Transform 2011 Booklet by Francesca Dickson Ripple

Welcome to Transform 2011 – Designing Solutions. Inspiring Health. This fourth year of Transform has us focused on the power of design — in our case, how design is about thinking differently — moving people from old behaviors to new ones, from unproven concepts to innovative approaches with proven impact. Let’s face it: health care needs transformational change. We all know what is broken: the real work lies in finding ways to move toward a better way of doing things, what we should retain, and what must evolve. Yes, good design CAN change everything.

Welcome

Whether you are a patient, a provider, a member of a care team, policy maker, a designer, app developer, engineer, decision maker, a student, an entrepreneur … we all have one compelling call to action: the status quo in health care must change. We are so excited to host the Transform symposium and hope your experience exceeds your expectations. Our goal is to nurture the dialogue that emerges from such a thoughtful and heterogeneous group connecting ideas that have great potential for doing good with promising mechanisms for bringing about real and meaningful change. Thank you for joining us. We hope you freely contribute to the conversations that will take place here and know that we look forward to working with you to transform the way health and health care are experienced and delivered. We are very grateful to be part of Transform 2011.

Nicholas LaRusso, M.D.

Barbara Spurrier, M.H.A.

Medical Director

Administrative Director

Center for Innovation, Mayo Clinic

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

A little background Innovation has been a cornerstone of Mayo Clinic since our beginning, and the founding of the Center for Innovation (CFI) in 2008 marked a major step in reaffirming innovation’s central place for the organization going forward. We have seen how design thinking and innovation have been successfully adopted at major U.S. businesses such as IBM, GE, Apple, Google and Intel. At companies like these, the innovation discipline fuels a cycle of continuous product and service development that offers customers high value, as well as earned trust and safety. Since our inception, CFI continues experimenting with and adapting innovation and design thinking to transform health care delivery. New ideas for services and products emerge through disciplined research and ideation phases, followed by active prototyping in live clinical settings, refinement and rollout. And always, it is about partnering with patients to improve health care from their perspective. Like any innovation lab, we have had our share of both bright moments and the occasional fizzle. But even with the latter — in the spirit, we believe, of the best innovation practice — we want to inspire the health care industry to think big, start small, and move fast.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Schedule

Schedule of Events Sunday 9/11/2011 Tours

Schedule

1:00 – 2:00 p.m. 4:00 – 5:00 p.m.

Center for Innovation Tours

1:00 – 2:00 p.m. 2:00 – 3:00 p.m. 3:00 – 4:00 p.m.

Mayo Clinic Tours

Design Workshops 2:00 – 4:00 p.m.

Continuum Workshop: Simple Wins – Using Design Thinking to Make Small Steps Towards Tomorrow’s Big Ideas

2:00 – 4:00 p.m.

GE Healthcare Innovation Workshop Cancer: Advanced Technologies and Individualized Medicine

2:00 – 4:00 p.m.

Mayo Clinic Center for Innovation: Healthy Communities Workshop

Network Affinity Meetings – Mayo civic center 4:30 – 5:30 p.m.

Design Innovators

4:30 – 5:30 p.m.

Designing Medical Innovation Centers Hosted by University of Michigan

4:30 – 5:30 p.m.

Healthcare Entrepreneurs, Geeks and Gamers

4:30 – 5:30 p.m.

Healthcare Transformers (Spotlight on Beacon Communities)

4:30 – 5:30 p.m.

Global Health Movers Opening night – Mayo Civic Center, Presentation Hall

6:00 – 7:00 p.m.

John Hockenberry Larry Keeley Teddy Blanks: iSpot Winner

7:00 – 8:30 p.m.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Reception

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Monday 9/12/2011 7:00 – 7:45 a.m. 7:00 – 8:30 a.m.  Designing Solutions 8:30 – 10:15 a.m.

Tuesday 9/13/2011

Tai chi and Qigong Session (optional) Registration and Breakfast Speakers

John Hockenberry

7:00 – 7:45 a.m. 7:00 – 8:30 a.m.  Community Interventions 8:30 – 10:15 a.m.

Speakers

John Hockenberry

William Drenttel

John Thackara

Roger Martin

Sanjeev Arora

David Webster

Joseph Kolars

Chris Hacker

Michael Murphy

Jessica Floeh: iSpot Winner

John Crowley: iSpot Winner

Meet the Speakers

10:15 – 10:45 a.m.

Meet the Speakers / Networking Time

10:15 – 10:45 a.m.

Meet the Speakers / Networking Time

10:45 a.m. – 12:15 p.m.

Breakout Sessions - Concurrent sessions

10:45 a.m. – 12:15 p.m.

Breakout Sessions - Concurrent sessions

12:15 – 1:15 p.m.  Corporate Creativity 1:15 – 3:00 p.m.

 Babies on the Block: Incubating Healthcare

 Case Studies in Innovation: Minnesota to South Africa

 Delivering Care in Second Life

 Communication Tools for Health

 Games as Life Changers

 Conversations with the Rabble Rousers

 Healthy Aging – Five over Fifty

 Design for Good: A New National Initiative

 Impacting Healthcare: Transformative Design Education

 Designing Health: Self-Tracking and Data Visualization

 Unlocking the Power of Sharing Data

 Radical Evolution: Industrial Design into Service Design

Lunch / Networking

 The Transformational Power - and Promise - of Social Media

Speakers

Dondeena Bradley James Hackett Paul Grundy

12:15 – 1:15 p.m.  Inspiring Health 1:15 – 3:00 p.m.

 Rabble Rousers 3:30 – 5:15 p.m.

Speakers

e-Patient Dave

Gianna Marzilli Ericson + Augusta Meill

Meet the Speakers 3:00 – 3:30 p.m.

Lunch / Networking

Dawn Owens

Beth Comstock + Robert Schwartz

Andrew Zolli

Meet the Speakers / Networking Time

Maggie Breslin

Speakers

Allan Chochinov Halle Tecco Jay Parkinson Rebecca Onie Lorna Ross

Tai chi and Qigong Session (optional) Breakfast

Conclusion

John Hockenberry

5:15 – 5:45 p.m.

Meet the Speakers / Networking Break

5:30 – 7:00 p.m.

Networking and Reception

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Conclusion

John Hockenberry

Meet the Speakers 3:00 – 3:30 p.m.

Meet the Speakers / Networking Time

Tours 3:30 – 4:30 p.m.

Mayo Clinic or Mayo Clinic Center for Innovation

There will be a shuttle to the Rochester Airport at 3:15 p.m.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

WORKSHOP

Continuum Workshop: Simple Wins – Using Design Thinking to Make Small Steps Towards Tomorrow’s Big Ideas Transformation is about drastic change and big ideas. But we all know from experience that major changes rarely occur quickly; and, sometimes, big ideas never go anywhere because they’re just … so … big.

GE Healthcare Innovation Workshop Cancer: Advanced Technologies and Individualized Medicine

Rick McMullen and Ed Milano,

Lawrence Murphy, Chief Designer,

Continuum

GE Healthcare

Continuum, a global leader in design and innovation consulting, will be facilitating a highly interactive, engaging, roll-up-your-sleeves-and-grab-a-marker session with conference attendees and Mayo Clinic patients. We will be focusing on how to use design techniques to create “small wins” that move us all toward our big goal of a reimagined health care system. For example, it’s a huge project to redesign a several thousand-dollar ultrasound machine to reduce patient anxiety, but it’s relatively easy to have the nurse turn the lights down during the procedure. Significant payer reform probably won’t occur for several years; but what if we could just make the forms we already use less confusing? There are countless opportunities to reduce anxiety and increase efficiency that don’t require a huge amount of effort.

GE Healthcare will conduct an innovative problem solving workshop for 20 conference attendees. During the workshop, the group will work on a series of structured design exercises on the topic of cancer and how technology innovations, advanced early detection and personalized treatment can change outcomes. The group will work be surrounded by white boards and will work with markers and Post-it® notes to track ideas and progress. Small groups will rotate through topic areas and build upon each other’s ideas. Throughout, we’ll move from expansive thinking to focused ideas and make connections between topics and thoughts. This innovative approach to problem solving will tackle some the toughest challenges in healthcare including cost, quality and access.

In the session, we’ll collaboratively define what a small win is, and work through a structured process for finding ways to capitalize on subtle opportunities to inject greatness into an experience, and to solve those nasty “little things” that add up to a broken system. We hope that by the end of our session you will: - Experience what it’s like to take an innovator’s-eye view of everyday problems and opportunities in health care. - Subtly shift the way you think so that some of the most stubborn problems in health care seem more tractable. - Be prepared to think about the rest of the conference in terms of what “small wins” you can bring to the table to work toward the big ideas of the conference. - Have a few new structured methods to help apply your creativity in the highly constrained health care environment. You don’t always need an Act of Congress to change the world; sometimes you just need your eyes and a little creativity.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

WORKSHOP Mayo Clinic Center for Innovation: Healthy Communities Workshop This workshop will focus on ideating strategies for overcoming barriers to community health in a collaborative dialogue with the Mayo Clinic Center for Innovation and storytellers from the surrounding communities. We will bring individuals from a variety of fields together to identify challenges around healthy communities and co-create an action plan for prototyping new approaches and strategies. This workshop is open to all Transform attendees, including community members, designers, business leaders, health care team members, payers, education professionals, policymakers, and urban planners.

Rose Anderson, Mary Severson and Allison Verdoorn - Mayo Clinic Center for Innovation

Breakouts

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Breakout Sessions • DAY 1 Monday 9/12/2011 1. Babies on the Block: Incubating Healthcare Halle Tecco, Rock Health – Leader Alex Blau, MediBabble Erik Douglas, CellScope 2. Delivering Care in Second Life Brian Kaihoi, Mayo Clinic – Leader Second Life Panel participants 3. Games as Life Changers Debra Lieberman, UCSB – Leader Peter Bingham, University of Vermont

Breakouts

Mark Ereth, Mayo Clinic Ellen LaPointe, HopeLab 4. Healthy Aging – Five over Fifty Douglas Shenson, SPARC – Leader Gaby Brink, Tomorrow Partners Robert Fabricant, frog Doug Powell, Schwartz Powell 5. Impacting Healthcare: Transformative Design Education Helen Walters, Doblin – Leader Mariana Amatullo, Art Center Thomas Fisher, University of Minnesota Greg Holderfield, Northwestern University 6. Unlocking the Power of Sharing Data Ian Eslick, MIT, Lybba.org Fellow – Leader Jesse Dylan, Lybba.org Michael Seid, Cincinnati Children’s Hospital John Wilbanks, Creative Commons

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Sessions • DAY 2 Tuesday 9/13/2011 1. Case Studies in Innovation: Minnesota to South Africa Rodrigo Canales, Yale – Leader Robert Fabricant, frog Andrew Zolli, PopTech 2. communication tools for health Caroline Lu, Mayo Clinic – Leader Gaby Brink, Tomorrow Partners Kristin Hughes, FitWits 3. Conversations with the Rabble Rousers Helen Walters, Doblin – Leader Sanjeev Arora, University of New Mexico

Breakout Session • Monday 9/12/11

Babies on the Block: Incubating Healthcare Halle Tecco, Rock Health, Leader Alex Blau, M.D., MediBabble Erik Douglas, Ph.D., CellScope

Rock Health is a seed accelerator for health startups, providing capital, mentorship, operational support and office space in San Francisco. The class of 2011 included 11 companies. Come hear about two of them: CellScope and MediBabble. CellScope builds systems for at-home disease diagnosis using mobile phone cameras connected to a Web platform. The company is currently piloting a smartphone attachment for at-home diagnosis of pediatric ear infections, which cause 30 million doctor visits annually in the United States. Future CellScope products will leverage the technology platform for skin and throat exams and at-home complete blood counts.

Rebecca Onie, Health Leads Jay Parkinson, The Future Well 4. Design for GOOD: A New National Initiative Doug Powell, Schwartz Powell – Leader William Drenttel, Design Observer Chris Hacker, The Global Strategic Design Office 5. DESIGNING HEALTH: SELF-TRACKING AND DATA VISUALIZATION

MediBabble is a robust history-taking and examination application designed to improve the safety, efficiency, and overall quality of care for non-English-speaking patients. A timely and accurate history is the cornerstone of medical diagnosis and treatment; the relative difficulty of obtaining one with non-English speakers is a significant barrier to care. We believe that a portable, widely available, real-time communication solution — like MediBabble — has the potential for profound impact.

Hugh Dubberly, Dubberly Design – Leader Ian Eslick, Lybba.org 6. Radical Evolution: Industrial design into service Design Jeffrey Kapec, Pratt Institute – Leader Allan Chochinov, Core77 7. The Transformational Power - and Promise - of Social Media Lee Aase, Mayo Clinic – Leader Dave deBronkart, e-Patient Dave Bryan Vartabedian, Texas Children’s Hospital

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Session • Monday 9/12/11

Delivering Care in Second Life Virtual worlds and Second Life (SL), in particular, are being used increasingly in health care delivery and education. Institutions such as Harvard University, Yale University, Princeton University, Ochsner Health System, the Imperial College of London, National Health Service of the United Kingdom, National Institutes of Health and Mayo Clinic have entered the arena and are actively pursuing tools to facilitate education and health care delivery. In this presentation, we will take a couple of minutes to provide attendees with some background, term definitions, demographic information, and technical descriptions. However, the “ah ha” experience for attendees will happen as they experience this immersive tool and hear from individuals who have been successfully using it.

Breakout Session • Monday 9/12/11

Games as Life Changers Brian Kaihoi, Mayo Clinic – Leader

Debra Lieberman, Ph.D., University of

(Svea Morane in Second Life)

California, Santa Barbara – Leader

Davee Commerce, Imperial College, London

Peter Bingham, M.D., University of Vermont

(Dave Taylor in First Life)

Mark Ereth, M.D., Mayo Clinic

Silver Evensong, Genesis Healthcare

Ellen LaPointe, J.D., HopeLab

(Lori Saul in First Life) Gentle Heron, Virtual Ability, Inc. (Alice Krueger in First Life) Panacea Luminos, Southern Tier Healthlink, New York (Christina Galanis in First Life)

Games can no longer be taken lightly; many of them have now become serious fun. The health games field is growing fast, with innovative new health games appearing every day to improve self-care, healthy lifestyles, physical activity, adherence, diagnosis and treatment, clinical training, and clinician-patient communication. Research is discovering that well-designed games can provide interactive experiences and individualized feedback that can change players’ health-related knowledge, skills, attitudes, and behaviors in tremendously beneficial ways.

Coughran Mayo, Preferred Family Healthcare (Richard Dillon in First Life)

At the conclusion of this session, the attendees should be able to: • Describe the ways that users interact in a virtual world • Create an account at secondlife.com and navigate to the public Mayo Clinic region

Join us as Debra Lieberman, Ph.D., director of the Health Games Research national program at the University of California, Santa Barbara, moderates an expert panel that will share their insights and success stories about games that have significantly improved players’ health behaviors and outcomes. The four panel members will each give a short presentation and will then participate in a moderated discussion followed by audience Q&A. Topics include:

• List four different health care/wellness activities currently being delivered inside Second Life

• Today’s health games: what we have learned

• Describe three scenarios where virtual world patient interactions may have better outcomes than face-to-face interactions

• New game technologies and their role in health and health care

• Describe three ways that different health care organizations are collaborating with each other in virtual worlds for the benefit of patients

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

• Game design strategies

• Sensor data and physiological monitoring as inputs to health games • Tomorrow’s health games: where we are heading

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Session • Monday 9/12/11

Healthy Aging – Five Over Fifty The Robert Wood Johnson Foundation-sponsored “Five Over Fifty” project was conceived by a multidisciplinary team of experts from the health care, communications and design communities at the 2009 Aspen Design Summit. Its goal is to creatively engage people older than 50 with a design-driven strategy aimed at informing and motivating them to participate in preventive health screenings for flu shots, pneumonia vaccinations, colorectal cancer screening, women’s cancer screenings and cardiovascular disease screening. The team will talk about their efforts to date and the experience of collaborating across disciplines and miles.

Breakout Session • Monday 9/12/11 Impacting Healthcare: Transformative Design Education

Douglas Shenson, M.D., M.P.H., SPARC – Leader

Helen Walters, Doblin – Leader

Gaby Brink, Tomorrow Partners

Mariana Amatullo, Art Center

Robert Fabricant, frog

Thomas Fisher, University of Minnesota

Doug Powell, Schwartz Powell

Greg Holderfield, Northwestern University

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

The worlds of design education and health care have an enormous amount to offer each other, but the pathways for connection are few. Join Helen Walters in discussion with three educators who have pioneered new strategies for bringing these worlds together. They will discuss the challenges, the opportunities and the power that come when cross-disciplinary thinking combines with old ways of doing things. Examples of collaborations between educational programs and health care providers will also be discussed.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Session • Monday 9/12/11

Unlocking the Power of Sharing Data Discussions about the value of transparency and data sharing are common in Health 2.0 circles, but specific examples of how institutional openness and sharing have improved business and health outcomes are less common. The panelists will present a model for largescale data sharing and what is needed to implement it in different institutional contexts. The discussion will reference concrete cases where big gains are being made through multi-institutional data sharing. The panel is hosted by Lybba.org, a health care nonprofit focusing on the role of design thinking in implementing systems that enhance health for all and will also speak to how individuals are empowered to support this kind of institutional transformation.

Breakout Session • TUESDAY 9/13/11 Case Studies in Innovation: Minnesota to South Africa

Ian Eslick, MIT, Lybba.org Fellow – Leader

Rodrigo Canales, Ph.D., Yale School

Jesse Dylan, Lybba.org

of Management – Leader

Michael Seid, Ph.D., Cincinnati Children’s Hospital

Robert Fabricant, frog

John Wilbanks, Creative Commons

Andrew Zolli, PopTech

Aspects of sharing to be examined in the presentation and directed Q&A include: • Different kinds of data • Consent processes • Control over information

Placing design within the larger context of real-world projects and enterprises is critical for design thinking and solutions to evolve as a methodology and a means for social impact. In business schools, numerous case studies focus on social enterprise management and others on the role of design in business. But not many have considered the role of design in social enterprises. Yale School of Management, in collaboration with Winterhouse Institute, has created a new series of cases focusing on design and social enterprise, funded by the Rockefeller Foundation. This panel will focus on two of these case studies. The Mayo Clinic Center for Innovation case study provides an opportunity to examine sustained work towards health care innovation — and in a context where designers and design thinking are critical components. The Project Masiluleke case study examines the collaboration among PopTech, frog and iTEACH on efforts to use design and technology to expand an HIV/AIDS and TB prevention and treatment program in KwaZulu-Natal, South Africa.

• Responsible use cases • Practical issues of storage and transmission • Importance of empowering individuals

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Session • TUESDAY 9/13/11

Communication Tools for Health Communication and education are critically important in health care delivery. Be introduced to two projects that are using the tools of communication design to rethink our approach to health care conversations.

Breakout Session • TUESDAY 9/13/11

Conversations with the Rabble Rousers

Caroline Lu, Mayo Clinic Center for Innovation – Leader

Helen Walters, Doblin – Leader

Gaby Brink, Tomorrow Partners

Sanjeev Arora, M.D., University of New Mexico

Kristin Hughes, FitWits

Rebecca Onie, Health Leads

FitWits is an obesity prevention and health literacy research project that uses games and character-driven narratives to transform unhealthy lifestyles into healthy ones. The FitWits project operates in schools, physician offices, community centers, and homes in several Pittsburgh-area neighborhoods (including Lawrenceville, Wilkinsburg and McKeesport). Since 2007, FitWits projects have engaged children, parents, teachers, school administrators, physicians, and community leaders in the design process to work toward healthy changes at the personal, family, organizational, and policy levels.

Jay Parkinson, M.D., M.P.H., The Future Well

You heard them on the main stage. Now get the chance to probe a little further when Helen Walters moderates a discussion with three individuals who have launched major initiatives that rethink how we deliver health care. This breakout will feature a significant amount of time for the audience to ask questions and respond to ideas and themes that were shared from the main stage.

HERproject brings health care education to the workplace. An initiative of the global sustainability consultancy BSR, HERproject links international companies to local nonprofit organizations to bring health awareness and services to female workers. The initiative uses a peer-to-peer education methodology, which is both cost-effective and takes advantage of existing peer networks to spread information. In participating factories across Bangladesh, China, Egypt, India, Kenya, Pakistan, and Vietnam, peer educators are trained by local HERproject partners and are then given the tools to relay information to their peers, families, and communities.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Session • TUESDAY 9/13/11

Design for Good: A New National Initiative Come hear about (and sign up to be part of) a major new initiative by AIGA, the professional association for design, to develop community-based design resources as partners to nonprofit organizations and initiatives in communities nationwide. With over 22,000 members working in 63 regional chapters, AIGA wants to marshal its vast network to build Design for Good projects — and health care is top of its list. Explore the opportunities for local, community-based design innovation, organized on a scale for impact. Doug Powell, the president of AIGA, will unveil this new national initiative at Transform. Chris Hacker and William Drenttel will join the conversation, discussing their own experiences working with AIGA on community-based social change projects.

Breakout Session • TUESDAY 9/13/11 Designing Health: Self-Tracking and Data Visualization

Doug Powell, Schwartz Powell – Leader

Hugh Dubberly, Dubberly Design

William Drenttel, Winterhouse Institute

Ian Eslick, Lybba.org

Chris Hacker, Johnson & Johnson

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Most people agree that healthcare is a wicked problem. A central tenant of design thinking is that wicked problems can only be solved by reframing. Hugh Dubberly argues that we must reframe health in terms of well-being and broaden our notions of healthcare to include self-management. Self-management reframes patients as designers. A similar shift is taking place in design practice — reframing users as designers. Dubberly will discuss these ideas and show examples of what self-tracking might become and how data visualization techniques might help people better visualize, understand, and manage their own well-being. Hugh will be joined in conversation by Ian Eslick to discuss self-tracking and its logical and ethical basis.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Breakout Session • TUESDAY 9/13/11 Radical Evolution: Industrial Design to Service Design Jeffrey Kapec has designed and developed over 500 products, half of which are related to medical and surgical devices. He has logged hundreds of hours in the operating room, viewing surgeries with the most renowned surgeons in countless divisions including neuro, ENT, gastro, orthopedic, cardio, open heart, OBGYN laparoscopic, minimally invasive, and coronary interventional. Come hear him tell his story of how his practice has evolved from one primarily focused on objects to one much more focused on people. After sharing, Kapec will be joined in conversation by Allan Chochinov.

Breakout Session • TUESDAY 9/13/11 The Transformational Power - and Promise - of Social Media

Jeffrey Kapec, Pratt Institute

Lee Aase, Mayo Clinic – Leader

Allan Chochinov, Core77

Dave deBronkart, e-Patient Dave Bryan Vartabedian, M.D., Texas Children’s Hospital

The social media revolution is the defining communications trend of the 21st century. Often misperceived as something for the younger generation, social media tools have been embraced by some early adopters as a communication tool that can help patients and physicians communicate, find information, and locate others in similar circumstances, creating communities of support around the world. Health care is a perfect space for social media to take root and create transformational changes. Panel members represent the Mayo Clinic Center for Social Media and Social Media Health Network, as well as views on social media in health care from the perspective of actively engaged physicians and patients. Time for audience participation will be plentiful and topics to be covered include: • Social Media, the big picture • The power of connections: finding help and hope online • Information and education at your fingertips • Bobby Kennedy on social media • Medical professionalism in the age of Twitter • The engaged and enabled patient is your ally • Real-life success stories

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Speakers

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

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Lee Aase Lee Aase is director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care that builds on Mayo Clinic’s leadership among health care providers in adopting social media tools. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. By night, Aase is chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Prior to joining Mayo Clinic in 2000, he spent more than a decade in political and government communications at all levels.

Speakers

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Director, Center for Social Media, Mayo Clinic

Aase received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Mariana Amatullo

Vice President, Co-Founder Designmatters Department Art Center College of Design

Sanjeev Arora, M.D.

Mariana Amatullo co-founded Designmatters at Art Center College of Design in Pasadena, Calif., in 2001. With her at the helm of the Designmatters Concentration, the award-winning and tangible outcomes of the student projects have established the program as an exemplary effort within the landscape of social impact design — uniting educational objectives with highly effective advocacy and action-oriented outcomes.

Sanjeev Arora, M.D., of the University of New Mexico Health Sciences Center, developed Project ECHO as a platform for service delivery, education and evaluation. Using videoconferencing technology, primary care providers from rural and underserved areas are trained and mentored by ECHO’s medical specialists to deliver best-practice management of complex health conditions.

Prior to joining Art Center in 2000, Amatullo pursued a variety of curatorial projects in Los Angeles.

Project ECHO received international recognition as a winning entry in the 2007 Ashoka Changemaker’s competition for Disruptive Innovations in Health and Health Care. Dr. Arora also received an Ashoka Fellowship for leading social entrepreneurs.

Amatullo holds a Master of Arts in Art History and Museum Studies from the University of Southern California and a Licence en Lettres Degree from the Sorbonne University, Paris.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Director, Project ECHO (Extension for Community Healthcare Outcomes)

He received his medical degree from the Armed Forces Medical College, Maharashtra University of Health Sciences in Pune, India.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Peter Bingham, M.D.

Associate Professor of Neurology and Pediatrics, University of Vermont

Teddy Blanks

Peter Bingham, M.D., studies the impact of computer games that incorporate a novel, breath-input user interface on pulmonary rehabilitation. He received a grant from the Robert Wood Johnson Foundation to produce and assess games designed for children with cystic fibrosis to incite them to carry out airway clearance maneuvers.

Teddy Blanks is a singer-songwriter and performer. His debut solo EP, “Complications,” which was released in 2009, is partially based on the writing of Atul Gawande. The EP features six songs about strange diseases and medical trauma. Recently, he wrote and performed the score for the breakout indie film “Tiny Furniture.”

Ongoing National Institutes of Health (NIH)-funded work focuses on use of a wireless, digital spirometer game (“Turblo”) to provide flow feedback to subjects with asthma. Breath games that he is developing use biofeedback in various ways to promote self-management in patients with chronic respiratory conditions that include sleep apnea and chronic obstructive pulmonary disease.

Along with Adam Squires and Dan Shields, he runs the Brooklyn-based graphic design studio CHIPS. He has worked on projects for the New England Journal of Medicine, the Cunniff Dixon Foundation, an organization designed to educate physicians practicing in all specialties who care for patients at the end of life, and AgeneBio, a biotechnology firm that develops therapies for people who have amnestic mild cognitive impairment and Alzheimer’s disease.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

iSpot Winner, Performer

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Alex Blau, M.D. Alex Blau, M.D., is a graduate of the University of California, San Francisco School of Medicine and trained in emergency medicine at Stanford Hospital and Clinics. He co-founded MediBabble as a fourth-year medical student, and has overseen the development and launch of its core language interpretation product, which now has a user base of over 10,000 health care professionals. Dr. Blau has particular interest in the emerging mobile health space and has recently taken on the role of medical director at Doximity, Inc., a professional networking startup for physicians.

Co-Founder, MediBabble

Dondeena Bradley, Ph.D. As vice president for Nutrition Ventures at PepsiCo, Dondeena Bradley, Ph.D., is responsible for designing and developing holistic solutions that target the special nutritional needs of consumers who have diverse health issues, such as obesity and diabetes. Dr. Bradley’s prior role at PepsiCo was leading the nutrition organization, which is responsible for delivering global strategies in the areas of nutrition standards, fortification, and education programs. Before joining PepsiCo in 2007, she led the strategic marketing team for the development of nutrition technology platforms for McNeil Nutritionals.

Vice President, Global Design and Development, Nutrition Ventures PepsiCo

Dr. Bradley received her Ph.D. in Food Science from The Ohio State University and a Master of Science in Nutrition from Purdue University.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Maggie Breslin Maggie Breslin is senior designer/researcher in the Center for Innovation at Mayo Clinic, a role she pioneered in 2005. She leads research, design and development efforts around topics as diverse as patient decision making, risk communication, integrated practice models, remote care and caregiving. She believes strongly that good conversation is a critically important, but largely ignored, component of our health care system and champions this idea whenever she can. She has published in journals ranging from Design Issues to Archives of Internal Medicine. Senior Designer/Researcher Center for Innovation, Mayo Clinic

Breslin earned a Master of Design degree from Carnegie Mellon University and a Bachelor of Science in Mass Communications, Film and Television, from Miami University, Oxford, Ohio.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Gaby Brink Gaby Brink founded Tomorrow Partners, a strategic design agency imagining a brighter future. She works with top global marketers, nongovernmental organizations and emerging companies to develop and realize practical solutions that foster sustainable growth in commerce and culture. Brink serves on the Board of Directors of the American Institute of Graphic Arts and co-authored “The Living Principles for Design,” the first integrated systems-based approach to environmental, social, economic and cultural sustainability for designers. She fosters dialogue among the global design community to co-create tools and best practices for design as a catalyst for positive cultural change.

Founder and Executive Creative Director, Tomorrow Partners

Brink received degrees in Design and Photography from the California College of the Arts.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Rodrigo Canales, Ph.D.

Assistant Professor of Organizational Behavior, Yale School of Management

Rodrigo Canales, Ph.D., researches the role of institutions in entrepreneurship and economic development. Specifically, Dr. Canales’ work seeks to understand how individuals purposefully enact organizational and institutional change. His work builds on the different traditions of institutional theory and contributes to a deeper understanding of the mechanisms that allow institutions to operate and change. Dr. Canales teaches the core M.B.A. course on innovation at the Yale School of Management, sits on the steering committee of the Dalai Lama Center for Ethics and Transformative Values at MIT, and advises several startups in Mexico that seek to improve the financing environment for small firms.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Allan Chochinov Allan Chochinov is a partner in Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is editor-in-chief of Core77.com, the widely read design website, Coroflot.com design job and portfolio site, and DesignDirectory.com design firm database. Chochinov has been named on numerous design and utility patents, and has received awards from Communication Arts, The Art Directors Club, I.D. magazine, and The One Club. He teaches in the graduate departments of Pratt Institute and the School of Visual Arts in New York City, and serves on the boards of the Designers Accord and Design Ignites Change.

Partner, Core77; Adjunct Faculty, School of Visual Arts MFA Programs

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Beth Comstock Beth Comstock is responsible for leading the GEwide business platforms ecomagination, devoted to reducing environmental impact with new technology, and healthymagination, focused on achieving sustainable health through innovation by lowering costs, improving quality and reaching more people.

Senior Vice President and Chief Marketing Officer, GE

In 2003, she was named GE’s first chief marketing officer (CMO) in more than 20 years and, as such, helped reinvigorate marketing across the company, introducing ecomagination, Imagination Breakthrough innovations and the “imagination at work” brand campaign. Comstock is a trustee of the Smithsonian’s Cooper-Hewitt National Design Museum. She is a graduate of the College of William and Mary.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

John Crowley John Crowley heads the Engineering Group providing leadership and direction to some of MAYA’s most significant projects. He has provided human-centered design expertise for such clients as Bayer Healthcare, Eaton Corporation, Panasonic Automotive, General Dynamics, and SoloHealth. The FoodOasis solution focused on a critical consumer need and developed a complete solution to benefit consumers, providers and communities. MAYA believes that the challenges in health care today can only be addressed with a similar, systems-level approach that focuses on the deep, real-world challenges of consumers to drive toward business and publicsector innovation.

iSpot Winner, Director, Engineering Group

Crowley holds a degree in Mechanical Engineering from Carnegie Mellon.

MAYA

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Dave deBronkart Dave deBronkart, better known on the Internet as “e-Patient Dave,” was diagnosed in 2007 with Stage IV kidney cancer, with a median survival of just 24 weeks. He used the Internet in every way possible to partner with his care team and beat this disease.

Patient Advocate, e-Patient Dave

In 2008, deBronkart discovered the e-Patient movement, and began studying, blogging, and speaking at conferences. deBronkart was a leading voice for the new federal regulations to require that patients and families have access to their electronic medical records, and is now engaged in speaking and advocating for patient engagement. In 2010, he released his book, Laugh, Sing, and Eat Like a Pig: How an empowered patient beat Stage IV cancer (and what healthcare can learn from it).

Erik Douglas, Ph.D. CellScope grew out of Erik Douglas’ postdoctoral work at Berkeley, where he applied the power and ubiquity of mobile phones to diagnostic microscopy in low-resource settings. CellScope brings diagnostic imaging to the mobile phone platform. The company is now developing mobile imaging tools for at-home diagnosis and patient monitoring. Dr. Douglas earned a Ph.D. in Bioengineering at the University of California, Berkeley and the University of California, San Francisco and a B.S. in Electrical Engineering at Purdue. His research focuses on mHealth and lab-on-a-chip systems for personalized medicine. He has held positions in research at Stanford and Johns Hopkins, and science policy at the National Academy of Sciences and the United Nations Industrial Development Organization.

Co-founder and CEO of CellScope

deBronkart received his degree from MIT.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

William Drenttel William Drenttel is a partner at Winterhouse, a design practice focusing on online publishing, health care and education, and design programs of social impact. He is the publisher and editorial director of Design Observer, the leading international website about social innovation and visual culture. Drenttel is the design director of Teach For All, a global initiative working towards educational equality.

Director, Winterhouse Institute Publisher, Design Observer

He is president emeritus of the AIGA, a senior faculty fellow at Yale School of Management, and a fellow of the New York Institute of the Humanities at NYU. He has served on the boards of Cooper-Hewitt National Design Museum and Poetry Society, and is an advisory board member of the Mayo Clinic Center for Innovation. Drenttel is a graduate of Princeton University.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Hugh Dubberly Dubberly Design Office (DDO) is a San Francisco-based consultancy that helps startups and large organizations make services and software easier to use, more effective and more fun — through interaction design, information design, and systems design. When he was at Apple, he co-created a series of technologyforecast films beginning with Knowledge Navigator that presaged the appearance of the Internet and interaction via mobile devices. At Netscape, he became vice president of design and managed groups responsible for the design, engineering and production of Netscape’s Web portal. In 2000, he co-founded DDO.

Partner, Dubberly Design Office (DDO)

Dubberly graduated from Rhode Island School of Design with a B.F.A. in Graphic Design and earned an M.F.A. in Graphic Design from Yale.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Jesse Dylan

Mark Ereth, M.D. Jesse Dylan is a pioneer connecting human-centered design principles with the transformative power of the Internet to create communities of innovation, empowerment, and compassion in health care. Through his not-for-profit, Lybba.org, Dylan is developing the first true platform for open-source health care by connecting research, clinical and patient communities and empowering them through social networks, data visualization, transparency, and media to transform research, clinical care, and patient experience.

Creative Director, Lybba.org Creative Director, Wondros

Dylan also promotes the value of openness and transparency for the advancement of scientific discovery and the public good as a fellow at Science Commons. He is a filmmaker and the creative director and CEO of Wondros, a full-service production company focusing on corporate social responsibility and social media.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

For more than two decades, the professional efforts of Mark Ereth, M.D., in practice, education and research have been marked by innovation. He founded and directs Transfusion Synergetics, Mayo’s comprehensive blood management and transfusion optimization program. In spring 2011, he founded and directed TransFuse, a Transformative Fusion of Innovative Blood Management Technologies conference, bringing together innovative experts in this field. Dr. Ereth has received the Mayo Clinic Center for Innovation CoDe grant and developed an iPad application for health care education, clinical scenario simulation and clinical consensus development.

Professor of Anesthesiology and Consultant in Anesthesiology, Mayo Clinic

Dr. Ereth graduated from the University of North Dakota School of Medicine and completed residency and fellowship training at Mayo Clinic.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Gianna Marzilli Ericson Gianna Marzilli Ericson combines expertise in research and design to understand people’s needs, desires, and behaviors and to create compelling experiences based on that understanding. She is passionate about improving health sector services by allowing social science and design to inform each other.

Senior Strategist, Service Design Continuum

Her health care clients include Massachusetts General Hospital, Mayo Clinic, Quest Diagnostics, Philips Healthcare, CVS Pharmacy, health insurers, and nutrition companies. She has taught, lectured, and published on design thinking and service design. Previously, Marzilli Ericson worked in clinical research and communications at Massachusetts General Hospital.

Ian Eslick Ian Eslick’s passion is finding ways to make the power of computation more accessible to ordinary people, enabling individuals and communities to solve big societal problems. His technical research interests span artificial and collective intelligence, software engineering, data visualization and human-computer interfaces. Eslick’s most recent work explores mechanisms for treatment discovery and hypothesis generation through the aggregation of patient-reported outcomes and self-experiments. He is the consulting architect for the Collaborative Clinical Care Network (C3N) project at the Cincinnati Children’s Hospital and Medical Center and is partnered with the LAM Treatment Alliance (LTA) in the development of LAMsight, a platform for lymphangioleiomyomatosis (LAM) patients, clinicians and researchers.

Ph.D. Candidate at the MIT Media Laboratory and Research Fellow, Lybba.org

Marzilli Ericson holds degrees from Williams College and the Massachusetts College of Art and Design.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Robert Fabricant

Vice President of Creative, frog design

Robert Fabricant, in his position at frog design, works with a global team of strategists, interaction designers, industrial designers, technologists and design researchers. He is charged with helping to extend frog’s capabilities into new markets and offerings in areas such as health care and transportation. Fabricant also leads frog’s Design for Impact initiatives such as Project Masiluleke, which focus on transformative opportunities to use mobile technologies to increase access to information and accelerate positive behavior change. He is on the adjunct faculty at NYU and the School for Visual Arts. His work has been recognized by the AIGA, IDSA, I.D. magazine, Fast Company, IDSA and the Index Awards. He is a frequent speaker and blogger on design and behavior. You can follow him on twitter @fabtweet.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Thomas Fisher Prior to joining the University of Minnesota, Thomas Fisher served as the editorial director of Progressive Architecture magazine. He has lectured or juried at over 40 schools and 60 professional societies, and has published 35 book chapters or introductions and over 250 articles. He has written six books — In the Scheme of Things, Alternative Thinking on the Practice of Architecture; Salmela Architect; Lake/Flato Buildings and Landscapes; Architectural Design and Ethics: Tools for Survival; Ethics for Architects; and The Invisible Element of Place, The Architecture of David Salmela. Fisher earned a degree in Architecture from Cornell University and a degree in Intellectual History from Case Western Reserve University.

Professor and Dean, College of Design at the University of Minnesota

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Jessica Floeh Jessica Floeh, a human-centered designer and 2010 graduate of Parsons The New School For Design, began Hanky Pancreas™ during her master’s thesis, addressing a theme of design, technology, and the human condition. For her research, she focused on the socio-psychological impact of wearable diabetes technologies and worked with a group of women with diabetes in New York. Through them, she was inspired to create designs that would ignite conversation and support in everyday environments.

iSpot Winner, Designer and Founder of Hanky Pancreas

Since graduating, she has received recognition from both fashion experts and leaders in health technology. She was a keynote speaker at Medtronic Minimed, received accolades from Core77, DiabetesMine, and Humana, and has exhibited designs at venues around the world.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Paul Grundy, M.D., M.P.H. Paul Grundy, M.D., M.P.H., is IBM Corporation’s global director, IBM Healthcare Transformation. Dr. Grundy develops and executes strategies that support IBM’s health care industry transformation initiatives. An active social entrepreneur and speaker on global health care transformation, Dr. Grundy is focused on comprehensive, linked, and integrated health care and the concept of the Patient Centered Medical Home. He serves on The Medical Education Futures Study National Advisory Board and is chairman of the Patient-Centered Primary Care Collaborative, a coalition he led IBM in creating in 2006.

Director, IBM Healthcare Transformation

Dr. Grundy received his medical degree from the University of California, San Francisco, and earned a master’s degree in Public Health at the University of California, Berkeley.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Chris Hacker

Chief Design Officer, Global Strategic Design Office Johnson & Johnson Group of Consumer Companies

James Hackett

Chris Hacker leads all creative processes for brand identity, packaging design and brand imagery at J&J Consumer. Hacker’s passion is bringing awareness to designers of their power in the business world to make sustainable design a key paradigm of design process and, therefore, make the products and materials produced more ecologically friendly to the planet.

James Hackett is president, CEO and director of Steelcase Inc., a global leader in the office furniture industry. The company’s portfolio includes architecture, furniture and technology products. Hackett oversees all company operations, including domestic and international. Previously, he was executive vice president and chief operating officer of Steelcase North America.

Formally trained as an industrial designer, he is now a recognized expert in package goods design and speaks frequently on design, design sustainability and the creative process.

Hackett is also on the executive committee of the Board of Directors for the National Center for Arts and Technology, as well as the boards of advisors to the Gerald R. Ford School of Public Policy and the Life Sciences Institute at the University of Michigan where he graduated with a bachelor’s degree in General Studies.

Hacker received a Bachelor of Science in Industrial Design from the University of Cincinnati College of Design Architecture and Art.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

President and Chief Executive Officer, Steelcase Inc.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

John Hockenberry

Journalist and Commentator

Four-time Peabody Award winner and four-time Emmy Award winner John Hockenberry has broad experience as a journalist and commentator for more than three decades. He has reported from all over the world, in every medium, having anchored programs for network, cable, and radio and reported for magazines, newspapers, and online media. A skilled presenter and moderator, he has appeared at numerous design and idea conferences around the nation, including the Aspen Design Summit, TED, the World Science Festival, the Art Center College of Design and the American Institute of Graphic Arts conferences, and the Aspen Comedy Festival. He was a 2008 Distinguished Fellow at MIT’s Media Lab and led the Media Lab’s groundbreaking conference, h2.O: New Minds, New Bodies, New Identities.

Greg Holderfield Greg Holderfield’s work has been recognized globally with more than 25 design awards, including two German “Red Dot” awards, the Japan “Good Design” award, and the IF International Design Forum award. He also has received four “Intentional Design Excellence Awards” (IDEA) presented jointly by BusinessWeek and the Industrial Design Society of America (IDSA), including the “Gold” for Industrial Equipment Design. Holderfield holds 21 design and utility patents. His work has been exhibited in galleries across the nation and has been published in the Wall Street Journal, BusinessWeek, Forbes and Wired. Holderfield has 20 years of experience in the innovation space, most recently as vice president of Design and Strategy at ARC Worldwide - Leo Burnett.

Clinical Associate Professor and Co-director of the Master of Product Design and Development Program, Northwestern University

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Kristin Hughes Kristin Hughes focuses on design as a catalyst for community engagement. Hughes designs products and processes that allow users to shape and sustain their learning spaces over time. Currently, she is working on FitWits, a collaborative research project that addresses obesity prevention through a triple-pronged approach in school, family health centers, and community centers. Prior to developing FitWits, Hughes worked with the University of Pittsburgh on Click! Urban Adventure, an interactive role-playing game designed to immerse middle school girls in discipline-specific science, technology, engineering and mathematics activities. FitWits

Hughes holds an M.F.A. in Visual Communication from Virginia Commonwealth University and a B.F.A. in Illustration from Syracuse University.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Brian Kaihoi Brian Kaihoi has been with Mayo Clinic for 35 years and has held 21 different administrative and operational positions. Currently, he is a Web administrator, supporting many Web activities. Kaihoi is leading Mayo Clinic’s efforts to incorporate virtual world tools into practice, education, research and administrative activities. Kaihoi has degrees in Education and Business, including a Master of Business Administration. He has presented numerous seminars and workshops on technology, education, and management topics for Mayo Clinic, state and federal government agencies, professional associations, corporations and civic groups. He is a past-president of the Minnesota affiliate of the American Society for Healthcare Education and Training.

Web Administrator, Mayo Clinic

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Jeffrey Kapec Since 1980, Jeffrey Kapec has worked on design and product development programs in the following areas: surgical instruments, medical diagnostic equipment, medical carts, neonatal intensive care equipment, pharmaceutical packaging, drug delivery systems, and technical instruments. He has been awarded design patents and more than 35 utility patents (U.S. and international patents) in advanced technology, surgical instruments, and mechanical design.

Principal and Executive Vice President Tanaka Kapec Design Group, Inc.

He is actively involved in many professional design organizations. Kapec has published numerous articles in leading design and medical industry publications. Kapec earned a Bachelor of Design with honors from the Pratt Institute in New York City, and is now a visiting professor in the Industrial Design Department.

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Larry Keeley Larry Keeley is a strategist who has worked for 30 years to develop more effective innovation methods. He is president and co-founder of Doblin Inc., an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a member of Monitor Group, Cambridge, Mass., where Keeley is a group leader. BusinessWeek named Keeley one of seven Innovation Gurus that are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. In 2010, the publication also selected Keeley as one of the 27 most influential designers in the world.

President and Co-Founder, Doblin Inc.

Keeley teaches graduate innovation strategy classes and is a board member at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.

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Joseph Kolars, M.D.

Professor of Medicine, Senior Associate

After serving as associate chair for Medicine and the residency program director, Joseph Kolars, M.D., left the University of Michigan to establish a Western-based health care system in China in conjunction with Shanghai Second Medical University.

Ellen LaPointe is responsible for developing strategic partnerships to increase HopeLab’s institutional resources, leverage the impact of HopeLab’s innovative solutions, and raise awareness of HopeLab’s work among policymakers, and other key stakeholders.

In June 2009, he returned to the University of Michigan where he oversees the associate deans responsible for the education programs and global health. Over the past four years, much of his work has focused on innovations that strengthen education systems to improve care in Africa and China. Most of his work has been funded by the Bill and Melinda Gates Foundation.

In her previous role, she oversaw the public launch of HopeLab’s first product, the Re-Mission video game for teens and young adults with cancer, and the early development of Zamzee. Previously, she was executive director of Project Inform, a national nonprofit AIDS treatment information and advocacy organization.

Dean for Education and Global Initiatives, University of Michigan Medical School

Ellen LaPointe, J.D.

Dr. Kolars obtained his medical degree in 1982 from the University of Minnesota and completed postgraduate training in gastroenterology at the University of Michigan in 1989.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

LaPointe graduated magna cum laude from Brown University with a B.A. in Community Health, and earned a J.D. degree from the University of California, Berkeley, Boalt School of Law.

Vice President, Strategic Partnerships, HopeLab

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Debra Lieberman, Ph.D. Debra Lieberman, Ph.D., is director of the Health Games Research national program and a communication researcher at the University of California, Santa Barbara. Her research focuses on processes of learning and behavior change with interactive media, with special interests in digital games, health media and children’s media. She has published widely and consults for various organizations to help design and evaluate digital media and games for entertainment, learning, and health behavior change.

Director, Health Games Research National Program, University of California, Santa Barbara

Dr. Lieberman holds an Ed.M. in Media and Learning from the Harvard Graduate School of Education where she studied and collaborated with Sesame Street researchers and producers, and a Ph.D. in Communication Research from Stanford University.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Caroline Lu Caroline Lu believes that design can and should meet the unmet needs of people. As a senior designer/researcher at Mayo Clinic’s Center for Innovation, she provides insights, product and service recommendations through a humancentered, collaborative design methodology. Recent projects have included an electronic medical record software package and a colon cancer screening kit and tools for behavior change in the realm of wellness. Lu holds an interdisciplinary degree in Communication Design and English from Carnegie Mellon University and a Master of Fine Arts in Design from the California College of the Arts.

Designer/Researcher Center for Innovation, Mayo Clinic

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Augusta Meill

Roger Martin Prior to being appointed dean of the Rotman School of Management at the University of Toronto, Roger Martin spent 13 years as a director of Monitor Company, a global strategy consulting firm based in Cambridge, Mass. Martin writes extensively for newspapers and magazines, including the Financial Times, BusinessWeek, and the Washington Post. In 2010, he was named by BusinessWeek as one of the 27 most influential designers in the world. The previous year, The Times of London and Forbes.com included him as one of the 50 top management thinkers in the world (#32). Dean, Rotman School of Management, University of Toronto

Martin received his A.B. degree with a concentration in Economics from Harvard College in 1979, and a Master of Business Administration from Harvard Business School in 1981.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Augusta Meill believes in the power of design to change lives. As a vice president at Continuum, a global design and innovation consultancy, she works with clients to drive business impact by creating experiences that make a real difference for people. At Continuum, Meill has collaborated with various companies to develop products and services that create positive, brandreinforcing experiences for their users. Throughout the process, she supports cross-functional teams in considering the range of challenges and perspectives — consumer, business, brand, operational and technical — to create service networks that will serve people and deliver tangible results.

Vice President, Continuum

Meill received her B.A. in American Studies from Yale University.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Michael Murphy Michael Murphy co-founded the MASS Design Group in 2008. Murphy’s firm led the design and construction of the Butaro Hospital in Rwanda, which opened in January 2011. MASS received the 2010 Design Futures Council Emerging Leaders Scholarship, was chosen one of Fast Company magazine’s “Master of Design” and was named one of Metropolis magazine’s 2011 “Game Changers.” Murphy has taught courses on design for infection control at Harvard University’s School of Public Health and is an associate professor at Clark University. Executive Director, MASS Design Group

Murphy received his B.A. in English from the University of Chicago and a master’s degree in Architecture from Harvard.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Rebecca Onie Rebecca Onie co-founded Health Leads as a college sophomore with Barry Zuckerman, M.D., chair of Pediatrics at Boston Medical Center. Onie was executive director of Health Leads for three years. After attending law school and practicing in Chicago, she returned to Health Leads as CEO in February 2006 and led the organization’s expansion to new sites in Baltimore and Chicago. Last year, Health Leads trained and mobilized a corps of 660 college volunteers serving nearly 6,000 low-income patients and their families in Baltimore, Boston, Chicago, New York, Providence, R.I., and Washington, D.C.

Co-founder, Health Leads

Onie earned a B.A. and J.D. from Harvard University. In 2009, she received a MacArthur “Genius” Fellowship.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Dawn Owens Dawn Owens is chief executive officer of OptumHealth, a UnitedHealth Group business and one of the nation’s largest health and wellness companies. She leads nearly 11,000 employees in delivering information, tools and solutions that people use to navigate the health care system, finance health care needs and achieve their wellness goals.

Chief Executive Officer, OptumHealth

Owens was appointed CEO in 2007. Under her direction, OptumHealth company quickly became a health and wellness leader. Today, Owens is focused on advancing OptumHealth’s growth and impact as a constructive and transformational force in health care. Owens holds a bachelor’s degree in International Business and German from Grove City College in Pennsylvania, and studied at Marburg Universitaet in Germany.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Jay Parkinson, M.D., M.P.H. Instead of pills and scalpels, Jay Parkinson, M.D., M.P.H., uses creative design to improve health. He is a partner in The Future Well, which creates engaging experiences that inspire health and happiness. Previously, he co-founded Hello Health, a novel way of experiencing health care via a Facebook-like platform that uses technology to restore the traditional doctor-patient relationship, but updated for today’s lifestyle. Dr. Parkinson has been called “The Doctor of the Future” and one of the “Top Ten Most Creative People in Healthcare” by Fast Company. He writes and speaks frequently on health care and wellness.

Physician and Co-founder, The Future Well

Dr. Parkinson received a B.A. from Washington University, his M.D. from the Penn State University College of Medicine, and an M.P.H. from John Hopkins School of Public Health.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Doug Powell

Lorna Ross Together with his wife, Doug Powell founded Minneapolisbased Schwartz Powell in 1989. In 2004, following their daughter Maya’s diagnosis with Type 1 diabetes, the couple launched Type 1 Tools to bring well-designed, kid-friendly tools to the daily experience of managing this complex disease. Powell currently works with a variety of partners in health and nutrition, bringing design and design methodology to the most challenging problems of our time.

Designer, Entrepreneur and Business Strategist

He is the national president of AIGA, the professional association for design, which is an organization with 22,000 members and 66 chapters committed to advancing design as a professional craft, strategic tool and vital cultural force.

Lorna Ross has 16 years’ experience working in design and design research, with the past nine years focused on health and health care. Prior to joining the Center for Innovation at Mayo Clinic as manager of the design group, Ross ran the Design for Human Wellbeing Group at the MIT Media Lab Europe. Ross held a faculty position at Rhode Island School of Design in the Industrial Design Department and has consulted to the UK Design Council and was a visiting research fellow at University of Reading, United Kingdom, Bionics Group. She is a graduate of The Royal College of Art, London.

Creative Lead and Manager, Mayo Clinic Center for Innovation Design Team

Powell received a B.F.A. in Visual Communications from Washington University.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Robert Schwartz Robert Schwartz is responsible for overseeing the Global Design function encompassing human factors, industrial design, ergonomics, and user interface and design research. As a strategic driver of business growth, his team focuses on the look, feel, usability and end-to-end experience of GE Healthcare (GEHC) products and services. During 2009, Global Design received five medals from the International Design Excellence Awards (IDEA).

General Manager, Global Design GE Healthcare

Schwartz joined GEHC from Procter & Gamble, where he was a global design leader. He has a master’s degree in Industrial Design from the Rhode Island School of Design and a Bachelor of Fine Arts in Industrial & Graphic Design from the Kansas City Art Institute and School of Design.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Michael Seid, Ph.D. Michael Seid’s research focuses on using behavioral and social science to improve care and outcomes for children with chronic health conditions. He has been principal investigator of federally funded grants aimed at measuring quality-of-care for vulnerable children; reducing barriers to care for vulnerable children with asthma; determining predictors of health-related quality-of-life for children with juvenile idiopathic arthritis; and developing and testing a cell phone based adherence intervention for adolescents with asthma and Type 1 diabetes. Dr. Seid is co-principal investigator for the National Institutes of Health-funded Collaborative Chronic Care Network, or C3N project (www.c3nproject.org). This research aims to harness the inherent motivation and collective intelligence of patients, clinicians and scientists to design, prototype, optimize and evaluate a new system for chronic care. He received his doctorate in Psychology from the University of Illinois, Urbana-Champaign in 1995.

Professor of Pediatrics, Director of Health Outcomes and Quality of Care Research, Division of Pulmonary Medicine, Cincinnati Children’s Hospital Medical Center

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Douglas Shenson, M.D., M.P.H.

Associate Clinical Professor of Epidemiology and Public Health and Associate Director of Clinical Preventive Services, Yale-Griffin Prevention Research Center

Douglas Shenson, M.D., M.P.H., holds degrees from the University of Pennsylvania, Oxford University, Tulane University School of Medicine, Tulane University School of Public Health and Tropical Medicine, and the Harvard School of Public Health. He is the executive director of Sickness Prevention Achieved through Regional Collaboration (SPARC), a nonprofit organization that develops and evaluates new approaches to the delivery of clinical preventive services. One such approach is Vote & Vax, a national program placing immunization clinics at polling places on Election Day, received the Overall Season Immunization Excellence Award at the 2009 National Immunization Summit sponsored by the Centers for Disease Control and Prevention. He is a co-founder of Doctors of the World USA (now HealthRight International), a medical humanitarian organization, and the founder of the Human Rights Clinic at Montefiore Medical Center, the first clinic in New York City to attend to the needs of torture survivors.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Halle Tecco Rock Health is the first seed-accelerator devoted exclusively to health apps. Tecco recognized the need and potential for startups in the interactive health space while working at Apple’s App Store covering the health and medical vertical. Previously, she founded Yoga Bear, a national nonprofit that provides yoga to the cancer community in hospitals and at over 200 partner studios. Tecco has written for Harvard Business School Publishing, Stanford Social Innovation Review, Glamour.com and ForbesWoman. Tecco earned a Bachelor of Science degree from Case Western Reserve University and a Master of Business Administration from Harvard Business School.

Founder and Managing Director, Rock Health

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

John Thackara John Thackara is the author of In The Bubble: Designing In A Complex World (MIT Press) and a widely-read blog at designobserver.com. As director of Doors of Perception, Thackara organizes festivals around the world in which communities imagine sustainable futures and take practical steps to realize them.

Writer, Educator and Design Producer

Thackara is a Fellow of The Young Foundation, the UK’s social enterprise incubator, and sits on the advisory boards of the Pixelache Festival in Helsinki and the Pecha Kucha Foundation in Tokyo. He is also a member of the UK Parliament’s Standing Commission on Design. Thackara received his degree in Philosophy from the University of Kent at Canterbury and studied journalism at Cardiff.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Bryan Vartabedian, M.D. Bryan Vartabedian, M.D., has been active in the health blogosphere since 2006 and can be found at 33 charts where he narrates the experience of the physician at the intersection of social media and medicine. An active speaker, Dr. Vartabedian has addressed the American Medical Association, the American Telemedicine Association and the Texas Medical Association on the issue of M.D.s in the social media space. He serves in an advisory capacity to a number of early health care ventures. Dr. Vartabedian is the author of Colic Solved – The Essential Guide to Infant Reflux and the Care of Your Crying, Difficult-toSoothe Baby (Ballantine/Random House 2007) and First Foods (St. Martin’s Press 2001). He is a contributing author to The Real Life of a Pediatrician (Kaplan 2009).

Assistant Professor of Pediatrics, Baylor College of Medicine/Texas Children’s Hospital

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Helen Walters A New York City-based journalist with experience editing and publishing content across multiple platforms, Helen Walters was formerly the editor of innovation and design at Bloomberg Businessweek. She is contributing editor at Creative Review magazine in the United Kingdom and writes about creativity and design for numerous international publications, including Fast Company’s Co.Design, Core77 and Design Observer.

Writer, Editor and Researcher, Innovation Consultancy Doblin

Walters regularly participates in discussions about the business of design at conferences around the world and curates the website thoughtyoushouldseethis.com. She is the author of a number of design-related books. She tweets @ helenwalters.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

David Webster David Webster knows from experience that design thinking can massively improve the health care ecosystem for patients, professionals, and organizations. He sees a broad range of opportunities for innovation, from advancing surgical tools to developing consumer brands that make healthful eating irresistible. Webster, a mechanical engineer and industrial designer, is particularly passionate about designing experiences that pivot around physical objects. He prefers sketching and building to sitting still and typing, and has a special interest in robots. Since joining IDEO in 1997, Webster has worked on projects and client relationships that include developing a new category of bicycle for Shimano and the first digital magazine for Zinio. Before IDEO, Webster designed Yamaha motorcycles with GK in Tokyo, invented new food products with WhatIf in London, and built new factories for Unilever in Europe.

Partner at IDEO, Global Health & Wellness Practice Lead

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

John Wilbanks John Wilbanks works on open content, open data, and open innovation systems. He has done stints at Creative Commons, Harvard Law School, MIT’s Computer Science and Artificial Intelligence Laboratory, the World Wide Web Consortium, and the U.S. House of Representatives. He started a bioinformatics company called Incellico, which is now part of Selventa. Wilbanks sits on the Board of Directors for Sage Bionetworks, AcaWiki, and 1DegreeBio, as well as the Advisory Board for Boundless Learning, and serves as a mentor at Rock Health. Wilbanks studied philosophy and French at Tulane University and modern letters at the Sorbonne. Entrepreneur, Scientist and Engineer

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Andrew Zolli Andrew Zolli is a futures researcher who studies the complex forces at the intersection of technology, sustainability and global society that are shaping our future. He is the curator of PopTech, the thought leadership and social innovation network, which has pioneered new programs to train social innovators and scientists, and spurred significant advances in mobile health care, education, sustainability, and a number of related fields. Zolli has served as a Fellow of the National Geographic Society, and his work and ideas regularly appear in dozens of leading publications and media outlets. In 2012, Zolli’s next book, Resilience: Why Things Bounce Back, will be published by Random House.

Futures Researcher

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Mayo Clinic and CFI

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Transform Planning Team Transform would not be possible without the many people who help us in our planning and preparation. We couldn’t possibly name them all, but we’d like to thank the following core team members for their continued leadership. William Drenttel, Co-Director

Mayo Clinic and CFI

Nicholas LaRusso, M.D., Medical Director Ray Albers, Project Manager – Media Support Services Marcos Bari, Art Director Allison Blazing, Email Maggie Breslin, Designer Researcher Steven Campbell, Motion Graphics Art Director Francesca Dickson, Public Affairs and Communications Linda Downie, Project Manager – Center for Innovation Monica Granrud, Designer Britton Goodloe, Administrative Assistant James Hodge, Development Shelly Jones, Matrix Meetings Ruth Laird, A/V Event Support Chris Low, Web Production Michael Matly, M.D., Sponsorship Jacob Malwitz, Event Producer Barbara McLeod, Matrix Meetings Michael McDaniels, Editor Lisa Muenkel, Managing Editor for the Web Robyn Zubke, Web Production

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

The Mayo Clinic Center for Innovation The mission of the Center for Innovation (CFI) is transforming the experience and delivery of health care. The CFI does this by continuously refining and improving Mayo Clinic’s practice and pioneering new approaches to health care delivery. We use a disciplined approach to connect, design and enable meaningful innovation, in collaboration with Mayo Clinic and with external partners, bringing people together in new ways. Visit our table in Exhibition Hall to learn more about CFI, our methodology, projects, and history. We look forward to meeting you.

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Maps

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Mayo Civic Center E CENTER ST.

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N Media Room

CIVIC THEATER

NORTHWEST ENTRANCE Elliot Suite 2ND FLOOR

MAPS

Breakout Rooms

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   Courtyard   

EXHIBIT HALL TRANSFORM MAIN SESSIONS

Business Office

NORTH LOBBY REGISTRATION

Legion Suite 1ST FLOOR Mayo Suite 2ND FLOOR Mc Donnel Suite 1ST FLOOR

SKYWAY TO MAYO CLINIC

PRESENTATION HALL

AUDITORIUM

Ballroom Ballroom 1 2

Breakout Rooms

Skyway Entrance 1ST & 2ND FLOOR CIVIC CENTER DR SE

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

MAIN ENTRANCE

TRANSFORM 2011 Designing Solutions. Inspiring Health. • Mayo Clinic Center for Innovation

Downtown Rochester/Mayo Campus 6TH AVE SW

6TH AVE NW

BRENTWOOD ON FIFTH

HOPE LODGE

BRENTWOOD INN AND SUITES

4TH AVE SW

HARWICK COURTYARD

MEDICAL SCIENCE

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OZMUN EAST

BALDWIN

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5TH AVE NW

ST. JOHN'S CATHOLIC CHURCH/SCHOOL

OPUS

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DAN ABRAHAM HEALTHY LIVING CENTER

1ST ST NW

OZMUN CENTER

5TH AVE SW

CENTER ST WEST

1ST ST SW

2ND ST SW

3RD ST SW

4TH ST SW

OZMUN WEST

4TH AVE NW FEITH FAMILY STATUARY PARK

HARWICK CALVARY EPISCOPAL CHURCH

DAMON RAMP

GRAHAM RAMP

KAHLER INN & SUITES

3RD AVE SW

3RD AVE NW

MITCHELL

GONDA

MAYO

GUGGENHEIM

CHARLTON

METHODIST HOSPITAL

SUBWAY LEVEL

ANNENBERG PLAZA

2ND AVE SW FRANKLIN HEATING STATION

EISENBERG

PLUMMER SIEBENS

CENTRAL PARK

ESCALATOR DOWN TO SUBWAY LEVEL

KAHLER GRAND HOTEL

SUBWAY LEVEL

201 BLDG

PEACE GARDEN

MARRIOTT

CENTERPLACE

1ST AVE SW

1ST AVE NW

MASSEY

THE SHOPS AT UNIVERSITY SQUARE

SENIOR CITIZENS CENTER

SKYWAY

ROSA PARKS

3RD ST NW

LANDMARK CENTER

DAYS INN

2ND ST NW

WELLS FARGO

1ST ST NW

HILTON COURTYARD

COLONIAL

AY YW SK

BIO BUSINESS CENTER