MMXVIII
A pop-up store concept
Paola Rios, Daniella Castro, Frances Pace & Caroline Wild FASM 410: Retail Management
in -dex
06 store 01 prose
02 target customer 03 competitors
07 08 09 cost
10 04 swot analysis 05 pop-up shop
assortment weekly sales
sheet
profit-and-loss
11 marketing 12 future
layout
01
Prose is a personalized hair-care brand built around a one-on-one consultation with professional stylists for an even more personal approach to your hair care.
mission -statement
Prose seeks to promote the most natural formula to environmentally conscious users by using all organic and ecocertified products made from sustainable resources. We customize and go beyond covering what the hair and scalp need with 100% satisfaction guarantee.
va -lues
We are committed to selecting natural, environmentally-friendly and active ingredients above any synthetics in our products. And accurately matching each ingredient to fit the customer’s needs and wants.
ingre -dients
POMEGRANATE PEEL
OAT LIPID + SUNFLOWER SEED EXTRACT
PORPHYRA ALGAE
CBD, LIQUORICE & PROVITAMIN B5
COLLAGENE, LILAC & HYALURONIC ACID
SILK PROTEINS
FRUIT ACIDS, AND VINEGAR
LEMONGRASS ESSENTIAL OILS
KALE, SPIRULINA & PEPPERMINT
COCONUT & KARANJA OILS
HONEY
HOREHOUND EXTRACTS
WHEAT AND SOY AMINO ACIDS & ARGININE
PEA SPROUT EXTRACT
ARGAN, SACHA YUSHI & JOJOBA OILS
LOCUST & SOY BEANS, CORN STARCH
PLUM OIL
√ each formulation can be vegan, gluten-free, fragrance-free x you will never find parabens, mineral oil, dyes, sulfates and GMOs
consul -tation
In order to create the best products for your hair, Prose offers an in-depth consultation quiz. The questions take into account your natural state of hair, your current maintenance, lifestyle, environment, preferences, and goals. A personalized booklet is shipped alongside the products where it summarizes your results, explains the use of all the ingredients and recommends an optimal routine. All products start at $25 and vary on formulation.
person -ality
Natural Apothecary Personal Organic Unique
target -customer
The independent woman who values a sustainable and organic lifestyle, and therefore, searches for effective and reliable natural products that will refresh her eventful day-to-day.
pro -files
Andy Gonzalez
Experiencer. Creative. Trendy. Opinionated. Fun. Age: 20- 30 Status: Single Profession: Magazine editor & Journalist Income: $45K Location: Brooklyn, New York Hobbies: Photography. Blogging. Netflix. Modern Art museums. Favorite shops: Glossier. Reformation. Loq. Billie. Prefers: Independent brands that bring alternative viewpoints to the industry
pro -files
Beatrice Lucciano
Innovator. Confident. Natural. Independent. Leader. Age 40-55 Status: Divorced Profession: Chief Financial Officer Income: $450K Location: Bend, Oregon Hobbies: Vegan. Traveling. Raising dogs. Pinterest recipes. Gardening. Favorite shops: Club Monaco. La Mer. L’Occitaine. Prefers: Established brands that are reliable
pro -files
Alyssa Louise
Experiencer. Loving. Social. Bold. Authentic. Age: 25- 35 Status: Engaged Profession: Hair Stylist Income: $ 35K Location: Norwich, Norfolk Hobbies: Eating organic. Reading magazines. Brunching. Working Out. Shopping local. Favorite shops: Frank and Oak. Thrift stores. Everlane. Fur. Homemade beauty products. Prefers: Brands that utilize natural and sustainable sources
03
compe -titors
What makes Function of Beauty different? A customized haircare company whose founding team of world-class MIT engineers and data scientists, spent years building their own algorithm and machines that pull from hundreds of ingredients to potentially create billions of completely unique shampoo and conditioner combinations.
+ Made in the USA + Paraben, Sulfate, and Toxin Free + Cruelty-Free- never tested on animals and handmade + Personalized- individually filled and customized just for you with your name directly printed on the bottle + Free returns + Quiz is not super detailed + Can choose the frequency of subscription delivery + Can buy travel sizes + Prices start at $18
compe -titors
What makes Form Beauty different? FORM takes out the guesswork for consumers with coily and curly hair who wear their hair natural, protective and straight styles. Born from a global community of women of all ethnic backgrounds, FORM is the first and only end-toend system designed to make hair care simple.
+ Owned by Walker and Company + Quiz includes in-depth questions on your daily hair routine + Big focus on different ethnicities + Personal regimen and instructions, 1-on-1 consultation with a Specialist are available when purchasing a set + Set may include shampoo, conditioner, gel, leave-in lotion, pomade, etc. + Prices start at $22. Full set starts around $100.
compe -titors
What makes Biolage R.A.W. different? Biolage R.A.W. is a range of feel-good, look-good, dogood hair care. This 70-100% natural-origin haircare range provides a unique sensorial experience combined with true professional results.
+ + + + +
Use of organic products Selection of treatments, masks, styling products Non-customizable formulation Customer choose products based on their hair goals Prices start at $25
compe -titors
What makes OUAI different? OUAI is a haircare brand that offers a wide selection of shampoos, conditioners, styling products, treatments, and supplements that help you achieve your hair goals from within.
+ Founded by Jen Atkin + Known for their fragrances + Ouai Smart Technology Complex (ingredient) + Quiz recommends a personalized routine with their selected products + Widest variety of products that go beyond cleansing + Rapid increase in customers + High social media presence + Prices start around $22
04 + In depth quiz with more options demonstrates better personalization of products + Interests in this product since Prose received $7 million in funding as of December 2017 (Lerer Hippeau Ventures, Maveron, ISAI, and Red Sea Ventures) + Blog with hair care tips, hair trends, other product recs shows how knowledgeable they are in the field + They are organic and eco-friendly which stays true to their values + Free shipping and free returns show how they cater to customers + 100% satisfaction guaranteed shows how they regard the customer’s needs as a priority + 4-day turnaround time demonstrates retail efficiency + Explains the reasoning behind the ingredients chosen as to further educate the customer on their products + Includes a personalized routine to follow and continues to cater to their customer even after the shipment arrives + Good customer service and response time; the customer is at the center of operations and they care about their satisfaction + Partners with salons and hairdressers to promote the product shows how the brand is integrating into a community + Constantly optimizing their quiz to better cater customer needs shows their constant evolution and improvement
04
+ More expensive than other personalized haircare brands which might lead to customers being unwilling to purchase + Not very well-known which means they are failing to reach an audience + Small private start-up company which means they are not as financially stable as larger more established beauty brands and any risks taken will highly impact the company + Have a few one-star reviews on their website (mainly that it is too expensive for not doing enough); this shows how they struggle to satisfy all customers + Limited products (only shampoo, conditioner, and mask), as opposed to other brands who carry leave-in products, hair oils, dry shampoo, etc
04
+ More advertising would communicate their brand to potential customers + Better social media presence (18K followers). Function.of has 133K. While they currently do sponsored ads on Instagram, building a relationship with the customer on social media is important + Ambassador program to boost knowledge of the brand or paid posts with influencers would allow people to hear about the brand through friends or people they follow + Creating personalized shampoo/conditioner bars would be an opportunity to be a front-runner in the sustainable beauty market + Customizing other hair care products (dry shampoo, leave-in conditioner, hair spray, etc)would add a new level to customers hair care routine + Brick-and-mortar presence would allow to build more intimate customer relationships and offer an appealing brand experience
04
+ Other well-established ‘customizable’ brands since people are more willing to try what they know, rather than looking into a new brand they have not heard others talking about + Big beauty companies starting more eco-friendly lines and they have the financial backing to develop these products faster and become a leader in the market + Big beauty brands also possibly starting customizable lines; they have the financial stability to develop these products faster and a recognizable brand that customers are more willing to trust + Other brands being carried in popular beauty stores (like Sephora, Ulta, etc) which means they have more exposure to customers while Prose might struggle to become relevant
pop-up shop
vi -sion
Pop-up store Vision
Prose will commence its physical presence in the market with the opening of a popup shop. The store will offer individual consultations, customized hair products, and blowdry salon in an apothecary environment. Through this venture, the brand will be perceived by a larger audience as allnatural personalized hair experience.
objectives
Promote unique haircare with personalized experience
Establish a strong core value in natural products
Build a stronger customer base
Creating engaging ways to educate customers about haircare
Test new hair care products in the market
targetcustomer
Jackson Square’s prime location
between tourist
attractions and work district is able to attract a wide variety of customers such as:
A local audience with disposable income who values quality products over price. A tourist audience that looks for exclusive experiences that are unique and personalized.
profiles
Valeria GarcĂa
Elena Nguyen
The Tourist. Experiencer. Creative. Trendy.
The Local. Innovator. Confident. Natural.
Age: 23
Age: 34
Status: Single
Status: Married. One child.
Profession: Journalist
Profession: Accounting Manager
Income: $35k
Income: $109k
Visit: In town to explore the famous sites as
Visit: Works in the Financial District and is
well as get a taste of the local culture.
a foodie on her free time.
Itinerary: Golden Gate Bridge. Chinatown.
Itinerary: Work and grab lunch at a nearby
Painted Ladies (Full House nostalgia).
cafĂŠ or restaurant. Might as well do some
Marketing tactic: Social Media
shopping.
Product: Hair Mask
Marketing tactic: Word of Mouth. Product: Full kit (shampoo,conditioner,mask)
shopfeatures
Washing & Blowdry Personal consultation iPads Raw ingredients display Formula mixer Reusable net totes Workshops Consultation bar iPads used for Point-of-Sale
location
Jackson Square San Francisco, CA
Jackson Square is one of the oldest established districts in San Francisco, built during the 1800’s. It is also one of the oldest commercial neighborhoods with ornate brick buildings and architectural character. It is where ‘heritage meets understated luxury’. Nearby neighborhoods include Chinatown and the Financial District, which attracts both a local and tourist crowd. Other retailers in the area include Aesop, Allbirds, Shinola, Isabel Marant, and Theory, which align with Prose’s target market.
location
MONTGOMERY
PACIFIC
S
BU
M
LU
CO
JACKSON
406 Jackson St, San Francisco, CA 1,000 sqft Next to Theory Across from Isabelle Mirant, Aesop & A.P.C.
neighbors
ti -ming
Store Hours: Sunday to Saturday 10:00 am to 7:00 pm Duration: Three months during Spring April to June
The store hours take into consideration the timing people would like to receive a blowdry service before an important event. The transitional period from Spring to Summer would be ideal for locals and tourists.
store-layout
am -bience
Its apothecary design gives it a rustic yet distinctive environment where customers feel they are in a homey bathroom.
The greenery and nature around the store give it a calm and natural aesthetic, along with a soft music playlist that will relax customers while having their unique and personalized experience.
06
floor -plan
Renders by Clarissa Marquez
06
inte -rior
Renders by Clarissa Marquez
06
inte -rior
Renders by Clarissa Marquez
expe -rience Customers will come into the pop up shop and be given the chance to make their own customizable shampoo, conditioner and hair mask in the store.
+ Consultation by taking the quiz + Explanation of products and ingredients by sales associates + Sales Associate will mix the formula and print their instructional pamphlet + Products will be bagged using reusable net bags + Sign up for bi-weekly workshops + Make an appointment for a blowdry session where they’ll have their hair washed and conditioned using their new products and then styled + Follow up email from Prose asking how their experience in the store was, as well as giving them another chance to sign up for workshops or make an appointment
06 Sales Associates......... 03 Stationed on the sales floor. They take care of customers, do consultations, inform them about the brand, mix the product for them & help them check out.
Stylists................. 02 Stylists will be stationed in the back room. They style the customers using their new prose products, after they have had their hair washed.
Assistants............... 02 Stationed in the back room. They will wash the customers’ hair using their new products and would also be trained in how to mix the products so that they can come up to the front sales floor when needed.
Manager.................. 01 In charge of overseeing store operations, taking care of any customer problems, making sure the store is stocked, and can serve as sales associates when need be.
06 Monday Workers: 6 Opening: Manager Closing: Stylist 1 Tuesday Workers: 4 Opening: Assistant 1 Closing: Associate 3 Wednesday
Manager Stylist 1 Stylist 2 Assistant 1 Assistant 2 Associate 1 Associate 2 Associate 3
Workers: 5 Opening: Associate 3 Closing: Assistant 1 Thursday Workers: 5 Opening: Manager Closing: Stylist 1 Friday Workers: 6 Opening: Manager Closing: Stylist 1 Saturday Workers: 8 Opening: Manager Closing: Manager Saturday Workers: 6 Opening: Manager Closing: Assistant 1
9:00 9:30 10:00 10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30
Monday 9 am - 3:30 pm 12 pm - 7:30 pm 10 am - 1 pm 10 am - 7 pm
Tuesday
Wednesday
10 am - 7 pm 9:30 am - 7 pm
10 am - 7 pm 1 pm - 7:30 pm 10 am - 1 pm
3 pm - 7 pm
10 am - 5 pm
10 am- 7 pm
2:30 pm - 7:30 pm 12:30 pm - 7:30 pm9:30 am - 6:30 pm
Monday
Tuesday
Wednesday
Thursday 9 am -5:30 pm 10 am - 7:30 pm
Friday 9:30 am - 5:30 pm 1:30 pm - 7:30 pm 10 am - 2 pm
10 am - 7 pm 10 am - 4 pm 1 pm - 7 pm
10 am - 7 pm 2 pm - 7 pm 10 am - 5 pm
Thursday
Friday
Saturday 9 am - 7:30 pm 10 am - 7 pm 2 pm - 6 pm 9:30 am - 4:30 pm 3 pm - 7 pm 9 am - 4 pm 12 pm - 5 pm 11 am - 7 pm
Sunday 9:30 am - 4 pm 10 am - 7 pm 11:30 am - 7:30 pm 10 am - 2 pm
Saturday
Sunday
9:30 am - 3:30 pm 12 pm - 7 pm
TOTAL 40 full-time 40 full-time 29 part-time 40 full-time 29 part-time 29 part-time 29 part-time 40 full-time
assort -ment
Hair Mask............. $40 .................. 15% Shampoo............... $26 .................. 30% Conditioner........... $28 .................. 30% Blowdry Service....... $50 .................. 25%
assort -ment
Prose Pop-Up Sales Week 1
Day 1
Location Foot Traffic Per Day % Walk Ins Prose Pop-Up Sales Footfall Week 1 Conversion Rate Day 1 # Who Buy Location Foot Traffic Per Day % Walk Ins Footfall Conversion Rate # Who Buy Product Assortment
Sales COGS Sales Average Basket COGS
100,000 0.008 800 0.1 80
$40 $501 Day Day 1
Blowdry Service
70,000 0.005 350 0.08 Day 4 28
Day 4
Day 5
70,000 0.005 350 0.08 Day 5 Day 6 28
Day 6
80,000 0.006 480 0.09 Day 7 43.2
Day 7
90,000 0.006 540 0.09 Total 48.6
100,000 0.008 800 0.1 80
70,000 0.005 350 0.08 28 2 Day
70,000 0.005 350 0.08 28 3 Day
80,000 0.006 480 0.09 43.2Day 4
90,000 100,000 0.006 0.008 540 800 0.09 0.1 48.6 Day 5 80
690,000
49.51125 66.015 Day 3
8.5575 11.41 Day 4
8.5575 11.41Day 5
13.203 14.853375 17.604 Day 619.8045
24.45 Day 7 32.6
Total
690,000 4940 469.8
1879.2
4940
$6,520.00 $2,608.00
24.5 32.6 Day 2
$13,203.00 $5,281.20
$2,282.00 $912.80
$2,282.00 $912.80
$3,520.80 $1,408.32
$3,960.90 $1,584.36
143.5826 191.4435 Total 1187.055
$6,520.00 $2,608.00
Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Total $6,520.00 $13,203.00 $2,282.00 $2,282.00 $3,520.80 $3,960.90 $6,520.00 $38,288.70 $2,608.00$81.50 $5,281.20 $912.80 $912.80 $1,408.32 $1,584.36 $2,608.00 $15,315.48
Average Basket
Product Shampoo Product Conditioner Shampoo Hair Mask Conditioner Hair Mask Service Blowdry
180,000 0.009 1620 0.1 Day162 1
180,000 0.009 1620 0.1 Day 3 162
Day 3
1879.2 Day 6469.8 Day 7 Price Average Units Average Units Average Units Average Units Average Units Average Units Average Units Total $26 75 152 26 26 41 46 75 442 $28 70 141 24 24 38 42 70 410 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 24 Units Average50 9 Average Units 9Average Units Average 13 15 24 144 Price $40 Average Units Average Units Average Units Units Total 33 66.015 11 11 45.70269231 1875.23076923 441.7927 20 33 191 $26 $50 75.23076923 152.3423077 26.33076923 26.33076923 40.62461538 $28 69.85714286 141.4607143 24.45 24.45 37.72285714 42.43821429 69.85714286 410.2361 1187
Shampoo Conditioner Product Assortment Hair Mask Blowdry Service Shampoo Conditioner Hair Mask Blowdry Service
100,000 0.008 800 0.1 Day 2 80
Day 2
$38,288.70 $15,315.48
$81.50
% of Sales % of Sales
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 30% $1,956.00 $3,960.90 $684.60 Day 5 $684.60Day 6 $1,056.24 $1,188.27 $1,956.00 Day 1 Day 2 Day 3 Day 4 Day 7 Total $1,956.00 $684.60 $684.60 $1,056.24 $1,956.00 $1,188.27 30% 30% $1,956.00 $3,960.90 $3,960.90 $684.60 $684.60 $1,056.24 $1,188.27 $11,486.61 $1,956.00 $342.30 $342.30 $528.12 $1,956.00 $594.14 30% 15% $1,956.00 $978.00 $3,960.90 $1,980.45 $684.60 $684.60 $1,056.24 $1,188.27 $11,486.61 $978.00 15% 25% $978.00 $1,980.45 $3,300.75 $342.30 $342.30 $528.12 $594.14 $978.00 $5,743.31 $1,630.00 $1,630.00 $570.50 $570.50 $880.20 $990.23 25% 100% $1,630.00 $3,300.75$13,203.00 $570.50 $570.50 $880.20 $990.23 $9,572.18 $6,520.00 $6,520.00 $2,282.00 $2,282.00 $3,520.80 $1,630.00 $3,960.90
100%
$6,520.00
$13,203.00
$2,282.00
$2,282.00
$3,520.80
$3,960.90
$6,520.00 $38,288.70
Total $11,486.61 $11,486.61 $5,743.31 $9,572.18 $38,288.70
foot -fall Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
weekly -sales
Prose Pop-Up Sales Week 1 Location Foot Traffic Per Day % Walk Ins Footfall Conversion Rate # Who Buy
Day 1
Product Assortment
Price $26 $28 $40 $50
Shampoo Conditioner Hair Mask Blowdry Service
Sales COGS
100,000 0.008 800 0.1 80
Day 1
Day 2
180,000 0.009 1620 0.1 162
Day 3
70,000 0.005 350 0.08 28
Day 4
70,000 0.005 350 0.08 28
Day 5
80,000 0.006 480 0.09 43.2
Day 6
90,000 0.006 540 0.09 48.6
Day 7
100,000 0.008 800 0.1 80
Total
690,000 4940 469.8
1879.2
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Average Units Average Units Average Units Average Units Average Units Average Units Average Units Total 75 152 26 26 41 46 75 442 70 141 24 24 38 42 70 410 24 50 9 9 13 15 24 144 33 66.015 11 11 18 20 33 191 1187
Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Total $6,520.00 $13,203.00 $2,282.00 $2,282.00 $3,520.80 $3,960.90 $6,520.00 $38,288.70 $2,608.00 $5,281.20 $912.80 $912.80 $1,408.32 $1,584.36 $2,608.00 $15,315.48
cost -sheet
Operational Costs Technology Internet DĂŠcor/Fixtures Supplies Construction Rent Staffing Total
14200 300 405 2483 8,000 18249 6175 49812
3 iPads, 2 product mixers, Washer Dryer, Printer 3 months of internet access 2 shampoo chairs, 2 styling chairs, jars, raw ingredients, plants for wall, 2 mirrors, stools, light fixtures, neon prose sign, 2 styling carts 2,000 Fishnet bags, 482.95 Paper, Markers labor, floors, paint, tiles, shelving, counters, metal for divider wall 1,000 ft sq $73 a year (should be $6,083 a month) 2 stylists ($35), 2 assistants ($20), 3 sales associates ($15), 1 manager ($40)
Promotional Costs Paid Social Ads Bloggers/Influencers Launch Party Total
3000 1,250 Spotted SF @spottedsf 20.7K, Adrienne Young @adrienney 14.5K, Caitlin Flemming @caitlinflemming 39.7K 500 350 Catering, 150 invitations 4750
Total Costs
54562
profit -and-loss
Markup.........60%
Sales COGS
Day 1
Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Total $6,520.00 $13,203.00 $2,282.00 $2,282.00 $3,520.80 $3,960.90 $6,520.00 $38,288.70 $2,608.00 $5,281.20 $912.80 $912.80 $1,408.32 $1,584.36 $2,608.00 $15,315.48
Profit & Loss Statement Total Revenue Total COGS Total Ops Cost Total Promo Cost Total Profit/(Loss)
$ $ $ $ $
497,753 (199,101) (49,812) (4,750) 244,090
marketing
11
Marketing through micro-influencers based in San Francisco to build strong connections with the locals. It also promotes the Prose store to travelers who search new places to explore through these influencers.
Micro-influencers:* + 60% higher campaign engagement + those campaigns are 6.7x more efficient per engagement (therefore more cost-efficient) + drive 22.2x more weekly conversations than the average consumer
*Pierucci, Sidney. Why MICRO-INFLUENCER Marketing is ‘The Game’ in 2018. medium.com
social -media
Leslie Santarina @spottedsf
+ Photographer & Blogger + San Francisco based + Highlights local stores and hidden gems in San Francisco + Author of 500 Hidden Secrets of SF
social -media
Adrienne Young @adrienney
+ Photographer & Blogger + San Francisco based + Traveler of cities and the outdoors + Exposure for Prose as an everyday routine product
social -media
Caitlin Flemming @caitlinflemming
+ Interior Designer + San Francisco based + Family and lifestyle content + Help reach another target customer for Prose
launch -party
launch -party
A small launch party will be held the day before the grand opening (Friday, April 5). Fun way to get to know our customers and for them to learn about the brand.
+ Brunch at noon + Catered by Juice Shop + 25 invitations sent to press and bloggers + Product demonstrations
Cost....................................$500
12 Metrics for Success
We will be evaluating the sales performance of the pop up shop weekly in order to find out which customer service efforts and which events are the most effective. We will also offer a survey to customers so that they can evaluate their experience in our pop up shop.
fu -ture
Because we will be capturing customer information through our quiz, we will identify the next location for a Prose pop up shop based on the highest volume of non-San Francisco residents.
We will also be testing new product categories through workshops in order to get immediate feedback from our customers to identify their hair product needs.
Resources
https://jacksonsquaresf.com https://www.businessoffashion.com/articles/opinion/pop-up-customer-retail-experience https://hoodline.com/2015/05/a-fashion-hub-emerges-at-crux-of-jackson-square-fidi-and-chinatown https://www.forbes.com/sites/kristenphilipkoski/2016/11/21/san-franciscos-buzziest-new-luxury-shopping-destination-jackson-square/#3f6a635deada https://hauteliving.com/2017/06/shopping-in-jackson-square-sf/637427/ https://www.clomedia.com/2016/09/22/pop-up-learning/ https://www.businessoffashion.com/articles/opinion/pop-up-customer-retail-experience https://42floors.com/us/ca/san-francisco/406-jackson-st?listings=1120293 https://izea.com/2018/03/21/san-francisco-instagram-influencers/?gclid=CjwKCAjw0oveBRAmEiwAzf6_rHETfjgy0ggF7V8HPOlaV_lZHBmZUb-6tqnheylHeluwK1fi2xrTUhoCV WEQAvD_BwE https://www.narcity.com/us/ca/san-francisco/lifestyle/30-san-francisco-girls-who-are-absolutely-killing-it-on-instagram-right-now https://izea.com/2018/03/21/san-francisco-instagram-influencers/ https://medium.com/swlh/why-micro-influencer-marketing-is-the-game-in-2018-fdeda0993c36 http://www.juiceshop.com/delivery https://www.narcity.com/us/ca/san-francisco/lifestyle/30-san-francisco-girls-who-are-absolutely-killing-it-on-instagram-right-now