Seeing is believing
Seeing
is believing
At the start of FPW, 35 years ago, founder Jaap Timmer used the phrase ‘Vide et crede’ as the company statement. How we implement "seeing is believing" has changed dramatically in recent years, but the power of visual communication has never been stronger. In a world where we are exposed to hundreds of ads and visual content every day, we still strive to create powerful visual content that is instantly recognizable. We create campaigns for our clients that subconsciously trigger a person’s mind. Campaigns that seduce, surprise or attract.
We kindly invite you to explore this lookbook that showcases a selection of work the FPW team has created in the last decade. From brand new projects to golden oldies. Pages with a QR code will guide you to additional online content. We hope you enjoy!
On behalf of the entire team, Liesbeth Peters, Nikki Petit and Frederieke Baars
Hi
About
Every FPW project or product is unique. It starts with recognizing its distinctive qualities, then converting them into smart positioning and a clear proposition. With our clients we build brands based on original ideas, contemporary market knowledge and more than 35 years of experience in branding and communication. We know the power of a well-chosen name, eye-catching images, creative design and careful implementation. And we believe in efficient but thorough brand research, smart strategies, and clear agreements with our clients. Projects that positively influence our environment or contribute to a better world – whether they concern the fight against cancer, sustainable real estate development or an inspiring an innovative product are always close to our hearts and core values.
us
About
Skill set
Strategy
Positioning
Brand strategy
Content strategy
Concepting
Copy
Branding
Brand identity
Stationery design
Visual identity
Interior design
Design
Art Direction
Graphic design
UX/UI design
Photography
Video and animation
DTP
Activation
Websites
Advertising online/offline
Social media marketing
Trigger comms
Print media
Signing
CRM
Outdoor
What to expect?
Corporate
The image our clients present to its employees, customers and other stakeholders is key. It can affect whether a prospective employee want to work at their company or whether a consumer wants to purchase a product. In order to create a successful corporate identity or corporate campaign we dive into the mission and goals of our clients; we look at the heritage and future ambitions. We talk with the employees and test the product or service. once we understand the core, we start creating communication that will reflect the most relevant messages.
Real Estate
From huge housing projects and exclusive apartments to new or transformed offices, we quickly understand developers’ wishes and are able to determine the best plan of approach. Our 35 years of experience in Real Estate communication has made us a powerful sparring partner in the developmental and commercial process. We cover all steps of the process: from choosing the right name for a project, launching successful sale campaigns, to hosting events. We believe our branding and marketing plans really make a difference in the way people percieve the value of the project increasing the level of success.
Retail
Branding is a way that differentiates one shopping centre from another and give consumers a reason to visit your center over another. Consumers no longer visit shopping centers for the sole purpose of shopping; more and more it is a social experience, a place to meet friends, have dinner and enjoy leisure activities. We help your shopping center to stand out. We create your brand that will convince retailers to start a business and invite customers to pay a visit. With (online) advertising, activation and events we make sure they return on a regular basis.
Area
Long before the first posts are hammered into the ground, the plans for the development of new living and working areas must generate a positive attitude from neighbours, regional government, investors and future users. Giving people an accurate and promising outlook or transforming negative sentiments into a positive mindset is always a challenge. But we love these longterm projects where we can unfold the story over time. Most of the times we are involved from the very beginning, sometimes we just fly in to get stories going again. Either way, area branding is one of our favorite activities.
Classics
Throughout our existence, there are always some long-standing clients that stand out due to the many years we have worked with them, designs or slogans that were fun or different, or cases that have proved timeless even after 15 years. So we have included a few of them as well.
Ideas
During our creative proces we come with lots of different ideas which we like to throw on the table because it stimulates discussion and helps us come to a final solution together.
Take a look!
look!
Wonam • project names and identities
REAL ESTATE
CORPORATE KondorWessels Vastgoed • positioning • logo • visual identity • website • corporate brochure • film • on- and offline advertising
CORPORATE
KondorWessels Vastgoed • recruitment campaign
Listen. Know. Act.
Knowing what people say about you is important, using it to manage your communication is key.
MONITOR › ANALYSE › INFLUENCE CORPORATE Sterk Werk - Monalyse • logo • visual identity • stationery
REAL ESTATE Cushman & Wakefield - Blaak House • name • logo • visual identity • campaign • website • brochure • event • signing
THE SENSITIVE, SUSTAINABLE REVIVAL OF A HISTORICAL BUILDING.
RETAIL Shopping Center Zuidplein • repositioning • brand strategy • visual identity • campaigns • photograpy • media planning
Betaalbaar huren in TwoTwoFive? Oplevering zomer 2022 REAL ESTATE ForumInvest - 225 • logo • project identity • website • location marker • on- and offline advertising
RETAIL Kroonenberg Groep - De Barones • logo • brand identity website • on- and offline advertising
feestje
CORPORATE Merus • refresh logo • brand identity • website • on- and offline advertising • recruitment campaign
Living in modeR n luxu Ry
REAL ESTATE Masterpiece Development • name • logo • project identity • website location marker • brochure • event • on- and offline advertising
CORPORATE abcnova • strategy • logo • visual identity • stationery • marketing campaign website • on- and offline advertising
hilvertshof.nl RETAIL Kroonenberg Groep - Hilvertshof • logo brand identity • website • on- and offline advertising
Hi Gorgeous
MARKTKWARTIERWEST.NL REAL ESTATE VolkerWessels Vastgoed en Ballast Nedam - Marktkwartier West • strategy • name logo • visual identity • campaign • website • brochure • event • signing
INGREDIËNTEN VOOR UNIEK WONEN
CORPORATE Blow kappers • logo • brand identity
REAL ESTATE Wilma Wonen & CRA Vastgoed • name • logo • project identity website • location marker • magazine
WONEN NAAST LANDGOED GORP EN ROOVERT
REAL ESTATE Cushman & Wakefield - ABN AMRO BANK • investment memorandum • website • video
SHOPPING LIBRARY FOODMARKET
www.postutrecht.com
REAL ESTATE a.s.r. - Post Utrecht • name • logo • visual identity • campaign • website • brochure • socials
Wonen aan de prachtige groene Beekweide REAL ESTATE CRA Vastgoed • logo • visual identity • website • brochures • online advertising
Fleurig wonen, middenin het groen
RETAIL Coltavast - Makado Schagen • logo • brand identity • website digital presentation • templates for on- and offline advertising
RETAIL Fidelity International • logo • visual & brand identity • website online advertising • marketing • signing • events
IDEAS / REAL ESTATE / CORPORATE Biesterbos • project identity
Kies voor gezond groen wonen.
OAK.NL
GEZONDHEID NATUUR ENERGIE REAL ESTATE Janssen de Jong Projectontwikkeling • name • logo • tender visual identity • digital magazine
CORPORATE Kroonenberg Groep • logo • claim logo • visual identity • stationery marketing campaign • website
CORPORATE Schaap Advocaten Notarissen • logo • visual identity • campaign • website
woon • werk • shop • ontmoet • geniet nieuwe thuis?? nieuwdelft.nl Jouw
AREA DEVELOPMENT New Delft • logo • visual identity • campaign • website • event • signing
RETAIL De Woonindustrie • logo • visual identity • website
REAL ESTATE City Upgrade - The Nook • name • logo • presentation • direct mailing • event
REAL ESTATE MAB • logo • visual identity • brochures • campaign • website • outdoor
CORPORATE Prosperity - Prosper Vitae • visual identity • website • presentation • stationery
CONNECT
Verbindingen zien, leggen en verstevigen. Door met een holistische blik naar het gebouw, het gebied en de gemeenschap te kijken, zien we de potentiële connecties die het in zich heeft.
CREATE
Concrete plannen en ontwerpen maken en deze uitvoeren. Een intensief proces met een duidelijk doel: een omgeving creëren waar mensen zich thuis voelen.
CARE
Een project starten is bij ons een project afmaken en ook na de realisatie blijven wij betrokken. Zodat er omgevingen ontstaan die van waarde zijn. Nu en in de toekomst.
REAL ESTATE Lingotto - HAUT • logo • project identity • brochures • website signing • outdoor • on- and offline advertising
RETAIL Kroonenberg
brand strategy • visual identity • magazines
Groep - Gelderlandplein
Le SUD
TIJDLOOS MOOI WONEN AAN HET ZUIDELIJK DEEL VAN DE GROENE LOPER AREA DEVELOPMENT Ballast Nedam Projectontwikkeling - Le Sud • brand strategy • creative concept name • logo • website • location marker • brochures
REAL ESTATE Deka - The Bank • logo • update brand identity • digital presentation • website • on- and offline advertising
REAL ESTATE Trebbe & Novaform • name • logo visual identity • online content • brochures
A UNIQUE PERSPECTIVE ON SUPER PRIME REAL ESTATE Zuiver Vastgoed Groep - More • name • logo • visual identity • claim • campaign • brochures • books in box
PRIME APARTMENTS IN AMSTERDAM
REAL ESTATE Urban Studios • brand • visual identity • campaign • commercial
HOME WITH A STORY REAL ESTATE Amsterdamse Vastgoed Combinatie - Stoomketelfabriek • name • logo • project identity • brochures • website • signing
Hello
RETAIL Flora Holland • campaign • website • social media • promotional Hello beautiful
REAL ESTATE City Upgrade - HUT • project identity • logo • corporate presentation • website • app • event
JUST SHOW UP AND LIVE THE AMSTERDAM LIFE
RETAIL Hillfresh - The expert in taste strategy launch campaign • website • packaging • promotion materials • video
IDEAS Nido - Italian style hotel concept
identity
name • logo • brand
CORPORATE Dalosy • logo • visual identity • corporate presentation • website • stationery • template development
REAL ESTATE Real Movement and Van Deursen - The Grace • logo • digital presentation • website • social campaign
REAL ESTATE Vibu • logo • brochures • outdoor • offline advertising
HIDDEN GEM HARTJE STAD
Ontdek de Kalverpassage
Fashion • Food • Drinks • View
Kunst • Parkeergarage
Toiletten • 7dagenopen
& RESTAURANTS RETAIL Kroonenberg Groep - Kalverpassage • logo • brand identity website • signing • on- and offline advertising
HIDDEN GEM HARTJE STAD WINKELS
ENTERTAINMENT NOX • brand identity • signing
CORPORATE Sterck • logo • brand identity • stationery • website • brochure
REAL ESTATE Stack • name • logo • visual identity • animated presentation • signing
CORPORATE Build • logo • visual identity • stationery • website • Powerpoint presentation
REAL ESTATE De Jong Groep - Valerius • project identity • logo • website • brochure • advertising • signing
ELEGANT LUXURY AT ITS FINEST
RETAIL
Kroonenberg Groep - Gelderlandplein • brand identity • local hero campaign
IDEAS Smoothie Bar corporatie • logo • brand identity • social
Speciaal voor Lieke met liefde gemaakt
REAL ESTATE AEW - RIV Offices • name • logo • brand identity • website • signing & wayfinding
REAL ESTATE Hines - South Dock • name • logo • visual identity website • signing • social campaign • videoheader
LIVING ON NDSM
NASCETUR
CORPORATE Consequent Compliance • name • logo • visual identity • UX design • signing social campaign • video header
RIDICULUS MUS DONEC QUAM
REAL ESTATE Amvest and COD - KAAP • logo • brand identity • brochures • website • outdoor • advertising
CORPORATE Masterpiece Development • logo • brand identity • stationery • website
RETAIL Berkhouwe Vastgoed - Piazza • repositioning • logo • brand identity
REAL ESTATE Masterpiece development - Dépôt Zuid • logo • brand identity • website • brochure • advertising • outdoor • event
RETAIL De Gouden Ton • logo refresh • brand identity stationery • promotional templates
ZICHT OP DE STAD
REAL ESTATE ABC Vastgoed - ART • name • logo • positioning • website
REAL ESTATE Moshav Mokum • logo • visual identity • presentation
Moshav Mokum
CORPORATE Schiecentrale • logo • visual identity • signing & wayfinding • website • animated 3D
model
Bijzondere ruimtes voor creatieve mensen
Consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut.
schiecentrale.nl
ALLES IN DE BUURT REAL ESTATE Hermanos Polo - Hogguers • logo • brand identity • website • brochure • advertising • outdoor
Unieke gelegen aan de Sloterplas worden 63 ruime, karakteristieke en stijlvolle koopappartementen gerealiseerd. Pasklare nieuwe designappartementen waarin je meteen kunt genieten van het groen én de dynamiek die deze vitale wijk in opkomst te bieden heeft. Start je dag met een rondje Sloterplas of een koffie bij Looiedet Coffee & Toast. Geniet ‘s avonds samen bij ondergaande zon met een Gin en Tonic op het terras van Hotel Buiten. Hogguers biedt je een unieke plek op een unieke locatie. HOME START APPARTEMENTEN ARCHITECTUUR LOCATIE OMGEVING CONTACT WONEN NIEUWE STIJL IN NIEUW-WEST AAN DE SLOTERPLAS WONEN NIEUWE STIJL
RETAIL a.s.r. Leidsche Rijn Centrum • logo • brand stragegy • visual identity signing & wayfinding • on- and offline advertising • media planning grand opening
Happy shopping
REAL ESTATE Impact Vastgoed - Plesmanduin • name • logo • visual identity • website social campaign • brochure • area development
EXCEPTIONAL LIVING IN THE HAGUE
RETAIL Bisonspoor • logo • visual identity • stationery • website • signing & wayfinding
•
IDEAS Union
brand identity
IDEAS CÉSAR • logo restyling • visual identity • packaging
There’s a new masterpiece in town CÉSARLIVING.NL
LET'S HAVE A COCKTAIL AMS.NL REAL ESTATE Provast - 2Amsterdam • name • logo • brand identity • digital presentation • website
BIJZONDER WONEN AAN HET WATER REAL ESTATE New Cheese Development & EgeriaDe Werf bij de Sluis in Muiden • name • logo • brand identity • website • brochures • advertising
CORPORATE Newomij • claim • brand identity • stationery • website • on- and offline advertising
AREA DEVELOPMENT BPD Gemeente Oisterwijk - Provincie Noord-Brabant • brand strategy • brand identity location markers • signing • magazine • website • brochures • marcom management
IDEAS CO_ office concept • name • logo • visual identity • stationery • website • corporate presentation
GROUP OF COMPANIES
CORPORATE RJB • logo • brand identity • website
GROUP OF COMPANIES J R B
GROUP OF COMPANIES
J R B
RJB
RJB is een solide organisatie met een heldere blik op de toekomst en een duidelijke visie.
Exclusieve kantoorruimte Interesse?
REAL ESTATE Tree Real Estate - Eclipse • logo • brand identity • website • digital presentation • on- and offline advertising
Start van
woondroom REAL ESTATE Janssen de Jong Projectontwikkeling - KIEM • name • logo • visual identity website • digital presentation • signing
jouw
REAL ESTATE COD - Hof • name • logo • brand identity • website • brochures • on- and offline advertising
Ruim, representatief, modern: Data Club Offices. Multi-tenant kantoorgebouw pal aan de A1. Zichtlocatie waar ondernemers gezien willen worden. Elkaar ontmoeten én samenwerken. Hoogwaardige hotspot voor Amersfoort, buzzing landmark voor De Hoef. Data Club Offices nodigt uit en trekt aan.
REAL ESTATE Cording - Data Club Offices • name • logo • brand identity • website • brochures • on- and offline advertising
Environmentally minded THE ADMIRAL REAL ESTATE AEW - The Admiral • name • logo • brand identity • website • digital presentation • outdoor
High end office spaces De Ruijterkade 139 in Amsterdam
RETAIL Colliers • logo • brand strategy • brand identity • signing & wayfinding
Meet your new neighbours at the green esplanada On the esplanade you will meet your neighbors and experience the richness of diversity of Rotterdam. The Max Euwe quarter is inextricably linked to the city through its green veins.
r MAXEUWEKWARTIER.NL REAL ESTATE BAKKERS | HOMMEN - Max Euwe Kwartier • brand identity • website
Rianne Vos Student
The future begins at the Max Euwe quarter. Imagine yourself in the testing ground for future living and working. This is where the new Rotterdam begins. A city of disruption, diversity and innovation. The place of flexibility and progress.
REAL ESTATE Wonam - Zandkasteel • logo • visual identity • documentation • teaser website • brochure • signing • area communication
RETAIL
Entre Deux • logo • visual identity • on- and offline campaign winner NRW marketing price in 2012
RETAIL Cushman Wakefield - Aberdeen Standard Investments • repositioning • brand strategy website • signing & wayfinding • interim marcom management
AREA DEVELOPMENT Gemeente Amsterdam - Zeeburgereiland • logo • project identity • claim • marketing campaigns • signing
REAL ESTATE Caransa Groep - The Bridge • logo • project identity • website • marketing collateral • outdoor
REAL ESTATE Maarssen Groep - First • name • logo • visual identity • website • on- and offline campaign • event • brochures • film
VAN LANDGOED NAAR LEEFGOED AREA DEVELOPMENT Coudewater • logo brochure • signing • outdoor brand development
RETAIL Woonboulevard Westpoort • logo • visual identity • on- and offline advertising
MEER DAN JE DENKT!
REAL ESTATE / AREA COMMUNICATION Impact Vastgoed - Parkzicht Plesmanduin • strategy • logo • visual identity • stationery • website • social campaign • signing
CORPORATE Youseeq • brand identity • brand visuals • repositioning • website
De internationale expansie van uw organisatie is een groot succes.
Totdat blijkt dat u allerlei privacy-regels overtreedt.
Lees op Eversheds.nl hoe internationale organisaties profiteren van onze wereldwijde kennis op het gebied van HR-compliance.
eversheds.nl advocaten en notarissen
Met de inzet van flexwerkers bespaart u flink op de kosten.
Denkt u…
Als u even niet oplet, kost de inzet van flexibele arbeid uw organisatie meer dan het oplevert.
Lees op Eversheds.nl hoe wij uw bedrijf HR-compliant kunnen maken.
eversheds.nl advocaten en notarissen
Met de inzet van flexwerkers bespaart u flink op de kosten. Denkt u…
Als u even niet oplet, kost de inzet van flexibele arbeid uw organisatie meer dan het oplevert.
Lees op Eversheds.nl hoe wij uw bedrijf HR-compliant kunnen maken.
eversheds.nl advocaten en notarissen
CORPORATE Eversheds • on-and offline advertising • recruitment • recruitment website
Eversheds wenst Ameland en EnTranCe veel succes
(en vooral heel veel zon)
Op Ameland bouwt EnTranCe het grootste en slimste zonnepark van Nederland. Een park waarmee dit eiland een unieke ambitie wil waarmaken: in 2020 alle energie zelf opwekken. Dat heeft nogal wat voeten in de aarde. Ook als het gaat om de juridische kant van de zaak. Die hebben wij op ons genomen en daar zijn wij trots op. Wij vinden het geweldig om betrokken te zijn bij een initiatief dat het onmogelijke mogelijk maakt.
eversheds.nl
advocaten en notarissen
REAL ESTATE Piet Hein Buildings brand • visual identity • brochures • signing • outdoor • on- and offline campaign
RETAIL Leefgoed Restaurant - part of Coudewater • brand identity • signing
Leefgoed is een eeterij. Bij ons gaat het net even anders. Bestel en haal af aan de bar waar je zin in hebt, kies een plekje en geniet! Ook vinden wij het ontzettend fijn als je lege kopjes, glazen en borden op onze afruimkar zet. Kleine moeite voor jou, grote hulp voor ons.
REAL ESTATE SDK Bouw en Vastgoed logo • brand visuals • digital magazine
mars
PLANETENBAAN TRANSFORMEERT
NAAR STEDELIJK GEBIED
REAL ESTATE Gemeente Stichtse Vecht, Bakkers | Hommen, Bouwhuis groep, SBB, Winterthrust • area communication logo • visual identity • website
CORPORATE Cairn Real Estate - Transpolis • logo • visual identity • signing • website
Golden Oldies.
Golden Oldies.
CLASSICS
Rodamco
• logo • visual identity • claim
CLASSICS / REAL ESTATE Van Nelle Fabriek • logo • visual identity • campaign vannellefabriek.com IN A UNESCO WORLD HERITAGE BUILDING INSPIRING OFFICE SPACES FROM 36 M2 Energise your business
WORK DAYS. DANCE INTO THE NIGHT...
INSPIRING OFFICE SPACES FROM 36 M2
vannellefabriek.com
your business
Energise
CLASSICS
Cobra Interieur • logo • brand identity
CLASSICS Magna Plaza shopping centre • project identity • offline advertising • campaign • video
CLASSICS ING Real Estate • brand • visual identity • claim • campaign • brochures • films
CLASSICS Asto keukens • brand • visual identity • campaign • car wrapping
eggersmann leicht poggenpohl sheer studioform AXIAIR BAUKNECHT GAGGENAU LIEBHERR/AMANA MIELE SIEMENS SMEG
CLASSICS Heijmans • claim • visual identity • campaign • marketing collateral
CLASSICS Park Strijp Beheer • name • logo • area marketing • brand identity
A unique opportunity: 40,000 m2 of new multitenant space in the old centre of Amsterdam!
www.thebankamsterdam.nl
CLASSICS Kroonenberg Groep - The Bank • name • logo • project identity • launch event brochures • website • signing • outdoor • on- and offline advertising
CLASSICS Amsterdam Port Authority • visual identity • campaign • annual reports
Schiphol Airport Shopping - See Buy Fly • logo • visual identity
CLASSICS
CLASSICS Gemeente Rotterdam - Wilheminapier Rotterdam • logo • visual identity • website • campaign • event • films Het moment van: Annelies Christian Het moment van:
Het moment van:
Twan en Eefje
Our team
FPW relies on an energetic and close-knit team of designers, consultants, creatives and online thinkers who enjoy working with the best suppliers in the field of web development, print, media, PR, outdoor and online campaigns.
team
Get in touch
FPW Amsterdam: +31 (0)20 820 89 50 info@fpw.nl FPW Rotterdam: +31 (0)10 436 47 00 info@fpw.nl FPW Eindhoven: +31 (0)40 212 99 98 eindhoven@fpw.nl
