Media Pack 2012
Overview
A
s the leading title within the creative industry for over 30 years, Creative Review presents the very best in advertising, design and visual culture. Our objective is to inspire, inform and stimulate debate in creativity. Creative Review’s editorial remit covers: Graphic Design, Advertising, Illustration, Photography, Digital Media, Typography and CGI. The magazine has a fully paid for and independently audited circulation of 13,472*. This is split roughly 60/40% between subscription and newsstand copies. With an average pass-on readership of 3.2 creatives per issue, the readership is in excess of 43,000 every month. Alongside the printed publication, CreativeReview.co.uk attracts over a quarter of a million unique users a month and generates over 839,887** page impressions per month. It also hosts the hugely popular CR Blog, which delivers the latest technical processes, the most innovative campaigns and an authoritative voice on where the creative industry is heading. * ABC July 2010-June 2011 ** October 2011
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
Creative Review
E very month, Creative Review is bought and read by 13,472* creative professionals in the UK and overseas. The circulation encompasses the entire creative industry, primarily design consultancies and advertising agencies.
Advertising in Creative Review puts you in front of key decision-makers within the creative and advertising industries. Creative Review is respected for cuttingedge editorial, stunning visuals and quality production, which in turn has developed a strong, inspired and loyal readership across the globe.
Subscriptions
Newstrade
10,076
6,298
3,418
UK
3,396
1,611
1,623
Overseas
13,472
7,909
5,041
Total
ABC breakdown*
Net Circulation *ABC July-2010 – June 2011
Illustrator: Hellovon CGI: Taylor James “Having gone through the work on Taylor James’s site, I was really interested to see the step-by-step guides they give to some of their key projects,” says illustrator Von. “The juxtaposition between photos they were working on and the elements they were adding in when they weren’t fully rendered was what really caught my eye. It was this in-between stage in which I saw 42
echoes of the way I treat my images.” “Due to time constrictions, and both of our methods being quite timeconsuming, we had to work with an existing image of mine,” Von explains. “We went with a drawing of an Owl I did in 2008 because it already had a very angular, 3D feel which provided a great starting block for Taylor James to do their magic.” Taylor James’s creative lead Ed Taylor explains how they worked together on
Company breakdown Design consultancy 34% Advertising agency 28%
thing that reflected our skills and abilities at Taylor James,” he explains. “Getting to the final image was a real challenge; how do you take a picture from one medium to another [Von works in pencil and ink] – to create something new and interesting, whilst still respecting the illustrative qualities of the original? The piece didn’t need to be stereotypically 3D, ie with highly convincing form and shading, and I certainly didn’t want it to be a CREATIVE REVIEW ¦ JUNE 2010
the image: “We spent time experimenting in CG and myself and Von discussed ideas to develop the creative in a way that would stand out in 3D. We sent work-in-progress images and thoughts for the overall direction to Von regularly. For me achieving ‘success’ was about getting to a result that we both felt happy with, one that respected his work as inspiration. So I did my utmost to pay close attention to Von’s feedback whilst also creating some-
Freelancer/ Photographer/ Illustrator 22% Education 10% Public sector 4% Other 2% * December 2011 - Creative Review subscriber database
demonstration of any kind of gimmicks. Computer graphics has such limitless creative possibilities, there is no inherent ‘style’, so working in 3D you have to be able to adapt to every fresh challenge.” For Von, “it was an interesting journey, with quite a bit of to and fro, but ended up providing a lot of food for thought of where things could be taken in the future on other projects. I’m very happy with the final outcome. It’s always interesting to hear how
hellovon.com taylorjames.com
someone interprets your work and so to see how they do that with their own skills and technology is doubly so. With this kind of project there’s always a lurking danger that the image gets taken off on a massive tangent but the final piece has retained the essence of the original whilst taking it to a different arena, showcasing the talents of Taylor James in a great light.”
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
creativereview.co.uk
C
reativeReview.co.uk is an invaluable resource for individuals within the creative industry. Complementing the printed publication, the site carries all of the content from the magazine as well as a five year archive of back issues. CR Blog CreativeReview.co.uk is home to the hugely popular CR Blog. As well as hosting breaking news stories and showcasing exceptional work, the blog encourages conversation and debate, allowing readers across the globe to interact with the brand, and each other. Twitter Creative Review has an outstanding following of over 500,000 people on Twitter. This makes it the third most followed UK magazine, highlighting the status of the brand and its international reach. Newsletter Sent twice a week to over 33,000 opted in recipients, the CreativeReview.co.uk newsletter presents the most recent content from CreativeReview.co.uk.
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
The Annuals The Annual Published in May is an exclusive doublesided issue of Creative Review, which showcases the best work of the year within advertising, design and visual culture. The work included is selected by a panel of industry leading judges from thousands of paid for entries. Showcased chronologically, we present the very best work from the past calendar year and award the prestigious ‘best in book’ award to a select few projects. The Photography Annual Each year, we also publish The Photography Annual, which showcases the best of the year’s photography. Categories include work shot for editorial use, conceptual and personal images, as well as those shot for advertising and design consultancies. Exclusive and bespoke sponsorship packages are available for both The Annual and The Photography Annual.
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
£40 cpm £35 cpm £35 cpm
£120 per 1,000 £130 per 1,000 £140 per 1,000 £150 per 1,000 £160 per 1,000 POA +20% £1,080
£7515 £4125 £2745 £1400
Display Advertising Rates CreativeReview DPS Full Page ½ Page ¼ page Inserts 0-10g 11-20g 21-30g 31-40g 41-50g 51g + Part-run surcharge Minimum charge Creativereview.co.uk Leaderboards MPUs Skyscrapers
£300 per 1000 email records
Emails Twice weekly Newsletter sponsorship £1750 per week (logo and leaderboard banner) Third party emails (minimum 8,000)
Advertising contacts Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Emma Williams Senior Display Sales Executive 020 7 970 4935 emma.williams@centaur.co.uk
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
Classified Advertising Rates
£50 15mm high x 33mm wide
Services Classified advertising, split into industry specific pages Freelance Page Cost of unit Dimension of unit Creative Service and Graphic Supplies Page Cost of unit £50 Dimension of unit 15mm high x 33mm wide Type/Printing Service/Photographic Services Page Cost of unit £375 Dimension of unit 52mm high x 68mm wide
£54 scc
£500 71mm high x 106mm wide
Signs Page Cost of unit
£1600 £3000 £1050 £1850 £1050 £1850
Photo Card Page Cost of unit Dimension of unit
Directory 6 months directory (print and online) 12 months directory (print and online) 6 months directory (print only) 12 months directory (print only) 6 months directory (online) CR 12 month directory (online) CR
Advertising contact Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk
£8448 £4224
£2112
84
Recruitment Advertising Rates Print Full Page (220mm high x 211mm wide) Half Page (220mm high x 104mm wide) or (108mm high x 211mm wide) Quarter Page (108mm high x 104mm wide) Other sizes available on request.
Online Premium Listing Your ad would appear highlighted at the top of the results that matches any of the jobs criteria. Your listing will remain online for 2 weeks on creativereview.co.uk and mad.co.uk. Perfect for junior and mid senior roles. £850 per vacancy Basic Listing Your recruitment advert will go across creativereview.co.uk and mad.co.uk for 2 weeks as a standard listing. Ideal for Junior roles. £595 per vacancy
Advertising contact Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk
APPOINTMENTS
CREATIVE REVIEW ¦ JANUARY 2012
Vicky Ridley Display Advertising Director 020 7970 6414 vicky.ridley@centaur.co.uk Itisha Giri Ad Director, Recruitment & Services 020 7970 4632 itisha.giri@centaur.co.uk Emma Winter Classified Advertising Manager 020 7970 6424 emma.winter@centaur.co.uk