Pop-Up Project

Bessemer Transportation Plan by RPCGB Past RPCGB Exhibition After Bessemer, AL

Come back now, ya hear! by RPCGB ft. Space One Eleven Existing Condition Avondale, Alabama 2013

Friday Afternoon by RPCGB ft. Space One Eleven Existing Condition Avondale, Alabama 2013

Something’s Missing by RPCGB Existing Site Condition Avondale, AL 2013

Bessemer Transportation Plan by RPCGB Past RPCGB Exhibition Before Bessemer, AL

Patiently Waiting by RPCGB Existing Site Condition Avondale, AL 2013

Portman/Pullman Museum by RPCGB Existing Site Condition Bessemer, AL 2013

The Park Behind Bars by RPCGB ft. Space One Eleven Public Space To-Be Avondale, Alabama 2013

Urban Mural by Space One Eleven Students

Pop-Up Park Centrale by RPCGB Existing Site Condition Bessemer, AL 2013

Artist’s Check-In Previous Work Volunteer Pop-Up SpaceBessemer One Eleven August 10, 2013 1993-1995

Hop Scotch Trash Can by Trend Hunter Inspirational Case Study trendhunter.com 2013

Abandoned Building turned Bike Repair Shop Pop-Up Avondale May 4, 2013 Entreprenuers set up a Pop-Up Shop Pop-Up Avondale May 4, 2014

In this Spore Borne Air by Environmental Graffiti Inspirational Case Study Moss Graffiti 2013

Vacant Lot turned Art Park Pop-Up Avondale May 4, 2014

Abstract Painting by Trent Thomas Artist’s Previous Work Space One Eleven 2013

Old Face for a New Broad by Memphis Open Streets Inspirational Case Study Open Streets Project 2012

Re-imagining Your Waste by Apartment Therapy Inspirational Case Study Apartmenttherapy.com 2013

Pop‐Up Guidebook A beginners guide to tactical urbanism

Table of Contents I.

What is a ‘Pop‐Up’?............................................................................................................................... 4 What is a ‘Pop‐Up’?................................................................................................................................... 4 Our Story: .................................................................................................................................................. 4 A Note about Scale .................................................................................................................................... 5

II.

Ideas and Purpose ................................................................................................................................. 6 Complete the Streets (Temporary Bike Lanes) ......................................................................................... 6 Tactical Urbanism ...................................................................................................................................... 8 Storefronts ............................................................................................................................................ 8 Art parks ................................................................................................................................................ 8 Bike Racks .............................................................................................................................................. 8 Greening ................................................................................................................................................ 8 Way finding ........................................................................................................................................... 8

III.

More Technical Design Standards and Guidance ............................................................................. 9

Standards .................................................................................................................................................. 9 Technical Guidance Tools.......................................................................................................................... 9 Design Guidance ....................................................................................................................................... 9 IV.

Funding Mechanisms ...................................................................................................................... 11

Sponsorship Packages ............................................................................................................................. 11 Gifts In Kind ............................................................................................................................................. 11 AARP .................................................................................................................................................... 12 United Way ......................................................................................................................................... 12 Space One Eleven‐ .............................................................................................................................. 12 Your Sources ....................................................................................................................................... 12 V. Media .................................................................................................................................................. 13 Public Relations ....................................................................................................................................... 13 Facebook ............................................................................................................................................. 13 Twitter ................................................................................................................................................. 13 Interpersonal Outreach ....................................................................................................................... 13 Branding .............................................................................................................................................. 13 Press Toolkit ........................................................................................................................................ 14 VI.

Organizational Structure and Roles ................................................................................................ 16 1

VII.

Checklist .......................................................................................................................................... 17

VIII.

Lessons Learned .............................................................................................................................. 19

Best Practices and Lessons Learned ........................................................................................................ 19 Conclusion ............................................................................................................................................... 19 IX.

Resources ........................................................................................................................................ 20

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I.

What is a ‘Pop‐Up’?

What is a ‘Pop‐Up’?

A pop‐up is a temporary project that has the overall objective of neighborhood revitalization. Pop‐ups allow citizens to join together to make small thoughtful changes to improve their community and create a sense of place. For instance, if your neighborhood needs bike lanes to protect or encourage bike commuters citizens can temporarily stripe them with duct tape.

If storm water drainage is an issue, create a bio‐swell by using plants. Is a local gathering place in need of a second life? Need places to sit, shop, or eat? Want more residents to feel safe walking and biking in your neighborhood? If yes, make it happen. Essentially, no matter the scale or context, the aim is to make a place better than its current state. The idea is that these changes will “pop‐up” before your eyes on a temporary basis, then lead to long‐term change. These initiatives can improve any combination of public health, transportation, general aesthetics, or economic development issues.

Core Glossary Tactical Urbanism ‐ Of, relating to, consulting actions carefully orchestrated to gain a more positive end regarding the lifestyle of city dwellers.

Open Streets – To allow access through a public road in a city or town for pedestrians and cyclists only. Restricting access to automobile passage.

Check out our Resources Section for more information on other models to follow.

Our Story: It’s been a great year for Pop‐Up Project! The Regional Planning Commission of Greater Birmingham (RPCGB) has been able to introduce this new concept to the Birmingham region with the intention of reactivating some of our cherished communities and helping citizens see the potential within them. Now, in order to reach a broader audience we have assembled this Pop‐Up How‐To guide to assist local municipalities, bike clubs, civic groups, churches and active citizens to see their community through a different lens, take ownership and transform their surroundings. Our shared motto is “temporary solutions for a long term change”.

In February we set up a two‐day Pop‐Up Shop in a vacant downtown Birmingham space. We were elated to see how many participants and partners were interested in experimenting with this new catalyst for economic development, alternative transportation, and civic involvement. We added bike racks to the Pop‐Up site on Richard Arrington and Third Avenue North and have watched as the bike community has embraced the new facilities, adding more foot and pedal traffic to this stretch of street. Our vendors sold a variety of items and reported a total sales gain of $5,000. The taxes made on these items, as with all Pop‐Up events, were reported to the city and added to the local sales tax revenue.

Next, in May we set up temporary shops in Avondale and opened the streets to pedestrians and cyclists only. For eight hours we entertained this friendly and eclectic neighborhood just near the Southside of Birmingham. As visitors passed they were able to shop, bike, walk, learn, and eat with us. We expanded our partnerships and with the help of United Way, UAB’S College of Engineering, AARP, and others we reported on the walkability and bike‐ability of the area from both an adult and child’s perspective. One 4

of our proudest moments was being able to help a landowner clear out more than 60 tons of trash from a vacant lot. We turned the lot into an art park which showcased artwork from local school children and provided handmade seating under the trees. We worked with local city officials to find the proper place to apply shared bike lane markings, which support cyclists by making drivers aware of their presence.

In August we highlighted downtown Bessemer, home to the historic Lincoln Theater. We helped promote the restoration of the theatre that sat up to 400 black patrons during the years of segregation.

Outside on First Avenue North we blocked the streets from through car traffic and provided stations for children to hone their cycling skills. The open street was also a great backdrop for the family bike ride that morning in which both local leaders and citizens participated. More than 300 supporters enjoyed our temporary skate park, bike lane, pop‐up shops, farmer’s market, giant mural, live art and music. Our work was featured on television, print, radio, and the internet.

This how‐to guide is aimed to provide you with a checklist, strategies to consider and lessons from our experience. We’ve included budget templates, a sample media kit and other tools for your success.

A Note about Scale The size, scope and length of your project can vary greatly. You can use one empty storefront or three to drive your point home. There are pros and cons to consider at either end of the spectrum.

Timeframe

Longer Set Up Vs. Shorter Term Operations (Activities that run over the course of multiple days) Pros Cons…or really just things to consider.

If you are using currently vacant buildings you You’ll need to create a continual draw for may be able to persuade the land owners to help visitors to want to repeatedly come by. Also, provide support. E.g. Use of power, air you may want to be more selective with conditioning, general clean up, etc. where you choose your site; possibly go for a higher traffic area.

It may be worthwhile to some vendors to set for Consider your end game. Is it economic a longer period of time. They won’t have to set‐ development? Or a more active community? up, sell, and take down all in one day.

Economic Development would mean prioritizing the vacant storefront initiative, where activating the streets in your community could be done on a one‐day basis.

Large Set Up Vs. Small Setup

Size

Pros

Cons...again, just bringing topics to your attention The more the merrier, generally. If you’re This requires coordination and scheduling. I looking to impact a large population then the dedicated team is necessary. size of your setup will help achieve this.

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II.

Ideas and Purpose

This section reviews the tactics we used in our Pop‐Up Projects, best practices, and lessons learned.

Many of the tactics we used were on a temporary basis; long‐term changes were brought to the attention of local officials. We encourage you to work with your local government to address your concerns and collaborate on real long term solutions.

The aim of your event dictates the setup. For RPCGB, one of our intentions was to inform the public of alternative transportation options, promote the use of art in the public realm and to encourage economic development. Included in this section are a few ways you can accomplish similar goals.

Complete the Streets (Temporary Bike Lanes) Complete Streets is a planning and public health term that emphasizes that roadways should be constructed to accommodate its users. Neighborhood streets should have features that support pedestrians, cyclists, and cars, as these the typical users for the roads. In neighborhoods where many residents use local transit additional provisions may be added such as full bike lanes, transit stops, and crosswalks. In our initiatives it was important to us to imagine the implementation of complete streets, where possible.

Our process included: 1. Measuring streets in our selected project area i. Cars need a minimum 9ft of room to travel, trucks at least 11ft. Any extra width could be attributed to a bike lane. Bikes need at least 4ft.

2. Applying temporary bike lane using duct tape according to new lane configuration. ii. Alternatively, you can use spray chalk. Be careful with using paint, if the lane is applied incorrectly it could cause confusion and possibly injure someone.

Figure 1: Fitting in the Bike Lane

Figure 1 above illustrates a roadway that has been reconfigured to fit in a bike lane by reducing the travel lanes on both sides and the center turn lane.

Also consider: 1. Do people walk and bike here? Why, or why not?

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a. Watch people; examine the street character and how people use it. Observe the current use and how it can be improved. Pay attention to if any trucks or large vehicle frequent the area and when.

2. How many cars travel on this roadway each day? a. This information can be found on the Alabama Department of Transportation’s website.

Search “traffic counts” and zoom into your location on the map. Aim to use streets that have Average Annual Daily Traffic (AADT) of 20, 000 or less.

3. What’s the posted speed limit? a. Keep in mind that many vehicles may actually travel faster than what is posted. b. Aim for streets with a posted speed limit of 35 MPH or less, these are typically more pedestrian and bike friendly.

Below you’ll see that our temporary actions with the duct tape bike lane lead to a more permanent solution from the city.

Figure 2: Pop‐Up Project team members measure the width of the temporary bike lane for accuracy.

Figure 3: The team members use whit duct tape to apply the temporary bike lane along in the Avondale community.

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Tactical Urbanism Tactical Urbanism encourages the use of current resources to create a new environment. Nationally, this trend has taken the form of park‐lets created from converted parking lots, temporary bike lane installations, temporary shops, etc. The following section discusses the use of some of these tactics to achieve the final overall goals of your project.

Storefronts Suppose your neighborhood is riddled with empty storefronts. Using the storefronts as temporary vendor shops or places to display art is a great way to give a street a facelift.

Our process included:  Contacting the building owner or building manager for their permission.  Inquiring about their plans for the space if possible. You’ll never know where that conversation might lead.  Advertising your need for vendors/artists using your social media outlets.  You’ll need to know if your merchants they have their own business license.  If they don’t, talk to your city’s tax collector to figure out how to help the city collect these funds.  Again, a longer setup timeframe could make it more worthwhile for vendors to participate.  Consider a week or month long event for projects that deal specifically with economic development.

Art parks An art park is similar to a pocket park in that the size doesn’t need to be impressive but the scenery should be. We cleared out a vacant lot with the help of a landowner and allowed children from a nearby school to display their artwork. It took a lot of elbow grease and garbage removal but the neighborhood responded well and the soon the property owner had new ideas for the space.

Again, talk with the property owner for their help in clearing out any space you intend to use.

Bike Racks Try partnering with CommuteSmart. They can help provide you with bike racks that will make your area a more attractive destination for cyclists. This service is free of charge but they prefer advanced notice so talk to them 2‐3 months before you unveil your new neighborhood.

Greening Connect with landscapers, florists, etc. to see if they would be willing to provide you with greenery for your location. Plants and flowers can really transform a space. Also, some nurseries dispose of old plants that may be suitable for your needs. Ask around.

Way finding Maybe people do not traverse through your neighborhood because they can’t find their way.

Experiment with way finding guides that help them to nearby attractions like the library, school, or market. Visit WalkYourCity.org for more detailed instructions.

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III.

More Technical Design Standards and Guidance

Both standards and guidance exist for pedestrian and cyclist facilities. Standards are legally binding, whereas technical guidance tools are generated from transportation research organizations. This chapter highlights national standards, design guidance, planning concepts, and other planning considerations regarding active transportation facility placement.

Standards   

Americans with Disabilities Act Guidelines (ADAG) Public Right of Way Accessibility Guidelines (PROWAG) Manual on Uniform Traffic Control Devices (MUTCD)

Technical Guidance Tools  American Association of State Highway and Transportation Officials (AASHTO) Publications: o Guide for the Planning, Design, and Operation of Pedestrian Facilities (2004) o A Policy on Geometric Design of Highways and Streets (2011) o Guide for the Development of Bicycle Facilities, 4th Edition (2012)  Federal Highway Administration (FHWA) Publications: o Designing Sidewalks and Trails for Access (2001) o FHWA Report: FHWA‐RD‐92‐073, Selecting Roadway Treatments to Accommodate Bicycles (1993)  Institute of Transportation Engineers (ITE) Publications: o Design and Safety of Pedestrian Facilities (1998) o Designing Walkable Urban Thoroughfares: A Context‐Sensitive Approach (2010)  National Association of City Transportation Officials (NACTO) Publication: o Urban Bikeway Design Guide (2014)

Design Guidance To effectively plan and construct a bicycle or pedestrian network, planners must have a core knowledge of user types, their trip purpose, and the types of facilities that creates the most suitable environment.

Directions are as follows: 1. In Table 1, identify the roadway's functional classification.

2. Consider the thoroughfare type that can exist for each functional classification by examining the context, average annual daily vehicles traveled (AADT), and the speed limit. This will help determine the most appropriate transect‐zone for the section of roadway (i.e., T5: Activity Center).

3. Follow the functional classification down to match the appropriate transect zone.

4. Use Table 2 to identify the prescribed pedestrian and cyclist accommodation that applies to both the functional classification and growth area.

This methodology serves as guidance for the placement of bicycle and pedestrian accommodations.

Engineering judgment should be used to consider local context.

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Table 1. Suggested Pedestrian and Bicycle Accommodation Chart

Thoroughfare Types Transect Zones

Regional Growth Areas

Speci a l Di s tri cts i.e. Exclusive Use, Historic Preservation, and Planned Business Districts etc.

none

T6: Urba n Core i.e. Downtown Core, or Town Centers

none

G1

T5: Acti vity Centers i.e. Regional Commercial Centers, Universities T4: Genera l Urba n i.e. Town T3: Sub‐Urba n i.e. Village

O2

T2: Rura l i.e. Rural Crossroads

O1

O1: Na tural

G2

Local

Collector

Minor Arterial

Parkway > 35,000 veh/day, > 45 MPH Boulevard > 20,000 veh/day, > 35 MPH Street >15,000 veh/day, ≤30 MPH Drive >10,000 veh/day, >40 MPH Road >5,000 veh/day, >25 MPH Road with Parking >5,000 veh/day, >35 MPH

G4

G3

Principal Arterial

Interstate

Functional Classifications

ǁ ǁ ǁ

^^



ǁ ǁ ǁ  ^ ^



ǁ ǁ │  ^ ^ none │  ǁ │   ^ ^ none

none none

 

 ǁ │ ^^    ^^   



 

Table 2. Accommodation Chart Legend

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IV.

Funding Mechanisms

This section discusses the various ways there are to fund raise for pop‐up initiatives. RPCGB used a mix of sponsorships, gifts in kind and strategic partnerships to reach our fundraising goals for the project.

Sponsorship Packages Local businesses in your community may be interested in your project. Consider who their customers are and if that market will be reach through your initiative. Many companies look for ways to be authentically tied to their consumer base. Conduct some initial research on their company values and why your concept fits with their vision.

Here are a few items sponsors may look for in your proposal:  

 

 

 

Executive Summary. Succinctly explain the general concept, why it is important, and what the end goal is.

Existing Assets. Where appropriate explain the existing conditions of the area or neighborhood you aim to affect. Showcase positive attributes; then explain the role your initiative plays in perpetuating these positive traits.

Project Timeline. Include the intended duration of the project, including a planning and execution timeline.

Partners. Describe the roles of your partners. Specify if any partners are providing gifts in kind such as refreshments, posters, art, permit processing fees, etc. Some partners may donate time by volunteering during the project or assisting in the planning process. Your sponsor may want to know that they are not the only party on board so be as inclusive as possible when assembling this list.

Target Population. Explain the type of audience you aim to attract.

Media Strategy. Provide numbers where possible of how many people in your target audience you’ll reach in your media campaign. Explain the mediums you’ll use, i.e. posters, social media, newspaper announcements, television promotions, or radio promotions. (We’ll talk more about our media strategy in the next chapter) Event/Project Budget. Provide your potential sponsor with an estimated cost breakdown.

Collect invoices and prices estimates to help with this task.

Plans for Documenting Results. Describe how you’ll know your project was successful. More businesses may become attracted to the area as a result of a pop‐up shop. More families may begin to ride bikes a neighborhood because temporary bikes lanes have illustrated how much space they have to share the road, or a neighborhood cleanup group more form to perpetuate a positive change after seeing a pop‐up park. Go back to your end goal and think of ways to evaluate it.

Gifts In Kind Gifts in kind are the kinds of gifts that keep on giving! Again, many of your partners may agree to help with you project because it matches their organization’s interests. As such your partners may have

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readily available materials for you to use or resources that you can access. Below is a short list of items our partners brought to the table.

AARP AARP is a membership organization leading positive social change and delivering value to people age 50 and over through information, advocacy, and service. Our local AARP Representative provided us with volunteers for the day of our events, water and other refreshments. This was a great benefit to us because many of our tasks were labor intensive and required manpower. We had a schedule of activities that required signup sheets, helmet fitting and general safety monitoring. A dedicated group of volunteers with a central point of contact makes these tasks easier.

United Way United Way of Central Alabama‐ United Way is the leadership and support organization for the network of nearly 1,800 community‐based United Ways in 45 countries and territories. United Way envisions a world where all individuals and families achieve their human potential through education, income stability and healthy lives. United Way helped in the promotion of the events and in the background planning tasks, such as neighborhood vacancy identification and arts programming for children and families at the Pop‐Up events. They also led our bike rodeo, which promoted bike safety.

Space One Eleven‐ Space One Eleven is a visual arts nonprofit organization founded in Birmingham, Alabama, in 1986. SOE’s mission is to provide professional opportunities for artists, create a forum for public understanding of contemporary art, and offer arts education to area youth. SOE facilitated workshops that taught residents to make vertical gardens, murals, and a community idea board.

Your Sources Again, the aforementioned is just a very short list of our partners and their roles. Below is a quick reference of people who may be able to assist with your campaign.

What does your project need?

Art Volunteers Refreshments Activities (Games, Free Community Classes) Fresh produce

Consider these partners: Local Art Council, museum, art gallery, or local artists Local Church, Civic Group, Boys Scouts or Girls Scouts, etc.

Restaurants YMCA, United Way, Day Care centers, Yoga Studios, Gyms, etc.

Local grocer or farmer’s market

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V.

Media

Public Relations Creating a strong social media presence is key in the success of your outreach and public relations effort.

These efforts should stay consistent throughout the project.

Use the outlet that will optimize reaching your target audience; Numbers to consider:  67% of those using social always be aware of the social media landscape and what outlet media are in your target your audience uses the most. audience can be reached  Social Media outlets should be maintained throughout through Facebook your project;  16% of your target audience  Update at least 2 times a day uses Twitter  Make the best of cross‐promotion. Share, Like, & Retweet  13% use Instagram your sponsors and partners avidly throughout the project.

Facebook Start your Facebook campaign early on. Create a page for your project and invite your friends, co‐ workers, etc. to “like” and share the page  Generate initial interest by asking questions  Create an exciting cover photo to generate interest  “Like” other community organizations pages who might support your project  Create events leading up to the project (workshops, prep, etc.) and invite your audience  Upload exciting photos relating to your project [always give your source credit]  Respond to every comment and message positively  If you have available funds, promote your FB posts by purchasing “promoted posts” that will automatically show up in news feeds of your audience Twitter Create your Twitter account early on. Connect it to your project’s Facebook account so that all posts made from FB will echo on Twitter.  Create a (#)hashtag that can be used throughout your project  Dress up your Twitter page with an exciting background  “Follow” other community organizations accounts who might support your project  Retweet your sponsors and partners.

Interpersonal Outreach Tell your friends. Word of mouth marketing stands as one of the most genuine forms of advertising today.  Put your reputation on the line to promote something you believe in.  Generate buzz about your project, giving you an opportunity to promote for free!

Branding

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Your branding will determine the overall messaging you create throughout the project. The brand should have a consistent look and feel among all aspects of public relations

Logos – A graphic designer (or artistic friend) can generate the logo you want for your specific project or you can use the original “Pop‐Up Project” logo. Your logo will be your most prominent imagery and will carry your brand throughout the project; it should be clean and easy to read but still have an aspect of fun. The logo should match the rest of your marketing materials Promotional Materials‐ Promotional materials should cater to your events details/events. For instance, if you are planning on hosting a Farmer’s Market or Pop‐Up Shop, bags would be a great promotional item Signs/ Posters‐Leading up to your event create a poster to promote your project.  Hang posters/signs 2‐3 weeks before your event  Should be consistent with other branded materials  Should be clear and easy to read  Hang them in local businesses [always get permission to hang a sign; if you place signage outside make sure to clean it up after the event] T‐shirts – Create a t‐shirt for volunteers and attendees to wear  Having all volunteers in the same color shirt makes it easy to find them when needed  Make sure your logo is visible and the look is consistent with all other branding & promotional materials QR Code – QR Codes are a great option for pushing your audience to your social media accounts and website with their smartphones  Use an online source to generate your QR code such as http://www.qrstuff.com/  Place QR code on all promotional material if desired  Can also be used for wayfinding signs Press Toolkit Use the following to formally alert the media of your project: Press Release or News Release – When you are prepared to make your project public you will need to create a press release that can be emailed to all news outlets you wish to reach. Your logo should be prominent at the top of the Press Release with sponsors/partners at the bottom Press Release should include the following:  Headline — used to grab the attention of journalists and briefly summarize the news  Dateline — contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor

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   



Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.

Body — further explanation, statistics, background, or other details relevant to the news.

Boilerplate — generally a short "about" section, providing independent background on the issuing company, organization, or individual.

Close — in North America, traditionally the symbol "‐30‐" appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the "###" symbol. In other countries, other means of indicating the end of the release may be used, such as the text "ends".

Media contact information — name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.

Pictures and Video Designate someone to take and collect pictures and videos of your project.  Document the process; take pictures and videos of meetings, interviews, and prep leading up to the project  Promote the videos and photos and interviews collected from news sources on your social media accounts [always give credit to your source]  Create a gallery on your website to showcase all media coverage  Hire someone or strike up a partnership with someone who can video and photograph the day of or get someone in‐house to do so  Encourage your audience to use the HASHTAG you created when uploading photos to social media so they can be easily found Website‐ The project website needs to be created early in the process alongside your social media accounts and promoted through them.  Web presence gives you a more professional/ serious façade  Your website will hold all content for your project description, upcoming events, day of programming, and an archive for all news material  Weebly.com makes a great website host that is very user friendly  Your web address (or QR Code) should be visible on all marketing material; you can choose which best suits your target audience.

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VI.

Organizational Structure and Roles

Pop‐Up Project was organized into groups with specific responsibilities that related to the issues we wanted to address through Pop‐Up. Group members were assigned according to their personal and/or professional interests. Groups included: 1. Core The Core group was responsible for project financing and event legalities. This included completing business license paperwork, filing street closure permits, contacting police for added protection, signing any major sponsorship contracts, applying for grants, and researching liability concerns. This group was primarily made up of RPCGB’s leadership group as they were better poised to manage complex relationships and negotiate contractual obligations.

2. Programming Each Pop‐Up Event had a schedule of activities to continually engage participants. The programming group was in charge of creating the master schedule for the day. Each person listed on the schedule for the day automatically became a member of this group. They provided bike safety training, exercise classes, and other exhibits.

3. Economic Development The Economic Development group talked with owners of vacant buildings, entrepreneurs, and artists to find the best assignments for Pop‐Up shops. REV Birmingham, our downtown business development organization, helped create a list of interested entrepreneurs. This group also talked with the owners of existing nearby businesses to ensure their buy‐in.

4. Transportation Alternatives As a transportation focused entity RPCGB was interested in how each project would champion alternative transportation. This group applied temporary bike lanes using duct tape, created surveys to collect participant data, and kept the event area safe for all mode users. This group consisted of RPCGB’s transportation engineers.

5. Public Participation/ Promotion The Public Participation and Promotion group was responsible for introducing the concept to local officials, gaining the support of local merchants, and soliciting and managing volunteers, as well as event promotion and cross‐promotion. This group was mostly made up of RPCGB’s public relations team.

Groups initially met on a monthly basis. Meetings later increased in frequency as each event drew near.

Each group had a responsibility checklist with persons assigned to each task. An example of this can be found in Appendix A: Pop‐Up Organizational Structure.

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VII.

Checklist

9‐12 Months Before the Event Define the aim of your project Visit location(s) for events

Responsibility

Due Date

Status

Get location specifics, i.e. maps, roadway measurements

Generate ideas/gather information about the local identity

Investigate permitting needs

Research for inspiration!

Secure permission landowners/stakeholders

Ask owners of vacant buildings for permission to use their facilities (if needed)

from

local

Talk to businesses near each site for business buy‐in Get cost estimates Establish a Team/Committee Make Team/Committee assignments

6‐9 Months Before the Event Secure Event Liability Insurance Handle all associated paperwork Search for Funding Apply for grants Start Sponsorship Packets Secure pledge letters from sponsors (if needed)

Responsibility

Due Date

Status

3‐6 Months Before the Event Create Social Media Sites i.e. Facebook, Twitter, Pintrest or Instagram Create marketing plan Create press release

Responsibility

Due Date

Status

Create logistics map of each location (detailing where activities will be)

Solicit vendors (if needed)

Assign vendors to spaces

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1‐3 Months Before the Event Solidify schedule of events

Responsibility

Make master schedule to display at event

Form volunteer list (including where they are coming from and what they will be needed for each site)

Publicize

Create Television and Radio spots

Post teaser signs

Due Date

Status

Blast programming schedule through media outlets

Day of the event the Event Give walkie‐talkies out to main event personnel Print copies of schedule of events for the day

Responsibility

Due Date

Status

Day of the event the Event Program/Budget Review Make list of best practices and lessons learned Send thank‐yous to sponsors and volunteers Document impacts

Responsibility

Due Date

Status

Share ideas with your neighbors

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VIII.

Lessons Learned

This section includes best practices and lessons learned in the process of our project, as well as additional resources to use for similar projects.

Best Practices and Lessons Learned 1. Create an inclement weather plan which may include a date change or additional shelter from sun or rain.

2. Use way finding signs.

3. Duct tape, washable spray paint or chalk are all great for temporary road markings and other uses.

4. Take time to get to know the neighborhood and the landowners.

5. T‐shirts are great way to readily identify volunteers. Custom bags help brand Pop‐Up Shops.

6. Show what you’ve changed. Take before and after pictures and display them.

7. Control the vision. Make a short list of must‐haves/dos and stick to them.

8. Keep setup easy. Make a map of how things should be setup and share them with everyone involved. This makes it easy for people to just pitch in and help.

9. Communicate. Walkie‐talkies and DJ Booths are communication goldmines.

10. Music keeps festivities lively.

11. Start small. Place your project where there are already feet on the ground.

12. Barricades can be rented from a company or borrowed from the city or county in many cases.

13. Activate the street with games, and scheduled activities.

14. Give public officials advanced notice about participating.

15. Have fun.

Conclusion Begin with the end in mind. Throughout your process continually check to ensure your message has not been lost. Start small and slowly gather energy behind your project. Remain budget conscious, but remember that some items can be given as gifts in‐kind. Mostly, enjoy your final product and keep track of success through photos, videos and surveys.

19

IX.

Resources

Technical Guides Publications American Association for Highway and Transportation Officials. Guide for the Development of Bicycle Facilities. Washington D.C.: AASHTO, 1999.

American Association of State Highway and Transportation Officials. A Policy on Geometric Design of Highways and Streets. Washington D.C.: American Association of State Highway and Transportation Officials, 2011.

Smart Growth America. National Complete Streets Coalition: What are Complete Streets? 2014. http://www.smartgrowthamerica.org/complete‐streets/complete‐streets‐ fundamentals/complete‐streets‐faq (accessed March 31, 2014).

Websites National Association for City Transportation Officials: http://nacto.org/cities‐for‐cycling/design‐guide/

Non‐Technical/ Tactical Urbanism Publications Lyndon, Mike, Dan Bartman, Ronald Woudstra, and Auraush, Khawarzad. Tactical Urbanism. Report, Ithaca: The Street Plans Collaborative, n.d.

Lyndon, Mike, Dan Bartman, Tony Garcia, Russ Preston, and Ronald Woudstra. Tactical Urbanism 2.

Report, Miami: The Streets Collaborative, n.d.

Open Streets Project. The Open Street Guide. Report, Miami: Fund for the Environment & Urban Life, 2012.

Websites Pop‐Up Rockwell: Walk Your City: http://www.cudc.kent.edu/pop_up_city/rockw http://walkyourcity.org/

ell/

Birmingham Region Specific Publications

Regional Planning Commission of Greater Birmingham. Long Range Transportation Plan 2040. Regional Transportation Plan, Birmingham: Regional Planning Commission of Greater Birmingham, 2014.

Websites Before I Die: Pop‐Up Project: http://beforeidie.cc/site/birmingham/ http://www.popupprojectal.com/

REVIVE Birmingham Street Life Project: Regional Planning Commission of Greater http://revivebirmingham.com/#revive‐ Birmingham: birmingham http://www.rpcgb.org/ 20

Appendix A

Pop‐Up Organizational Structure

TEMPLATE

1

Appendix A

Pop‐Up Organizational Structure

Core

Programming

Economic Development

Transportation Alternatives

TEMPLATE

Public Participation

2

Core Group

Appendix A

Members: Franchesca Taylor Lindsey West Darrell Howard Ray Morria Robert Emerick Emily Lowery

RPCGB RPCGB RPCGB RPCGB REV Birmingham REV Birmingham

Pop‐Up Committee Contact

Item

Status

Business Licenses

Not filed for Avondale Pop‐up Shops

Franchesca, Robert, Lindsey, Emily

City of Birmingham

Street Blockage Permit

Filed (Dec. 17) ‐‐‐okayed by Natasha (call Lt. Blanton)

Franchesca, Robert, Lindsey

City of Birmingham –Natasha Bettis , Greg Dawkins Engineer ‐ Selena Rodgers Barricades ‐ Scott Holiday (Pick‐Up) Wednesday

Barricades from Shelby County

Outside Org./Contact

Police

Notified, 3 police (call 4/17 abt fee waiver 335.1090) Bike Cops (Notified‐)

Franchesca, Jeniese

Birmingham Police Department Capt. Davis Lt. Blanton (334.1090)

Sponsorships

$28,500+ raised

Franchesca, Jana, and Lindsey

Various

Grants

2nd Round NEA grant process ($100K applied for) Not awarded –regional entity

Franchesca

National Endowment for the Arts

Liability Concerns

Event coverage confirmed (RPCGB is covered)

Ray Morris

TEMPLATE

3

Programming Group

Appendix A

Members: Group consists of all those listed in the ‘name’ column.

Time

Activity

Facilitator

Name (s)

8 a.m. until 2 p.m.

Bike Maintenance Station

Bici Co‐op

Anna Farris

8 a.m. until 2 p.m.

What your child’s walk to school United Way looks like…

Nick Sims & Kadie Whatley

8:30 a.m. (30 Min.)

Zumba Class

Black People Run, Bike, and Swim

Jerri Haslem

8:30 a.m. (Skilled Ride) 1 p.m. (Beginner Ride)

Bike Ride

Birmingham Bicycle Club

Stan Palla Barbara Cowen

9 a.m. (30 min Outdoors) 11 a.m. (1 hr Indoors) 1 p.m. (1 hr Indoors)

Yoga Class

Andrea Walker

Andrea Walker

9 a.m. until 1 p.m.

Bike Safety Mini Training (Rodeo)

League of American Bicyclists

Tracy Hale

10 a.m. ( 30 Min Demo)

Middle Eastern Dance

Zivah Saphirah Middle Eastern Dance Troupe

Basma

Free standing – Ongoing

Giant Games

Space One Eleven

Margot Wade

Noon

Bike Safety Training

Black People Run, Bike, and Swim

Patrick

TEMPLATE

4

Economic Development Group

Appendix A

Members: Franchesca Taylor Lindsey West Jessica Fadlevich Robert Emerick Emily Lowery Laura Kay Whitney

RPCGB RPCGB RPCGB REV Birmingham Shop Birmingham REV Birmingham

Business Name

Address

Number

E‐mail

Location

Redemptive Cycle

5005 5th Ave. S. Birmingham, AL 35212

(205) 312.9253

redemptive.cycles@gmail.com

Building 1

Freedom Soap Company

P.O. Box 59107 Birmingham, Al 35205

(205) 613‐8110

chasity@freedomsoaps.com

Building 1

Silvertron Café

3813 Clairmont Av. Birmingham, AL

(205) 591‐3707

silvertroncafe@hotmail.com

Building 1

(205) 326‐0025

chefbrock@bittysbackporch.com

Building 2

(205) 249‐4922

deborahbashinsky@aol.com

Building 2

Brocade Revival Vintage

P.O. Box 2305 Birmingham, Al 35201 3900 Clairmont Ave. Birmingham, Al 35222 502 Baker Drive Birmingham, Al 35213

(205) 401‐3714

laureln138@hotmail.com

Building 2

Birmingham Juice Project

2905‐C Columbiana Court Birmingham, AL 35216

(305) 807‐5451

alina@bhamjuiceproject.com

Building 3

CahaBones

2708 Hamrick Drive Irondale, AL 35210

(205) 639.7555

melicat@ymail.com

Outside Painted shovel

Bitty's Back Porch Zoe's in Forest Park

TEMPLATE

5

Appendix A

Transportation Alternatives Members: Franchesca Taylor Mike “Kaz” Darrell Howard Ozge C. Greg Dawkins

RPCGB RPCGB RPCGB RPCGB City of Birmingham

Item

Status

Facilitator

Pop‐Up Team /RPCGB Contact

Bike Sharrows

Request made – no action

City of Birmingham–Greg Dawkins

Franchesca Taylor Darrell Howard Mike “Kaz”

Ped Paint

Request made –seems like crosswalks are repainted. Not ladder application.

City of B’ham

Fran Darrell Kaz

Bike/Ped Surveys

Survey Instruments to be made

RPCGB

Franchesca Taylor Ozge C.

‐ Survey Giveaway Raffle Prizes (Jeniese)

TEMPLATE

6

Public Participation Members: Franchesca Taylor Nick Sims Hunter Lake Margot Wade

Appendix A

RPCGB Safe Routes to School Avondale Brewery Space One Eleven

Task

Status

Items Outstanding

Contactor

Buy‐In from Local Officials

‐Abbott: Called 4/16, left message ‐Austin: tentatively confirmed for 12‐1 crossing guard

Councilperson Abbott, ‐ Not available Councilperson Austin, ‐Not confirmed and Mayor Bell – Not available

Franchesca Taylor

Crestwood Neighborhood Assoc. & Avondale Merchants has been contacted

Contact Avondale Neighborhood Assoc. (April 2nd)

Franchesca Taylor

Local Support Merchants Assc.

Neighborhood Assc.

Day‐of Volunteer Breakdown HOB Account Set Up

Volunteers

Cross Promotions

Volunteer Sources to be contacted by 4/19

Volunteer Sources: • Boy Scouts (Charles & Ray) • UAB (Andy Marsch 934.4175 marsch@uab.edu) • Hanna Davis • Birmingham Girls Club (Sherry) ‐> LKW

Blast sent through Marco @ Silvertron

Contact Southside Baseball abt May 4th, 2013

TEMPLATE

Franchesca Taylor, Lindsey, Nick Sims, Margot Wade, Hunter Lake, James, LKW

Franchesca Taylor, Nick Sims

7

Appendix B Pop-Up Budget

[As Of Oct. 15, 2013]

Pop-Up Budget Valentine's Day Pop-Up Shops, Avondale, and Bessemer

Event Budget per location: EXPENSES Event Set-Up CBD Street Block Permit B'ham Police Noise Permit Business License Vendor Fee (per vendor -Bessemer) Music (DJ/Band) Barricades (B'Ham) Portable Toilets Fans Walkie Talkies Other Pop-Ups REV's REVIVE Birmingham Series AIA's Fit Nation Total

Pop-Up Materials Temp. Marking Materials Décor for Pop-Up Shops Art Supplies Bike Lane Stencil^ Materials Transportation Cost (Truck Rental) Park Infrastructure Skate Ramp Total

Publicity Print T-shirts Media Buy (Radio, TV, Internet, Print)

Total

Program Yoga Instructor Zumba Instructor

Tai Chi Instructor Bike Rodeo Instructor Fee Pre-Pop Up Art Wokshops Total

Estimated $500.00 $25.00 $500.00 $50.00 $500.00 $2,500.00 $355.00 $200.00 $70.00 $5,000.00 $1,500.00 $11,200.00 Estimated $350.00 $350.00 $300.00 $250.00 $500.00 $2,000.00 $500.00 $4,250.00 Estimated $500.00 $500.00 $10,000.00 $11,000.00 Estimated $100.00 $100.00 $100.00 $250.00 $500.00 $1,050.00

Actual

Actual Cost Breakdown

on credit included in permit on credit $712.00 waived $350.00 in kind $255.00 $163.50 $40.00 $5,000.00 $1,500.00 $8,020.50

1% 5% 32%

47% 15%

Actual $134.21 $57.07 $227.88 $0.00

Event Set‐Up

$1,124.88 $1,822.36 $500.00 $3,866.40

Pop‐Up Materials Publicity Program Miscellaneous

Actual $2,349.99 $1,826.94 $7,645.75 $11,822.68 Actual in kind in kind in kind $250.00 $895.00 $1,145.00

Estimated vs. Actual

$29,000.00 $28,000.00 $27,000.00 $26,000.00 $25,000.00

Miscellaneous Refreshments Water Granola Bars Contingency Fee First Aid Non Staff Gifts

Total

Total Expenses

Estimated $250.00 $60.00 $1,000.00

Actual $10.50 $12.02 $31.97 $94.83

$1,000.00 Estimated

$28,500.00

$24,000.00 $23,000.00 $22,000.00 $21,000.00 $20,000.00

$149.32 Actual

$25,003.90 Estimated

Actual

$3,496.10 Remaining Budget

1

Appendix B

Pop-Up Profits/Loss

Account Summary 1.) As of September 6, 2013 we have spent 60.8% of the total Pop-Up Project Budget.

Event Budget for Event Name : PROFIT/LOSS SUMMARY Estimated Total income Total expenses

$30,000.00 $28,500.00

Actual $28,500.00 $25,003.90

2.) $5,000 has been set aside to support REV Birmingham's REVIVE series.

Profit vs. Loss $32,000.00 $30,000.00

Total income

3.) $2,000 has been set aside of AIA's FIT Nation series

$28,000.00

Remainder of budget

$26,000.00

$1,500.00

$3,496.10

4.) Once outstanding Bessemer payments are made the final total for Pop-Up iniatives (including Pop-Up Shops, Pop-Up Projects, REVIVE and FIT Nation) is estimated at $27,541.19.

$24,000.00 $22,000.00 Estimated

Actual

2

Appendix B

Event Budget for [Pop-Up Shops -Feb.] Expenses Estimated Total Expenses

$0.00

Estimated Site Permits Site staff Equipment Tables and chairs Totals

$0.00

Decorations Flowers Candles Lighting Balloons Paper supplies Totals Publicity Graphics work Photocopying/Printing Postage Totals Miscellaneous Telephone Transportation Stationery supplies Fax services Totals

Actual

Payable/Paid to:

$0.00

Classic Traditions (Paid) Emily Wester (Paid)

$0.00

$0.00

$330.00 $281.90 $0.00

$0.00

Estimated Refreshments Food Drinks Linens Staff and gratuities Totals

Actual $611.90

Actual

Payable/Paid to:

$0.00

$0.00

Program Performers Speakers Travel Hotel Other Totals

$0.00

$0.00

Other Ribbons/Plaques/Trophies Gifts Totals

$0.00

$0.00

Event Grand Totals Totals

$0.00

$611.90

$611.90

$0.00

3

Appendix B

Event Budget for [Avondale] Expenses Estimated Total Expenses

$7,863.59

Estimated Site CBD Permit Noise Permit Business License Truck Rental & Gas Temp. Bike Lane Tape Tables and chairs Totals

Actual

Payable/Paid to:

Rev Birmingham (Paid) Mike "Kaz" (Paid) Mike "Kaz" (Paid)

$100.00 $25.00 $200.00

$325.00

on credit on credit $200.00 $520.03 $134.21

Estimated

Actual $10,356.40

Actual

Refreshments Food Drinks

Staff and gratuities Totals

$0.00

$0.00

$250.00 $800.00 $200.00

$250.00 $550.00 $345.00

$1,250.00

$1,145.00

$50.00 $50.00

$62.52 $62.52

$7,863.59

$10,356.40

$854.24 Program

Decorations Curtains Power Cords Misc. Art Materials Workshop Supplies Art Park Supplies (Sod) Totals Publicity Media

T-shirts Print

Franchesca Taylor (Paid) Franchesca Taylor (Paid) Margot Wade (Paid) Homewood Paint (Paid) Hunter Lake (Paid)

WABM (Paid) WTTO- TV (Paid) WTTO- TV (Paid) WBMA ABC (Paid) WABM (Paid) Leader promos, Inc. (Paid) Conerstone Media (Paid) Brannon Dawkins (Paid) Conerstone Media (Paid)

Totals Miscellaneous First Aid Stationery supplies Fax services Totals

$40.00 $20.00 $100.00 $78.59 $1,000.00 $1,238.59

$5,000.00

Franchesca Taylor

$39.31 $17.76 $149.29 $78.59 $955.04 $1,239.99

$488.75 $1,096.50 $718.25 $2,550.00 $242.25 $885.00 $835.82 $90.00 $116.11 $7,022.68

Bike Rodeo Space One Eleven Workshops Other Totals Other Misc.

Totals Event Grand Totals Totals

Tracy Hale (Paid) Space One Eleven (Paid) Julie Nelson (Paid)

Lindsey West (Paid)

$31.97

$0.00

$31.97

4

Appendix B

Event Budget for [Bessemer] Expenses Estimated Total Expenses

$11,632.00

Estimated Site CBD Permit Business License Truck Rental & Gas Temp. Bike Lane Tape Portable Toliets Totals

Payable/Paid to: City of Bessemer City of Bessemer Mike 'Kaz' AAA Solutions

$500.00 $930.00

Actual $512.00 waived

$500.00 $255.00 $2,185.00

$604.85 $255.00 $1,371.85

$220.00 $627.00

$163.50 $439.00 $188.00

$300.00 $1,147.00

$240.32 $1,030.82

Estimated Refreshments Food Drinks

Non-Staff and Gifts^ Totals

Actual $7,535.60

Actual

$100.00

Various

$350.00 $450.00

$94.83 $94.83

$500.00 $350.00

$500.00 $350.00

$850.00

$850.00

$0.00

$0.00

$11,632.00

$7,535.60

Park Infrastructure Fans Tables, chairs, generator, tents Park Bench Totals Publicity Media^

Special Occasions Fun Source

Global Industrial

Program Skate Park^ DJ Other Totals Other

Media Buy WTTO WABM

$5,000.00 $1,287.75 $1,262.25

Totals Event Grand Totals Totals

Print

Totals Miscellaneous First Aid Contingency Totals

Innerchange/Battleground* Rapheale Mobley

Print Ads/T-shirts Leader Promos Cornerstone Media Western Star

$2,000.00

$7,000.00

$941.94 $661.16 $35.00 $4,188.10

$0.00

$0.00

5