2024 IFA MEDIA KIT
2024 IFA SUPPLIER MEDIA KIT
About the International Franchise Association (IFA) IFA is a trade association representing 1,200+ franchise brands and their franchisees and 600+ supporting suppliers. We are the only organization that promotes, protects, and strengthens the franchising business model worldwide. Through best in class educational events and webinars, widely distributed publications, and a proven government relations team, we accomplish goals of our individual members and the collective industry.
ABOUT 2024 IFA SUPPLIER MEDIA KIT
Expand Your Reach—and Your Revenue—With IFA
From digital to print and thought leadership opportunities, the 2024 Media Kit contains a variety of ways to meet your audience and marketing targets with exposure to one of the most active business communities in the United States.
To maximize your brand exposure and engagement, we recommend taking the following steps:
Î Clarify your audience and marketing goals. This will help determine which advertising opportunities would best serve your brand.
Î Review this kit, which provides comprehensive information about reach, exposure, engagement, and investment.
Î Contact our team to discuss your campaign objectives, budget, and desired ad formats. We’ll be your partner in this process and will happily customize a package that gets the best results for your marketing dollar.
SUMMARY of CHANNELS
DIGITAL
• Franchise.org
• IFA Academy
• SmartBrief Email
• Digital Newsletters
• Dedicated & Shared Supplier Eblasts
• Franchising World Magazine (6 issues)
• Franchise Opportunities Guide®- Member Directory (2 issues)
• Digital Toolkits
• Podcast
• Retargeting & Geofencing
• Ask the Experts
• Franchising World Magazine (3 issues)
• Franchise Opportunities Guide® - Member Directory (2 issues)
IMPORTANT NOTE: Given the exclusivity of some of our advertising packages and limited inventory in some products, we recommend acting quickly to ensure your business is showcased in the formats that serve you best.
EVENTS
• 7 Events Annually
FRANCHISE.ORG REACH + RESULTS
170,000 Average Monthly Unique Views
6x
More page views for advertiser’s pages than non-advertising 81% Of visitors to advertiser’s profiles clicked through directly to their site
FRANCHISE.ORG
Where Franchisors (and Franchisees!) Go to Grow.
Franchise.org offers visitors the most comprehensive directory of suppliers dedicated to supporting solutions for franchisors and franchisees.
As the franchise industry’s most trusted online resource, Franchise.org provides resources, connections, partnerships, and opportunities for business owners throughout every phase of their entrepreneurial journey— from launching a franchise to supporting, scaling, and sustaining success.
Whether you want to get in front of franchise decisionmakers, seek specific partnership opportunities, or attend IFA events, Franchise.org is where our active franchise community comes to get things done.
Why advertise on franchise.org?
In-demand database. Franchise.org offers one of the largest searchable databases of franchise opportunities, directories, and resources reference tools, and industry statistics.
High-visibility. Advertising members appear at the top of selected category search results.
One-click access. Advertising members’ profile pages include a direct link to their website.
Members-only exclusive. You must be an IFA member to have a listing on our site.
FRANCHISE.ORG PROFILE PACKAGES
SUPPLIER MEMBER PACKAGES
Package $475/month
6-month contract
Premium top-of-page category logo and listing 2. Enhanced company profile — includes a direct link to advertiser’s website
3. Run of Site Banner 300 x 250 pixels (rotating)
4. Homepage Static Banner placement (1 week per 6 month contract)
5. (1) Content Post (per 6 month contract)
6. (1) Supplier Value Proposition Video
7. Jumbo Color Logo placements in next edition of Franchise Opportunities Guide, and standard color logo placements in the next edition of the Supplier Source Book
Category Logo and Listing Sample
Supplier Introductory Value Package
$2,575/year with Standard Color Logo
$2,975/year with Jumbo Color Logo Upgrade
1. Featured top-of-page category logo and listing
2. Enhanced company profile — includes a direct link to advertiser’s website
3. Standard Color Logo placements in next 2 editions of Franchise Opportunities Guide, October’s Supplier Source Book, or upgrade to a JUMBO Color Logo for only $400 additional.
A-LA-CARTE
/One
Featured Blogger 4-Part Series
Position yourself as a thought leader to the franchise community through a 4-part series as the “Featured Blogger” on franchise.org. Featured blog pinned each week to the franchise.org homepage for 4 consecutive weeks.
$4,800
Supplier Value Proposition Video
$1,050 with purchase of IVP
ASK THE EXPERTS SPONSORSHIP
Expert Advice. Exponential Growth Potential for Brands.
NEW OPPORTUNITY!
IFA’s Ask the Experts section on franchise.org is the perfect medium to provide your products and solutions to thousands of daily site visitors in the franchise community. The Ask the Experts sponsorship highlights you and your expertise in a short, concise video format.
Why become an “Ask the Experts” Sponsor?
Stay relevant. Video is hosted on the website for a full 6 months, including link to videos on homepage.
Take action. Alongside your video will be an “ask a question” box where viewers can type their questions and submit so that you can directly connect to answer and assist. (actual format may not appear exactly like mock-up).
Elevated promotion. Our Ask the Experts page and featured companies will be consistently promoted through IFA’s marketing channels including e-blasts, newsletters, publications, and social media.
On-time metrics. Receive a weekly recap report of question submissions and contact info so that you can engage those warm leads.
Pricing: $6,500 each
Ask the Experts Sample
“The white paper program offered by the IFA has been incredibly valuable to our organization, allowing us to generate new leads while providing thought leadership content focused on helping franchisors and franchisees grow their businesses.”
- Joshua Allen, CFE
WHITE PAPERS
Get in Front of a Captive Audience.
WHITE PAPERS
IFA’s White papers are a great vehicle if you’re looking to take your thought leadership to the next level—or to a new audience. Featured white papers on Franchise.org allow you to share your expertise with an industry survey, client case study, address major economic pain points, and more!
Facts:
Stay in front of audiences. White papers are hosted on the website for eight full weeks, including a twoweek feature on the homepage.
More views = More downloads. White papers consistently rank within the top ten page visits, with each one averaging around 75 downloads.
High-impact promotion. White papers are promoted through IFA’s dominant marketing channels including e-blasts, newsletters, publications, and social media.
Valuable metrics. Get a downloadable contact lead report each week your white paper is active.
White Paper Pricing: $5,250
RETARGETING & GEOFENCING
DIGITAL RETARGETING
IFA Retargeting increases brand recognition—and conversion rates.
Website visitors who are retargeted are more likely to convert by 43%.
Source: Criteo
IFA’s website audience of IFA members and franchise professionals becomes your audience with retargeting. Get exclusive direct access to IFA’s website visitors and retarget them with your company’s ads that will showcase the products and services they need, anywhere they visit online.
Advertise to an Active Audience
Don’t rely on broad, generic targeting on common ad platforms to market your company. Stand out by getting in front of an audience that wants to see your content—and is also more likely to take action.
Real-Life Results in Real Time
Get detailed reports about your campaigns so you can continue to hone your message—and your results.
GEOFENCING
*NEW* Get More with Mobile Geofencing!
Target specific locations where events are being held! Now you can enhance your company’s reach by retargeting your ads to active attendees, on their mobile devices, during an IFA event. You can also make a lasting impact with historical geofencing, and target your ads to attendees even after the event concludes.
GEOFENCING RATE
HISTORICAL GEOFENCING
EMAIL MAPPING
*NEW* Introducing our Email Mapping Campaigns
Reconnect with past event attendees and extend your company’s reach. Our targeted campaigns help you stay memorable and relevant to attendees of past IFA events.
Want both? Bundle & Save!
Target attendees during IFA events, AND up to three months after for $5,500!
IFA WEBINARS
IFA New Member
Webinar Series:
Occurs once per month
Open to new and prospective members
Make brief intro remarks (3-5 min) on a relevant educational topic
Include slide on products & services offered and contact info
Help facilitate discussion if content relates to other topics being discussed (committees, FBN’s, IFA involvement)
Pricing: $2,650 for a 1-hour webinar
Learn. Lead. Leverage.
IFA’s world-class webinar series attracts the attention of franchise professionals looking for guidance, information, and facilitated discussion about highly relevant topics. Sponsoring a webinar will position your company as an industry leader while showcasing your products and services across a variety of webinar formats.
Educational Webinar Series: WednesdayWise Webinar
Occurs on Wednesdays
Educational format (i.e. business, trends, products or services)
Pricing: $8,000 for a 1-hour webinar
Demo Dive-In Webinar Series:
Occurs once per month on Thursdays
Give demo of products, services, or platform
Pricing: $6,750 per 45-minute webinar
Lunch-n-Learn Webinar Series
Occurs on Tuesdays
Informational session meant to engage attendees by highlighting products & services strengths, success stories, or addressing industry pain points from working with other franchise clients
Pricing: $4,750 for a 30-minute webinar
Sponsored Business and Government Relations Webinar Series
Sponsor will be featured as a moderator or panelist (depending on the topic) and can also make brief remarks about their company at the start of the webinar (1-2 min)
Opening slide with your information
Sponsor logo on ppt slides throughout presentation as well as clickable logo on webinar registration page
Optional handout to include with items available for attendees to download
Pricing: $5,000 - $10,000 for a 1-hour webinar
Upcoming Sponsored topics include:
• Government Relations Key Issues
• Legal
• International
• Real Estate
• Marketing/Technology
• IFA’s Inflation Survey
• Supply Chain
• Operations
ALL WEBINARS INCLUDE
Topic and presenters of choice (must be members and approved by IFA)
Earn CFE credits
Registration and attendee list
Member marketing including company logo via all IFA channels, social media & speaker headshots
PODCAST
Be the Company People Can’t Wait to Hear About.
THE IFA PODCAST
Listed as a top 20 podcast by Entrepreneur Magazine!
The IFA Podcast delivers top trends and news from the world of franchising to franchise leaders and opportunity seekers alike. Our podcast airs once monthly for download on iTunes, Google Play, Spotify, and other popular podcast platforms and is syndicated across all IFA social and email channels.
WOMEN’S FRANCHISE COMMITTEE PODCAST: HER SUCCESS
Hear from women leading the charge in franchising! Women who are changing the future of the franchise sector share their insights on everything from being an effective leader to the mentors who inspired them. They share stories of workplace challenges we can all relate to: managing work and life, climbing the corporate ladder, and the ultimate power of entrepreneurship and franchising to change lives. The podcast airs monthly and is available on the IFA Website, IFA YouTube Site, various popular podcast platforms and is syndicated across all IFA social and email channels.
Each 30-minute segment offers the following creative advertising opportunities:
• Presenting sponsorship – Available for quarterly buys, include your branding and slogan during each podcast intro
• Show Buyout – Crafted in partnership with show producers, the show buy out is a multi-segment podcast focused on your insights, thought leadership or sales opportunity
• Paid segment – A five- to six-minute editorial segment crafted in partnership with show producers to deliver your insights, thought leadership or sales opportunity
• Ad spots – Include your :30-second advertisement as one of up to six advertisements in the monthly podcast
$5,000/qr
• Presenting sponsorship – Available for quarterly buys, include your branding and slogan during each podcast intro
• Ad spots – Include your :30-second advertisement to be featured as one of two advertisements max included in the monthly podcast
July Terrian Barnes, YUM! Brands, Inc.
August Ashley Coneff, Inspire Brands
September Meghan Phenniger, Ziebart
October Jyoti Sarolia, Ellis Hospitality Group (G6 Hospitality)
November Kimberly Crowell, Jersey Mikes
December Shana Krisan, Goldfish Swim School
January Bianca Wise, Home Helpers Home Care
Deb Vilchis, Fishman Public Relations
SUPPLIER E-BLASTS
More Impact per Inbox.
DEDICATED SUPPLIER E-BLAST
Sent on your behalf from the IFA, the Dedicated Supplier E-blast shines an exclusive spotlight on your business and ensures that 5,800+ franchise decisionmakers get your undivided attention. Great for timesensitive, high-impact campaigns.
Dedicated Supplier E-Blast Pricing:
$5,000 each
NEW OPPORTUNITY!
SHARED E-BLAST PREMIUM TOP POSITION
Take the top spot and ensure franchisors and franchisees see your company’s message! Reserve this exclusive, premium placement position to appear at in top position of shared eblast.
SHARED SUPPLIER E-BLAST
Our “Supplier Solutions of the Month” is a combined e-blast that includes a maximum of six advertisers per email. Perfect for ongoing campaigns and starter opportunities, this affordable e-blast gets in front of over 5,800 franchise executives.
(reserve 2 max/yr)
14,000+ Average Sent 33% Average
Open Rate
IFA INSIDER
Exclusive Content. Elevated Presence.
Why advertise in the IFA Insider?
The IFA Insider e-newsletter offers an unparalleled opportunity to reach thousands of C-level franchise executives, right from their inbox.
Delivered every Tuesday, the IFA Insider offers advertisers maximum exposure to key leaders and decision-makers while demonstrating your support and commitment to the franchise industry.
High-visibility branding. Every sponsored issue includes your logo at top of newsletter as well as (2) dedicated ad/content units within the body.
Built for engagement. Our open rate exceeds other industry averages— over 33%—and is guaranteed to get through SPAM filters.
Exclusive sponsorship. With only one sponsor per issue, you’ll get their undivided attention.
*New Opportunity* Native Content Piece
Want to consider a less direct-sales approach? Our native content sponsorship provides you with a dedicated content block where you can provide thoughtful, insightful information within the newsletter.
Pricing $1,500/issue
(2) Ad/Content Units
Pricing: $1,6000/issue
Dedicated Insider Option: $1,6000/issue
Advertiser Mentioned at Top of Newsletter
Ad/Content Unit
14,000+
Average Sent
IFA E-NEWSLETTERS
GOVERNMENT RELATIONS UPDATE
Put your brand in demand—and alongside the latest news, legislation, and advocacy efforts impacting small businesses within our franchise community. Includes a clickable sponsored logo at top plus a banner within the newsletter. Exclusive audience opportunity - 100% Share of Voice (SOV)!
Distribution: Weekly (Every Wednesday)
Pricing: $3,000 / 1 month (4 issues)
WEEKLY RECAP
A roundup of IFA’s activities from the weekend important updates that members need to know — all in one place.
Includes a clickable sponsored logo at top plus banner within newsletter.
One sponsor per issue—all eyes will be on you!
Distribution: Weekly (Every Saturday)
Pricing: $3,000 / 1 month (4 issues)
Interested in IFA SmartBrief?
Contact our partners at SmartBrief directly.
Emily Elliott
emily.elliott@futurenet.com 202.991.1520
MARKETING ROUNDUP
Join leaders in franchise marketing, innovation, and technology as they share stories and strategies from the cutting edge.
Why advertise in the Marketing Roundup?
Ready readers on the regular. Bi-monthly (6x a year) distribution to over 14,000 executives in marketing, technology, and more.
Unmistakable branding. Sponsor logo and brand mentioned are featured above the fold—so you are front of mind. First featured content piece within newsletter.
Compelling thought leadership. Share your insights and experiences with marketing, innovation, and tech with native images and content.
Pricing: $2,500/sponsored newsletter
IFA ACADEMY SPONSORSHIP
Take the Journey with Franchisors and Franchisees.
About IFA Academy:
11,000+ Monthly Homepage Page Views
2,000+
Total Academy Users (new users added monthly!)
IFA Academy is a member-exclusive, self-paced training platform serving franchisors and franchisees at every level. From newcomers exploring the world of franchising to seasoned leaders seeking Franchise Executive Certification, IFA Academy provides entrepreneurs a way to learn from industry experts while gaining the tools for success—all in a single place.
Become an IFA Academy Sponsor!
As an IFA Academy Sponsor, your brand will be tied to all the lifelong learning of our members while establishing your reputation as being aligned with our franchise success philosophy and community.
Sponsorship Opportunity:
Sponsor Benefits:
1. Priority logo placement in the top welcome carousel
2. Dedicated homepage placement on the top right side (features a carousel for multiple messages)
3. Featured news section to include purely educational content
4. Sponsor recognition on IFA Academy notification emails (header or footer)
5. Company Logo and Clickable ad within This Week In Learning e-newsletter during months of sponsorship.
Sponsorship Cost: $5,000 per month; sold quarterly
FRANCHISING WORLD
FRANCHISING WORLD REACH + RESULTS
BY THE NUMBERS
55,000
13,000 Print Circulation (February Only)
Franchising World Digital Edition
56,000
13,000 PER ISSUE (average with bonus distribution) Print Circulation
Total Digital Circulation*
1,000
70,000
Short Run Print Distribution at IFA Events (April and September Issues)
Total Print and Digital Circulation
33,000 Opportunity Seekers
23,000
70,000
Total Print & Digital Circulation
Franchise Executives (includes franchisors, suppliers, & single & multi-unit franchisees)
Be the Face of Franchising.
Franchising World Magazine is the pre-eminent voice and acknowledged leader for franchising worldwide.
When you want to reach opportunity seekers, multiunit franchisees, and franchise industry professionals, Franchising World magazine gives you plenty of opportunities to show, tell, and sell.
Offered primarily digitally, Franchising World is housed and archived online as an evergreen resource that features clickable links driving traffic back to your franchise development site. The magazine is also available for free digital download at numerous events and expos throughout the year, maximizing your investment and reach.
Digital Only Option
Supplier Content Spotlights:
Go beyond branding with this robust content piece. Give insight into how you can help brands grow and thrive. Each spotlight will also be posted as a blog and housed and archived on franchise.org.
FEBRUARY 2024
IFA Annual Convention Issue
Digital/Print
FRANCHISING WORLD 2024 CALENDAR FRANCHISING
PRINT ISSUE
Success strategies for 2024 Events. Networking tips to expand your influence. Essential Regulatory Insights. IFA Major Awards Unveiled! Get Acquainted with the 2024 IFA Board of Directors.
Franchisor Industry Spotlight: Health & Wellness, Business Services
Î Ad Opportunity:
Health & Wellness Spotlight, Business Services Spotlight, Event Planning Companies, IFA Award Recognitions
Ì Bonus Distribution: Convention 2024
12/28/24
1/17/24
SEPTEMBER
2024
Emerging Franchisor Issue
Digital /Short-Run Print (event distribution)
Best practices for emerging brands. Investment strategies and keys to financial growth. Training and Professional Development to grow yourself and your business.
Franchisor Industry Spotlight: Senior Care, Retail
Î Ad Opportunity:
Senior Care Spotlight, Retail Food, Products & Services Spotlight, Emerging Brands, Professional Services for Emerging and Established Brands
Ì Bonus Distribution: Emerging Franchisor Conference 2024
APRIL
2024
Franchise Leadership, Growth & Development Issue
Digital / Short-Run Print (event distribution)
Tips to help with franchise leadership, growth and development. Focus on legal and international issues. Get to know the IFA Certified Franchise Executive TM (CFE) program, and the graduating class. Franchisee of the Year Awards recognized. Post convention wrap-up!
Franchisor Industry Spotlight: Home Services & Home-Based Franchises, Lodging
Î Ad Opportunity:
IN EVERY ISSUE:
Carly Wooley, Senior Director, Advertising 202.662.0788 • cwooley@franchise.org
Home Services & Home-Based Franchise Spotlight, Lodging Spotlight, Franchisee of the Year Award Recognitions, CFE Graduate Recognition, Legal, International
Ì Bonus Distribution: IFA Legal Symposium and IBA/IFA Joint Conference 2024
EDITORIAL: 02/27/24 AD CLOSE: 03/13/24 ARTWORK DUE: 03/21/24 IFA
NOVEMBER 2024
Technology and Trends Issue
Digital
The hottest franchise marketing trends and technology resources to compete for customer acquisition and brand growth. Hear inspiring stories about veterans and learn more about IFA’s VetFran program.
Franchisor Industry Spotlight: Food Quick Service Restaurants and Beverages
Î Ad Opportunity: Quick Service Restaurant and Beverage Spotlight, Professional Services in Marketing and Technology, VetFran
JUNE
2024
The Diversity, Equity & Inclusion Issue
Digital Diversity best practices. Building diverse supplier and franchisee networks. Insights from women in franchising. Programs updates from the IFA Foundation Pride Franchise Leadership, Black Franchise Leadership and Hispanic Latino Franchise Leadership Councils.
Franchisor Industry Spotlight: Children’s Services, Real Estate
Î Ad Opportunity: Children’s Services Spotlight, Real Estate Spotlight, Diversity and Women in Franchising
EDITORIAL: 10/04/24 AD CLOSE: 10/22/24 ARTWORK DUE: 10/30/24
• Technology Content
• IFA Advocacy Efforts
• M&A/Private Equity
DECEMBER 2024
Year in Review Issue
Digital
2025 IFA Convention preview. A look back at the legal issues, policies and top trends impacting franchising. International franchise expansion. A recap of IFA’s key industry and economic reports and results.
Franchisor Industry Spotlight: Automotive Products and Services, Full Service Restaurants
Î Ad Opportunity: Automotive Spotlight, Full Service Restaurant Spotlight
EDITORIAL: 11/01/24 AD CLOSE: 11/18/24 ARTWORK DUE: 11/26/24
• Franchisee Profiles: Single & Multi-Unit
• Preferred Vendor Highlight
• Featured content from our partners
Event Print Issue IFA Event Print Issue
IFA DIGITAL TOOLKITS
Engage. Equip. Empower.
IFA Toolkits give invaluable insights to the franchise community from our knowledgeable supplier members. Covering topics such as marketing, development, technology and more, the information available will equip franchisors and franchisees to be more successful in achieving their goals!
Turn your knowledge into impact.
Reach key decision-makers in the franchise community.
Explain how you are helping clients just like them—in your own words. Ensure your solution stays top of mind by providing high-value, relevant content leaders can’t find anywhere else.
Supplier Source Book
Marketing, Development & Technology Toolkit
Two-Page Thought Leadership Article Sample
FRANCHISE OPPORTUNITIES GUIDE REACH + RESULTS
7,500 Print Circulation Per Issue
56,000
Digital Circulation Per Issue*
*23,000 Franchise Executives (includes franchisors, suppliers, and single & multi-unit franchisees)
33,000 Opportunity Seekers
63,500
Total Print & Digital Circulation Per Issue
FRANCHISE OPPORTUNITIES GUIDE
The Go-to-Guide for Growth.
The Franchise Opportunities Guide® is the leading resource for entrepreneurs and opportunity seekers interested in franchising.
In addition to containing vital information about more than 1,200 franchise opportunities, legal issues, FTC information, and financing, the Supplier Section of the Guide is also used as a reference tool when identifying new supplier partners.
The Guide is published semi-annually (Spring/ Summer and Fall/Winter) and is distributed free of charge at franchise expos and online opportunity seekers. It is also sold in major bookstores and newsstands across the U.S.
Why You Should Get Inside the Guide
A comprehensive resource. Put your brand alongside vital tools every franchisee needs to find the right franchise.
Multimedia access. Available in print and digital formats to reach opportunity seekers wherever they are—in bookstores, at events, or online—all year long.
Trusted and tenured. As a longstanding publication of the IFA, the Guide is a credible and relied-upon resource for consumers and the franchise community alike.
IFA Member exclusive. You must be a member to have a directory listing.
FRANCHISE OPPORTUNITIES GUIDE
2024 FRANCHISE OPPORTUNITIES GUIDE AD RATES
2024 IFA and Supplier Forum Member Rates**
Ad Deadlines
2024 Spring/Summer Edition
Listing Update Deadline: January 12, 2024
Logo Deadline: January 26, 2024
Front Section Deadline: March 8, 2024
Front Section Materials Due: March 18, 2024
2024 Fall/Winter Edition
Listing Update Deadline: June 24, 2024
Logo Deadline: July 8, 2024
Front Section Deadline: July 31, 2024
Front Section Materials Due: August 7, 2024
Introductory Value Package
Print + Online Exposure for a full year!
Starting at Only $2,575/Year*
• Featured top-of-page category logo on Franchise.org
• Enhanced company profile on Franchise.org
• Direct link to your website
• Category logos in the next two Franchise Opportunities Guides® and next edition of the Supplier Source Book
*See additional options for increased exposure on page 5.
Advertorial Sample
Jumbo Logo Sample
Jumbo Logo Sample
GOAL-SPECIFIC BUNDLES
Targeted Goals. Tuned-in Results.
Are you looking to accomplish one specific goal in 2024?
Consider our targeted bundles below:
DIGITAL LEAD-DRIVING BUNDLE
If your primary goal is to drive traffic to your website, this bundle is for you!
Includes:
• (3x) Shared E-blast
• Retargeting 50,000 guaranteed impressions
• (1 Month) IFA Newsletters
• (1x) IFA INsider
• (12 Months) Introductory Value Package (print+online)
THOUGHT LEADERSHIP BUNDLE
Is your focus on providing your expertise to the franchise community through thought leadership and education? Then, this bundle is the right fit!
Includes:
• (1x) Podcast Segment Sponsorship
• (2x) Content/Blog Post on Franchise.org
• (1x) Ask the Expert Video (8 Week Sponsorship)
• (1x) Franchising World Pop-Up Video
9% SAVINGS ON ALL GOAL-SPECIFIC BUNDLES!
Price Per Bundle: $10,500
BRAND AWARENESS BUNDLE
Are you looking for high impact branding and awareness to make sure your company becomes a common household name? Then this bundle fits the bill!
Includes:
• (2x) 1/2 page ad Franchising World Magazine
• (2x) 1/3 Page ad Franchise Opportunities Guide
• (12 Months) Introductory Value Package (Print+Online)
SUPPLIER ANNUAL BUNDLES
Plan for a Better Year Ahead.
Get more for your marketing dollar with our annual bundles. Our comprehensive bundles allow our member suppliers to leverage their marketing strategy—and their opportunities—across our high-performance portfolio while increasing their brand recognition, messaging impact, and reach.
Silver Bundle: $15,000/year (10% savings)
• Franchise.org Introductory Value Package - 12 months
• Franchise.org Content Post - 1x
• Shared Supplier Eblast - 1x
• Franchising World Magazine - 1 Full Page Ad - Issue of Choice
• IFA Digital Toolkits- Issue of Choice - 2-page Thought Leadership Whitepaper + Display Ad
Gold Bundle: $30,000/year (14% savings)
• Premium Franchise.org package - 12 Months
• Franchise.org Content Post - 4x
• One (1) White Paper on Franchise.org
• Dedicated Supplier Eblast - 1x
• Shared Supplier Eblast - 4x
• IFA Insider Newsletter- 1x
• IFA Newsletters (pick 1 of 4 options) – 2 Months
• Franchising World Magazine - 1 Full Page Premium Ad - Issue of Choice
• IFA Digital Toolkits - Issue of Choice - 2-page Thought Leadership Whitepaper
• IFA Supplier Source Book Digital Toolkit - Full Page Display Ad
When you’re planning out how you want to tackle next year, whether it is for professional training or business development , IFA has an educational and networking event to sharpen your skills and get you out on the field, ready to face whatever comes your way.
2024 IFA EVENTS
IFA ANNUAL CONVENTION
February 17-20 | Phoenix, AZ
The IFA Annual Convention provides opportunities to explore every aspect of the franchising world. Attendees experience franchise-specific business development ideas, strategies for personal growth, and unique networking situations. You get all the franchise-focused education, all the franchise-centric community building, all in one place. Coming together as an industry to collaborate will boost business for everyone in franchising. That’s why the IFA Annual Convention is critical to your success. We’re all in, linked by hard work, talent, creativity and grit.
LEGAL SYMPOSIUM
May 5-7 | Washington, DC
Practical, real-world programming aimed at franchise lawyers addresses the latest business and franchise law developments.
IBA/IFA JOINT CONFERENCE
May 7-8 | Washington, DC
Co-hosted by the International Bar Association’s International Franchising Committee, discover what legal and regulatory issues are facing franchisors around the world at this exciting event.
FRANCHISE CUSTOMER EXPERIENCE CONFERENCE
June 18-20 | Atlanta, GA
Partnership event with Franchise Update Media
Join us for this first of its kind event focused on improving the experience and outcomes for customers that are unique within franchising: consumers, businesses, franchisees, and employees. Built for franchise CEOs, Presidents and leaders of Marketing, Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.
IFA ADVOCACY SUMMIT
September 9-11 | Washington, DC
Be an advocate for your business! Learn the latest legislative and policy updates impacting franchising and then storm Capitol Hill by joining other members of the franchising community during appointments with your Members of Congress.
FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE
October 16-18 | Atlanta, GA
Partnership event with Franchise Update Media
The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs, Presidents, COOs, CDOs and Development Executives charged with driving growth. With our dynamic agenda touching all facets of franchise development, the conference provides education to enhance franchisee recruitment, sales effectiveness as well as professional leadership.
EMERGING FRANCHISOR CONFERENCE
November 18-20 | Austin, TX
Join other Franchise leaders and innovators to discover the latest way to take your franchise to the next level. Hear from development experts, speak with operations gurus, discover next-generation opportunities. Gather with industry leaders who are building the long-term success that creates real wealth for franchisor and franchisee.
Interested in business development opportunities, new pathways for lead generation and heightened brand visibility? Sponsorship and/or exhibit opportunities are available at many or all of these events. Contact Senior Director, Sponsorships and Exhibits, Lynette James, at ljames@franchise.org for more information.
Questions about our 2024 Events Game Plan?
Contact us at events@franchise.org
Be sure to visit www.franchise.org for continuing updates.
Lynette James, Senior Director, Sponsorships and Exhibits ljames@franchise.org • events@franchise.org