LABEL DESIGNS
BACKGROUND
BREIF
These drinks are made from 100% natural ingredients, with no added sugar and this is the message the Feel Good Drink Company wants to promote. The three bottles we were asked to focus on are; Apple & Blueberry, Orange & Mango, Cloudy Lemon.
The brief had two parts; firstly to make Feel Good Drinks famous and to promote the great taste of the drinks. Secondly to encourage people to choose to buy their drinks over their competitors.
BRIEF;
Feel Good Drinks Company
NAMES;
Emily Fairbank Francesca Pecqueur
WITH 100% NATURAL INGREDIENTS
THIS DRINK IS
10 0% N AT U R AL I N G R E D IE N T S
WILL LEAVE YOU
FEELING FANTASTIC
FEEL GOOD
MEANING YOUR DRINK
100% NATURAL
WE HAVE NOT ADDED SUGAR
72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g
DRINK GOOD
FEEL GOOD
*Contains only 100% naturally occuring fuit sugar
ORANGE & MANGO
WITH 100%
0 df988356kdjf2
We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.
1 OF YOUR 5 A DAY
10 0% N AT U R AL I N G R E D IE N T S
1 OF YOUR 5 A DAY
We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.
THIS DRINK IS
WILL LEAVE YOU
FEELING FANTASTIC
DRINK GOOD
FEEL GOOD
FEEL GOOD
MEANING YOUR DRINK
100% NATURAL
WE HAVE NOT ADDED SUGAR
72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar
CLOUDY LEMON
WITH 100%
0 df988356kdjf2
NATURAL INGREDIENTS
10 0% N AT U R AL I N G R E D IE N T S
1 OF YOUR 5 A DAY
We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.
THIS DRINK IS
WILL LEAVE YOU
FEELING FANTASTIC
DRINK GOOD
FEEL GOOD
FEEL GOOD
MEANING YOUR DRINK
100% NATURAL
WE HAVE NOT ADDED SUGAR
APPLE & BLUEBERRY
72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar
0 df988356kdjf2
NATURAL INGREDIENTS
100% NATURAL
SOLUTION
PRINT PROPERTIES
To use an illustration of the cross section of the fruit flavours remind customers of the drinks freshness. We kept the label simple and clean to represent the natural ingredients of the drink. Also we printed the logo and messages on the bottle tops as an added touch.
STOCK; PROCESS;
Assatate Litho Printing Pad Printing
Page 1 Leeds College of Art
ADVERTISING POSTER
www.feelgooddrinks.co.uk
I AM 100%
NATURAL I HAVE NO ADDED SUGAR
I AM 1 OF YOUR 5 A DAY
I AM A FEEL GOOD DRINK
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
CONCEPT
INFORMATION
We used the three bright gradients that were used in the cross sections of the fruit. The aim was to catch people attention using bright colours.
Keeping in line with the bottle labels and designing simple posters, focusing on the information that catches the target audience’s eye; a healthy, sugar free drink they can have on the go.
RS
BRIEF;
Feel Good Drinks Company
NAMES;
Emily Fairbank Francesca Pecqueur
www.feelgooddrinks.co.uk
www.feelgooddrinks.co.uk
I AM 100%
I AM 100%
I HAVE NO
I HAVE NO
I AM 1 OF
I AM 1 OF
I AM A FEEL GOOD DRINK
I AM A FEEL GOOD DRINK
NATURAL ADDED SUGAR
YOUR 5 A DAY
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
NATURAL ADDED SUGAR
YOUR 5 A DAY
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
PRINT PROPERTIES Lithography Printing 180 gsm A1 size Matt Varnish 3 spot colour gradients
Page 2 Leeds College of Art
PHONE APP
1 NEW NOTIFICATION
MA
TO YOUR FEE
Close
Did you know...
LOGIN
you are currently 200 metres from store that sells Feel Good Drinks? Tap for Map
USERNAME; PASSWORD;
i
i HOME
FUN FACTS
MAP
WEBSITE
HOME
CONCEPT
APP FEATURES
We wanted to make sure the target audience knows when they are near a store selling Feel Good Drinks, and exactly how to find them. This app will also keep customers and followers up to date with all the latest Feel Good news and products.
A notification will pop up when a person is near to a shop, directing them with a map. A page of daily facts on how to maintain a healthy lifestyle and how Feel Good Drinks are a part of that. A page that links to the main website where weekly offers can be downloaded and used.
FUN FACTS
AP
FACT
EL GOOD DRINK
+ -
MAP
WEBSITE
BRIEF;
Feel Good Drinks Company
NAMES;
Emily Fairbank Francesca Pecqueur
WEBSITE UPDATES
OF THE DAY
BLUEBERRIES are a superfood and have more anti oxidents than pretty much all other fruit and veg.
DEAL OF THE WEEK!
Purchase a Feel Good Drink in any independant shop and get 25p off your next drink!
i HOME
FUN FACTS
i MAP
WEBSITE
HOME
FUN FACTS
MAP
WEBSITE
Page 3 Leeds College of Art
CONTEXT
TARGET AUDIENCE
WHERE
We are aiming these drinks at students and professionals in towns and cities. They have busy life-styles and are more concious of their health and what they drink and eat. Due to this they tend to eat on the go.
In the CBD’s of towns and cities where Universities and businesses are located. In independant food stores, sandwich shops, cafe’s and university unions where there is less competition from other juice brands.
BRIEF;
Feel Good Drinks Company
NAMES;
Emily Fairbank Francesca Pecqueur
RECYCLABLE NAPKINS By printing a napkin with the Feel Good logo, information and website address and placing it in prime locations will increase thier advertisment. It will be given out with any purchase the person makes in each of these stores with the aim to raise awareness of the brand and entise more people to buy the drinks.
Page 4 Leeds College of Art