fran·chi·see \ fran-chī-zē, -chə-\noun
1. An outstanding franchise owner 2. Knowing a good thing when you see it
JAMIE WEEKS ORANGETHEORY FITNESS
J
By Jill Abrahamsen
amie Weeks knows a good thing when he sees it. So after going for his first Orangetheory Fitness workout, he was hooked. “Orangetheory is inviting for everyone. The company gets it,” he says. A big fan of group fitness, he watched many boutique brands coming on the scene, but Orangetheory interested him because it offered a unique workout everyday that could apply to anyone, no matter his fitness level. Coming from the investment industry, Weeks recognized a great opportunity and started buying territories shortly after that first workout back in 2014. Now an owner of 25 locations, Weeks took on a business partner, employs more that 350 people, and is still growing. “What I love about this business is being able to help people change their lives through fitness. Our workouts are geared for success. It’s great to be surrounded by people who are energized and feeling happy. That’s what the program does for our members,” Weeks says. The science-based, full-body workout uses technology to measure perfor22
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