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Franchisee of the Month
JAMIE WEEKS
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ORANGETHEORY FITNESS
By Jill Abrahamsen
Jamie Weeks knows a good thing when he sees it. So after going for his first Orangetheory Fitness workout, he was hooked. “Orangetheory is inviting for everyone. The company gets it,” he says. A big fan of group fitness, he watched many boutique brands coming on the scene, but Orangetheory interested him because it offered a unique workout everyday that could apply to anyone, no matter his fitness level.
Coming from the investment industry, Weeks recognized a great opportunity and started buying territories shortly after that first workout back in 2014. Now an owner of 25 locations, Weeks took on a business partner, employs more that 350 people, and is still growing.
“What I love about this business is being able to help people change their lives through fitness. Our workouts are geared for success. It’s great to be surrounded by people who are energized and feeling happy. That’s what the program does for our members,” Weeks says.
The science-based, full-body workout uses technology to measure performance so members can see results. In a 60-minute class, members target at least 12 minutes in the “Orange Zone” to raise their heart rates and jump-start metabolism. The result is an increase in calorie burn post-workout. “After 12 minutes of hard work in the “Orange Zone,” your body burns additional calories as you recover over the next 36 hours.” Weeks explains.
The business is also making a difference for people in need. Through ownership, Weeks has raised money for The Rally Foundation, which funds childhood cancer research and MUST ministries, which helps people in poverty. “Our employees and members really enjoy making a difference. It’s amazing what you can accomplish as a team,” says Weeks.
For more information, visit www.orangetheoryfitness.com
