Spill The Tee Pop-up Shop

spill the tee.

Frances, Kenzie, Cali, Brooke

the idea. the hottest tee in town.

Spill the Tee is a tea and coffee shop marketed towards the gossip girl generation. Inspired by platforms like the Cut and OverheardNY, Spill the Tee Savannah blends our love for the hottest gossip, ironic tshirts, and caffeine into one retail space.

Customers can send in things they hear around Savannah via our Instagram and Twitter pages. Our team will then select the funniest quotes to be screenprinted onto tshirts that will be available in our cafe/retail store.

big mood.

customer.

College age and young professional millenials Favorite instagrams are meme accounts, up to date on all reality tv shows, prefers texting and will leave you on read, active on instagram and twitter, loves a mirror pic, highly social lifestyle, lives downtown, values immediacy

Price - Low price point ($10-$20) attracts customer because our tshirts are a novelty item.

Product - A tea shop that sells tshirts with crazy things people have heard around Savannah printed on them.

Promotion - Instagram and twitter account for submitting ideas and memes.

Guerilla marketing (seeing the shirts, cups, rickshaws), Southern Charm cast collab,

People - Pedestrians, Southern Charm cast Place - Savannah because small town’s love a secret. Specifically Broughton Street

because it gives us great access to young people on the go as well as tourist looking for a unique experience in Savannah.

assortment.

what does this mean?

Best Selling Items: Black Tees B/W Stripe Tees Green Tees

what goes where?

and why?

We chose to focus on the bestsellers when laying out the assortment Black tees take priority shelving and have the most shelving. B/W stripe & Green tees are on either side of priority with large shelving.

*All packaged t shirts will be on the display table in front of the t shirt wall due to our display*

The rest of the assortment is spread out due to sales keeping the higher selling items towards the center of the shelves and the lower selling items in the corners and around the bestseller so they are still seen but not im prime selling real estate

new tech.

Interactive voting screens so customers can vote on what quotes and tweets they think are funniest and should be printed on shirts.

Screens playing a live anonymous feed of what people are sending into us so our customers can get the hottest and freshest tea in town.

Promotion.

Southern Charm collab in which they promote our business to raise awareness. Also one cast member would be the first person nominated for a Roast (an event in which invited guests poke fun at a friend for a night and part of the proceeds go to various local charities) Instagram and Twitter used to engage customers by becoming the main channels to send us shit they’ve heard around Savannah.

Additional advertising on Savannah pedicabs and bus stops help bring in tourist and create intrigue to people walking around town.

digital marketing.

Low

High

Investment

Instagram

40

Twitter

40

Youtube

10

Facebook

10

Instagram Paid - Southern charm cast members sponsored to wear the tshirts in posts and stories as well as submitting Southern Charm related tea.

Owned - Memes, Quotes, Polls Twitter Owned - Retweeting #spilltheteesav Youtube Owned - videos of opening, events, our process, and how to videos Facebook Owned - events, basic info, sharing videos and articles

traveling tee.

Spill the tee would place vending machines selling their shirts in coffee shops at airports as well as a few customization kiosk for people to buy last minute gifts.

Spill the Tee quotes placed throughout the Savannah Airport (escalators, checkout) to create intrigue for people coming into town.

Travel retail would start out in the Savannah Airport, but then could expand to other cities as the company grows.

au naturale.

After a competitor stirs up drama about the use of dye in tshirts, we make the decision to stop selling tshirts altogether and just become a coffee/tea shop. Why? Our brand can stand on its own without tshirts, the tees were just a tangible way for people to support our brand and once we are established they would become less crucial to our success. Spill the Tea would focus on hosting more events and transitioning the quotes from tshirts to coffee sleeves.

events.

Host a Roast! Customers can rent out the space to roast a friend for birthdays and events. Custom tees available at each roast. Part of proceeds at each roast go to the roastee’s selected charity.

Space available to private parties (engagement/birth announcements, bachelorette parties) so you can spill your own tea in our space.

new store layout.

and that’s the tea!