localized sharpening is not allowed. Split tones and HDR effects are not allowed. No images will be allowed that have filters, textures, actions or overlays applied to it. If the metadata shows any manipulations, including any file alternations not listed above, a Judge, Moderator, or Competition Manager may, at their discretion, disqualify the entry from the contest and the entry will not be judged or scored. Education is an important element of The Florida Professional Photographers, and participating in image competition can be a very valuable part of your growth as an artist. FPP's annual Image Competition is held at FOCUS each year. Although we encourage all members to participate by entering, you can also learn by viewing the judging – either in the formal setting of the judges room, or in the Lounge where hosts educate as you view the scoring remotely. This competition is for FPP members to be able to engage with the passionate and supportive photographic competition community, improve upon your quality of work (everybody wants to get better right?), earn recognition and admiration from your peers and improve your business. This year the membership requested judges who are Photographic Exhibition Committee (PEC) certified or are participating in the PEC's certification process, and your Board heard you! We are so excited to announce an amazing lineup of judges for FOCUS 2016 – MANY thanks to the hard work of Sandra Pearce-McAuley, M.Photog., Cr., Fellow ASP, FDPE, FDAE, FSA, FED! 2016 Judges William Branson, M.Photog., Cr., Fellow ASP (North Carolina) Carl Caylor, M.Photog., Cr., CPP (Michigan) Kari Douma, M.Photog., Cr., CPP (Michigan) Cary Garrison, M.Photog, Cr., CPP, API (Oklahoma) Gary Hughes, M.Photog., Cr., CPP , FDPE (Florida) Kevin Jiminez, M.Photog., Cr., Fellow ASP (Georgia) Tim Kelly, M.Photog., Cr., Fellow ASP, FDPE, FSA, FED (Florida) Christie Kline, M.Photog., Cr., CPP (Illinois) Linda Long, M.Photog., Cr., FSA, FED (Florida) Dawn Muncy, M.Photog., Cr., CPP (Oklahoma) Rich Newell, M.Photog., Cr. (Ohio) Darcy Olson, M.Photog., Cr., CPP (Michigan) 2016 Jury Chairs (moderators): Greg Daniel, M.Photog., Cr., CPP, Fellow ASP, FDPE, FSA, FED (Florida) Don Dickson, M.Photog., Cr., CPP (Texas)
How and When to Enter Find the rules and entry dates. Cost and details here: http://bit.ly/2016comprules How Images are Judged The PPA style of competition works by presenting images anonymously to a panel of qualified photographic judges from all parts of the industry in order to receive a score. Here’s how the scoring system works: 100 – 95 Exceptional 94 – 90 Superior 89 – 85 Excellent 84 – 80 Deserving of a Merit 79 – 75 Above Average 74 – 70 Average 69 – 0 Unacceptable In reality most images in competition receive scores between 69 and 100. Anything above an 80 is considered a “Merit” image, this is everybody in the competition is really going for. Those merits add up and can eventually be applied to degrees through the FPP like the Florida Degree of Photographic Excellence. The images in competition are judged on criteria called “The Twelve Elements”: • 1.) Impact is the sense one gets upon viewing an image for the first time. Compelling images evoke laughter, sadness, anger, pride, wonder or another intense emotion. There can be impact in any of these twelve elements. • 2.) Technical excellence is the print quality of the image itself as it is presented for viewing. Retouching, manipulation, sharpness, exposure, printing, mounting, and correct color are some items that speak to the qualities of the physical print. • 3.) Creativity is the original, fresh, and external expression of the imagination of the maker by using the medium to convey an idea, message or thought. • 4.) Style is defined in a number of ways as it applies to a creative image. It might be defined by a specific genre or simply be recognizable as the characteristics of how a specific artist applies light to a subject. It can impact an image in a positive manner when the subject matter and the style are appropriate for each other, or it can have a negative effect when they are at odds. • 5.) Composition is important to the design of an image, bringing all of the visual elements together in concert to express the purpose of the image. Proper composition holds the viewer in the image and prompts the viewer to look where the creator intends. Effective composition can be pleasing or disturbing, depending on the intent of the image maker. • 6.) Presentation affects an image by giving it a finished look. The mats and borders used, either physical or digital, should support and enhance the image, not distract from it. • 7.) Color Balance supplies harmony to an image. An image in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Color balance is not always har-
monious and can be used to evoke diverse feelings for effect. • 8.) Center of Interest is the point or points on the image where the maker wants the viewer to stop as they view the image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of interest, when the entire scene collectively serves as the center of interest. • 9.) Lighting - the use and control of light - refers to how dimension, shape and roundness are defined in an image. Whether the light applied to an image is manmade or natural, proper use of it should enhance an image. •
10.) Subject Matter should always be appropriate to the story being told in an image.
• 11.) Technique is the approach used to create the image. Printing, lighting, posing, capture, presentation media, and more are part of the technique applied to an image. • 12.) Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each viewer might collect his own message or read her own story in an image. For a complete list of rules, guidelines, visit the rules page of the website: www.areyouinfocus.com. If you have questions, contact the FPP Competition Manager Robin Adams using her email at robin@robinadamsphotography.com.
Mentors & Scholarships Marybeth Jackson, M. Photog., Cr., CPP, FDPE, FSA, FED Florida School of Photography, Director
TIME FLIES! FOCUS is right around the corner! To those of you who are unfamiliar with our Mentor program; each year at FOCUS we invite some of our more experienced members to be mentors to our members for a day. The winning bidders chose a day which is convenient for both the bidder and the mentor; and you have until June 30th of the following year to claim your day. Our Silent Auction also has some great merchandise that is donated to us by generous sponsors and it will be on display at our booth in the Trade Show. You may bid on the Mentor of your choice or on any of the items kindly donated by our participating supporters. Please stop by and check us out, and bid on the Mentor and/or the merchandise of your choice. All the monies raised from our Silent Auction and Mentors will go into our scholarship fund. The scholarship fund is a wonderful FPP membership benefit which allows us to award many scholarships to the Florida Photography Workshops each year. There is a scholarship application posted on our website at www.fpponline.org and they are eligible for any member of the Florida Professional Photographers. Would you also like to know how you can be included in the drawing for a Scholarship at FOCUS this year? If you volunteer and work on a committee at FOCUS your name will be included in the drawing at FOCUS. Please come by and visit us at our booth in the trade show area. If you are a member of FPP and would like to volunteer to be a Mentor, please call me. Don't miss out on getting to spend that one on one “Day with a Mentor.” On a personal note: I wish to add that it seems odd not to have Miss Betty McDonald writing this article and in charge of this committee. After 20+ years Betty has decided to step down and retire. It is indeed a well deserved retirement! Betty has worked tirelessly and raised in excesses of $75,000-$100,000 since the early 1990’s! To be quite honest; many of us can’t remember a time when Miss Betty didn’t oversee this committee. She has been quietly doing her job and never asking for any acclamation. We wish to thank her for her dedication over these many years. I can only hope we can fill her shoes and continue the legacy!!
Guidelines for submitting articles to “Florida Photographer”
Article Title: The title of your article cannot be longer than twenty-five characters including spaces and any special characters. If you just cannot condense it to twenty-five characters you should note that the title will be split onto a second line.
Article Specifics: The length of your article should be a minimum of five hundred (500) words. (In order to receive merits for written articles you are required to submit a minimum of five hundred (500) words.) Please consider submitting images for illustration. The magazine editor will determine placement although you may suggest placement (see example below.) Do NOT submit your article as a PDF. A standard Word document is preferred. Images for illustration should be submitted as JPGs. Images for illustration should be named in this format: authorlastname_001 with “001” indicating placement of the image in the article. See example: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. (Insert sample image 0001 here.)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Please use Myriad Pro font in 12 point size for your article.
Author Headshot: You must submit a headshot with your article. Be aware it will be inserted into a square mask and used on the “Contributing Writers” page. Do not forget to include your degree string as well.
Summary of Article: Please submit a summary of your article as well to be used on the “contributing writers” page. This summary should be no longer than seventy-five (75) words.
Other Specifics: “Florida Photographer” is published four times a year with the deadline for articles and submissions being the twentieth of the month preceding publication. For example, a magazine published on February 10th would have article and submission deadlines on January twentieth. Note that the deadline for submission is firm. While every effort is made to make articles as enticing in the magazine as possible—it is not the editor’s responsibility to review your work to make it grammatically sound.
Where to send:
Your article should be submitted to the following email address: vkelly.fpp@gmail.com and should come in as one email (i.e., article and illustrative samples included.)