PhD Proposal

PhD candidate Loughborough Design School | Design Star CDT supervisors: Dr MC Escobar-Tello, Dr VA Mitchell

previous experience BSc

erasmus

industrial design thesis

MSc master

social innovation

freelancer

sustainable design

graphic design service design

research proposal

Service design for the future of artisans’ communities: an enabling ecosystem towards social innovation and sustainability

CRAFTSMANSHIP creative COMMUNITIES

SELF production

connected

open

local

small

bottom-up

COLLABORATIVE services

micro ENTREPRENEURSHIP

CIRCULAR economy

environmental

sharing

HAPPINESS index

social cultural economic

ECOSYSTEM QUALITY of life

peer-to-peer

network

SERVICE DESIGN SOCIAL INNOVATION RELATIONSHIPS SUSTAINABILITY enabling

great DISRUPTION SYSTEMIC design

areas of interest

environment

culture

local identities

glocal markets

craftsmanship

flexible production

re-manufacturing material culture systemic sustainability design

design for disassembling

circular economy economics

sharing economy

service design

creative communities

relationships society

social innovation

collaborative services

happiness index

hypothesis

Craftsmanship is not an anachronistic approach, but a new path towards flexible productions for glocal markets.

Selling more stuff, even if eco-friendly and produced by craftsmen, is not a sustainable solution to the environmental crisis.

We are witnessing a great disruption : it leads to a radical change from material consumption to collaborative consumption, from commercial, manufacturing issues to immaterial areas (strategy, service, system).

Service design is considered as a strategic process for shaping not new objects, but new relationships, triggering and scaling-up social innovation.

research questions

Which are the recurrent environmental impacts and benefits of craft production ?

What will be the scope of craftsmanship in a social, economic, environmental

future scenario ?

How can service design be applied to develop an enabling ecosystem, boosting artisans’ communities towards sustainability and

social innovation ?

methodology approaches

activities practice t s s be

mu

i

m

es

gn

n ity

field research

co-d

economics

theoretical research

service design

com p l

technology

ve i t ec

ience pe c s y rsp t i x e

humanities

w it

h a rtis a n

c s’

o

1

SETTING and PLANNING the research

2

LITERATURE review

3

Qualitative and quantitative DATA COLLECTION

4

SCENARIO generation

5

METADESIGN of service model

6

FIELD research

7

CO-DESIGNING enabling ecosystem

8

NETWORKING & communication

9

DATA SYNTHESIS

10

WRITING the dissertation

activities

1st year

2nd year

3rd year

expectations

Defining new relationships between social innovation and sustainability, projecting them into future scenarios; Producing a critical analysis of craftsmanship, defining its social, environmental and economic impacts; Suggesting possible areas of intervention and elaborating a service design strategy for sustainable future craft; Designing an enabling ecosystem to boost artisans’ communities towards sustainability and social innovation.

FRANCESCO MAZZARELLA F.Mazzarella@lboro.ac.uk (+44) 7783025452

S francesco.mazzarella10